marketing Tag

margotlily_nikebetterforit

Nike extends #betterforit campaign with scr...

Feb 01, 2016No Comments159 Views

Nike is upping the storytelling ante as part of its #betterforit women’s campaign and taking to YouTube with an eight-part scripted series. A direct bid

diesel

Digital snippets: Diesel’s ads on Por...

Jan 19, 2016No Comments465 Views

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel

rihanna

Rihanna + brand = license to print money, t...

Jan 15, 2016No Comments281 Views

Who’s the biggest celebrity in the world? No, let me ask that again… who’s the most marketable celebrity in the world? Move over Gigi, Kendall,

finalfantasy_louisvuitton

Final Fantasy computer game character front...

Jan 04, 2016No Comments400 Views

Louis Vuitton creative supremo Nicolas Ghesquière may have said back in October that his SS16 collection was all about a dark virtual reality, but we

Hermes_Ostrich_Birkin_Bag-e1408563424299

From the archive: How Hermès is winning wi...

Dec 21, 2015No Comments620 Views

Last year’s list of the 100 most innovative companies, according to Forbes, saw French luxury brand Hermès sitting at number 13. Though it dropped to

Macys_WishWriterAppDemo15

Macy’s tops US list of festive YouTube ad...

Dec 18, 2015No Comments513 Views

Macy’s has achieved the title of most-viewed Christmas ad in the US with its heartwarming tale of a young girl spreading festive spirit and granting

primark_ANCHOR

Primark fortuneteller to send personalised ...

Dec 16, 2015No Comments581 Views

Primark is celebrating all-things Christmas jumpers with a Twitter campaign this Friday that will see fortunes told via customised videos and animated GIFs. The value-based

burberry__dreamworks_ANCHOR

Burberry’s latest big idea – 3D digital...

Dec 14, 2015No Comments671 Views

Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and

jomalone_poppy_kissmas

More festive films: Hermès, Gucci, Jo Malo...

Dec 07, 2015No Comments683 Views

Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous

instagram-anchor

Instagram likes: Kendall Jenner, Taylor Swi...

Dec 03, 2015No Comments379 Views

It’s a very shallow world and it’s also one that’s celebrity-obsessed. That’s pretty obvious from the list of Instagram posts that got the most likes

Sainsburys_Mog

Christmas ad update: Target, Sainsbury’s,...

Nov 18, 20151 Comment605 Views

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game,

irisvanherpen_ANCHOR

Digital snippets: Iris van Herpen on desig...

Nov 17, 20151 Comment485 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Iris van Herpen’s astonishing designs don’t look like ‘clothes.’

Lyst Ad- Pointless

Data anchors Lyst’s tongue-in-cheek debut...

Nov 16, 20152 Comments1290 Views

Fashion e-commerce platform Lyst has launched its first-ever ad campaign, cleverly tying data insights into a provocative series of images. An irreverent take on traditional

header_allthingshair

From the archive: Unilever’s ‘All T...

Nov 13, 2015No Comments509 Views

In December 2013, Unilever launched a YouTube channel in the UK dedicated to hair. All Things Hair, as it’s called, generated over 17 million views

John Lewis Man On The Moon 02

John Lewis and Kate Spade top Christmas fil...

Nov 06, 20153 Comments598 Views

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade. The former

Finery_gameANCHOR

Finery launches discovery game for new seas...

Oct 20, 2015No Comments552 Views

British newcomer brand Finery has launched a digital microsite fronted by a quiz to accompany its first autumn/winter collection. Created as part of its “In

outlaws

A pick of the best campaign films for A/W 1...

Sep 30, 2015No Comments700 Views

We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to

OdetoSoho_LFW

London Fashion Week turns to performance po...

Sep 15, 2015No Comments1196 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created

harveynichols_ANCHORnew

Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments662 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards

プリント

What won from fashion at Cannes Lions 2015,...

Jul 06, 2015No Comments1014 Views

It’s hard to know whether the fashion industry not winning much at Cannes Lions is because the work isn’t good enough, or because few brands

canneslions_flags_ANCHOR

Cannes Lions 2015 – a recap of the top tr...

Jun 29, 2015No Comments921 Views

After seven days, over 300 speakers and more magnums of rosé than even the Carlton probably dares to think about, Cannes Lions has wrapped for

Cannesbeach_ANCHOR

Tips and tricks for surviving #CannesLions

Jun 20, 2015No Comments670 Views

In no place is the saying ‘burning the candle at both ends’ truer than at the Cannes Lions International Festival of Creativity. Especially if you’re

Cher-Marc-Jacobs-Fall-2015-Ad-Campaign - ANCHOR

Why are autumn campaigns already releasing?...

Jun 09, 2015No Comments1021 Views

When did ad campaigns for autumn/winter start launching in May? I returned to my desk today after a couple of weeks travelling to see notifications

Stolnikmagazine_march2014_hr

Are fashion brands prepped to forego qualit...

May 08, 2015No Comments1380 Views

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic

abercrombie_ANCHOR

Abercrombie’s mistake has been about evol...

Apr 28, 2015No Comments1547 Views

Abercrombie & Fitch is looking to ditch its focus on “sexualised marketing”, moving away from the half-naked models it has used across its website, store

ANCHOR

The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments1429 Views

This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme

ebayanchor

Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1738 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

rebeccaminkoff

Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments1240 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments1319 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 20142 Comments991 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been