Estée Lauder has launched a beauty-focused app for Google Assistant on the Google Home device that focuses on personalisation.
L’Oréal Paris celebrated National Lipstick Day and the launch of its new Colour Rich Matte Lipstick this past weekend with a social media campaign focused on being bold.
Chinese mobile internet company Meitu, Inc. is celebrating its popular virtual try-on MakeupPlus app with a beauty hub in London’s “most Instagrammed venue” – the Lights of Soho gallery.
Personalisation looks to be at the heart of what L’Oréal is focusing on with the first five start-ups selected to participate in its accelerator programme with Founders Factory.
Beauty subscription service, Birchbox, is set to open its second permanent physical location, this time in Paris following several successful pop-ups in the French capital.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the role of blockchain for designers.
Shoppers in Charlotte Tilbury’s new Westfield London store can see any one of 10 looks superimposed on their own faces, thanks to augmented reality technology from creative studio Holition.
Benefit Cosmetics is seeing anywhere from a thousand to several thousand viewers tune into its weekly “Tipsy Tricks” broadcasts on Facebook Live.
Yes you read that correctly, the models at Desigual wore Snapchat filters as make-up looks at New York Fashion Week this past weekend – and the internet went wild.
Rimmel has introduced a new app that allows users to try out the make-up styles of everyone from friends in real life through to celebrities in magazine images.
Modiface, an augmented reality company serving the beauty industry with custom try-on apps, has integrated its simulation technology into a conversational beauty advisor on Facebook Messenger.
The onslaught of brands taking to Snapchat continues – this time with L’Oréal Paris as the first beauty company to run a campaign using the app’s lenses.
It’s official, shoppers spent more money online on fashion than on computer hardware for the first time last year, with the rise of m-commerce and free shipping deals particularly helping to push that growth.
One of the most relevant applications for virtual try-ons has got to be for the beauty industry. Walk in to any retailer and the cosmetic counter is relatively restrictive in terms of actually being able to see what a certain […]
A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge] Michael Kors is getting into wearable tech [Bloomberg] 10 things we learned about the business […]
Yves Saint Laurent Beauté launched Google Glass make-up tutorials in its consignment at Selfridges department store in London last week. First offered at Bloomingdales in New York in September, these consultations have sparked quite a bit of press excitement. They’ve […]
A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for $100 million [NY Times] Gap’s fall campaign is an ode to normcore trend, Zosia Mamet […]
Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have hit the mainstream recently in a big way. Michelle Phan has accumulated over 6.8 million […]
A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing Daily] L’Oréal launches virtual try-on make-up app [NY Times] Macy’s is the first retailer to run […]
3D printing just became significantly more relevant to a huge group of consumers. Forget mere filament forms, next up is 3D-printed make-up. Unveiled by Harvard Business School grad, Grace Choi, at TechCrunch Disrupt in New York today, Mink is a desktop printer that lets users choose any colour and […]
Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store, includes 3D-printing station (as pictured) [Dexigner] Louis Vuitton debuts spring campaign on Instagram [Refinery29] Neiman […]
A highlight of the top stories surrounding all things fashion and digital of late: Drive-through Dior? Coming right up at Selfridges London [CN Traveler] Wes Anderson debuts latest Prada feature [Fashionotes] Victoria’s Secret creates 3D-printed angel wings for fashion models [Huffington Post] […]
A round-up of recent stories from around the web surrounding all things fashion and digital: GapKids launches photo filters and stickers with Aviary to promote Diane von Furstenberg collection (as pictured) [TechCrunch] JC Penney says ‘We’re Sorry’ and ‘Come Back’ with […]
Topshop has released a very cute stop-motion video short to promote its spring/summer 2013 nail colours. Created by brother and sister filmmaking duo Sadie and Joe Williams, it brings to life a series of nail varnish pots, painted nails […]
Parfums Givenchy has released a short film called Le Rouge for the launch of its new lipstick of the same name. Created by design studio Hellohikimori, the spot sees model Mariacarla Boscono wearing a leather dress interspersed with geometrical […]
Smashbox Cosmetics is set to host a virtual shopping wall at a high street catwalk show hosted by the UK’s Look magazine on October 6. Enabled through a partnership with image recognition and augmented reality platform Blippar, the initiative will […]
Some more great stories from around the web surrounding all things fashion and digital over the past week: Backstage Dior video shows one million flowers being installed at couture show (as above) [Fashionista] YSL launches eyeshadow palette inspired by […]
Lancôme has turned to Facebook in France to push its new Hynôse star mascara with a fun application starring cartoon character Betty Boop. The initiative offers fans the opportunity to create their own cover picture alongside Betty (as shown above), […]