Hot on the heels of Tommy Hilfiger’s launch during New York Fashion Week, comes Burberry’s new initiative on the Facebook Messenger for London.
Benefit Cosmetics is seeing anywhere from a thousand to several thousand viewers tune into its weekly “Tipsy Tricks” broadcasts on Facebook Live.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the see-now, buy-now collections at NYFW and beyond.
New York designer Misha Nonoo took to Snapchat yesterday to reveal her latest collection in place of a traditional fashion week runway show.
Join our first masterclass focused on the mixed reality continuum – exploring the opportunities, challenges and future of augmented reality through to virtual reality for the fashion and beauty industries.
Our new series of events dedicated to learning and insights for the fashion industry will kickstart with an evening at Huckletree Shoreditch focused on the future of creative communications.
The shoppable runway took on new meaning at House of Holland’s LCM show, with garments available for purchase straight off models’ backs thanks to augmented reality.
Primark is hosting live 360-degree video content from its autumn/winter press day in London today, providing fans with immersive access to its new collection through the eyes, and hauls, of certain influencers.
This latest shoppable runway show from Alice + Olivia will be attached to the behemoth of the US festival season, Coachella, and include a capsule collection inspired by Grateful Dead.
Amazon’s going all out to boost its fashion credentials at the moment with a new daily TV show in the US and a collaboration with Chiara Ferragni of The Blonde Salad, in Europe.
Influencers, brands and models alike have taken to Snapchat in droves this NYFW, providing the best version yet of immediate access to the shows.
London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion Council will be showing LFW footage to over 35 million people, through 60 screens in […]
Virtual reality is the latest plaything of the fashion set, with designers from Tommy Hilfiger to Dior, Rebecca Minkoff and Jean-Pierre Braganza all experimenting with it. Now, it’s Swedish designer Ida Klamborn’s turn. Where most of her contemporaries have taken VR […]
Yes, you read that right. JW Anderson is turning to gay dating app, Grindr, to stream its autumn/winter 2016/17 menswear show during London Collections: Men this Sunday. The London-based designer will take to the platform – otherwise known as a […]
Agent Provocateur has launched on Snapchat and Periscope simultaneously in order to provide candid insights into life working in one of its shops around the world. #ShopGirlTakeover, as the social media initiative is being called, sees sales associates taking control […]
Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic win, what’s beginning to take over with younger generations and the early adopter set is […]
A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant as much as a fashion giant [Quartz] Farfetch’s global platform play [BoF] Did Lord & […]
Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art of Outdoor digital awards follows along the same lines. Topshop took the top spot in […]
Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t afford, and ultimately whether the cost involved is worth it for designers. There were varying […]
Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday, September 13. The British-based wellington boot brand, in its second ever season showing on the […]
Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen in Canary Wharf, London, the initiative brings to life purchases taking place on the luxury e-commerce […]
Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but still a proposition that require decent investment to make them stand out. As previously reported for […]
Instagram is inviting brands and consumers alike to submit their most creative images for potential inclusion in a gallery space at next month’s Cannes Lions International Festival of Creativity. La Galerie d’Instagram will showcase a small collection of the best […]
Asos is taking advantage of Google’s brand new Helpouts service this Christmas, offering shoppers 15 minute time slots for real-time video chats with style experts. Based on the Google Hangouts technology, these one-on-one sessions aim to provide live styling advice in […]
This article first appeared on Mashable When the late designer Alexander McQueen live streamed his spring/summer 2010 show in late 2009, his aim was to transform fashion week, an invite-only industry event, into “global entertainment.” He said at the time, […]
There was a great article written by Rei Inamoto, chief creative officer of AKQA, for AdAge last year about why Cannes Lions, the international festival of creativity – otherwise known as advertising’s biggest global awards – trumps SXSW in terms […]
The Digital Fashion Shows initiative launched by PR agency KCD in 2012 as an invite-only online catwalk series for press and buyers, will be open to the public for the first time this season. Kickstarting for autumn/winter 2013/14 during New […]
The autumn/winter 2013/14 catwalk season kickstarts on Monday with London Collections: Men, the second season of a dedicated menswear event in the British capital. We’ve already heard about Topman’s planned interactive 360° live-stream experience, now, and as expected, comes news […]