W magazine has turned to augmented reality for its latest issue, introducing an interactive virtual experience accessible from its physical pages.
There’s largely been little in the way of technology in action this fashion week season. So what does that mean for the industry and its view on innovation?
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Amazon’s innovation win.
A mixed reality experience hit London Fashion Week once again this season, this time with a level of interaction thrown in to the Sabinna presentation.
Across New York, London, Milan and Paris there were tech and digital launches spanning wearables, mixed reality, chatbots and more this fashion week season.
Technology initiatives in fashion and beauty are too often for the sake of it, rather than built around problem solving, said the CEO of Holition at #FashMash L!VE.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including virtual and mixed reality at fashion weeks.
Guests at Martine Jarlgaard London’s show at LFW will wear Hololens, Microsoft’s mixed reality headsets, to see the collection come to life in the form of holograms in front of them.
Join our first masterclass focused on the mixed reality continuum – exploring the opportunities, challenges and future of augmented reality through to virtual reality for the fashion and beauty industries.