London Tag


Digital snippets: Iris van Herpen on desig...

Nov 17, 2015No Comments272 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Iris van Herpen’s astonishing designs don’t look like ‘clothes.’

Lyst Ad- Pointless

Data anchors Lyst’s tongue-in-cheek debut...

Nov 16, 20151 Comment419 Views

Fashion e-commerce platform Lyst has launched its first-ever ad campaign, cleverly tying data insights into a provocative series of images. An irreverent take on traditional


Material science hits Selfridges with The U...

Nov 11, 2015No Comments444 Views

There’s something quite magical about an item that changes colour when held in your hands – a combination of awe and wonder harking back to


Burberry’s live Snapchat campaign pushes ...

Oct 23, 20153 Comments504 Views

Burberry took to Snapchat once again yesterday – this time to reveal its spring/summer 2016 ad campaign being shot by Mario Testino, live as it


Finery launches discovery game for new seas...

Oct 20, 2015No Comments350 Views

British newcomer brand Finery has launched a digital microsite fronted by a quiz to accompany its first autumn/winter collection. Created as part of its “In


Robots, holograms and wearables: a tech his...

Sep 22, 20152 Comments589 Views

This post first appeared on Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters,


London Fashion Week turns to performance po...

Sep 15, 2015No Comments975 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created


Google hosts #fashmash summer party

Jul 30, 2015No Comments717 Views

The second-annual #fashmash summer party took place in London last night, co-hosted by Google. Welcoming over 100 influencers from across the industry, the evening was


Digital snippets: Breaking up with the Appl...

Jun 22, 2015No Comments713 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch


#fashmash hits Matthew Williamson store in ...

Apr 15, 2015No Comments1189 Views

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening


John Lewis returns with JLAB start-up conte...

Mar 25, 20151 Comment1151 Views

It was a start-up based on beacons that won John Lewis’ inaugural JLAB tech accelerator programme last year, now the department store is turning to


Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments896 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than


British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1710 Views

This post first appeared on Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will


New York vs London: a fashion week infograp...

Feb 14, 2015No Comments857 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?


American Eagle introduces London stores wit...

Dec 16, 2014No Comments1128 Views

British model Daisy Lowe fronted a short film from American Eagle Outfitters to signify its arrival in the UK last month. Directed by Joshua Stocker,


Exclusive interview: Cooper Gill, space and...

Nov 12, 2014No Comments1038 Views

Google Glass opened its first physical location in London this summer, an industrial loft space in the newly renovated Granary Building near Kings Cross. Hot


Romeo Beckham plays cupid in Burberry’...

Nov 03, 2014No Comments1300 Views

“Lights, camera, trench coats!” reads the front page of the Burberry Times in an appropriate headline for a quirky on stage prop in the brand’s


Selfridges hosts Jean Paul Gaultier ‘self...

Sep 19, 2014No Comments1313 Views

A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments1444 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments991 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,


Net-a-Porter showcases real-time shopper tr...

Aug 15, 2014No Comments1484 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen


Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments1215 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but


Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments513 Views

This post first appeared on Is it just me or has Twitter become much less inspiring during fashion week season? I say that as


Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment3263 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The


Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments654 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick


Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments951 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments519 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Belstaff launches new Legends campaign port...

Oct 08, 2013No Comments1933 Views

Belstaff hosted an elaborate event that played on its motorcycle heritage this London Fashion Week to celebrate the opening of its new flagship store in

Digital snippets: Macy’s, Levi’...

Sep 25, 2013No Comments1339 Views

Here’s a rather hefty highlight of recent stories from around the web surrounding all things fashion and digital: Macy’s: marketers should defend data use but

Anya Hindmarch unveils astrological #whatpl...

Sep 17, 2013No Comments525 Views

Anya Hindmarch launched a cute digital campaign alongside its London Fashion Week show today tied to the collection’s planetary theme. “What Planet Are You On?”