marketing Tag

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments297 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

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adidas partners with MMA on Mobile Marketin...

Aug 08, 2014No Comments245 Views

adidas is aiming to drive the development of the mobile marketing industry with the introduction of a new resource created in partnership with the Mobile

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Brands be warned: #selfie fatigue

Jul 27, 2014No Comments404 Views

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric.

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Search marketing tops customer acquisition ...

Jul 25, 2014No Comments325 Views

Paid search is still considered to be the most effective customer acquisition tactic, according to the 2014 State of Retailing Online study, released by Shop.org

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Digital snippets: Barbour, Tory Burch, Birc...

Jul 21, 2014No Comments365 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Barbour creates real-time illustrations of consumers’ stories for summer campaign (as

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Unilever’s ‘All Things Hair’ ...

Jul 13, 20141 Comment695 Views

Big data might be one of those phrases we’re all now used to hearing, but finding examples of those truly using it effectively (and willing

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Goddesses of beauty, charm and joy inspire ...

Jun 03, 2014No Comments323 Views

Dior released its third Secret Garden film on Friday, garnering over two million views over the weekend alone. Directed by Inez Lamsweerde and Vinoodh Matadin

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Looking back at SXSW: wearables, privacy an...

Mar 14, 20143 Comments636 Views

This article first appeared on The Business of Fashion  Rachel Arthur recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for

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Digital snippets: H&M, Instagram, Uniql...

Jan 06, 2014No Comments197 Views

Happy new year all and welcome to 2014! It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a

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Digital snippets: Selfridges, Prada, Victor...

Nov 24, 20131 Comment167 Views

A highlight of the top stories surrounding all things fashion and digital of late: Drive-through Dior? Coming right up at Selfridges London [CN Traveler] Wes Anderson

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Oscar de la Renta campaign launches exclusi...

Jul 25, 2013No Comments176 Views

According to L2 Think Tank, Instagram registers the highest level of consumer engagement and interaction across all social media platforms. Needless to say, brands are

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Cannes Lions 2013 round-up: fashion and bea...

Jul 11, 20135 Comments438 Views

It was a big year for fashion at the 60th annual Cannes Lions International Festival of Creativity – the ad industry’s version of the Oscars

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Burberry campaign offers first glimpse of f...

Jun 16, 2013No Comments202 Views

As you’ll have likely already seen, Burberry launched its new Kisses campaign in partnership with Google late last week, offering consumers the ability to capture

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Social media for fashion: top 10 trends

May 29, 2013No Comments140 Views

Keen to learn more on social media as it pertains to the fashion industry? I’m presenting a webinar tomorrow (Thursday, May 30) via WGSN that

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On your reading list: Influencer Marketing

Apr 18, 20131 Comment78 Views

If you’re anything like me you constantly have a backlog of links saved in a ‘to read’ folder in your inbox, in an app on

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Alice + Olivia, Topshop kickstart prom seas...

Mar 31, 2013No Comments156 Views

A number of designers and retailers are reaching out to teens through a variety of online initiatives in the build-up to the forthcoming prom season.

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3.1 Philip Lim turns to “Trickers” for ...

Jan 04, 20131 Comment367 Views

  3.1 Phillip Lim has proved an early addition to the onslaught of spring/summer 2013 campaign videos, with a beautiful spot for its menswear line

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Romeo Beckham fronts SS13 Burberry campaign

Dec 17, 20121 Comment63 Views

Romeo Beckham has been announced as the spring/summer 2013 face of Burberry’s mainline campaign. The 10-year-old son of David and Victoria Beckham, appears in a

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Social media isn’t a 9-to-5 job in retail...

Dec 06, 2012No Comments264 Views

That title should be quite an obvious statement to most, but a number of stores seem to need reminding of it in the busy run

Yet to be seduced by shoppable advertising

Nov 08, 20122 Comments138 Views

There’s an interesting debate about shoppable videos in this week’s issue of Marketing Magazine in the UK. In it, I comment on why I’m not

Diana Vreeland documentary can teach the fa...

Oct 08, 2012No Comments44 Views

In the new Diana Vreeland documentary, The Eye Has to Travel, designer Diane von Furstenberg refers to the memos written by the late editor and

Warby Parker: style x tech perfection

May 19, 2012No Comments40 Views

“Geek chic” might be somewhat of a cliche, but it’s an appropriate term in more ways than one when describing eyewear brand Warby Parker. The

Calvin Klein unveils new Tumblr, launches p...

May 01, 20121 Comment118 Views

Calvin Klein revealed its first foray into the world of Tumblr this morning, with a new blog designed to give fans an editorial view of

Digital snippets: Kate Spade, Tory Burch, C...

Dec 02, 2011No Comments1739 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: How social media helped Kate Spade become