TwentyFour15 is a line of app-connected, fibre optic, colour-changing apparel – a fashion brand for the digital generation with technology in its DNA.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week including Amazon’s one-hour deliveries for Nicopanda.
Tommy Hilfiger calls its seasonal fashion week show an “innovation incubator” – a place to experiment with new experiences for the consumer by layering digital and technology on top of entertainment.
Burberry is to stage a major photography exhibition celebrating British social portraiture and bringing together the work of over 30 of the 20th Century’s best documentary image-makers.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Alexander Wang’s text-to-buy launch.
There’s largely been little in the way of technology in action this fashion week season. So what does that mean for the industry and its view on innovation?
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Amazon’s innovation win.
Chinese mobile internet company Meitu, Inc. is celebrating its popular virtual try-on MakeupPlus app with a beauty hub in London’s “most Instagrammed venue” – the Lights of Soho gallery.
A mixed reality experience hit London Fashion Week once again this season, this time with a level of interaction thrown in to the Sabinna presentation.
British Vogue has made its first foray into the AI space via a chatbot on Facebook Messenger that allows users to personalise their fashion news.
Today’s luxury consumers come in many different shapes and forms, making a one-size-fits-all mode of marketing no longer good enough, says Mike Cullis of Soul.
Online marketplace Lyst presented the world’s first augmented reality “humannequins” to celebrate the launch of London Fashion Week last week.
Everything was available to buy from Burberry’s London Fashion Week show last night, but the rest of the industry is taking a more cautious approach.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including virtual and mixed reality at fashion weeks.
Ocean is broadcasting live from London Fashion Week this season with exclusive content from the shows as well as previews and highlights throughout the five days of events.
Guests at Martine Jarlgaard London’s show at LFW will wear Hololens, Microsoft’s mixed reality headsets, to see the collection come to life in the form of holograms in front of them.
With the autumn/winter 2016 fashion week season now behind us, it’s time to run the numbers, crunch the stats and crown the social media winners and losers of the month.
Designers have shifted from putting budget into technology for the sake of it at fashion weeks, to rather spending on something that is going to impact the business from an ROI point of view.
Kering chief says “waiting creates desire”, while Paris Fashion Week board suggests it’s best to stick to the status quo – are Parisian brands going to get left behind?
London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion Council will be showing LFW footage to over 35 million people, through 60 screens in […]
Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London, Milan and Paris, exist. How do you showcase your new collection to a digital audience […]
A few months ago the CFDA was discussing possible plans to turn New York Fashion Week into a more in-season, consumer-focused event on the back of the social media/live streaming revolution. We’ve not heard so much about that lately but […]
#FashMash celebrated its third birthday with a pre-fashion week drinks soiree in partnership with ASOS in London last night. Designed to be a place for pioneering minds from the fashion and technology space to unite, the evening was a curation […]
This post first appeared on Forbes. If there’s one thing the fashion industry is talking about this morning, it’s Burberry’s move to “align runway with retail”. The British heritage brand, and renowned digital innovator, is shifting its fashion week calendar […]