webinstance_Gigi Hadid in Twitter Halo 02

From Instagram to Snapchat: the best uses o...

Oct 15, 2015No Comments594 Views

One month later, four cities down and with hundreds upon hundreds of different designer looks for spring/summer 2016 revealed, it’s no wonder so much of


Digital snippets: Dolce & Gabbana̵...

Sep 28, 2015No Comments408 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Dolce & Gabbana models post selfies straight off the


Robots, holograms and wearables: a tech his...

Sep 22, 20152 Comments585 Views

This post first appeared on Fashionista.com Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters,


It might seem like a gimmick, but here̵...

Sep 21, 2015No Comments425 Views

House of Holland’s London Fashion Week show this season saw NFC-enabled rings used to purchase straight from the runway. Launched in partnership with Visa Europe


The best of tech coming up at #LFW

Sep 19, 20151 Comment463 Views

London Fashion Week kicked off yesterday, and while there might not be quite as much buzz around tech or digital ideas at the shows as


Topshop teams with Pinterest for colour-the...

Sep 17, 2015No Comments677 Views

Topshop’s tech focus at fashion week this season lands on Pinterest, and its theme of choice: colour. The British retailer has partnered with the virtual


London Fashion Week turns to performance po...

Sep 15, 2015No Comments971 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created


Periscope is set to make fashion weeks more...

Sep 10, 20151 Comment422 Views

Interested in fashion weeks? Prepare to be social media bombarded starting from tomorrow when the shows kick off for another season in New York. Twitter,


Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments895 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than


Virtual reality hits #LFW, River Island sho...

Feb 24, 20151 Comment1328 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.


Burberry #Tweetcam to provide personalised ...

Feb 22, 20154 Comments1844 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called


Fashion week season – is innovation a dir...

Feb 21, 2015No Comments1339 Views

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very


#LFW in numbers: 35 stats to know now

Feb 19, 2015No Comments922 Views

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn


British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1709 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will


New York vs London: a fashion week infograp...

Feb 14, 2015No Comments855 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?


London Fashion Week pushing virtual reality...

Feb 04, 2015No Comments2332 Views

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of


2014: A designer meets digital year in revi...

Dec 27, 2014No Comments2030 Views

What a year it has been for fashion and technology… From wearables taking off with varying designer brands during fashion week, to the launch of


Social commerce proves key digital trend fo...

Sep 23, 2014No Comments1253 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,


Is this the first example of truly ‘b...

Sep 15, 20141 Comment1082 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments1444 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of


Live streaming fashion week – a classic c...

Sep 13, 2014No Comments1135 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t


All the digital activity surrounding this #...

Sep 12, 20141 Comment1951 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and


Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments1337 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments991 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,


Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments513 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as


Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment3259 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The


Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20142 Comments741 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates


Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments654 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick


Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments949 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as


Why Topshop is focusing on shoppers in-stor...

Feb 12, 2014No Comments1453 Views

What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.