London Tag

fashmashanchor1

ASOS hosts third-anniversary celebration fo...

Feb 05, 2016No Comments278 Views

#FashMash celebrated its third birthday with a pre-fashion week drinks soiree in partnership with ASOS in London last night. Designed to be a place for

jwanderson

ICYMI: JW Anderson’s menswear show will l...

Jan 08, 2016No Comments403 Views

Yes, you read that right. JW Anderson is turning to gay dating app, Grindr, to stream its autumn/winter 2016/17 menswear show during London Collections: Men

Unmade

Unmade: the London start-up ‘publishi...

Dec 22, 2015No Comments482 Views

For those in London this festive season, there’s a pop-up shop in Covent Garden worth taking the time to visit. Unmade, as it’s called, is

givenchy_ss16

Digital has irrevocably transformed fashion...

Dec 18, 20153 Comments408 Views

Over the past few weeks and months, fashion brands Matthew Williamson, Hunter, Rebecca Minkoff and Thakoon (to name a few) have made strategic decisions that

burberry__dreamworks_ANCHOR

Burberry’s latest big idea – 3D digital...

Dec 14, 2015No Comments682 Views

Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and

BusinessofFashion_Voices

The Business of Fashion launches new event ...

Dec 08, 2015No Comments612 Views

In what comes as little in the way of a surprise, The Business of Fashion has announced it will enter the event space in a

openbionics_ANCHOR

3D-printed robotic arm leads The Force in S...

Nov 30, 2015No Comments597 Views

As any Star Wars fan would know, there’s a scene in The Empire Strikes Back where Luke Skywalker loses his hand during an epic lightsaber

irisvanherpen_ANCHOR

Digital snippets: Iris van Herpen on desig...

Nov 17, 20151 Comment499 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Iris van Herpen’s astonishing designs don’t look like ‘clothes.’

Lyst Ad- Pointless

Data anchors Lyst’s tongue-in-cheek debut...

Nov 16, 20152 Comments1311 Views

Fashion e-commerce platform Lyst has launched its first-ever ad campaign, cleverly tying data insights into a provocative series of images. An irreverent take on traditional

jacket

Material science hits Selfridges with The U...

Nov 11, 20152 Comments814 Views

There’s something quite magical about an item that changes colour when held in your hands – a combination of awe and wonder harking back to

burberrysnap

Burberry’s live Snapchat campaign pushes ...

Oct 23, 20153 Comments960 Views

Burberry took to Snapchat once again yesterday – this time to reveal its spring/summer 2016 ad campaign being shot by Mario Testino, live as it

Finery_gameANCHOR

Finery launches discovery game for new seas...

Oct 20, 2015No Comments559 Views

British newcomer brand Finery has launched a digital microsite fronted by a quiz to accompany its first autumn/winter collection. Created as part of its “In

mcqueen_ANCHOR

Robots, holograms and wearables: a tech his...

Sep 22, 20154 Comments941 Views

This post first appeared on Fashionista.com Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters,

OdetoSoho_LFW

London Fashion Week turns to performance po...

Sep 15, 2015No Comments1203 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created

IMG_1861anchor

Google hosts #fashmash summer party

Jul 30, 2015No Comments1021 Views

The second-annual #fashmash summer party took place in London last night, co-hosted by Google. Welcoming over 100 influencers from across the industry, the evening was

Applewatch_anchor

Digital snippets: Breaking up with the Appl...

Jun 22, 2015No Comments856 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch

fashmash_anchor2

#fashmash hits Matthew Williamson store in ...

Apr 15, 2015No Comments1381 Views

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening

jlab_anchor

John Lewis returns with JLAB start-up conte...

Mar 25, 20151 Comment1315 Views

It was a start-up based on beacons that won John Lewis’ inaugural JLAB tech accelerator programme last year, now the department store is turning to

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments1091 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1992 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

Lyst_ANCHOR

New York vs London: a fashion week infograp...

Feb 14, 2015No Comments1040 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?

AmericanEagleUK_daisylowe

American Eagle introduces London stores wit...

Dec 16, 2014No Comments1251 Views

British model Daisy Lowe fronted a short film from American Eagle Outfitters to signify its arrival in the UK last month. Directed by Joshua Stocker,

glass_anchor

Exclusive interview: Cooper Gill, space and...

Nov 12, 2014No Comments1176 Views

Google Glass opened its first physical location in London this summer, an industrial loft space in the newly renovated Granary Building near Kings Cross. Hot

Burberry_anchor

Romeo Beckham plays cupid in Burberry’...

Nov 03, 2014No Comments1580 Views

“Lights, camera, trench coats!” reads the front page of the Burberry Times in an appropriate headline for a quirky on stage prop in the brand’s

JeanPaulGaultier_selfridges_ANCHOR

Selfridges hosts Jean Paul Gaultier ‘self...

Sep 19, 2014No Comments1484 Views

A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments1644 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments1057 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

NetaPorter_live_oceanoutdoor

Net-a-Porter showcases real-time shopper tr...

Aug 15, 20141 Comment1677 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments1398 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

van-noten

Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments604 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as