Holiday Tag

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments70 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments526 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

shoporg

Are we over the next big thing? Omnichannel...

Oct 02, 2014No Comments287 Views

This post first appeared on WGSN.com/blogs The US digital retail crowd hit Seattle this week for the National Retail Federation’s annual e-commerce event, the Shop.org Summit.

hermes

Animation features heavy in this year’...

Dec 19, 20131 Comment136 Views

There’s a lot in the way of cute animation happening this festive period, with noteworthy spots from Hermès, Dolce & Gabbana and Cartier, as well

retail

Retail’s 7 most innovative Holiday campai...

Dec 16, 20131 Comment343 Views

This article first appeared on Fashionista  The holiday season can account for up to 40% of a retailer’s annual revenue, and thus it’s no surprise

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Digital snippets: The North Face, Instagram...

Dec 15, 20132 Comments270 Views

The big news over the past couple of weeks in the retail and fashion tech space was of course the concept of Amazon drones, but

kohls

Kohl’s goes for emotion in Holiday Su...

Dec 04, 2013No Comments435 Views

http://youtu.be/Jhw47Jpkac4  Call me a softie, but Holiday Surprise from Kohl’s is one of my favourite campaigns this Christmas. Based on the very festive theme of

Saks unveils interactive holiday windows, o...

Dec 02, 2013No Comments399 Views

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season. The initiative,

ebay_minkoff

Digital snippets: Holiday retail round-up s...

Nov 27, 2013No Comments213 Views

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special

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All the interactive elements accompanying J...

Nov 26, 20135 Comments462 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,

Cath Kidston, Bauble Bar driving traffic wi...

Nov 25, 20131 Comment738 Views

UK home furnishings brand, Cath Kidston, is running a cute campaign on its website in the run up to Christmas that invites shoppers to hunt

showyourjoe

Jingle all the way at Kmart with #showyourj...

Nov 19, 20131 Comment333 Views

There’s no doubt about it, this new commercial from US department store Kmart, is in the running for best Holiday campaign 2013. Check out the boys

Topshop partners with Pinterest for online ...

Nov 12, 20132 Comments254 Views

  Topshop’s campaign for the coming festive period sees Pinterest integrated both online and in its stores. The British high street retailer has partnered with the

Digital snippets: Michael Kors, Banana Repu...

Nov 11, 2013No Comments1018 Views

A short break here means there’s a stack of content to catch up on. Below are the top links for stories surrounding fashion and digital

davidgandy

M&S teases Christmas #magicandsparkle c...

Nov 01, 20131 Comment207 Views

British retailer Marks & Spencer provided a sneak preview of its upcoming Christmas television campaign via its social channels this week, including Facebook, Twitter, Instagram and

Digital snippets: Nike, DVF, Michael Kors, ...

Oct 21, 2013No Comments450 Views

Here’s a rather hefty highlight of stories from around the web surrounding all things fashion and digital of late: Nike’s new FuelBand and the age

Digital snippets: Michael Kors, Agent Provo...

Aug 16, 2013No Comments241 Views

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital: Michael Kors launches choose-your-own-adventure Facebook app for new beauty

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eBay UK throws festive pop-up party for one...

Jan 03, 2013No Comments61 Views

  Before the spring/summer 2013 campaigns sweep us away, and the forthcoming autumn/winter 2013/14 shows creep up on us, there’s one last holiday initiative I

louisvuitton_paperdoll1

Digital snippets: Louis Vuitton, Love magaz...

Jan 02, 2013No Comments163 Views

Happy new year one and all! To kickstart 2013, here are a handful of stories surrounding all things fashion and digital from over the holiday

Burberry_festivenight

Burberry holiday film gives Regent Street s...

Dec 13, 2012No Comments72 Views

  Burberry is wishing its fans a”magical festive season” with the release of a short animated film set atop London’s snowy rooftops. “A festive night

burberry-fetes-digital-at-chicago-flagship-opening-8c8f41124d

Digital snippets: Burberry, Uniqlo, Jaeger,...

Dec 12, 2012No Comments65 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Burberry fetes digital at Chicago flagship opening

A pick of the best fashion films for holida...

Dec 07, 2012No Comments38 Views

In the fast-paced run up to Christmas madness, here’s a little Friday respite with a highlight of 10 of the best festive fashion, retail and

johnlewis_advent

Social media isn’t a 9-to-5 job in retail...

Dec 06, 2012No Comments295 Views

That title should be quite an obvious statement to most, but a number of stores seem to need reminding of it in the busy run

Topshop Kate Bosworth Winter Wonderland

Kate Bosworth sings in Topshop’s Chri...

Dec 04, 2012No Comments62 Views

After an impressive teaser campaign that ran across social media channels for five days, Kate Bosworth has been revealed as the star of Topshop’s Christmas

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Whistles model throws a tantrum in comedy a...

Dec 03, 2012No Comments99 Views

We’ve already had digital advent calendars from Jean Paul Gaultier and Love magazine this holiday season. Now, Whistles is getting in on the act, releasing

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Topshop teases holiday film with social gam...

Dec 03, 20121 Comment74 Views

Given the fact online films now pop-up left, right and centre from fashion brands and retailers, it’s always fun to see those who go the

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Love magazine’s saucy video advent calend...

Dec 01, 20121 Comment168 Views

Love magazine has filmed another bevy of models each sending the camera a saucy Christmas wish in its second-annual digital advent calendar. Launching today with

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eBay opens social shopping experience in Lo...

Nov 30, 20121 Comment127 Views

eBay is hosting a “social shopping” pop-up in London over the weekend to tie in with what it predicts to be its busiest online shopping

adidas

Digital snippets: adidas, Nars, Hermès, Co...

Nov 29, 2012No Comments182 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: adidas gives Facebook users personalised version of

Jean Paul Gaultier celebrates grown-up R...

Nov 27, 20121 Comment184 Views

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar. Created with digital agency Isobar, and housed