marketing Tag


Christmas ad update: Target, Sainsbury’s,...

Nov 18, 2015No Comments273 Views

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game,


Digital snippets: Iris van Herpen on desig...

Nov 17, 2015No Comments249 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Iris van Herpen’s astonishing designs don’t look like ‘clothes.’

Lyst Ad- Pointless

Data anchors Lyst’s tongue-in-cheek debut...

Nov 16, 20151 Comment411 Views

Fashion e-commerce platform Lyst has launched its first-ever ad campaign, cleverly tying data insights into a provocative series of images. An irreverent take on traditional


From the archive: Unilever’s ‘All T...

Nov 13, 2015No Comments299 Views

In December 2013, Unilever launched a YouTube channel in the UK dedicated to hair. All Things Hair, as it’s called, generated over 17 million views

John Lewis Man On The Moon 02

John Lewis and Kate Spade top Christmas fil...

Nov 06, 20151 Comment379 Views

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade. The former


Finery launches discovery game for new seas...

Oct 20, 2015No Comments344 Views

British newcomer brand Finery has launched a digital microsite fronted by a quiz to accompany its first autumn/winter collection. Created as part of its “In


A pick of the best campaign films for A/W 1...

Sep 30, 2015No Comments456 Views

We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to


London Fashion Week turns to performance po...

Sep 15, 2015No Comments966 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created


Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments569 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards


What won from fashion at Cannes Lions 2015,...

Jul 06, 2015No Comments785 Views

It’s hard to know whether the fashion industry not winning much at Cannes Lions is because the work isn’t good enough, or because few brands


Cannes Lions 2015 – a recap of the top tr...

Jun 29, 2015No Comments728 Views

After seven days, over 300 speakers and more magnums of rosé than even the Carlton probably dares to think about, Cannes Lions has wrapped for


Tips and tricks for surviving #CannesLions

Jun 20, 2015No Comments579 Views

In no place is the saying ‘burning the candle at both ends’ truer than at the Cannes Lions International Festival of Creativity. Especially if you’re

Cher-Marc-Jacobs-Fall-2015-Ad-Campaign - ANCHOR

Why are autumn campaigns already releasing?...

Jun 09, 2015No Comments811 Views

When did ad campaigns for autumn/winter start launching in May? I returned to my desk today after a couple of weeks travelling to see notifications


Are fashion brands prepped to forego qualit...

May 08, 2015No Comments1186 Views

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic


Abercrombie’s mistake has been about evol...

Apr 28, 2015No Comments1158 Views

Abercrombie & Fitch is looking to ditch its focus on “sexualised marketing”, moving away from the half-naked models it has used across its website, store


The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments1072 Views

This post first appeared on Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme


Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1555 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,


Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments1040 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black


Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments1179 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of


Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments859 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been


adidas partners with MMA on Mobile Marketin...

Aug 08, 2014No Comments634 Views

adidas is aiming to drive the development of the mobile marketing industry with the introduction of a new resource created in partnership with the Mobile


Brands be warned: #selfie fatigue

Jul 27, 2014No Comments965 Views

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric.


Search marketing tops customer acquisition ...

Jul 25, 2014No Comments880 Views

Paid search is still considered to be the most effective customer acquisition tactic, according to the 2014 State of Retailing Online study, released by


Digital snippets: Barbour, Tory Burch, Birc...

Jul 21, 2014No Comments918 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Barbour creates real-time illustrations of consumers’ stories for summer campaign (as


Unilever’s ‘All Things Hair’ ...

Jul 13, 20141 Comment2240 Views

Big data might be one of those phrases we’re all now used to hearing, but finding examples of those truly using it effectively (and willing


Goddesses of beauty, charm and joy inspire ...

Jun 03, 2014No Comments1115 Views

Dior released its third Secret Garden film on Friday, garnering over two million views over the weekend alone. Directed by Inez Lamsweerde and Vinoodh Matadin


Looking back at SXSW: wearables, privacy an...

Mar 14, 20143 Comments2688 Views

This article first appeared on The Business of Fashion  Rachel Arthur recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for


Digital snippets: H&M, Instagram, Uniql...

Jan 06, 2014No Comments675 Views

Happy new year all and welcome to 2014! It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a


Digital snippets: Selfridges, Prada, Victor...

Nov 24, 20131 Comment884 Views

A highlight of the top stories surrounding all things fashion and digital of late: Drive-through Dior? Coming right up at Selfridges London [CN Traveler] Wes Anderson


Oscar de la Renta campaign launches exclusi...

Jul 25, 2013No Comments501 Views

According to L2 Think Tank, Instagram registers the highest level of consumer engagement and interaction across all social media platforms. Needless to say, brands are