interactive Tag


Cannes Lions 2014 round-up: fashion and bea...

Jun 29, 2014Comments off345 Views

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will),


Miss Vogue and Chanel Chance launch cute di...

Jun 05, 2014No Comments173 Views

Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”. The Miss


French Connection launches in-store #selfie...

Apr 22, 2014No Comments151 Views

French Connection is launching the “ultimate selfie challenge” in the UK this spring. Kickstarting officially in London on April 24, the retailer is introducing a


Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments110 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment79 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

Colette hosts Art Drive-Thru at Art Basel M...

Dec 10, 2013No Comments37 Views

Parisian retailer Colette hosted an ‘Art Drive-Thru’ as part of Art Basel Miami last week, open 24/7 and complete with shoppable digital screens. A partnership

Saks unveils interactive holiday windows, o...

Dec 02, 2013No Comments120 Views

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season. The initiative,


Digital snippets: Holiday retail round-up s...

Nov 27, 2013No Comments63 Views

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special


All the interactive elements accompanying J...

Nov 26, 20134 Comments140 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,

“Which Hilfiger are you?” asks digital ...

Nov 19, 2013No Comments74 Views

Tommy Hilfiger opened a new store in the Garden State Plaza mall in New Jersey last week, and with it introduced a ‘digital pod’ tied

Giant digital installation anchors Phillip ...

Sep 06, 20131 Comment35 Views

Target hosted an event at New York Fashion Week last night to celebrate the forthcoming launch (September 15) of its 3.1 Phillip Lim line. Hosted

Burberry Kisses - Skyline (London)

Burberry and Google bring emotion to digita...

Jun 13, 20132 Comments94 Views

The latest digital innovation from Burberry sees a reimagination of the classic love letter, as fans around the world are able to send and share


Literal window shopping with Kate Spade Sat...

Jun 12, 20132 Comments105 Views

Kate Spade Saturday has taken up residence in New York with four pop-up digital stores appearing as window fronts around the city. The “weekend brand”


Digital snippets: Peter Som, Bergdorfs, Pra...

Mar 24, 2013No Comments20 Views

There’s been a lot happening in the fashion and technology space over the past couple of weeks, ranging from Proenza Schouler’s new site to Net-a-Porter


A look back at SXSW Interactive – key...

Mar 18, 2013No Comments17 Views

This article first appeared on The Business of Fashion AUSTIN, United States — With some 30,000 people in town for the 20th annual SXSW Interactive


All the digital highlights from #NYFW: 360...

Feb 12, 2013No Comments17 Views

It might have been the season that everyone played with Twitter’s new vide0-sharing app, Vine, but so too were there numerous other digital happenings around


Digital snippets: Louis Vuitton, Target, Jo...

Jan 30, 2013No Comments21 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Louis Vuitton releases Retracing the Trunk


Transparent display could spell future for ...

Jan 21, 20131 Comment86 Views

Amid all the tech trends to come out of CES this year, it was the Transparent Display Case from Samsung that particularly stood out from


2012: a designer meets digital year in revi...

Dec 20, 2012No Comments31 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use


Topman live-stream to offer fans 360° augm...

Dec 19, 20121 Comment18 Views

Topman is set to launch an interactive 360° live-stream experience for its London Collections: Men autumn/winter 2012/13 show on January 7. The UK menswear brand


Lacoste film envisions intelligent polo shi...

Dec 11, 2012No Comments61 Views

  Lacoste is celebrating its 80th birthday and honouring the visionary spirit of its founder, Rene Lacoste, with a video short that highlights how future


Love magazine’s saucy video advent calend...

Dec 01, 20121 Comment43 Views

Love magazine has filmed another bevy of models each sending the camera a saucy Christmas wish in its second-annual digital advent calendar. Launching today with

Shoppable films: fad or future?

Nov 16, 20121 Comment49 Views

You might remember I posted a comment piece from Marketing Magazine about shoppable videos last week. Well, the extended piece was published on The Huffington

Chloé unveils final letter in digital arch...

Nov 14, 2012No Comments24 Views

Chloé sent its fans a symbolic kiss with the release of the final letter in its alphabet-based digital archive today. Appropriate for the forthcoming holiday

ThingLink’s interactive Twitter images co...

Nov 11, 20121 Comment49 Views

Interactive images on Twitter? That sounds like something that would translate well to the fashion industry… In which case, it’s worth knowing about ThingLink. A

Digital snippets: Prada, Instagram, ASOS, a...

Nov 06, 2012No Comments29 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Prada debuts iPad app, Il Palazzo [WWD] Instagram

Digital snippets: Chanel, Barnaby Roper, Mi...

Oct 31, 2012No Comments19 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Chanel No. 5 surges on viral

Uniqlo UK pushes Heattech line with kinetic...

Oct 28, 20122 Comments48 Views

Uniqlo is encouraging consumers to convert their “social energy” through kinetic floor surfaces and a pop-up game console in various locations across London. Designed to

Chloé launches digital archive for 60-year...

Oct 01, 20122 Comments11 Views

Chloé is celebrating its 60th anniversary with an interactive digital archive to accompany its Chloé.Attitudes exhibition at the Palais de Tokyo in Paris. The Alphabet,

Digital snippets: Burberry, Dior, Dolce &am...

Sep 18, 2012No Comments32 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Burberry opens digitally integrated store in London