TwentyFour15 is a line of app-connected, fibre optic, colour-changing apparel – a fashion brand for the digital generation with technology in its DNA.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week including Amazon’s one-hour deliveries for Nicopanda.
Tommy Hilfiger calls its seasonal fashion week show an “innovation incubator” – a place to experiment with new experiences for the consumer by layering digital and technology on top of entertainment.
Burberry is to stage a major photography exhibition celebrating British social portraiture and bringing together the work of over 30 of the 20th Century’s best documentary image-makers.
Chinese mobile internet company Meitu, Inc. is celebrating its popular virtual try-on MakeupPlus app with a beauty hub in London’s “most Instagrammed venue” – the Lights of Soho gallery.
British Vogue has made its first foray into the AI space via a chatbot on Facebook Messenger that allows users to personalise their fashion news.
“Magic is only science that we don’t understand yet,” Lauren Bowker, founder of The Unseen, tells me to explain the concept behind the launch of her new colour-changing hair dye.
Today’s luxury consumers come in many different shapes and forms, making a one-size-fits-all mode of marketing no longer good enough, says Mike Cullis of Soul.
Online marketplace Lyst presented the world’s first augmented reality “humannequins” to celebrate the launch of London Fashion Week last week.
Everything was available to buy from Burberry’s London Fashion Week show last night, but the rest of the industry is taking a more cautious approach.
Ocean is broadcasting live from London Fashion Week this season with exclusive content from the shows as well as previews and highlights throughout the five days of events.
Guests at Martine Jarlgaard London’s show at LFW will wear Hololens, Microsoft’s mixed reality headsets, to see the collection come to life in the form of holograms in front of them.
With the autumn/winter 2016 fashion week season now behind us, it’s time to run the numbers, crunch the stats and crown the social media winners and losers of the month.
Digital competency and a greater opening up of the industry through technology, was at the heart of a pre-LFW briefing delivered by Natalie Massenet.
London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion Council will be showing LFW footage to over 35 million people, through 60 screens in […]
This post first appeared on Forbes. If there’s one thing the fashion industry is talking about this morning, it’s Burberry’s move to “align runway with retail”. The British heritage brand, and renowned digital innovator, is shifting its fashion week calendar […]
During spring/summer 2016’s round of fashion weeks held this past September, Hunter applied its usual experimental attitude to Twitter-owned live-streaming app Periscope. The British brand known for its wellington boots launched a campaign that saw live gigs taking place in […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Dolce & Gabbana models post selfies straight off the runway (as pictured) [Vogue] Burberry becomes first fashion brand to launch Apple Music channel [BoF/Bloomberg] […]
House of Holland’s London Fashion Week show this season saw NFC-enabled rings used to purchase straight from the runway. Launched in partnership with Visa Europe Collab, a new innovation lab within Visa, the initiative went above and beyond that of […]
London Fashion Week kicked off yesterday, and while there might not be quite as much buzz around tech or digital ideas at the shows as there was in New York this season, there are still a handful of things worth […]
Topshop’s tech focus at fashion week this season lands on Pinterest, and its theme of choice: colour. The British retailer has partnered with the virtual scrapbooking platform to launch “Pinterest Palettes”, a tool that scans and identifies the dominant colour […]
London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created by BBH, the ‘Ode to Soho’ features a poem written and performed by World Poetry […]
Interested in fashion weeks? Prepare to be social media bombarded starting from tomorrow when the shows kick off for another season in New York. Twitter, Instagram, Facebook, Pinterest, Tumblr, Snapchat (the list goes on), will all have their place, but […]
Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than doubled the 8,000 tweets attached to its September show, hitting a huge 19,000 mentions between […]