Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney
Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t
Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and
Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks
Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,
A round-up of all the latest stories surrounding fashion and tech… Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The
From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates
Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick
Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as
What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.
I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music
Belstaff hosted an elaborate event that played on its motorcycle heritage this London Fashion Week to celebrate the opening of its new flagship store in
Anya Hindmarch launched a cute digital campaign alongside its London Fashion Week show today tied to the collection’s planetary theme. “What Planet Are You On?”
This article first appeared on Mashable New York Fashion Week came to a close Thursday, heralding the return of another fashion week in London. Once again,
Topshop is partnering with a start-up called Chirp for its upcoming Unique show at London Fashion Week in order to share pieces of content via
This article first appeared on Mashable Personalisation just got a whole lot smarter thanks to a new initiative from Burberry, which is launching as part
After a bit of light fashion week relief? Then take 30 seconds out to watch models Jourdan Dunn, Cara Delevingne and Rosie Tapner performing their
This article first appeared on Mashable Twitter’s new video-sharing app, Vine, took off in a big way at New York Fashion Week. Designers and editors
House of Holland has released a capsule collection exclusively with eBay UK inspired by his autumn/winter 2013/14 collection that showed at London Fashion Week today.
Another example of how to use Vine to beautiful effect has just come in from Paul Smith. The British designer has partnered with London-based artist
Alexander McQueen’s sister brand McQ has launched a short film showcasing its new autumn/winter 2013/14 collection in line with the start of London Fashion Week.
Vine might have been the big hit at New York Fashion Week, but the majority of posts lacked somewhat in the innovation, quality or insight
Topshop came out guns blazing with the announcement of its partnership with Google for London Fashion Week last night. Showcased via a very cool trailer
Just back from travels and playing major catch-up with what’s been going on with all things fashion and digital over the past 10 days. One
This London Fashion Week was the most social yet, with over 225,000 online conversations, according to insights firm Precise. It almost goes without saying the volume
The Topshop Unique show held during London Fashion Week yesterday promised to offer consumers a social, customisable and shoppable experience through its live-stream on Topshop.com.
This article first appeared on Mashable… Once again, London Fashion Week is aiming to prove it has just as much muscle in the digital department
Topshop is focusing on personalisation with the online streaming of its Unique show at London Fashion Week on Sunday, launching a variety of innovative initiatives
Although the fashion industry has been quick to use digital media to become more accessible to consumers, certain designers are using the same tools to
Click here for the lowdown on all things digital planned for the Burberry show at London Fashion Week today: Mashable