IncuBus Ventures and Camden Market have opened a new store in London dedicated to the future of fashion and featuring a number of tech-focused designers.
Selfridges has brought together designers, musicians and drama heavy hitters for Shakespeare ReFashioned; a giant campaign that blends fashion with tech and culture this summer.
The shoppable runway took on new meaning at House of Holland’s LCM show, with garments available for purchase straight off models’ backs thanks to augmented reality.
Hunter is continuing with its promise to focus on festival-themed activations over fashion week shows, launching “the World’s Smallest Festival” in its flagship store on London’s Regent Street.
True Religion has opened the first of a new series of tech-enabled stores on London’s Carnaby Street, setting the template for future rollouts, heading next to New Orleans.
Dolce & Gabbana has turned the illustrations from its autumn/winter 2016 accessories range into stencils that will appear as branded street art in the four fashion capitals of the world.
Readers have access to 50% off the ticket price for the inaugural FashTech Summit in London; a destination for dialogue that will accelerate innovation at the intersection of fashion and technology.
Kering chief says “waiting creates desire”, while Paris Fashion Week board suggests it’s best to stick to the status quo – are Parisian brands going to get left behind?
Digital competency and a greater opening up of the industry through technology, was at the heart of a pre-LFW briefing delivered by Natalie Massenet.
London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion Council will be showing LFW footage to over 35 million people, through 60 screens in […]
#FashMash celebrated its third birthday with a pre-fashion week drinks soiree in partnership with ASOS in London last night. Designed to be a place for pioneering minds from the fashion and technology space to unite, the evening was a curation […]
Yes, you read that right. JW Anderson is turning to gay dating app, Grindr, to stream its autumn/winter 2016/17 menswear show during London Collections: Men this Sunday. The London-based designer will take to the platform – otherwise known as a […]
For those in London this festive season, there’s a pop-up shop in Covent Garden worth taking the time to visit. Unmade, as it’s called, is tucked down an unimposing side street off the main piazza. Away from the street entertainers […]
Over the past few weeks and months, fashion brands Matthew Williamson, Hunter, Rebecca Minkoff and Thakoon (to name a few) have made strategic decisions that will not only redefine their business models, but impact the fashion industry as a whole. […]
Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and the world-famous Piccadilly Circus, London, curved screen. Passers-by will be able to design a personalised […]
In what comes as little in the way of a surprise, The Business of Fashion has announced it will enter the event space in a big way with the launch of Voices, a three-day invitation-only affair to be held on […]
As any Star Wars fan would know, there’s a scene in The Empire Strikes Back where Luke Skywalker loses his hand during an epic lightsaber battle with Darth Vader, only later to have it replaced by a bionic version courtesy […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Iris van Herpen’s astonishing designs don’t look like ‘clothes.’ They look like the future (as pictured) [The Washington Post] TAG Heuer Connected: the first […]
Fashion e-commerce platform Lyst has launched its first-ever ad campaign, cleverly tying data insights into a provocative series of images. An irreverent take on traditional fashion advertising, it sees glossy high-production model shots teamed with overlaid phrases pulled from intelligence […]
There’s something quite magical about an item that changes colour when held in your hands – a combination of awe and wonder harking back to science experiments we were all tasked with exploring as children. If only you could bottle […]
Burberry took to Snapchat once again yesterday – this time to reveal its spring/summer 2016 ad campaign being shot by Mario Testino, live as it took place in London. As per the usual Snapchat brief, those images will live on […]
British newcomer brand Finery has launched a digital microsite fronted by a quiz to accompany its first autumn/winter collection. Created as part of its “In the mood for” campaign, which plays on the idea of duality, the game effectively ties […]
This post first appeared on Fashionista.com Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters, or Naomi Campbell taking a tumble in those sky-high Vivienne Westwood shoes. There have been […]
London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created by BBH, the ‘Ode to Soho’ features a poem written and performed by World Poetry […]
The second-annual #fashmash summer party took place in London last night, co-hosted by Google. Welcoming over 100 influencers from across the industry, the evening was a celebration of all things fashion and tech, as well as an opportunity for conversations […]
A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch [NY Times] New York vs London: which is the world’s fashion-tech capital? [BoF] Ted Baker […]
Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening saw representatives from Hunter, Christopher Kane, Harvey Nichols, The Outnet, Google, The British Fashion Council, […]