Holiday Tag


Shoppable, intelligent video is a future in...

Nov 26, 2015No Comments103 Views

Shoppable video is an area retailers ranging from Asos to Kate Spade have played with for some time. Issues remain however around nailing exactly what


M-commerce: Shopping’s brave new world is...

Nov 25, 2015No Comments157 Views

M-commerce rules! Yes really. It’s not just the heir apparent of retail shopping channels, it’s about to be crowned king. An IBM Watson study says


Welcome to Cyber Sunday: E-tail will never ...

Nov 24, 2015No Comments181 Views

Cyber Monday is now Cyber Sunday. That’s official. Well, at least as far as Walmart is concerned. The company is going to launch its Cyber


Christmas ad update: Target, Sainsbury’s,...

Nov 18, 2015No Comments238 Views

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game,

John Lewis Man On The Moon 02

John Lewis and Kate Spade top Christmas fil...

Nov 06, 20151 Comment372 Views

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade. The former


Digital snippets: Timberland, My-Wardrobe, ...

Jan 06, 2015No Comments1100 Views

Happy New Year everyone and welcome to 2015! We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another


Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments1598 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp


Our pick of the top 10 campaign films this ...

Dec 18, 2014No Comments1074 Views

From the magic of Christmas to the drama of gift giving, all with a little whimsical fun and frolics thrown in, there’s something for everyone


Burberry team offering personalised gift su...

Dec 17, 20141 Comment1479 Views

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on


Gucci falls into the festive season with sh...

Dec 13, 2014No Comments1138 Views

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in


Retail’s 10 most interactive holiday ...

Dec 12, 2014No Comments2225 Views

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on


Selfridges introduces Elfridges gaming app ...

Dec 10, 2014No Comments1249 Views

Gaming is a bit of a recurring theme this holiday season, with initiatives spanning Bloomingdale’s and Ted Baker to Charlotte Olympia and Target, all including


Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments1906 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming


Ted Baker runs Instagram treasure hunt with...

Dec 08, 2014No Comments2525 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time


Comedy sketches from SRSLY duo anchor LOFT ...

Dec 07, 2014No Comments723 Views

LOFT has teamed up with the duo behind a web comedy series called SRSLY to bring some funny to its fans this holiday season. The


J.Crew proves it’s ‘all ears’ with cu...

Dec 04, 20141 Comment949 Views

J.Crew has won over our hearts with this cute video series for the holiday season featuring “The (Helpful) Elephant in the Room”. Four claymation clips


Harvey Nichols #CouldIBeAnyClearer Christma...

Dec 02, 2014No Comments1076 Views

Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday


Abercrombie’s ‘Let’s Get Social&#...

Dec 01, 2014No Comments1523 Views

Let’s talk about photos in stores. This past weekend, millions of shoppers (albeit fewer than in 2013) descended on their favourite shops to pick up


Digital snippets: Black Friday, high tech h...

Nov 30, 2014No Comments1296 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers


Lyst data shows Mansur Gavriel bucket bags,...

Nov 26, 2014No Comments2400 Views

Fashion marketplace Lyst is predicting what will be a top seller during the sales period this Thanksgiving weekend off the back of consumer behaviour witnessed


Charlotte Olympia opts for gamification in ...

Nov 24, 2014No Comments1252 Views

Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive


eBay UK expects big sales next weekend

Nov 22, 2014No Comments1105 Views is predicting Sunday November 30 to be its busiest shopping day of the whole year. ‘Super Sunday’ as it’s been dubbed, falls of course


Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments1039 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black


Topshop, Kohl’s, Mulberry latest with hol...

Nov 11, 20142 Comments1226 Views

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that


Marks & Spencer leads with social medi...

Nov 09, 2014No Comments2498 Views

Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For


John Lewis introduces #MontyThePenguin in 2...

Nov 06, 20142 Comments1153 Views

Last year it was a bear and a hare, the year before a snowman, but for 2014 it’s a penguin. John Lewis has introduced its


Romeo Beckham plays cupid in Burberry’...

Nov 03, 2014No Comments1294 Views

“Lights, camera, trench coats!” reads the front page of the Burberry Times in an appropriate headline for a quirky on stage prop in the brand’s


Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments1177 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of


The digital trends expected to drive shoppi...

Oct 06, 2014No Comments1522 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.


Are we over the next big thing? Omnichannel...

Oct 02, 2014No Comments696 Views

This post first appeared on The US digital retail crowd hit Seattle this week for the National Retail Federation’s annual e-commerce event, the Summit.