LFW Tag

burberry_anchor

Social commerce proves key digital trend fo...

Sep 23, 2014No Comments591 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,

richardnicoll_anchor

Is this the first example of truly ‘b...

Sep 15, 2014No Comments514 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments514 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments356 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment760 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

10600583_515026871960806_8287278392491546098_n

Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments632 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments307 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

van-noten

Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments219 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment1617 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

mjdaisy

Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20142 Comments259 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments231 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments288 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

TopshopLFW_AW14_Inition

Why Topshop is focusing on shoppers in-stor...

Feb 12, 2014No Comments299 Views

What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments192 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Key fashion week trend: social media qualit...

Oct 16, 2013No Comments210 Views

There’s a lot to be said for the level of quality our industry is producing over social media these days, and rightly so for a

Belstaff launches new Legends campaign port...

Oct 08, 2013No Comments769 Views

Belstaff hosted an elaborate event that played on its motorcycle heritage this London Fashion Week to celebrate the opening of its new flagship store in

Anya Hindmarch unveils astrological #whatpl...

Sep 17, 2013No Comments176 Views

Anya Hindmarch launched a cute digital campaign alongside its London Fashion Week show today tied to the collection’s planetary theme. “What Planet Are You On?”

London amps digital to make fashion week mo...

Sep 13, 2013No Comments127 Views

This article first appeared on Mashable New York Fashion Week came to a close Thursday, heralding the return of another fashion week in London. Once again,

chirp_topshop

Latest Topshop innovation will see #LFW con...

Sep 12, 20134 Comments632 Views

Topshop is partnering with a start-up called Chirp for its upcoming Unique show at London Fashion Week in order to share pieces of content via

Pinterest launches fashion week hub

Aug 28, 2013No Comments341 Views

Pinterest has created a hub dedicated to fashion week content ahead of New York’s kick-off next Thursday, September 5. The initiative will be in collaboration

Burberry_Smart_Personalization

Burberry personalising new collection with ...

Feb 18, 20131 Comment709 Views

This article first appeared on Mashable Personalisation just got a whole lot smarter thanks to a new initiative from Burberry, which is launching as part

Topshop_HarlemShake

Brit models do the Harlem Shake in style ba...

Feb 18, 20131 Comment124 Views

After a bit of light fashion week relief? Then take 30 seconds out to watch models Jourdan Dunn, Cara Delevingne and Rosie Tapner performing their

Cara Delevingne outside Google HQ with Topshop

Vine, Google+ take center stage at London F...

Feb 17, 2013No Comments95 Views

This article first appeared on Mashable Twitter’s new video-sharing app, Vine, took off in a big way at New York Fashion Week. Designers and editors

HouseofHolland_ebay2

HoH and eBay team up for exclusive #LFW col...

Feb 16, 2013No Comments92 Views

House of Holland has released a capsule collection exclusively with eBay UK inspired by his autumn/winter 2013/14 collection that showed at London Fashion Week today.

PaulSmith_vine

Paul Smith partners with artist Kate Moross...

Feb 16, 2013No Comments126 Views

Another example of how to use Vine to beautiful effect has just come in from Paul Smith. The British designer has partnered with London-based artist

571a1521

McQ debuts AW13 collection through online f...

Feb 15, 2013No Comments73 Views

Alexander McQueen’s sister brand McQ has launched a short film showcasing its new autumn/winter 2013/14 collection in line with the start of London Fashion Week.

Matthew Williamson - MatthewMagnified

Matthew Williamson to magnify intricate gar...

Feb 14, 20131 Comment319 Views

Vine might have been the big hit at New York Fashion Week, but the majority of posts lacked somewhat in the innovation, quality or insight

img_5550-2

Topshop teams up with Google for LFW show

Feb 13, 20133 Comments214 Views

Topshop came out guns blazing with the announcement of its partnership with Google for London Fashion Week last night. Showcased via a very cool trailer

google-dvf-fr

2012: a designer meets digital year in revi...

Dec 20, 2012No Comments295 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use

Digital snippets: Burberry, Victoria Beckha...

Sep 28, 2012No Comments77 Views

Just back from travels and playing major catch-up with what’s been going on with all things fashion and digital over the past 10 days. One