Digital snippets: Dolce & Gabbana̵...

Sep 28, 2015No Comments217 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Dolce & Gabbana models post selfies straight off the


Robots, holograms and wearables: a tech his...

Sep 22, 2015No Comments366 Views

This post first appeared on Fashionista.com Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters,


It might seem like a gimmick, but here̵...

Sep 21, 2015No Comments259 Views

House of Holland’s London Fashion Week show this season saw NFC-enabled rings used to purchase straight from the runway. Launched in partnership with Visa Europe


The best of tech coming up at #LFW

Sep 19, 20151 Comment332 Views

London Fashion Week kicked off yesterday, and while there might not be quite as much buzz around tech or digital ideas at the shows as


Topshop teams with Pinterest for colour-the...

Sep 17, 2015No Comments441 Views

Topshop’s tech focus at fashion week this season lands on Pinterest, and its theme of choice: colour. The British retailer has partnered with the virtual


London Fashion Week turns to performance po...

Sep 15, 2015No Comments633 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created


Periscope is set to make fashion weeks more...

Sep 10, 20151 Comment319 Views

Interested in fashion weeks? Prepare to be social media bombarded starting from tomorrow when the shows kick off for another season in New York. Twitter,


Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments816 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than


Virtual reality hits #LFW, River Island sho...

Feb 24, 20151 Comment1153 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.


Burberry #Tweetcam to provide personalised ...

Feb 22, 20154 Comments1631 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called


Fashion week season – is innovation a dir...

Feb 21, 2015No Comments1272 Views

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very


#LFW in numbers: 35 stats to know now

Feb 19, 2015No Comments875 Views

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn


British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1561 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will


New York vs London: a fashion week infograp...

Feb 14, 2015No Comments782 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?


London Fashion Week pushing virtual reality...

Feb 04, 2015No Comments2187 Views

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of


2014: A designer meets digital year in revi...

Dec 27, 2014No Comments1986 Views

What a year it has been for fashion and technology… From wearables taking off with varying designer brands during fashion week, to the launch of


Social commerce proves key digital trend fo...

Sep 23, 2014No Comments1191 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,


Is this the first example of truly ‘b...

Sep 15, 20141 Comment1006 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments1344 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of


Live streaming fashion week – a classic c...

Sep 13, 2014No Comments1073 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t


All the digital activity surrounding this #...

Sep 12, 20141 Comment1890 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and


Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments1260 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments962 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,


Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments472 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as


Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment2998 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The


Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20142 Comments693 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates


Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments614 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick


Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments841 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as


Why Topshop is focusing on shoppers in-stor...

Feb 12, 2014No Comments1261 Views

What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments473 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music