London Fashion Week Tag

issa_SS16

LFW to hit outdoor screens across the UK

Feb 12, 2016No Comments95 Views

London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion

burberryANCHOR

Digital pioneer Burberry does it again, thi...

Feb 05, 20161 Comment243 Views

This post first appeared on Forbes. If there’s one thing the fashion industry is talking about this morning, it’s Burberry’s move to “align runway with

Hunter_lfw-bts-ss16

Agility matters: why Hunter not showing at ...

Dec 09, 20152 Comments698 Views

During spring/summer 2016’s round of fashion weeks held this past September, Hunter applied its usual experimental attitude to Twitter-owned live-streaming app Periscope. The British brand

dolce_selfie-ANCHOR

Digital snippets: Dolce & Gabbana̵...

Sep 28, 2015No Comments574 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Dolce & Gabbana models post selfies straight off the

HouseofHolland_AlexaChung

It might seem like a gimmick, but here̵...

Sep 21, 2015No Comments574 Views

House of Holland’s London Fashion Week show this season saw NFC-enabled rings used to purchase straight from the runway. Launched in partnership with Visa Europe

FyodorGolan_anchor

The best of tech coming up at #LFW

Sep 19, 20151 Comment573 Views

London Fashion Week kicked off yesterday, and while there might not be quite as much buzz around tech or digital ideas at the shows as

PINTEREST PALETTE CAMPAIGN IMAGE

Topshop teams with Pinterest for colour-the...

Sep 17, 20151 Comment938 Views

Topshop’s tech focus at fashion week this season lands on Pinterest, and its theme of choice: colour. The British retailer has partnered with the virtual

OdetoSoho_LFW

London Fashion Week turns to performance po...

Sep 15, 2015No Comments1209 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created

PeriscopeANCHOR

Periscope is set to make fashion weeks more...

Sep 10, 20151 Comment553 Views

Interested in fashion weeks? Prepare to be social media bombarded starting from tomorrow when the shows kick off for another season in New York. Twitter,

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments1099 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 20152 Comments1639 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

Burberry

Burberry #Tweetcam to provide personalised ...

Feb 22, 20158 Comments2249 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called

NYFWanchor

Fashion week season – is innovation a dir...

Feb 21, 2015No Comments1521 Views

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very

LFW_bynumbers

#LFW in numbers: 35 stats to know now

Feb 19, 2015No Comments1050 Views

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 20151 Comment2003 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

Lyst_ANCHOR

New York vs London: a fashion week infograp...

Feb 14, 2015No Comments1049 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?

Googlecardboard_anchor

London Fashion Week pushing virtual reality...

Feb 04, 20151 Comment2712 Views

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments1516 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

richardnicoll_anchor

Is this the first example of truly ‘b...

Sep 15, 20142 Comments1239 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments1264 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment2094 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

10600583_515026871960806_8287278392491546098_n

Topshop to give Facebook fans first look at...

Sep 10, 20141 Comment1516 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments1058 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20142 Comments3589 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

mjdaisy

Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20142 Comments857 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments771 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 20142 Comments1153 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

TopshopLFW_AW14_Inition

Why Topshop is focusing on shoppers in-stor...

Feb 12, 20141 Comment1841 Views

What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments625 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Belstaff launches new Legends campaign port...

Oct 08, 2013No Comments2172 Views

Belstaff hosted an elaborate event that played on its motorcycle heritage this London Fashion Week to celebrate the opening of its new flagship store in