interactive Tag

retailVC_ANCHOR

Top tips for retail start-ups from VCs at #...

Mar 19, 2015No Comments1089 Views

In two years’ time, retail innovation will be led by start-ups more than by corporations, a panel comprised of venture capital firms stated on the

tinder-movie_ANCHOR

#SXSW musings: is Tinder the next marketing...

Mar 17, 2015No Comments708 Views

You might remember Gap launched a micro-series on Instagram for the spring season. Tied to that for Valentine’s Day was a campaign on dating app

hyman-anchor

Six learnings from Rent the Runway’s Jenn...

Mar 15, 2015No Comments942 Views

Jennifer Hyman is one of just a handful of female founders that has received over $50m in funding for her business, Rent the Runway. She

westfield_anchor

Westfield explores the future of fashion wi...

Mar 06, 20151 Comment1044 Views

Westfield UK is focusing on technologies like virtual reality (VR) for spring/summer 2015, with an immersive pop-up experience at the heart of a new campaign

AppleVogue3_anchor

Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments878 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 2015No Comments867 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

instagram

Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments1197 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp

Gap_anchor

Retail’s 10 most interactive holiday ...

Dec 12, 2014No Comments1529 Views

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on

bloomies_anchor

Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments1499 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming

MICHAELKORS_fashion-model-on-iphone

Digital snippets: Black Friday, high tech h...

Nov 30, 2014No Comments1018 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers

charlotte_anchor

Charlotte Olympia opts for gamification in ...

Nov 24, 2014No Comments1009 Views

Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive

rebeccaminkoff

Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments790 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black

farfetch_japan

Farfetch celebrates Japan launch with inter...

Oct 21, 20141 Comment1614 Views

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it

katespade_barricade_anchor

Kate Spade pushes interaction once more by ...

Oct 13, 2014No Comments1246 Views

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment1774 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments778 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

VS_anchor

Victoria’s Secret among first to use ...

Jul 24, 20141 Comment1061 Views

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last

Cannes_block

Cannes Lions 2014 round-up: fashion and bea...

Jun 29, 2014Comments off1930 Views

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will),

missvogue_fashionfortunecookie1

Miss Vogue and Chanel Chance launch cute di...

Jun 05, 2014No Comments1176 Views

Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”. The Miss

canthelpmyselfie

French Connection launches in-store #selfie...

Apr 22, 20141 Comment1641 Views

French Connection is launching the “ultimate selfie challenge” in the UK this spring. Kickstarting officially in London on April 24, the retailer is introducing a

gucci

Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments1103 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment

DolceGabbana_AW13

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment1197 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

Colette hosts Art Drive-Thru at Art Basel M...

Dec 10, 2013No Comments388 Views

Parisian retailer Colette hosted an ‘Art Drive-Thru’ as part of Art Basel Miami last week, open 24/7 and complete with shoppable digital screens. A partnership

saks_yeti5

Saks unveils interactive holiday windows, o...

Dec 02, 2013No Comments887 Views

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season. The initiative,

ebay_minkoff

Digital snippets: Holiday retail round-up s...

Nov 27, 2013No Comments468 Views

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special

johnlewis_bearandhare2

All the interactive elements accompanying J...

Nov 26, 20135 Comments1088 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,

“Which Hilfiger are you?” asks digital ...

Nov 19, 2013No Comments3694 Views

Tommy Hilfiger opened a new store in the Garden State Plaza mall in New Jersey last week, and with it introduced a ‘digital pod’ tied

Giant digital installation anchors Phillip ...

Sep 06, 20131 Comment427 Views

Target hosted an event at New York Fashion Week last night to celebrate the forthcoming launch (September 15) of its 3.1 Phillip Lim line. Hosted

Burberry Kisses - Skyline (London)

Burberry and Google bring emotion to digita...

Jun 13, 20132 Comments923 Views

The latest digital innovation from Burberry sees a reimagination of the classic love letter, as fans around the world are able to send and share

banner

Literal window shopping with Kate Spade Sat...

Jun 12, 20133 Comments2137 Views

Kate Spade Saturday has taken up residence in New York with four pop-up digital stores appearing as window fronts around the city. The “weekend brand”