interactive Tag

farfetch_japan

Farfetch celebrates Japan launch with inter...

Oct 21, 2014No Comments251 Views

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it

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Kate Spade pushes interaction once more by ...

Oct 13, 2014No Comments547 Views

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather

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Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment698 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments405 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

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Victoria’s Secret among first to use ...

Jul 24, 2014No Comments476 Views

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last

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Cannes Lions 2014 round-up: fashion and bea...

Jun 29, 2014Comments off978 Views

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will),

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Miss Vogue and Chanel Chance launch cute di...

Jun 05, 2014No Comments544 Views

Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”. The Miss

canthelpmyselfie

French Connection launches in-store #selfie...

Apr 22, 20141 Comment602 Views

French Connection is launching the “ultimate selfie challenge” in the UK this spring. Kickstarting officially in London on April 24, the retailer is introducing a

gucci

Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments593 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment

DolceGabbana_AW13

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment434 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

Colette hosts Art Drive-Thru at Art Basel M...

Dec 10, 2013No Comments160 Views

Parisian retailer Colette hosted an ‘Art Drive-Thru’ as part of Art Basel Miami last week, open 24/7 and complete with shoppable digital screens. A partnership

Saks unveils interactive holiday windows, o...

Dec 02, 2013No Comments400 Views

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season. The initiative,

ebay_minkoff

Digital snippets: Holiday retail round-up s...

Nov 27, 2013No Comments213 Views

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special

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All the interactive elements accompanying J...

Nov 26, 20135 Comments462 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,

“Which Hilfiger are you?” asks digital ...

Nov 19, 2013No Comments532 Views

Tommy Hilfiger opened a new store in the Garden State Plaza mall in New Jersey last week, and with it introduced a ‘digital pod’ tied

Giant digital installation anchors Phillip ...

Sep 06, 20131 Comment113 Views

Target hosted an event at New York Fashion Week last night to celebrate the forthcoming launch (September 15) of its 3.1 Phillip Lim line. Hosted

Burberry Kisses - Skyline (London)

Burberry and Google bring emotion to digita...

Jun 13, 20132 Comments326 Views

The latest digital innovation from Burberry sees a reimagination of the classic love letter, as fans around the world are able to send and share

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Literal window shopping with Kate Spade Sat...

Jun 12, 20133 Comments756 Views

Kate Spade Saturday has taken up residence in New York with four pop-up digital stores appearing as window fronts around the city. The “weekend brand”

Prada_RomanCoppola

Digital snippets: Peter Som, Bergdorfs, Pra...

Mar 24, 2013No Comments69 Views

There’s been a lot happening in the fashion and technology space over the past couple of weeks, ranging from Proenza Schouler’s new site to Net-a-Porter

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A look back at SXSW Interactive – key...

Mar 18, 2013No Comments67 Views

This article first appeared on The Business of Fashion AUSTIN, United States — With some 30,000 people in town for the 20th annual SXSW Interactive

KennethCole_Smartphone_NYFW

All the digital highlights from #NYFW: 360...

Feb 12, 2013No Comments104 Views

It might have been the season that everyone played with Twitter’s new video-sharing app, Vine, but so too were there numerous other digital happenings around

LouisVuitton2

Digital snippets: Louis Vuitton, Target, Jo...

Jan 30, 2013No Comments99 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Louis Vuitton releases Retracing the Trunk

samsung-transparent-displaycase

Transparent display could spell future for ...

Jan 21, 20131 Comment349 Views

Amid all the tech trends to come out of CES this year, it was the Transparent Display Case from Samsung that particularly stood out from

google-dvf-fr

2012: a designer meets digital year in revi...

Dec 20, 2012No Comments271 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use

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Topman live-stream to offer fans 360° augm...

Dec 19, 20121 Comment129 Views

Topman is set to launch an interactive 360° live-stream experience for its London Collections: Men autumn/winter 2012/13 show on January 7. The UK menswear brand

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Lacoste film envisions intelligent polo shi...

Dec 11, 2012No Comments412 Views

  Lacoste is celebrating its 80th birthday and honouring the visionary spirit of its founder, Rene Lacoste, with a video short that highlights how future

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Love magazine’s saucy video advent calend...

Dec 01, 20121 Comment168 Views

Love magazine has filmed another bevy of models each sending the camera a saucy Christmas wish in its second-annual digital advent calendar. Launching today with

Shoppable films: fad or future?

Nov 16, 20121 Comment245 Views

You might remember I posted a comment piece from Marketing Magazine about shoppable videos last week. Well, the extended piece was published on The Huffington

Chloé unveils final letter in digital arch...

Nov 14, 2012No Comments75 Views

Chloé sent its fans a symbolic kiss with the release of the final letter in its alphabet-based digital archive today. Appropriate for the forthcoming holiday

ThingLink’s interactive Twitter images co...

Nov 11, 20121 Comment199 Views

Interactive images on Twitter? That sounds like something that would translate well to the fashion industry… In which case, it’s worth knowing about ThingLink. A