London Tag

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#fashmash hits Matthew Williamson store in ...

Apr 15, 2015No Comments730 Views

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening

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John Lewis returns with JLAB start-up conte...

Mar 25, 2015No Comments810 Views

It was a start-up based on beacons that won John Lewis’ inaugural JLAB tech accelerator programme last year, now the department store is turning to

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Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments583 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1153 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

Lyst_ANCHOR

New York vs London: a fashion week infograp...

Feb 14, 2015No Comments570 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?

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American Eagle introduces London stores wit...

Dec 16, 2014No Comments886 Views

British model Daisy Lowe fronted a short film from American Eagle Outfitters to signify its arrival in the UK last month. Directed by Joshua Stocker,

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Exclusive interview: Cooper Gill, space and...

Nov 12, 2014No Comments809 Views

Google Glass opened its first physical location in London this summer, an industrial loft space in the newly renovated Granary Building near Kings Cross. Hot

Burberry_anchor

Romeo Beckham plays cupid in Burberry’...

Nov 03, 2014No Comments939 Views

“Lights, camera, trench coats!” reads the front page of the Burberry Times in an appropriate headline for a quirky on stage prop in the brand’s

JeanPaulGaultier_selfridges_ANCHOR

Selfridges hosts Jean Paul Gaultier ‘self...

Sep 19, 2014No Comments1069 Views

A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments1088 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments827 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

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Net-a-Porter showcases real-time shopper tr...

Aug 15, 2014No Comments1094 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments924 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

van-noten

Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments397 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment2440 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments457 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments632 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments365 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Belstaff launches new Legends campaign port...

Oct 08, 2013No Comments1368 Views

Belstaff hosted an elaborate event that played on its motorcycle heritage this London Fashion Week to celebrate the opening of its new flagship store in

Digital snippets: Macy’s, Levi’...

Sep 25, 2013No Comments1108 Views

Here’s a rather hefty highlight of recent stories from around the web surrounding all things fashion and digital: Macy’s: marketers should defend data use but

Anya Hindmarch unveils astrological #whatpl...

Sep 17, 2013No Comments355 Views

Anya Hindmarch launched a cute digital campaign alongside its London Fashion Week show today tied to the collection’s planetary theme. “What Planet Are You On?”

chirp_topshop

Latest Topshop innovation will see #LFW con...

Sep 12, 20134 Comments1496 Views

Topshop is partnering with a start-up called Chirp for its upcoming Unique show at London Fashion Week in order to share pieces of content via

JeanPaulGaultier_Barbican

Video highlight: Jean Paul Gaultier talks 2...

Mar 17, 2013No Comments268 Views

There’s three types of good fashion films these days: the conceptual creative type (think features for seasonal campaigns), the product shots (more for selling, a

PaulSmith_vine

Paul Smith partners with artist Kate Moross...

Feb 16, 2013No Comments398 Views

Another example of how to use Vine to beautiful effect has just come in from Paul Smith. The British designer has partnered with London-based artist

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McQ debuts AW13 collection through online f...

Feb 15, 2013No Comments174 Views

Alexander McQueen’s sister brand McQ has launched a short film showcasing its new autumn/winter 2013/14 collection in line with the start of London Fashion Week.

Matthew Williamson - MatthewMagnified

Matthew Williamson to magnify intricate gar...

Feb 14, 20131 Comment886 Views

Vine might have been the big hit at New York Fashion Week, but the majority of posts lacked somewhat in the innovation, quality or insight

Topshop celebrates Chinese New Year with The Lanterns

Topshop targets Chinese consumers with New ...

Jan 31, 2013No Comments387 Views

  Topshop is celebrating Chinese New Year with the launch of a short film that ties together its British brand and its growing international consumer

LondonCollections_Men_AW13

British Fashion Council announces series of...

Jan 05, 2013No Comments159 Views

The autumn/winter 2013/14 catwalk season kickstarts on Monday with London Collections: Men, the second season of a dedicated menswear event in the British capital. We’ve

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2012: a designer meets digital year in revi...

Dec 20, 2012No Comments620 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use

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Romeo Beckham fronts SS13 Burberry campaign

Dec 17, 20121 Comment187 Views

Romeo Beckham has been announced as the spring/summer 2013 face of Burberry’s mainline campaign. The 10-year-old son of David and Victoria Beckham, appears in a