Tag Archives: m-commerce

Digital snippets: Selfridges, Prada, Victoria’s Secret, Gap, Asos, Lancôme, Valentino

24 Nov

A highlight of the top stories surrounding all things fashion and digital of late: 

Selfridges_drivethru

  • Drive-through Dior? Coming right up at Selfridges London [CN Traveler
  • Wes Anderson debuts latest Prada feature [Fashionotes
  • Victoria’s Secret creates 3D-printed angel wings for fashion models [Huffington Post
  • Gap rolls out “reserve in store” service [CNBC
  • Valentino jumps in on China’s high-tech runway revolution [JingDaily
  • Under Armour looks to take a bite out of FuelBand success with MapMyFitness acquisition [BrandChannel
  • Pinterest opens API to retail partners [TechCrunch
  • Google’s Eric Schmidt invests in retail tech designed to help personalisation and data measurement [WWD
  • Here’s why ‘The Internet of Things’ will be huge, and drive tremendous value for people and businesses [Business Insider
  • Why companies desperately need to make wearables cool [Wired
  • How brands get shoppers to volunteer their personal data: transparency and better experiences [PSFK
  • Social media drives less than 1% of shopping sessions, study says [Fashionista
  • Fashion retailers are still failing to optimise email marketing for mobile [Econsultancy
  • What retailers can learn from mobile commerce in the UK [Shop.org
  • 15 stats that show why click-and-collect is so important for retailers [Econsultancy

Note: Look out for a separate holiday-specific digital round-up later this week, featuring all the top retail campaign stories as well as insights into the biggest innovations being pushed for the festive season. 

Site and mobile optimisation key for online retailers in 2013

16 Jan mobile-shopping

Online retailers in the US will prioritise site optimisation, mobile and tablets in 2013, according to a new report from Forrester Research in conjunction with Shop.org.

The State of Retailing Online 2013 (SORO) study shows the aim will be to “improve the customer experience and increase web conversion and loyalty across all devices”.

Over half (51%) of those surveyed cited site optimisation as key, referencing a focus on checkout optimisation, alternative payments, user experience, testing, and product detail page enhancements.

Meanwhile, 43% outlined that they would be focusing on mobile and tablets this year, investing in new or improved mobile apps and mobile-optimised sites, analytics, and traffic and conversion growth.

Shop.org executive director Vicki Cantrell, said: “While direct mobile commerce is still small, mobile services are now an established and significant part of the shopping experience. Retailers this year are smartly investing to create a holistic customer experience across stores, desktop, and mobile to improve conversion rates, grow crucial repeat customer business, and even capture their share of customer demand from international markets.”

Digital snippets: Burberry, Marc Jacobs, Tom Ford, Nicolas Ghesquière, Hunter, G-Star, Dita von Teese

15 Jan Burberry_romeobeckham

Some more great stories from around the web surrounding all things fashion and digital over the past week or so:

 

  • Watch Romeo Beckham run circles around his fellow Burberry models in SS13 campaign video (as above) [Telegraph Fashion]
  • How Marc Jacobs is amping up the luxury e-commerce experience [PSFK]
  • Tom Ford will even be inviting bloggers to his first ‘real’ runway show [Styleite]
  • Nicolas Ghesquière’s first-ever tweet: an analysis [The Cut]
  • Hunter takes control of British weather in global Facebook campaign [Campaign]
  • G-Star Raw launches animated video campaign [WWD]
  • Dita von Teese sews QR codes directly into her clothing [PSFK]
  • Op-ed: Fashion’s unsung internet forums [BoF]
  • Do people actually shop on phones? The answer is decidedly yes [NY Times]
  • Shoedazzle taps Rachel Zoe as new celebrity spokesperson [AllThingsD]

Digital snippets: Diesel, Wrangler, John Lewis, Covetique, Daily Mail, Grazia

5 Dec Florals

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Diesel’s pre-internet shoe experience challenges consumers to go offline for three days [Creativity Online]
  • John Lewis seeking to make social media a ‘more integrated’ part of its business [Marketing Magazine]
  • Daily Mail group launches fashion sharing website [Media Week]
  • Grazia magazine launches on the iPad [Grazia]
  • In a click, a vivid fashion garden: how technology is enabling a new genre of prints (as pictured) [NY Times]

Levi’s launches first brand magazine on Flipboard

11 Sep

In a press release for the launch of its autumn/winter 2012/13 ad campaign back in July, Levi’s said it would be revealing the “first-ever shoppable brand magazine” on social app Flipboard. Turns out, it’s finally here…

Referred to as a “social catalogue”, the initiative sees full-page spreads of the denim brand’s Go Forth campaign in nine publications already using the iPhone, iPad and Android platform. In style with the nature of the app, these ads then open to a magazine-like entity that pulls in content from across the Levi’s repertoire. The stories and images it’s sharing on Twitter, Facebook, Instagram or Google Plus for instance, as well as the videos on its YouTube page, and the product from its new collection, which can be both shopped (in-app) and shared with friends.

“Using the social underpinnings of Flipboard to create a magazine for individual brands is a great new way for advertisers to connect with Flipboard readers,” said Christine Cook, head of revenue at Flipboard. “For Levi’s they are bringing their beautiful, emotional ads to the specific publications they already know and love and expanding the experience using the social media content they are already creating. There’s very little work on the advertisers’ side, making Flipboard a simple way to reach the millions of people reading on mobile devices.”

The nine publications featuring the ads between now and October 31, 2012, are Vanity Fair, Glamour, Details, Elle, Marie Claire, Esquire, ESPN, Fast Company and Rolling Stone.

As reported by AdAge: “Flipboard has long promised to provide publishers with magazine-like advertising that takes advantage of the capabilities of tablets and smartphones.” With its now 20m users, and 3bn monthly “flips” (or page turns), it’s now doing so with integrated m-commerce too. Expect to see more…

Included below too is the most recent Go Forth film from Levi’s, a gutsy call for people who get dressed each morning with purpose.

Digital snippets: Saks, Topman, Esquire, Jaeger, JC Penney, House of Fraser, Figleaves and more

28 Nov

A mega update this week to make up for the lack over the past fortnight:

  • Saks ups online content [WWD]
  • Topman to launch online magazine [GQ]
  • Esquire partners with JC Penney to launch men’s e-commerce site CLAD [Esquire]
  • Jaeger debuts transactional mobile site, anticipates 80% increase in m-commerce revenues [NMA]
  • JC Penney adds QR codes, Facebook game, apps and Google+ presence to Christmas campaign [Media Decoder, NY Times]
  • House of Fraser to launch iPhone app offering in-store barcode scanner [NMA]
  • Figleaves links London Underground ads with mobile app [Media Week]
  • Old Navy doles out deals to Shopkick app users [Venture Beat]
  • Flash sales site Vente-Privée launches in US [Market Watch]
  • New York Times launches iPad app for fashion and style content [WWD]
  • How leading fashion brands are embracing online video [Mashable]

Topshop sees 8% of online sales from mobile

5 Nov

There’s an interesting Q&A with Kate Walmsley, head of e-commerce at Topshop over at New Media Age this week.

In it she outlines the fact 8% of online sales are now coming from mobile, despite the fact the brand doesn’t yet have an optimised site, nor a transactional app (both are soon to launch). This figure is particularly significant when compared to other UK retailers;  according to retail trade body IMRG, on average 3-4% of total e-commerce sales from mobile among its membership.

“Something like 8% of online sales are coming through mobile, if you include iPad in there, which is three or four times more than it was last year. It is pretty strong growth and recognises that it is a really important channel for us,” said Walmsley.

She also explains how she sees mobile as an opportunity to bring everything the brand does together.

“We think we have a good online proposition and get a lot of engagement and interest among a wide base, who are enthusiastic and passionate about the brand. We want to connect that to the in-store experience, which is also really distinct and unique.

“A lot of people talk about really having a multichannel business, which is really important for us, but mobile is really the first real step towards that for us. It is not just about being in every channel or being able to transact in every channel but finding what the best experience for that channel and finding the best routes in.”

Her thoughts on f-commerce are also interesting: “Facebook is a likely place to be for us as we have a lot of folks there engaged with our brand. It makes sense for us to export it as a possibility but we don’t see the value in porting everything we do on .com and porting it over to Facebook. Then it is just replicating the experience and it ends up being clunky and not something that takes advantage of that environment. We’d rather do something that is a curated shop within that environment that is seasonal or event driven.”

Watch this space then.

Retail’s mobile-led future loses sci-fi feel

11 Jul

Eric Schmidt

Looking back through my notes from Cannes Lions, I remembered the fact I wanted to flag up some thinking relevant to retail from Google executive chairman Eric Schmidt, 2011′s Media Person of the year.

One of the most interesting speakers during the week of seminars, he covered everything from globalisation to self-driving cars and accessing consumer social graphs (which makes far more sense since following the launch of Google +).

He also spoke about the benefit of ‘cloud computing’ and asked delegates to imagine that everything they needed for daily life was accessible through their smartphone. [Not a bad focus considering this is a company that has previously said everything it now does is based on a “mobile first” policy].

You’re walking along the street in Cannes, he said, your phone knows you, knows who you are. You tell it you want a t-shirt. As you’re walking it tells you which stores are nearby that you can go to, and which ones have discount or offers on. It directs you to one of them and you go in. The shop assistants already know you’re coming and welcome you as you arrive. You take your t-shirt and pay for it through your phone.

Simple.

Now, that would have sounded foreign just a mere few years ago – science fiction almost. To many it probably still does. But when you consider the fact technology for location-based services and offers are commonplace, with mobile transactions (Google wallet) the latest focus, it’s all perfectly feasible. Schmidt further highlighted this at Cannes when he said a third of all checkouts in restaurants and retail stores will allow “tap and pay” through mobile phones within about a year.

The concept reminded me of one of my favourite-ever posts from Federated Media’s John Battelle: The Gap Scenario. If you haven’t read it, I highly recommend you do now.

In it, he takes the idea of the retail experience itself to the next level, incorporating everything from customer service to CRM. Now not only does your phone know you, but the store does.

As Battelle highlights, however, while the technology and the platforms exist for such scenarios to play out, what’s not solved as yet are the business processes that sew it all together.

Watch this space. The term Google “branding” might just take on whole new meaning for retail.

New Look launches m-commerce site

5 Apr

UK high street retailer New Look has unveiled its new m-commerce site.

Designed to encourage its users to have the confidence to buy from their phone, it focuses on offering both an engaging and a seamless transactional service.

It features a one-click checkout, high quality zoom, the ability to view and compare products in one, two or three columns, and social media integration.

The search is also refinable on the page, while users will be able to see whether the particular product they’re after is running low or out of stock.

Dom McBrien, e-commerce director at the store, says: “At New Look our aim is to offer customers an outstanding multi-channel experience. To do this we must offer an easy and convenient shopping experience through a multitude of channels.

“Research suggests that in 2012 access to the internet via smartphone devices will even supersede the desktop PC, so this is a clear opportunity.

“By offering a best-in-class user experience suited to the mobile shopper, we are confident that New Look will be the fashion brand of choice for the shopper, wherever they are.”

The site was created by mobile and digital communications agency Mobile Interactive Group (MIG). It utilises the latest developments in mobile technology including Javascript, CSS3 and HTML5.

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