interactive Tag

HookYourSolemate_TEDBAKER

Ted Baker invites fans to “go fishing...

Feb 04, 2016No Comments262 Views

Ted Baker is marking Valentine’s Day this year with an interactive microsite that plays host to a fishing-themed game. “Hook your SoleMate” as the initiative

IdaKlamborn

Virtual reality and robots head for Stockho...

Jan 20, 2016No Comments215 Views

Virtual reality is the latest plaything of the fashion set, with designers from Tommy Hilfiger to Dior, Rebecca Minkoff and Jean-Pierre Braganza all experimenting with it.

Gilette_ANCHOR

Gillette promotes Fusion ProGlide razor wit...

Dec 15, 2015No Comments283 Views

Gillette has launched a game that invites mobile users to imitate the movement enabled by the brand’s latest Fusion ProGlide Flexball to win points. Integrated

Onemeth_googlestreetview

Streetwear brand unveils lookbook using Goo...

Dec 04, 20152 Comments663 Views

Numerous fashion brands have taken to exploring online platforms in novel and inspiring ways of late. Misha Nonoo used Instagram as a means of showcasing

A Polo Ralph Lauren associate trying out the interactive fitting

Digital snippets: Ralph Lauren’s conn...

Dec 01, 2015No Comments571 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Ralph Lauren and Oak Labs debut interactive fitting rooms

CA_brazil

From the archive: C&A’s Facebook Lik...

Oct 08, 2015No Comments657 Views

In 2012, C&A in Brazil launched a Facebook campaign for Mother’s Day that saw social media “likes” displayed via hangers in store in real-time. The initiative

Wrangler_bornready_ANCHOR

Wrangler launches interactive adventure map...

Oct 06, 2015No Comments545 Views

Wrangler has teamed up with explorer Alastair Humphreys to produce a series of interactive maps based on local adventures in and around the UK, as

ProjectJacquard

Savile Row’s wearable tech future: wh...

Sep 02, 2015No Comments732 Views

While classic tailoring on Savile Row might look the same as it has for hundreds of years, technology is starting to be incorporated at as

RalphLauren_ANCHOR

Digital snippets: Ralph Lauren’s smar...

Sep 01, 20152 Comments622 Views

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph

retailVC_ANCHOR

Top tips for retail start-ups from VCs at #...

Mar 19, 20151 Comment1659 Views

In two years’ time, retail innovation will be led by start-ups more than by corporations, a panel comprised of venture capital firms stated on the

tinder-movie_ANCHOR

#SXSW musings: is Tinder the next marketing...

Mar 17, 20151 Comment1115 Views

You might remember Gap launched a micro-series on Instagram for the spring season. Tied to that for Valentine’s Day was a campaign on dating app

hyman-anchor

Six learnings from Rent the Runway’s Jenn...

Mar 15, 20151 Comment1574 Views

Jennifer Hyman is one of just a handful of female founders that has received over $50m in funding for her business, Rent the Runway. She

westfield_anchor

Westfield explores the future of fashion wi...

Mar 06, 20152 Comments1726 Views

Westfield UK is focusing on technologies like virtual reality (VR) for spring/summer 2015, with an immersive pop-up experience at the heart of a new campaign

AppleVogue3_anchor

Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments1287 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 20152 Comments1634 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

instagram

Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments1796 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp

Gap_anchor

Retail’s 10 most interactive holiday ...

Dec 12, 2014No Comments2539 Views

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on

bloomies_anchor

Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments2198 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming

MICHAELKORS_fashion-model-on-iphone

Digital snippets: Black Friday, high tech h...

Nov 30, 20141 Comment1469 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers

charlotte_anchor

Charlotte Olympia opts for gamification in ...

Nov 24, 2014No Comments1471 Views

Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive

rebeccaminkoff

Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments1248 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black

farfetch_japan

Farfetch celebrates Japan launch with inter...

Oct 21, 20141 Comment2015 Views

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it

katespade_barricade_anchor

Kate Spade pushes interaction once more by ...

Oct 13, 2014No Comments1739 Views

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment2727 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments1063 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

VS_anchor

Victoria’s Secret among first to use ...

Jul 24, 20141 Comment1482 Views

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last

Cannes_block

Cannes Lions 2014 round-up: fashion and bea...

Jun 29, 2014Comments off2603 Views

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will),

missvogue_fashionfortunecookie1

Miss Vogue and Chanel Chance launch cute di...

Jun 05, 2014No Comments1777 Views

Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”. The Miss

canthelpmyselfie

French Connection launches in-store #selfie...

Apr 22, 20141 Comment2491 Views

French Connection is launching the “ultimate selfie challenge” in the UK this spring. Kickstarting officially in London on April 24, the retailer is introducing a

gucci

Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments1522 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment