London Fashion Week Tag


Digital snippets: Dolce & Gabbana̵...

Sep 28, 2015No Comments412 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Dolce & Gabbana models post selfies straight off the


It might seem like a gimmick, but here̵...

Sep 21, 2015No Comments433 Views

House of Holland’s London Fashion Week show this season saw NFC-enabled rings used to purchase straight from the runway. Launched in partnership with Visa Europe


The best of tech coming up at #LFW

Sep 19, 20151 Comment467 Views

London Fashion Week kicked off yesterday, and while there might not be quite as much buzz around tech or digital ideas at the shows as


Topshop teams with Pinterest for colour-the...

Sep 17, 2015No Comments686 Views

Topshop’s tech focus at fashion week this season lands on Pinterest, and its theme of choice: colour. The British retailer has partnered with the virtual


London Fashion Week turns to performance po...

Sep 15, 2015No Comments980 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created


Periscope is set to make fashion weeks more...

Sep 10, 20151 Comment425 Views

Interested in fashion weeks? Prepare to be social media bombarded starting from tomorrow when the shows kick off for another season in New York. Twitter,


Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments898 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than


Virtual reality hits #LFW, River Island sho...

Feb 24, 20151 Comment1335 Views

This post first appeared on Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.


Burberry #Tweetcam to provide personalised ...

Feb 22, 20154 Comments1848 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called


Fashion week season – is innovation a dir...

Feb 21, 2015No Comments1341 Views

This post first appeared on It’s interesting to think about the point at which a word become so overused in business terms its very


#LFW in numbers: 35 stats to know now

Feb 19, 2015No Comments924 Views

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn


British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1713 Views

This post first appeared on Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will


New York vs London: a fashion week infograp...

Feb 14, 2015No Comments859 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?


London Fashion Week pushing virtual reality...

Feb 04, 2015No Comments2340 Views

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of


Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments1345 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head


Is this the first example of truly ‘b...

Sep 15, 20141 Comment1084 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney


Live streaming fashion week – a classic c...

Sep 13, 2014No Comments1137 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t


All the digital activity surrounding this #...

Sep 12, 20141 Comment1955 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and


Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments1341 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments993 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,


Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment3265 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The


Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20142 Comments746 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates


Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments656 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick


Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments954 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as


Why Topshop is focusing on shoppers in-stor...

Feb 12, 2014No Comments1458 Views

What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments521 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Belstaff launches new Legends campaign port...

Oct 08, 2013No Comments1939 Views

Belstaff hosted an elaborate event that played on its motorcycle heritage this London Fashion Week to celebrate the opening of its new flagship store in

Anya Hindmarch unveils astrological #whatpl...

Sep 17, 2013No Comments527 Views

Anya Hindmarch launched a cute digital campaign alongside its London Fashion Week show today tied to the collection’s planetary theme. “What Planet Are You On?”

London amps digital to make fashion week mo...

Sep 13, 2013No Comments722 Views

This article first appeared on Mashable New York Fashion Week came to a close Thursday, heralding the return of another fashion week in London. Once again,


Latest Topshop innovation will see #LFW con...

Sep 12, 20134 Comments1885 Views

Topshop is partnering with a start-up called Chirp for its upcoming Unique show at London Fashion Week in order to share pieces of content via