Tag Archives: #mbfw

Pinterest launches fashion week hub

28 Aug


Pinterest has created a hub dedicated to fashion week content ahead of New York’s kick-off next Thursday, September 5. The initiative will be in collaboration with over 100 influencers, including brands, retailers, bloggers and publications.

Among them are Michael Kors, Kate Spade, Elle, Garance Doré, Man Repeller, Nordstrom, Oscar de la Renta, 3.1 Phillip Lim, Refinery29, Style.com and more.

The virtual scrapbooking site says it will provide an ever-updating feed of images and videos throughout New York Fashion Week, as well as into London, Milan and Paris. The idea is a response to the platform’s “massive fashion audience”, its head of community marketing Katie Garlinghouse told WWD.

“We know we have millions of pinners that look to Pinterest for fashion inspiration and we know hundreds of brands, designers and insiders use it for the same purpose, and we wanted to help connect those two a little more,” she said.

To Mashable she explained that the site wasn’t aiming to be a real-time entity like some of its competitors, many of whom also have their own ‘fashion hubs’. “It’s less about the real-time photos of the event, and more around the backstory of the event,” she explained. “For Kate Spade, we’ll see what inspired the collection, versus actual [live] images of the collection.” She highlighted everything from behind-the-scenes images to mood boards. She also said there will be no e-commerce integrations of any kind, but rather be about discovery.

According to research firm ComScore, Pinterest had nearly 47 million unique visitors in July 2013, up 36% year-on-year. Its users also reportedly post more than two million fashion pins on the platform every day. This is the first time it has participated in fashion week in an official capacity.

Fashion Hackathon set for MBFW New York, winning app to be launched by CFDA

8 Jan fashionhackathon_decoded


Mercedes-Benz Fashion Week New York is set to host a “Fashion Hackathon” this February, tasking teams of tech hackers with building an app that solves a challenge facing the industry.

Hosted by Decoded Fashion, who has previously run conferences focused on fashion and technology in both New York and London, the initiative will see fashion and retail executives joining 30 teams on the morning of February 2 to discuss their pain points, the technology they currently use, and the technology they wish existed.

These conversation will inspire the hackers to come up with the new apps, designing and building them within the space of 24 hours.

The best three will then have until February 14 to prepare (with mentorship) for a finale due to take place at MBFW. There they will present to a panel of judges from both the technology and fashion worlds, including Steven Kolb, CEO of the Council of Fashion Designers of America (CFDA), Harrison Weber of The Next Web, and Benita Singh of Source4Style.

The winning team will win cash in the region of $15-$25k as well as the opportunity to have their creation launched by the CFDA.

WGSN sponsors Mercedes-Benz Fashion Week

24 Jan

Online fashion forecaster WGSN is set to sponsor Mercedes-Benz Fashion Week in New York.

The service, which has provided creative and business intelligence for the apparel, style, design and retail industries since 1998, will also host a trendzone in the grand lobby of the event space.

WGSN’s CEO, Julie Harris, said: “Mercedes-Benz Fashion Week in New York is the highlight of the seasonal show calendar and a must-attend event. We are delighted to be embarking on this exclusive relationship giving WGSN’s 38,000 global subscriber base privileged and exclusive access to all the runway shows in New York through WGSN.com as well as live expert analysis on site in the WGSN TrendZone.”

Visitors will be privy to catwalk trend briefings as they happen, access to the WGSN.com site on one of the free work stations, and be able to explore the recently launched Vogue Archive, featuring every page of every issue of American Vogue from 1892 until today.


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