London Fashion Week Tag

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments466 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 2015No Comments602 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

Burberry

Burberry #Tweetcam to provide personalised ...

Feb 22, 2015No Comments802 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called

NYFWanchor

Fashion week season – is innovation a dir...

Feb 21, 2015No Comments854 Views

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very

LFW_bynumbers

#LFW in numbers: 35 stats to know now

Feb 19, 2015No Comments558 Views

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments995 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

Lyst_ANCHOR

New York vs London: a fashion week infograp...

Feb 14, 2015No Comments492 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?

Googlecardboard_anchor

London Fashion Week pushing virtual reality...

Feb 04, 2015No Comments1567 Views

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments935 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

richardnicoll_anchor

Is this the first example of truly ‘b...

Sep 15, 2014No Comments792 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments656 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment1271 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

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Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments963 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments793 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment2320 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

mjdaisy

Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20142 Comments517 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments410 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments565 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

TopshopLFW_AW14_Inition

Why Topshop is focusing on shoppers in-stor...

Feb 12, 2014No Comments749 Views

What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments343 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Belstaff launches new Legends campaign port...

Oct 08, 2013No Comments1228 Views

Belstaff hosted an elaborate event that played on its motorcycle heritage this London Fashion Week to celebrate the opening of its new flagship store in

Anya Hindmarch unveils astrological #whatpl...

Sep 17, 2013No Comments309 Views

Anya Hindmarch launched a cute digital campaign alongside its London Fashion Week show today tied to the collection’s planetary theme. “What Planet Are You On?”

London amps digital to make fashion week mo...

Sep 13, 2013No Comments376 Views

This article first appeared on Mashable New York Fashion Week came to a close Thursday, heralding the return of another fashion week in London. Once again,

chirp_topshop

Latest Topshop innovation will see #LFW con...

Sep 12, 20134 Comments1383 Views

Topshop is partnering with a start-up called Chirp for its upcoming Unique show at London Fashion Week in order to share pieces of content via

Burberry_Smart_Personalization

Burberry personalising new collection with ...

Feb 18, 20131 Comment1092 Views

This article first appeared on Mashable Personalisation just got a whole lot smarter thanks to a new initiative from Burberry, which is launching as part

Topshop_HarlemShake

Brit models do the Harlem Shake in style ba...

Feb 18, 20131 Comment293 Views

After a bit of light fashion week relief? Then take 30 seconds out to watch models Jourdan Dunn, Cara Delevingne and Rosie Tapner performing their

Cara Delevingne outside Google HQ with Topshop

Vine, Google+ take center stage at London F...

Feb 17, 2013No Comments151 Views

This article first appeared on Mashable Twitter’s new video-sharing app, Vine, took off in a big way at New York Fashion Week. Designers and editors

HouseofHolland_ebay2

HoH and eBay team up for exclusive #LFW col...

Feb 16, 2013No Comments174 Views

House of Holland has released a capsule collection exclusively with eBay UK inspired by his autumn/winter 2013/14 collection that showed at London Fashion Week today.

PaulSmith_vine

Paul Smith partners with artist Kate Moross...

Feb 16, 2013No Comments360 Views

Another example of how to use Vine to beautiful effect has just come in from Paul Smith. The British designer has partnered with London-based artist

571a1521

McQ debuts AW13 collection through online f...

Feb 15, 2013No Comments158 Views

Alexander McQueen’s sister brand McQ has launched a short film showcasing its new autumn/winter 2013/14 collection in line with the start of London Fashion Week.