interactive Tag


From the archive: C&A’s Facebook Lik...

Oct 08, 2015No Comments443 Views

In 2012, C&A in Brazil launched a Facebook campaign for Mother’s Day that saw social media “likes” displayed via hangers in store in real-time. The initiative


Wrangler launches interactive adventure map...

Oct 06, 2015No Comments341 Views

Wrangler has teamed up with explorer Alastair Humphreys to produce a series of interactive maps based on local adventures in and around the UK, as


Savile Row’s wearable tech future: wh...

Sep 02, 2015No Comments483 Views

While classic tailoring on Savile Row might look the same as it has for hundreds of years, technology is starting to be incorporated at as


Digital snippets: Ralph Lauren’s smar...

Sep 01, 20151 Comment408 Views

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph


Top tips for retail start-ups from VCs at #...

Mar 19, 2015No Comments1422 Views

In two years’ time, retail innovation will be led by start-ups more than by corporations, a panel comprised of venture capital firms stated on the


#SXSW musings: is Tinder the next marketing...

Mar 17, 2015No Comments959 Views

You might remember Gap launched a micro-series on Instagram for the spring season. Tied to that for Valentine’s Day was a campaign on dating app


Six learnings from Rent the Runway’s Jenn...

Mar 15, 2015No Comments1320 Views

Jennifer Hyman is one of just a handful of female founders that has received over $50m in funding for her business, Rent the Runway. She


Westfield explores the future of fashion wi...

Mar 06, 20151 Comment1440 Views

Westfield UK is focusing on technologies like virtual reality (VR) for spring/summer 2015, with an immersive pop-up experience at the heart of a new campaign


Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments1116 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]


Virtual reality hits #LFW, River Island sho...

Feb 24, 20151 Comment1324 Views

This post first appeared on Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.


Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments1598 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp


Retail’s 10 most interactive holiday ...

Dec 12, 2014No Comments2225 Views

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on


Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments1906 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming


Digital snippets: Black Friday, high tech h...

Nov 30, 2014No Comments1296 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers


Charlotte Olympia opts for gamification in ...

Nov 24, 2014No Comments1252 Views

Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive


Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments1039 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black


Farfetch celebrates Japan launch with inter...

Oct 21, 20141 Comment1840 Views

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it


Kate Spade pushes interaction once more by ...

Oct 13, 2014No Comments1532 Views

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather


Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment2368 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have


Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments936 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry


Victoria’s Secret among first to use ...

Jul 24, 20141 Comment1298 Views

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last


Cannes Lions 2014 round-up: fashion and bea...

Jun 29, 2014Comments off2344 Views

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will),


Miss Vogue and Chanel Chance launch cute di...

Jun 05, 2014No Comments1566 Views

Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”. The Miss


French Connection launches in-store #selfie...

Apr 22, 20141 Comment2139 Views

French Connection is launching the “ultimate selfie challenge” in the UK this spring. Kickstarting officially in London on April 24, the retailer is introducing a


Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments1337 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment


2013: a designer meets digital year in revi...

Dec 23, 20131 Comment1656 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

Colette hosts Art Drive-Thru at Art Basel M...

Dec 10, 2013No Comments547 Views

Parisian retailer Colette hosted an ‘Art Drive-Thru’ as part of Art Basel Miami last week, open 24/7 and complete with shoppable digital screens. A partnership


Saks unveils interactive holiday windows, o...

Dec 02, 2013No Comments1147 Views

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season. The initiative,


Digital snippets: Holiday retail round-up s...

Nov 27, 2013No Comments622 Views

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special


All the interactive elements accompanying J...

Nov 26, 20135 Comments1488 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,