Tag Archives: hack

Digital snippets: Facebook, 3D printing, Weibo, Topshop, Calvin Klein, Anthropologie

8 Mar Dita_shapeways2

It’s set to be a little bit quiet on here over the space of the next week as I head down to Austin to check out this year’s SXSW. In the meantime therefore, here’s a quick round-up of some of the best fashion and digital stories from around the web these last few days:

DitaVonTeese_Shapeways-3d-printed-dress

  • Facebook redesigns news feed: what’s in it for brands [Inc]
  • Dita Von Teese debuts 3D-printed dress (as pictured) [Mashable]
  • Dior, Prada, Marchesa, Elie Saab and Giorgio Armani top Sina Weibo’s most buzzed about brands from Oscars red carpet [WWD]
  • Topshop is fashion’s most social high street brand [The Wall Blog]
  • Calvin Klein launches Dark Obsession fragrance ad starring model Matthew Terry [The Cut]
  • Content marketing with Instagram: five lessons from Anthropologie [The Bureau]
  • Dove Canada’s Photoshop ‘hack’ reverts airbrushed, edited photos [Huffington Post]
  • Five brands that reaped rewards after adopting responsive design [Econsultancy]
  • One e-commerce winner, one loser; two lessons – Farfetch vs Luxup [Material World, FT]

Fashion Hackathon set for MBFW New York, winning app to be launched by CFDA

8 Jan fashionhackathon_decoded

fashionhackathon_decoded

Mercedes-Benz Fashion Week New York is set to host a “Fashion Hackathon” this February, tasking teams of tech hackers with building an app that solves a challenge facing the industry.

Hosted by Decoded Fashion, who has previously run conferences focused on fashion and technology in both New York and London, the initiative will see fashion and retail executives joining 30 teams on the morning of February 2 to discuss their pain points, the technology they currently use, and the technology they wish existed.

These conversation will inspire the hackers to come up with the new apps, designing and building them within the space of 24 hours.

The best three will then have until February 14 to prepare (with mentorship) for a finale due to take place at MBFW. There they will present to a panel of judges from both the technology and fashion worlds, including Steven Kolb, CEO of the Council of Fashion Designers of America (CFDA), Harrison Weber of The Next Web, and Benita Singh of Source4Style.

The winning team will win cash in the region of $15-$25k as well as the opportunity to have their creation launched by the CFDA.

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