menswear Tag


Digital snippets: Ralph Lauren’s smar...

Sep 01, 20151 Comment412 Views

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph


Digital snippets: Breaking up with the Appl...

Jun 22, 2015No Comments712 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch


Rag & Bone film is a contemporary stud...

Mar 04, 2015No Comments893 Views

Rag & Bone unveiled its autumn/winter 2015/16 menswear collection with a short film starring ballet dancer Mikhail Baryshnikov and street dancer Lil Buck. Intended as


Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments1214 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but


Hermès’ quirky menswear film features Fr...

Apr 28, 2014No Comments751 Views

Hermès wins on the video front once again this season, with the recent launch of a creative and quirky menswear campaign starring Ballet de l’Opéra


Dior leverages Robert Pattinson campaign wi...

Dec 03, 2013No Comments468 Views

Dior has released another series of short videos revealing extended scenes from its Dior Homme fragrance film starring Robert Pattinson, which originally launched on September 1.


Jingle all the way at Kmart with #showyourj...

Nov 19, 20131 Comment1254 Views

There’s no doubt about it, this new commercial from US department store Kmart, is in the running for best Holiday campaign 2013. Check out the boys

Topman pulls in consumer content with #topm...

Oct 23, 20131 Comment983 Views

  User-generated content might be somewhat of an old phrase in the digital space these days, but there’s a phenomenal amount happening around it of


Take a look at Calvin Klein’s Vine po...

Feb 04, 20132 Comments1019 Views

As promised, Calvin Klein made use of Twitter’s new video-sharing app, Vine, during the Super Bowl last night. Designed to support the premier of its


New Twitter app Vine to support Calvin Klei...

Feb 01, 20132 Comments290 Views

  It’s likely you’ve heard the news that Calvin Klein is launching its first ever Super Bowl campaign this coming weekend. The 30-second spot for

CCTV footage

Brazil’s Reserva turns CCTV footage of bu...

Jan 25, 2013No Comments362 Views

  How’s this for inspired… Brazilian menswear brand Reserva has launched a video of the robbers breaking into its São Paulo store, to help promote


British Fashion Council announces series of...

Jan 05, 2013No Comments265 Views

The autumn/winter 2013/14 catwalk season kickstarts on Monday with London Collections: Men, the second season of a dedicated menswear event in the British capital. We’ve


3.1 Philip Lim turns to “Trickers” for ...

Jan 04, 20131 Comment1078 Views

  3.1 Phillip Lim has proved an early addition to the onslaught of spring/summer 2013 campaign videos, with a beautiful spot for its menswear line


Topman live-stream to offer fans 360° augm...

Dec 19, 20121 Comment541 Views

Topman is set to launch an interactive 360° live-stream experience for its London Collections: Men autumn/winter 2012/13 show on January 7. The UK menswear brand


Romeo Beckham fronts SS13 Burberry campaign

Dec 17, 20121 Comment281 Views

Romeo Beckham has been announced as the spring/summer 2013 face of Burberry’s mainline campaign. The 10-year-old son of David and Victoria Beckham, appears in a

Digital snippets: Chanel, Barnaby Roper, Mi...

Oct 31, 2012No Comments304 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Chanel No. 5 surges on viral

David Gandy to join Twitter Q&A line-up...

Jun 14, 2012No Comments237 Views

Model David Gandy has just been announced as a key industry insider partaking in the British Fashion Council’s live Twitter Q&A this weekend. A follow

London menswear shows to benefit from multi...

Jun 13, 20122 Comments267 Views

London’s first dedicated menswear fashion week is focusing on engaging with consumers via digital, thanks to multiple innovations backed by the British Fashion Council. London

Mugler livestreams A/W 12/13 men’s sh...

Jan 19, 2012No Comments159 Views

In case you missed it, Mugler live streamed for four straight days on its Facebook page for its Paris menswear show this week. The 24/7

Behind-the-scenes at Louis Vuitton’s ...

Jul 07, 2011No Comments132 Views

Ever wondered what happens at the menswear shows? Louis Vuitton has just published a video documenting behind-the-scenes in the build up to its most recent