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ZachKing_anchor

Lacoste partners with social media star Zac...

Oct 22, 2014No Comments200 Views

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

burberry_anchor

Social commerce proves key digital trend fo...

Sep 23, 2014No Comments481 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments417 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment573 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

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Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments539 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

UrderArmour_Gisele

Digital snippets: Apple, Under Armour, Burb...

Sep 08, 2014No Comments289 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… All the digital activity happening this #NYFW [Fashion & Mash] Apple

tommy_anchor

Non-fashion digital influencers to capture ...

Sep 06, 2014No Comments566 Views

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access

OpeningCeremony_Intel_anchor

All the digital activity (outside of live s...

Sep 04, 20142 Comments698 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments270 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments336 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

marcbymarc_header

Marc by Marc Jacobs reveals faces of Instag...

Jul 04, 2014No Comments695 Views

A glimpse of the new marc by Marc Jacobs autumn/winter 2014/15 campaign was released via social media this week. Shot by David Sims and set

beats_worldcup

Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments451 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World

pradasphere

Digital snippets: Prada, John Lewis, Compto...

Jun 01, 2014No Comments363 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Prada delves into visual past with Pradasphere microsite [Luxury Daily] John Lewis

CannesPosterRevisedInstaHighResFIN2

Instagram to celebrate creativity at Cannes...

May 29, 2014No Comments1123 Views

Instagram is inviting brands and consumers alike to submit their most creative images for potential inclusion in a gallery space at next month’s Cannes Lions

alexander-wang-eat-me-truck

Alexander Wang serves up Instagram-worthy i...

May 28, 2014No Comments433 Views

Alexander Wang has been spreading summer cheer in Hong Kong with a black ice cream truck stationed outside its Harbour City store for the past

burberry_tmall

Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments282 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing

whistles_garance_dore

Whistles partners with Garance Doré on #be...

May 19, 2014No Comments343 Views

British contemporary brand, Whistles, has launched a short video directed by Garance Doré to celebrate its further expansion into the US and France. Called #bellesandwhistles,

matthew

Digital snippets: Matthew Williamson, Gap, ...

May 14, 20141 Comment260 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: ‘Is it scalable? I think it has to be,’ Matthew Williamson

nikewinnerstays

Digital snippets: Nike, Burberry, Selfridge...

May 04, 2014No Comments356 Views

It was perhaps Nike that was the buzziest of brands over the past couple of weeks, if you take into consideration both the successful launch

gucci

Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments514 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment

zappos

Zappos piloting personal shopping service o...

Mar 19, 20149 Comments1377 Views

Most of you will have already heard of the hashtag #ootd. For those who haven’t, this is the epitome of the #selfie phenomenon. “Outfit of

wren

Digital snippets: Wren, Gucci, John Lewis, ...

Mar 18, 20141 Comment550 Views

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion

van-noten

Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments202 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as

aritzia

Aritzia launches spring collection via digi...

Feb 21, 20141 Comment393 Views

Canadian retailer Aritzia has made clever use of the grid view on Instagram to launch its spring/summer 2014 collection. A total of 510 images have

mjdaisy

Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20142 Comments210 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments206 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick

gap

Digital snippets: Gap, H&M, L’Or...

Jan 26, 2014No Comments190 Views

Here’s a highlight of the best stories in the fashion and tech space over the past week… You can now pin animated GIFs: here’s Gap’s

adidas_Stan_Smith_Popup

Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments355 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,

beckham

Digital snippets: H&M, Instagram, Uniql...

Jan 06, 2014No Comments197 Views

Happy new year all and welcome to 2014! It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a

DolceGabbana_AW13

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment390 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine