menswear Tag

TLDR_anchor

Embracing the #longread: how digital consum...

Jan 25, 2016No Comments506 Views

If you’re anything like me, you constantly have dozens of tabs open, bookmarks saved, emails placed in a strategic folder, and apps in use to

diesel

Digital snippets: Diesel’s ads on Por...

Jan 19, 2016No Comments474 Views

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel

jwanderson

ICYMI: JW Anderson’s menswear show will l...

Jan 08, 2016No Comments393 Views

Yes, you read that right. JW Anderson is turning to gay dating app, Grindr, to stream its autumn/winter 2016/17 menswear show during London Collections: Men

Gilette_ANCHOR

Gillette promotes Fusion ProGlide razor wit...

Dec 15, 2015No Comments279 Views

Gillette has launched a game that invites mobile users to imitate the movement enabled by the brand’s latest Fusion ProGlide Flexball to win points. Integrated

Real Santa Claus carrying big bag

If it were up to Google Trends, Santa would...

Dec 10, 2015No Comments370 Views

We all know Father Christmas, Kris Kringle, Santa Claus – call him what you will – has a beard (obvs). But what about a man

RalphLauren_ANCHOR

Digital snippets: Ralph Lauren’s smar...

Sep 01, 20152 Comments616 Views

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph

Applewatch_anchor

Digital snippets: Breaking up with the Appl...

Jun 22, 2015No Comments852 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch

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Rag & Bone film is a contemporary stud...

Mar 04, 2015No Comments1059 Views

Rag & Bone unveiled its autumn/winter 2015/16 menswear collection with a short film starring ballet dancer Mikhail Baryshnikov and street dancer Lil Buck. Intended as

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments1396 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

hermes

Hermès’ quirky menswear film features Fr...

Apr 28, 2014No Comments835 Views

Hermès wins on the video front once again this season, with the recent launch of a creative and quirky menswear campaign starring Ballet de l’Opéra

dior_rpatz

Dior leverages Robert Pattinson campaign wi...

Dec 03, 2013No Comments538 Views

Dior has released another series of short videos revealing extended scenes from its Dior Homme fragrance film starring Robert Pattinson, which originally launched on September 1.

showyourjoe

Jingle all the way at Kmart with #showyourj...

Nov 19, 20131 Comment1372 Views

There’s no doubt about it, this new commercial from US department store Kmart, is in the running for best Holiday campaign 2013. Check out the boys

Topman pulls in consumer content with #topm...

Oct 23, 20131 Comment1160 Views

  User-generated content might be somewhat of an old phrase in the digital space these days, but there’s a phenomenal amount happening around it of

matthew-terry-calvin-klein-underwear-spring-summer-2013-01

Take a look at Calvin Klein’s Vine po...

Feb 04, 20133 Comments1300 Views

As promised, Calvin Klein made use of Twitter’s new video-sharing app, Vine, during the Super Bowl last night. Designed to support the premier of its

CK

New Twitter app Vine to support Calvin Klei...

Feb 01, 20132 Comments344 Views

  It’s likely you’ve heard the news that Calvin Klein is launching its first ever Super Bowl campaign this coming weekend. The 30-second spot for

CCTV footage

Brazil’s Reserva turns CCTV footage of bu...

Jan 25, 2013No Comments413 Views

  How’s this for inspired… Brazilian menswear brand Reserva has launched a video of the robbers breaking into its São Paulo store, to help promote

LondonCollections_Men_AW13

British Fashion Council announces series of...

Jan 05, 2013No Comments318 Views

The autumn/winter 2013/14 catwalk season kickstarts on Monday with London Collections: Men, the second season of a dedicated menswear event in the British capital. We’ve

31-phillip-lim-ss13-trickers

3.1 Philip Lim turns to “Trickers” for ...

Jan 04, 20131 Comment1189 Views

  3.1 Phillip Lim has proved an early addition to the onslaught of spring/summer 2013 campaign videos, with a beautiful spot for its menswear line

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Topman live-stream to offer fans 360° augm...

Dec 19, 20121 Comment659 Views

Topman is set to launch an interactive 360° live-stream experience for its London Collections: Men autumn/winter 2012/13 show on January 7. The UK menswear brand

burberry-spring_summer-2013-campaign-featuring-romeo-beckham-on-embargo-until-18-december-00_00-gmt

Romeo Beckham fronts SS13 Burberry campaign

Dec 17, 20122 Comments358 Views

Romeo Beckham has been announced as the spring/summer 2013 face of Burberry’s mainline campaign. The 10-year-old son of David and Victoria Beckham, appears in a

Digital snippets: Chanel, Barnaby Roper, Mi...

Oct 31, 2012No Comments357 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Chanel No. 5 surges on viral

David Gandy to join Twitter Q&A line-up...

Jun 14, 2012No Comments308 Views

Model David Gandy has just been announced as a key industry insider partaking in the British Fashion Council’s live Twitter Q&A this weekend. A follow

London menswear shows to benefit from multi...

Jun 13, 20122 Comments324 Views

London’s first dedicated menswear fashion week is focusing on engaging with consumers via digital, thanks to multiple innovations backed by the British Fashion Council. London

Mugler livestreams A/W 12/13 men’s sh...

Jan 19, 2012No Comments216 Views

In case you missed it, Mugler live streamed for four straight days on its Facebook page for its Paris menswear show this week. The 24/7

Behind-the-scenes at Louis Vuitton’s ...

Jul 07, 2011No Comments167 Views

Ever wondered what happens at the menswear shows? Louis Vuitton has just published a video documenting behind-the-scenes in the build up to its most recent