London Tag

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments276 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

van-noten

Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments82 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment140 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments79 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments108 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments37 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Belstaff launches new Legends campaign port...

Oct 08, 2013No Comments142 Views

Belstaff hosted an elaborate event that played on its motorcycle heritage this London Fashion Week to celebrate the opening of its new flagship store in

Digital snippets: Macy’s, Levi’...

Sep 25, 2013No Comments40 Views

Here’s a rather hefty highlight of recent stories from around the web surrounding all things fashion and digital: Macy’s: marketers should defend data use but

Anya Hindmarch unveils astrological #whatpl...

Sep 17, 2013No Comments41 Views

Anya Hindmarch launched a cute digital campaign alongside its London Fashion Week show today tied to the collection’s planetary theme. “What Planet Are You On?”

chirp_topshop

Latest Topshop innovation will see #LFW con...

Sep 12, 20134 Comments64 Views

Topshop is partnering with a start-up called Chirp for its upcoming Unique show at London Fashion Week in order to share pieces of content via

JeanPaulGaultier_Barbican

Video highlight: Jean Paul Gaultier talks 2...

Mar 17, 2013No Comments35 Views

There’s three types of good fashion films these days: the conceptual creative type (think features for seasonal campaigns), the product shots (more for selling, a

PaulSmith_vine

Paul Smith partners with artist Kate Moross...

Feb 16, 2013No Comments24 Views

Another example of how to use Vine to beautiful effect has just come in from Paul Smith. The British designer has partnered with London-based artist

McQ AW13 film

McQ debuts AW13 collection through online f...

Feb 15, 2013No Comments19 Views

Alexander McQueen’s sister brand McQ has launched a short film showcasing its new autumn/winter 2013/14 collection in line with the start of London Fashion Week.

Matthew Williamson - MatthewMagnified

Matthew Williamson to magnify intricate gar...

Feb 14, 20131 Comment95 Views

Vine might have been the big hit at New York Fashion Week, but the majority of posts lacked somewhat in the innovation, quality or insight

Topshop celebrates Chinese New Year with The Lanterns

Topshop targets Chinese consumers with New ...

Jan 31, 2013No Comments37 Views

  Topshop is celebrating Chinese New Year with the launch of a short film that ties together its British brand and its growing international consumer

LondonCollections_Men_AW13

British Fashion Council announces series of...

Jan 05, 2013No Comments23 Views

The autumn/winter 2013/14 catwalk season kickstarts on Monday with London Collections: Men, the second season of a dedicated menswear event in the British capital. We’ve

google-dvf-fr

2012: a designer meets digital year in revi...

Dec 20, 2012No Comments36 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use

burberry-spring_summer-2013-campaign-featuring-romeo-beckham-on-embargo-until-18-december-00_00-gmt

Romeo Beckham fronts SS13 Burberry campaign

Dec 17, 20121 Comment16 Views

Romeo Beckham has been announced as the spring/summer 2013 face of Burberry’s mainline campaign. The 10-year-old son of David and Victoria Beckham, appears in a

Topshop Kate Bosworth Winter Wonderland

Kate Bosworth sings in Topshop’s Chri...

Dec 04, 2012No Comments15 Views

After an impressive teaser campaign that ran across social media channels for five days, Kate Bosworth has been revealed as the star of Topshop’s Christmas

Topshop6

Topshop teases holiday film with social gam...

Dec 03, 20121 Comment23 Views

Given the fact online films now pop-up left, right and centre from fashion brands and retailers, it’s always fun to see those who go the

Digital snippets: Hermès, New Look, Holt R...

Nov 13, 2012No Comments26 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Hermès brings 8 Ties digital installation to

Topshop’s Cooke reminds us why music is f...

Nov 03, 20121 Comment57 Views

  Justin Cooke, CMO at Topshop, took to the stage at Decoded Fashion in London Thursday with one simple message: “You CAN do emotion in

Uniqlo UK pushes Heattech line with kinetic...

Oct 28, 20122 Comments58 Views

Uniqlo is encouraging consumers to convert their “social energy” through kinetic floor surfaces and a pop-up game console in various locations across London. Designed to

Matthew Williamson launches on Twitter, ann...

Oct 22, 2012No Comments19 Views

British fashion brand Matthew Williamson launched on Twitter today, marking its first commitment to a new digital strategy headed up by Rosanna Falconer, previously of

Digital snippets: Burberry, Victoria Beckha...

Sep 28, 2012No Comments15 Views

Just back from travels and playing major catch-up with what’s been going on with all things fashion and digital over the past 10 days. One

Digital snippets: Burberry, Dior, Dolce &am...

Sep 18, 2012No Comments37 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Burberry opens digitally integrated store in London

Digital snippets: London 2012 #Olympics spe...

Jul 27, 2012No Comments40 Views

London 2012 has been dubbed the “social media Olympics”, and rightly so given the overwhelming growth seen all things digital even since Beijing in 2008.

Kenzo teams up with Quentin Jones for stop ...

Jul 26, 2012No Comments28 Views

  Another great stop motion film from London-based illustrator Quentin Jones, this time for Kenzo’s pre-fall 2012 collection. Frenetic but fantastic, the spot is a

London menswear shows to benefit from multi...

Jun 13, 20122 Comments23 Views

London’s first dedicated menswear fashion week is focusing on engaging with consumers via digital, thanks to multiple innovations backed by the British Fashion Council. London

Harrods launches Pinterest contest for Quee...

Apr 16, 20124 Comments36 Views

Harrods has launched a competition on Pinterest that will result in one consumer’s mood board forming the basis of its store window in celebration of