LFW Tag

fashmashanchor1

ASOS hosts third-anniversary celebration fo...

Feb 05, 2016No Comments160 Views

#FashMash celebrated its third birthday with a pre-fashion week drinks soiree in partnership with ASOS in London last night. Designed to be a place for

burberryANCHOR

Digital pioneer Burberry does it again, thi...

Feb 05, 2016No Comments98 Views

This post first appeared on Forbes. If there’s one thing the fashion industry is talking about this morning, it’s Burberry’s move to “align runway with

AppleWatch_Hermes

2015: a designer meets digital year in revi...

Dec 23, 2015No Comments945 Views

It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s

givenchy_ss16

Digital has irrevocably transformed fashion...

Dec 18, 20153 Comments399 Views

Over the past few weeks and months, fashion brands Matthew Williamson, Hunter, Rebecca Minkoff and Thakoon (to name a few) have made strategic decisions that

Hunter_lfw-bts-ss16

Agility matters: why Hunter not showing at ...

Dec 09, 2015No Comments671 Views

During spring/summer 2016’s round of fashion weeks held this past September, Hunter applied its usual experimental attitude to Twitter-owned live-streaming app Periscope. The British brand

webinstance_Gigi Hadid in Twitter Halo 02

From Instagram to Snapchat: the best uses o...

Oct 15, 20151 Comment897 Views

One month later, four cities down and with hundreds upon hundreds of different designer looks for spring/summer 2016 revealed, it’s no wonder so much of

dolce_selfie-ANCHOR

Digital snippets: Dolce & Gabbana̵...

Sep 28, 2015No Comments553 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Dolce & Gabbana models post selfies straight off the

mcqueen_ANCHOR

Robots, holograms and wearables: a tech his...

Sep 22, 20154 Comments925 Views

This post first appeared on Fashionista.com Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters,

HouseofHolland_AlexaChung

It might seem like a gimmick, but here̵...

Sep 21, 2015No Comments569 Views

House of Holland’s London Fashion Week show this season saw NFC-enabled rings used to purchase straight from the runway. Launched in partnership with Visa Europe

FyodorGolan_anchor

The best of tech coming up at #LFW

Sep 19, 20151 Comment559 Views

London Fashion Week kicked off yesterday, and while there might not be quite as much buzz around tech or digital ideas at the shows as

PINTEREST PALETTE CAMPAIGN IMAGE

Topshop teams with Pinterest for colour-the...

Sep 17, 2015No Comments919 Views

Topshop’s tech focus at fashion week this season lands on Pinterest, and its theme of choice: colour. The British retailer has partnered with the virtual

OdetoSoho_LFW

London Fashion Week turns to performance po...

Sep 15, 2015No Comments1196 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created

PeriscopeANCHOR

Periscope is set to make fashion weeks more...

Sep 10, 20151 Comment538 Views

Interested in fashion weeks? Prepare to be social media bombarded starting from tomorrow when the shows kick off for another season in New York. Twitter,

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments1085 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 20152 Comments1599 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

Burberry

Burberry #Tweetcam to provide personalised ...

Feb 22, 20158 Comments2216 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called

NYFWanchor

Fashion week season – is innovation a dir...

Feb 21, 2015No Comments1511 Views

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very

LFW_bynumbers

#LFW in numbers: 35 stats to know now

Feb 19, 2015No Comments1033 Views

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1987 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

Lyst_ANCHOR

New York vs London: a fashion week infograp...

Feb 14, 2015No Comments1031 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?

Googlecardboard_anchor

London Fashion Week pushing virtual reality...

Feb 04, 20151 Comment2641 Views

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of

Burberry_burberry_hr

2014: A designer meets digital year in revi...

Dec 27, 2014No Comments2178 Views

What a year it has been for fashion and technology… From wearables taking off with varying designer brands during fashion week, to the launch of

burberry_anchor

Social commerce proves key digital trend fo...

Sep 23, 2014No Comments1386 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,

richardnicoll_anchor

Is this the first example of truly ‘b...

Sep 15, 20142 Comments1225 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments1638 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments1257 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment2087 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

10600583_515026871960806_8287278392491546098_n

Topshop to give Facebook fans first look at...

Sep 10, 20141 Comment1498 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments1051 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

van-noten

Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments599 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as