Mulberry’s holiday campaign breathes new life into iconic Christmas carol, the ’12 days of Christmas’ this year, with a quirky and playful sing-a-long.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including all the highlights from Alibaba’s Singles’ Day.
A new report tied to the launch of Rebecca Minkoff’s #AlwaysOn smart bags in partnership with EVRYTHNG and Avery Dennison, talks to the benefits of digital emotional intelligence for brands.
Kate Spade New York is back with the latest episode in its ongoing Miss Adventure film series, this time presenting a comical tale about random friendships in the holiday season.
Kenzo invited three young filmmakers to interpret its AW17 collection tied to the theme of how we inhabit earth today.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight, including the new Browns’ concept store.
At the WWD CEO Summit, Marco Bizzarri, Gucci’s CEO, talked about how he led the brand through its spectacular turnaround and how he’s sustaining its uptrend.
NBA star Carmelo Anthony is helping the models of Valentino’s resort 2018 campaign up their basketball skills.
Augmented reality start-up, HoloMe, has teamed up with young British fashion brand, RIXO London, to create a holographic version of the catwalk show for users to watch at home.
Here is what you need to know about JD’s new luxury e-commerce site “Toplife”, which is a competing platform to Alibaba’s “Luxury Pavilion”.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight, including Burberry’s new ARkit move.
Video-streaming has proven it has staying power in China, so here are some tips for luxury brands looking to market on such platforms.
LVMH is pushing its new e-commerce venture, 24 Sèvres, with a campaign film directed by Nicholas Winding Refn of Drive and The Neon Demon fame.
Yoox Net-a-Porter Group is living up to its promise of Whatsapp as a key channel for customer service, teaming up with the messaging app as one of its first business partners.
The best examples of customisation come from upstart brands with vast amounts of qualitative and quantitative data on their customers’ preferences, writes strategist Ana Andjelic.
Burberry is to stage a major photography exhibition celebrating British social portraiture and bringing together the work of over 30 of the 20th Century’s best documentary image-makers.
In the new space race, the apparel we set out in to explore our solar system is becoming a genuine branding opportunity for the fashion industry, rather that just a source of inspiration.
Alibaba and JD.com have long competed with each other to become the dominant e-commerce force in China. Lately, their battle has escalated in the luxury arena.
E-commerce player Lyst has teamed up with The Business of Fashion to introduce a new ranking of fashion’s hottest brands and biggest products.
Alibaba and Kering have reached an agreement to work jointly to fight against the sales of fake goods in China, but it’s unclear if the deal will work.
Alibaba Group released the Luxury Pavilion, an online shopping platform created exclusively for China’s ultra-rich shoppers.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Alexander Wang’s text-to-buy launch.
Gucci’s autumn/winter 2017 campaign takes its influence heavily from the sci-fi world of the past, with all manner of Star Trek references.
A new report by RTG Consulting shows that luxury brands need to keep abreast of the cultural values of Chinese millennials and Gen Z if they want to stay relevant.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the rise of robotics in retail.
Gucci has unveiled a new content campaign called Gucci Places, dedicated to exploring the locations around the world that have inspired the brand over the years.
Stella McCartney is teaming up with San Francisco-based Bolt Threads, a biotechnology company dedicated to creating the next generation of advanced materials.
Stella McCartney, long known for her focus on sustainability, has set her latest campaign in a Scottish landfill site in an attempt to highlight the issues of overconsumption within modern society.