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Virtual reality and robots head for Stockho...

Jan 20, 2016No Comments207 Views

Virtual reality is the latest plaything of the fashion set, with designers from Tommy Hilfiger to Dior, Rebecca Minkoff and Jean-Pierre Braganza all experimenting with it.


ICYMI: JW Anderson’s menswear show will l...

Jan 08, 2016No Comments393 Views

Yes, you read that right. JW Anderson is turning to gay dating app, Grindr, to stream its autumn/winter 2016/17 menswear show during London Collections: Men


Agent Provocateur takes to Snapchat and Per...

Sep 25, 2015No Comments1134 Views

Agent Provocateur has launched on Snapchat and Periscope simultaneously in order to provide candid insights into life working in one of its shops around the


Are fashion brands prepped to forego qualit...

May 08, 2015No Comments1394 Views

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic


Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments720 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-t...

Oct 14, 20141 Comment2286 Views

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art


Live streaming fashion week – a classic c...

Sep 13, 2014No Comments1260 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments1055 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,


Net-a-Porter showcases real-time shopper tr...

Aug 15, 20141 Comment1674 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen


Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments1396 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but


Instagram to celebrate creativity at Cannes...

May 29, 2014No Comments4380 Views

Instagram is inviting brands and consumers alike to submit their most creative images for potential inclusion in a gallery space at next month’s Cannes Lions


Asos offers personalised styling sessions v...

Dec 18, 20131 Comment696 Views

Asos is taking advantage of Google’s brand new Helpouts service this Christmas, offering shoppers 15 minute time slots for real-time video chats with style experts. Based

Live streaming fashion week: is it worth th...

Sep 04, 20133 Comments571 Views

This article first appeared on Mashable When the late designer Alexander McQueen live streamed his spring/summer 2010 show in late 2009, his aim was to


Could this be the year fashion makes its ma...

May 15, 20133 Comments757 Views

There was a great article written by Rei Inamoto, chief creative officer of AKQA, for AdAge last year about why Cannes Lions, the international festival


KCD’s Digital Fashion Shows open to t...

Jan 29, 2013No Comments286 Views

The Digital Fashion Shows initiative launched by PR agency KCD in 2012 as an invite-only online catwalk series for press and buyers, will be open


British Fashion Council announces series of...

Jan 05, 2013No Comments318 Views

The autumn/winter 2013/14 catwalk season kickstarts on Monday with London Collections: Men, the second season of a dedicated menswear event in the British capital. We’ve


Topman live-stream to offer fans 360° augm...

Dec 19, 20121 Comment659 Views

Topman is set to launch an interactive 360° live-stream experience for its London Collections: Men autumn/winter 2012/13 show on January 7. The UK menswear brand

London Fashion Week: your digital preview

Sep 14, 2012No Comments275 Views

This article first appeared on Mashable… Once again, London Fashion Week is aiming to prove it has just as much muscle in the digital department


Lyst turns to Google Plus for backstage Han...

Sep 06, 2012No Comments392 Views

Social shopping site Lyst is set to host live Google Plus Hangouts backstage during New York Fashion Week this season. The initiative will see pre-show

Smashbox and Look partner on “blipp-to-bu...

Aug 27, 2012No Comments381 Views

Smashbox Cosmetics is set to host a virtual shopping wall at a high street catwalk show hosted by the UK’s Look magazine on October 6.

SWAROVSKI - Iconic London

Swarovski to generate content via Facebook ...

Jul 09, 2012No Comments362 Views

Swarovski is inviting consumers to send in suggestions of how London inspires them to help build creative for its Regent Street store windows. Part of

David Gandy to join Twitter Q&A line-up...

Jun 14, 2012No Comments308 Views

Model David Gandy has just been announced as a key industry insider partaking in the British Fashion Council’s live Twitter Q&A this weekend. A follow

London menswear shows to benefit from multi...

Jun 13, 20122 Comments324 Views

London’s first dedicated menswear fashion week is focusing on engaging with consumers via digital, thanks to multiple innovations backed by the British Fashion Council. London

Topshop celebrates Diamond Jubilee with Mea...

May 30, 2012No Comments363 Views

Harrods did it, so did Tatler, now Topshop is connecting with consumers via digital (as well as in-store) to celebrate the Queen’s Diamond Jubilee this

Digital snippets: Oscar de la Renta, Victor...

Apr 23, 2012No Comments328 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Oscar de la Renta live pins bridal

Mugler reveals digital plans, live consumer...

Feb 24, 20121 Comment219 Views

Mugler, under the creative direction of Nicola Formichetti, has released a full timetable documenting its digital activity around next week’s Paris Fashion Week show. Formulated

Digital snippets: Grazia, Barbour, Dolce &a...

Feb 06, 2012No Comments268 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   UK Grazia magazine teases its Fashion

Mugler livestreams A/W 12/13 men’s sh...

Jan 19, 2012No Comments216 Views

In case you missed it, Mugler live streamed for four straight days on its Facebook page for its Paris menswear show this week. The 24/7

Forever 21’s holographic catwalk cont...

Oct 26, 2011No Comments4987 Views

  Forever 21 has brought its hologram fashion show to the US following a tour through various cities in Europe. The seven-minute digital event hit


Burberry preps for SS12 digital extravaganz...

Sep 19, 20112 Comments499 Views

Burberry has partnered with Twitter for its spring/summer 2012 show due at 4pm today, providing fans with a backstage Twitpic of every look before it