John Frieda’s latest campaign uses an Instagram algorithm that analyses hair colour and social media expressions to generate custom video stories for fans.
Mango has released details of its latest monthly trend ‘campaign’, adding that it will be upping its social media commitments with this particular launch.
A round-up of everything you might have missed in fashion and technology news over the past week, from Anthony Vaccarello’s new Saint Laurent to why Samsung wants to bring VR to the industry.
A round-up of everything you might have missed in fashion and technology news over the past fortnight, from Alexander Wang’s views on Amazon to L’Oréal’s branded content in China.
To save you having to trawl through the 200+ slides from Mary Meeker’s 2016 Internet Trends report, here are a handful of need-to-know insights for those in the fashion and retail space:
After a week refreshing the mind and the soul at Futuro in Ibiza, we’re back with a round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight.
Zach Duane, CEO of Victoria Beckham sat down at Decoded Fashion in London yesterday to share insights on how he believes the brand has managed to gain credibility in the tough celebrity designer space and more.
Your round-up of the latest fashion and technology stories to know, from Gucci’s digital strategy to the latest round of funding at Farfetch, as well as further updates from Snapchat, Westfield and Brooklyn’s wearable revolution.
Your round-up of the latest fashion and technology stories to know, from Balmain’s see now, buy now moves, to a new deal that will see 10 billion items of connected clothing, as well as further updates from LVMH, H&M and Gap.
It’s goodbye Hedi Slimane and hello Anthony Vaccarello quite literally on Instagram where Saint Laurent has wiped all of its previous posts and replaced them with a single portrait of its incoming creative director.
Your round-up of the latest fashion and technology stories to know, from Yoox Net-a-Porter to Valentino and Lacoste, as well as Alibaba’s virtual reality plans and The North Face’s Watson-powered mobile shopping app.
Net-a-Porter, Gucci and BCBG Max Azria were among those from the fashion industry encouraging users to sign up to post notifications on Instagram this weekend in a wave of panic over the platform’s new algorithm changes.
With the autumn/winter 2016 fashion week season now behind us, it’s time to run the numbers, crunch the stats and crown the social media winners and losers of the month.
Your round-up of the latest stories to know about related to fashion and technology – also including Dolce & Gabbana’s naming slip-up and Topman’s video newsroom.
Designers have shifted from putting budget into technology for the sake of it at fashion weeks, to rather spending on something that is going to impact the business from an ROI point of view.
Your round-up of the latest stories related to fashion and technology, also including the new connected Neiman Marcus store and instant gratification at Bergdorfs.
New York designer Misha Nonoo is continuing with her alternative approach to fashion week and launching a shoppable Instagram campaign for the current spring/summer 2016 season. The images (launching Sunday) will star Nonoo herself, along with Amber Venz-Box, president and […]
A version of this post first appeared on The Telegraph. Supermodel Kendall Jenner generated 1.5 million likes in 12 hours on Instagram last week for an image of herself wearing Calvin Klein underwear. An official tie up for the brand’s […]
News of Tommy Hilfiger’s InstaPit and express Apple Watch line during New York Fashion Week may have hit the headlines already, but the all-American brand is also turning to multiple other digital strategies when its autumn/winter 2016 show takes place […]
Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London, Milan and Paris, exist. How do you showcase your new collection to a digital audience […]
There’s a shift happening with social media campaigns from luxury fashion brands of late – they’re increasingly skewing younger. In a bid to drive engagement with Generation Z (those born beginning in the late ‘90s to early-2000s), they’re turning to […]
Your round-up of the latest stories related to fashion and technology… Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD] Amazon’s clothing selection is now bigger than 250 Walmart supercenters combined [Re/code] Brooklyn Beckham, Burberry […]
Proving the power of today’s social media celebrities, Kendall Jenner managed to rack up over 3.5 million likes for a handful of Calvin Klein images on her Instagram feed this week in little over 24-hours. Justin Bieber meanwhile gained 1.5 […]
Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel may have just won a battle for the Chanel Instagram account [The Fashion Law] Why […]
A round-up of all the stories surrounding fashion and tech you may have missed over the holidays… On social, ‘Primania’ looks to fill Primark’s e-commerce void [Digiday] Natalie Massenet made a Dame in New Year’s Honours List [The Telegraph] Everlane’s […]
Louis Vuitton creative supremo Nicolas Ghesquière may have said back in October that his SS16 collection was all about a dark virtual reality, but we didn’t take him seriously. Now he’s taken that idea a step further with the brand’s […]
A round-up of the latest stories to know about surrounding all things fashion and tech… NYFW going consumer? CFDA hires BCG to study the idea [WWD] Is Burberry becoming too gimmicky? [Yahoo Style] Thakoon to shift to “real-time fashion”, launch […]
It’s a very shallow world and it’s also one that’s celebrity-obsessed. That’s pretty obvious from the list of Instagram posts that got the most likes this year. Was it a triumph of inspirational imagery? Not exactly. The unstoppable Kendall Jenner […]