US Vogue has teamed up with Google to launch a virtual reality video series called Supermodel Closets starring the likes of Kendall Jenner and Cindy Crawford.
As a master of the rule “sex sells”, a certain level of innuendo comes as standard with Calvin Klein’s ad campaigns, and boy does its latest series for spring/summer 2016 remain firmly within that realm.
With the autumn/winter 2016 fashion week season now behind us, it’s time to run the numbers, crunch the stats and crown the social media winners and losers of the month.
As SXSW has drawn in more marketers and not just tech folk over the years, it has increasingly served up sessions dedicated to how better to reach consumers. For 2016, it was all about Generation Z.
There’s a shift happening with social media campaigns from luxury fashion brands of late – they’re increasingly skewing younger. In a bid to drive engagement with Generation Z (those born beginning in the late ‘90s to early-2000s), they’re turning to […]
Proving the power of today’s social media celebrities, Kendall Jenner managed to rack up over 3.5 million likes for a handful of Calvin Klein images on her Instagram feed this week in little over 24-hours. Justin Bieber meanwhile gained 1.5 […]
It’s a very shallow world and it’s also one that’s celebrity-obsessed. That’s pretty obvious from the list of Instagram posts that got the most likes this year. Was it a triumph of inspirational imagery? Not exactly. The unstoppable Kendall Jenner […]
A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete with Amazon [BoF] Google is partnering with Levi’s for its Project Jacquard smart fabric (as […]
The new season’s ad campaigns are releasing thick and fast, with names like Rita Ora, Cara Delevingne, even Winona Ryder announced as stars. Among them all, a series of new fashion films too. Here’s a pick of some of the […]