LFW Tag

van-noten

Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments82 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment139 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

mjdaisy

Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20141 Comment69 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments79 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments108 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

TopshopLFW_AW14_Inition

Why Topshop is focusing on shoppers in-stor...

Feb 12, 2014No Comments77 Views

What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments36 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Key fashion week trend: social media qualit...

Oct 16, 2013No Comments51 Views

There’s a lot to be said for the level of quality our industry is producing over social media these days, and rightly so for a

Belstaff launches new Legends campaign port...

Oct 08, 2013No Comments139 Views

Belstaff hosted an elaborate event that played on its motorcycle heritage this London Fashion Week to celebrate the opening of its new flagship store in

Anya Hindmarch unveils astrological #whatpl...

Sep 17, 2013No Comments41 Views

Anya Hindmarch launched a cute digital campaign alongside its London Fashion Week show today tied to the collection’s planetary theme. “What Planet Are You On?”

London amps digital to make fashion week mo...

Sep 13, 2013No Comments23 Views

This article first appeared on Mashable New York Fashion Week came to a close Thursday, heralding the return of another fashion week in London. Once again,

chirp_topshop

Latest Topshop innovation will see #LFW con...

Sep 12, 20134 Comments62 Views

Topshop is partnering with a start-up called Chirp for its upcoming Unique show at London Fashion Week in order to share pieces of content via

Pinterest launches fashion week hub

Aug 28, 2013No Comments8 Views

Pinterest has created a hub dedicated to fashion week content ahead of New York’s kick-off next Thursday, September 5. The initiative will be in collaboration

Burberry_Smart_Personalization

Burberry personalising new collection with ...

Feb 18, 20131 Comment160 Views

This article first appeared on Mashable Personalisation just got a whole lot smarter thanks to a new initiative from Burberry, which is launching as part

Topshop_HarlemShake

Brit models do the Harlem Shake in style ba...

Feb 18, 2013No Comments17 Views

After a bit of light fashion week relief? Then take 30 seconds out to watch models Jourdan Dunn, Cara Delevingne and Rosie Tapner performing their

Cara Delevingne outside Google HQ with Topshop

Vine, Google+ take center stage at London F...

Feb 17, 2013No Comments28 Views

This article first appeared on Mashable Twitter’s new video-sharing app, Vine, took off in a big way at New York Fashion Week. Designers and editors

HouseofHolland_ebay2

HoH and eBay team up for exclusive #LFW col...

Feb 16, 2013No Comments28 Views

House of Holland has released a capsule collection exclusively with eBay UK inspired by his autumn/winter 2013/14 collection that showed at London Fashion Week today.

PaulSmith_vine

Paul Smith partners with artist Kate Moross...

Feb 16, 2013No Comments23 Views

Another example of how to use Vine to beautiful effect has just come in from Paul Smith. The British designer has partnered with London-based artist

McQ AW13 film

McQ debuts AW13 collection through online f...

Feb 15, 2013No Comments18 Views

Alexander McQueen’s sister brand McQ has launched a short film showcasing its new autumn/winter 2013/14 collection in line with the start of London Fashion Week.

Matthew Williamson - MatthewMagnified

Matthew Williamson to magnify intricate gar...

Feb 14, 20131 Comment94 Views

Vine might have been the big hit at New York Fashion Week, but the majority of posts lacked somewhat in the innovation, quality or insight

Jourdan Dunn for Topshop

Topshop teams up with Google for LFW show

Feb 13, 20132 Comments50 Views

Topshop came out guns blazing with the announcement of its partnership with Google for London Fashion Week last night. Showcased via a very cool trailer

google-dvf-fr

2012: a designer meets digital year in revi...

Dec 20, 2012No Comments35 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use

Digital snippets: Burberry, Victoria Beckha...

Sep 28, 2012No Comments13 Views

Just back from travels and playing major catch-up with what’s been going on with all things fashion and digital over the past 10 days. One

Social stats from #LFW

Sep 23, 2012No Comments24 Views

This London Fashion Week was the most social yet, with over 225,000 online conversations, according to insights firm Precise. It almost goes without saying the volume

Topshop show generates over 200m exposures

Sep 17, 2012No Comments17 Views

The Topshop Unique show held during London Fashion Week yesterday promised to offer consumers a social, customisable and shoppable experience through its live-stream on Topshop.com.

London Fashion Week: your digital preview

Sep 14, 2012No Comments14 Views

This article first appeared on Mashable… Once again, London Fashion Week is aiming to prove it has just as much muscle in the digital department

Topshop #LFW show to offer customisable, in...

Sep 12, 20126 Comments63 Views

Topshop is focusing on personalisation with the online streaming of its Unique show at London Fashion Week on Sunday, launching a variety of innovative initiatives

London menswear shows to benefit from multi...

Jun 13, 20122 Comments23 Views

London’s first dedicated menswear fashion week is focusing on engaging with consumers via digital, thanks to multiple innovations backed by the British Fashion Council. London

Infographic: UK retail’s earned media...

Mar 22, 2012No Comments12 Views

Harvey Nichols proved one of the highest mentioned retailers in the UK during London Fashion Week thanks to its exclusive launch of the Victoria by

Fashion week: designers divided over digita...

Feb 20, 20121 Comment34 Views

Although the fashion industry has been quick to use digital media to become more accessible to consumers, certain designers are using the same tools to