Holiday Tag

JCP_VR2

The future of retail: Beyond stories told, ...

Jan 27, 2016No Comments238 Views

If you’d visited a mall housing a J.C. Penney store over the holidays, you may have been welcomed by a virtual reality experience that took

diesel

Digital snippets: Diesel’s ads on Por...

Jan 19, 2016No Comments477 Views

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel

primark

Digital snippets: Primania social success, ...

Jan 05, 2016No Comments286 Views

A round-up of all the stories surrounding fashion and tech you may have missed over the holidays… On social, ‘Primania’ looks to fill Primark’s e-commerce

christmasshopping_ANCHOR

Christmas shopping set for four-day take-of...

Dec 18, 2015No Comments277 Views

Britons are going to go on a spending binge in the next four days that will blow the Black Friday long weekend’s spending out of

Macys_WishWriterAppDemo15

Macy’s tops US list of festive YouTube ad...

Dec 18, 2015No Comments517 Views

Macy’s has achieved the title of most-viewed Christmas ad in the US with its heartwarming tale of a young girl spreading festive spirit and granting

thakoon

Digital snippets: NYFW’s consumer shift, ...

Dec 17, 2015No Comments335 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… NYFW going consumer? CFDA hires BCG to study the idea

wearables_ANCHOR

10 wearable tech gifts for the fashionistas...

Dec 14, 20152 Comments743 Views

If the new Hermès Apple Watch is a little out of price range, but you’re after something more than the standard fitness band to fulfill your wearable

burberry__dreamworks_ANCHOR

Burberry’s latest big idea – 3D digital...

Dec 14, 2015No Comments676 Views

Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and

jomalone_poppy_kissmas

More festive films: Hermès, Gucci, Jo Malo...

Dec 07, 2015No Comments725 Views

Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous

Shopping_ANCHOR

Digital divide as millennials prepare to ma...

Dec 04, 2015No Comments613 Views

A new day dawns and we get a whole new set of figures about the Holiday shopping season, as well as another insight into just

Lyst_loungewear

Netflix and chill? Forget partywear, Cyber ...

Dec 02, 20152 Comments454 Views

Given we’re headfirst into party season, with every retailer online and offline focusing their efforts accordingly on occasionwear, you’d be forgiven for thinking sales over

A Polo Ralph Lauren associate trying out the interactive fitting

Digital snippets: Ralph Lauren’s conn...

Dec 01, 2015No Comments563 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Ralph Lauren and Oak Labs debut interactive fitting rooms

TedBaker_wirewax

Shoppable, intelligent video is a future in...

Nov 26, 2015No Comments931 Views

Shoppable video is an area retailers ranging from Asos to Kate Spade have played with for some time. Issues remain however around nailing exactly what

boohoo_ANCHOR

M-commerce: Shopping’s brave new world is...

Nov 25, 2015No Comments490 Views

M-commerce rules! Yes really. It’s not just the heir apparent of retail shopping channels, it’s about to be crowned king. An IBM Watson study says

la-redouteANCHOR

Welcome to Cyber Sunday: E-tail will never ...

Nov 24, 20151 Comment500 Views

Cyber Monday is now Cyber Sunday. That’s official. Well, at least as far as Walmart is concerned. The company is going to launch its Cyber

Sainsburys_Mog

Christmas ad update: Target, Sainsbury’s,...

Nov 18, 20151 Comment608 Views

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game,

John Lewis Man On The Moon 02

John Lewis and Kate Spade top Christmas fil...

Nov 06, 20153 Comments600 Views

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade. The former

timberland_anchor

Digital snippets: Timberland, My-Wardrobe, ...

Jan 06, 2015No Comments1358 Views

Happy New Year everyone and welcome to 2015! We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another

instagram

Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments1792 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp

katespade_waitinggame

Our pick of the top 10 campaign films this ...

Dec 18, 2014No Comments1224 Views

From the magic of Christmas to the drama of gift giving, all with a little whimsical fun and frolics thrown in, there’s something for everyone

burberry_anchor

Burberry team offering personalised gift su...

Dec 17, 20141 Comment1737 Views

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on

Gucci

Gucci falls into the festive season with sh...

Dec 13, 2014No Comments1320 Views

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in

Gap_anchor

Retail’s 10 most interactive holiday ...

Dec 12, 2014No Comments2534 Views

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on

Elfridges_anchor

Selfridges introduces Elfridges gaming app ...

Dec 10, 2014No Comments1487 Views

Gaming is a bit of a recurring theme this holiday season, with initiatives spanning Bloomingdale’s and Ted Baker to Charlotte Olympia and Target, all including

bloomies_anchor

Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments2192 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming

tedselfie_anchor

Ted Baker runs Instagram treasure hunt with...

Dec 08, 2014No Comments2939 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time

loft_srsly_anchor

Comedy sketches from SRSLY duo anchor LOFT ...

Dec 07, 2014No Comments824 Views

LOFT has teamed up with the duo behind a web comedy series called SRSLY to bring some funny to its fans this holiday season. The

jcrew_elephant2

J.Crew proves it’s ‘all ears’ with cu...

Dec 04, 20141 Comment1099 Views

J.Crew has won over our hearts with this cute video series for the holiday season featuring “The (Helpful) Elephant in the Room”. Four claymation clips

harveynichols_clearer

Harvey Nichols #CouldIBeAnyClearer Christma...

Dec 02, 2014No Comments1267 Views

Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday

ABERCROMBIE_kids - LET'S GET SOCIAL

Abercrombie’s ‘Let’s Get Social&#...

Dec 01, 2014No Comments1765 Views

Let’s talk about photos in stores. This past weekend, millions of shoppers (albeit fewer than in 2013) descended on their favourite shops to pick up