Holiday Tag

timberland_anchor

Digital snippets: Timberland, My-Wardrobe, ...

Jan 06, 2015No Comments939 Views

Happy New Year everyone and welcome to 2015! We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another

instagram

Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments1403 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp

katespade_waitinggame

Our pick of the top 10 campaign films this ...

Dec 18, 2014No Comments948 Views

From the magic of Christmas to the drama of gift giving, all with a little whimsical fun and frolics thrown in, there’s something for everyone

burberry_anchor

Burberry team offering personalised gift su...

Dec 17, 20141 Comment1309 Views

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on

Gucci

Gucci falls into the festive season with sh...

Dec 13, 2014No Comments1005 Views

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in

Gap_anchor

Retail’s 10 most interactive holiday ...

Dec 12, 2014No Comments1830 Views

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on

Elfridges_anchor

Selfridges introduces Elfridges gaming app ...

Dec 10, 2014No Comments1082 Views

Gaming is a bit of a recurring theme this holiday season, with initiatives spanning Bloomingdale’s and Ted Baker to Charlotte Olympia and Target, all including

bloomies_anchor

Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments1682 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming

tedselfie_anchor

Ted Baker runs Instagram treasure hunt with...

Dec 08, 2014No Comments2093 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time

loft_srsly_anchor

Comedy sketches from SRSLY duo anchor LOFT ...

Dec 07, 2014No Comments665 Views

LOFT has teamed up with the duo behind a web comedy series called SRSLY to bring some funny to its fans this holiday season. The

jcrew_elephant2

J.Crew proves it’s ‘all ears’ with cu...

Dec 04, 2014No Comments777 Views

J.Crew has won over our hearts with this cute video series for the holiday season featuring “The (Helpful) Elephant in the Room”. Four claymation clips

harveynichols_clearer

Harvey Nichols #CouldIBeAnyClearer Christma...

Dec 02, 2014No Comments928 Views

Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday

ABERCROMBIE_kids - LET'S GET SOCIAL

Abercrombie’s ‘Let’s Get Social&#...

Dec 01, 2014No Comments1298 Views

Let’s talk about photos in stores. This past weekend, millions of shoppers (albeit fewer than in 2013) descended on their favourite shops to pick up

MICHAELKORS_fashion-model-on-iphone

Digital snippets: Black Friday, high tech h...

Nov 30, 2014No Comments1145 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers

LYST_anchor

Lyst data shows Mansur Gavriel bucket bags,...

Nov 26, 2014No Comments1850 Views

Fashion marketplace Lyst is predicting what will be a top seller during the sales period this Thanksgiving weekend off the back of consumer behaviour witnessed

charlotte_anchor

Charlotte Olympia opts for gamification in ...

Nov 24, 2014No Comments1121 Views

Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive

ebay-christmas

eBay UK expects big sales next weekend

Nov 22, 2014No Comments962 Views

ebay.co.uk is predicting Sunday November 30 to be its busiest shopping day of the whole year. ‘Super Sunday’ as it’s been dubbed, falls of course

rebeccaminkoff

Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments892 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black

topshop_cara

Topshop, Kohl’s, Mulberry latest with hol...

Nov 11, 20142 Comments1059 Views

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that

marksspencer_followthefairies_ANCHOR

Marks & Spencer leads with social medi...

Nov 09, 2014No Comments2159 Views

Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For

johnlewis_montythepenguin

John Lewis introduces #MontyThePenguin in 2...

Nov 06, 20141 Comment1000 Views

Last year it was a bear and a hare, the year before a snowman, but for 2014 it’s a penguin. John Lewis has introduced its

Burberry_anchor

Romeo Beckham plays cupid in Burberry’...

Nov 03, 2014No Comments1105 Views

“Lights, camera, trench coats!” reads the front page of the Burberry Times in an appropriate headline for a quirky on stage prop in the brand’s

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments1095 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments1376 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

shoporg

Are we over the next big thing? Omnichannel...

Oct 02, 2014No Comments618 Views

This post first appeared on WGSN.com/blogs The US digital retail crowd hit Seattle this week for the National Retail Federation’s annual e-commerce event, the Shop.org Summit.

hermes

Animation features heavy in this year’...

Dec 19, 20131 Comment376 Views

There’s a lot in the way of cute animation happening this festive period, with noteworthy spots from Hermès, Dolce & Gabbana and Cartier, as well

retail

Retail’s 7 most innovative Holiday campai...

Dec 16, 20131 Comment659 Views

This article first appeared on Fashionista  The holiday season can account for up to 40% of a retailer’s annual revenue, and thus it’s no surprise

instagram-direct-2

Digital snippets: The North Face, Instagram...

Dec 15, 20132 Comments941 Views

The big news over the past couple of weeks in the retail and fashion tech space was of course the concept of Amazon drones, but

kohls

Kohl’s goes for emotion in Holiday Su...

Dec 04, 2013No Comments1191 Views

http://youtu.be/Jhw47Jpkac4  Call me a softie, but Holiday Surprise from Kohl’s is one of my favourite campaigns this Christmas. Based on the very festive theme of

saks_yeti5

Saks unveils interactive holiday windows, o...

Dec 02, 2013No Comments1002 Views

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season. The initiative,