marketing Tag


A pick of the best campaign films for A/W 1...

Sep 30, 2015No Comments170 Views

We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to


London Fashion Week turns to performance po...

Sep 15, 2015No Comments530 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created


Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments472 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards


What won from fashion at Cannes Lions 2015,...

Jul 06, 2015No Comments648 Views

It’s hard to know whether the fashion industry not winning much at Cannes Lions is because the work isn’t good enough, or because few brands


Cannes Lions 2015 – a recap of the top tr...

Jun 29, 2015No Comments622 Views

After seven days, over 300 speakers and more magnums of rosé than even the Carlton probably dares to think about, Cannes Lions has wrapped for


Tips and tricks for surviving #CannesLions

Jun 20, 2015No Comments534 Views

In no place is the saying ‘burning the candle at both ends’ truer than at the Cannes Lions International Festival of Creativity. Especially if you’re

Cher-Marc-Jacobs-Fall-2015-Ad-Campaign - ANCHOR

Why are autumn campaigns already releasing?...

Jun 09, 2015No Comments691 Views

When did ad campaigns for autumn/winter start launching in May? I returned to my desk today after a couple of weeks travelling to see notifications


Are fashion brands prepped to forego qualit...

May 08, 2015No Comments1081 Views

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic


Abercrombie’s mistake has been about evol...

Apr 28, 2015No Comments949 Views

Abercrombie & Fitch is looking to ditch its focus on “sexualised marketing”, moving away from the half-naked models it has used across its website, store


The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments882 Views

This post first appeared on Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme


Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1416 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,


Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments949 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black


Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments1125 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of


Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments809 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been


adidas partners with MMA on Mobile Marketin...

Aug 08, 2014No Comments601 Views

adidas is aiming to drive the development of the mobile marketing industry with the introduction of a new resource created in partnership with the Mobile


Brands be warned: #selfie fatigue

Jul 27, 2014No Comments903 Views

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric.


Search marketing tops customer acquisition ...

Jul 25, 2014No Comments818 Views

Paid search is still considered to be the most effective customer acquisition tactic, according to the 2014 State of Retailing Online study, released by


Digital snippets: Barbour, Tory Burch, Birc...

Jul 21, 2014No Comments867 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Barbour creates real-time illustrations of consumers’ stories for summer campaign (as


Unilever’s ‘All Things Hair’ ...

Jul 13, 20141 Comment2036 Views

Big data might be one of those phrases we’re all now used to hearing, but finding examples of those truly using it effectively (and willing


Goddesses of beauty, charm and joy inspire ...

Jun 03, 2014No Comments991 Views

Dior released its third Secret Garden film on Friday, garnering over two million views over the weekend alone. Directed by Inez Lamsweerde and Vinoodh Matadin


Looking back at SXSW: wearables, privacy an...

Mar 14, 20143 Comments2495 Views

This article first appeared on The Business of Fashion  Rachel Arthur recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for


Digital snippets: H&M, Instagram, Uniql...

Jan 06, 2014No Comments602 Views

Happy new year all and welcome to 2014! It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a


Digital snippets: Selfridges, Prada, Victor...

Nov 24, 20131 Comment825 Views

A highlight of the top stories surrounding all things fashion and digital of late: Drive-through Dior? Coming right up at Selfridges London [CN Traveler] Wes Anderson


Oscar de la Renta campaign launches exclusi...

Jul 25, 2013No Comments461 Views

According to L2 Think Tank, Instagram registers the highest level of consumer engagement and interaction across all social media platforms. Needless to say, brands are


Cannes Lions 2013 round-up: fashion and bea...

Jul 11, 20135 Comments1275 Views

It was a big year for fashion at the 60th annual Cannes Lions International Festival of Creativity – the ad industry’s version of the Oscars


Burberry campaign offers first glimpse of f...

Jun 16, 2013No Comments583 Views

As you’ll have likely already seen, Burberry launched its new Kisses campaign in partnership with Google late last week, offering consumers the ability to capture


Social media for fashion: top 10 trends

May 29, 2013No Comments445 Views

Keen to learn more on social media as it pertains to the fashion industry? I’m presenting a webinar tomorrow (Thursday, May 30) via WGSN that


On your reading list: Influencer Marketing

Apr 18, 20131 Comment250 Views

If you’re anything like me you constantly have a backlog of links saved in a ‘to read’ folder in your inbox, in an app on


Alice + Olivia, Topshop kickstart prom seas...

Mar 31, 2013No Comments508 Views

A number of designers and retailers are reaching out to teens through a variety of online initiatives in the build-up to the forthcoming prom season.


3.1 Philip Lim turns to “Trickers” for ...

Jan 04, 20131 Comment1038 Views

  3.1 Phillip Lim has proved an early addition to the onslaught of spring/summer 2013 campaign videos, with a beautiful spot for its menswear line