Last week’s CES trends might have been pretty heavy on the automotive and voice control technology front, but there were lots of bits hidden in there more directly relevant for the fashion and retail markets too.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the holidays, including AR from Google and Gap.
What better time of year for something a bit fun and interactive than at Christmas. Here we wrap up the best campaigns utilising digital and tech tied to the holiday season.
Technology is playing an ever-important role in the shopping side of the holiday season, with virtual reality and artificial intelligence leading the charge for 2016.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight, including Amazon Go.
Following in the footsteps of Jeff Koons and Jeremy Scott, Opening Ceremony designers Carol Lim and Humberto Leon have created four limited edition designs for Artworks Live Case by Google.
The British Fashion Council has partnered with Google’s Arts & Culture team to celebrate British fashion via a new educational platform that includes several virtual reality experiences.
River Island has become the first UK fashion retailer to use Google’s Local Inventory Ads (LIAs) in an effort to bridge its on and offline presence.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including fashion unicorns as an endangered species.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Snapchat’s new glasses.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the see-now, buy-now collections at NYFW and beyond.
In a bid to counter unindexed social content, Google has teamed up with influencer platform LiketoKnow.It to power a new “Shop the Look” tool that pulls in retail-ready fashion imagery.
British fashion brand Ted Baker has launched a new campaign anchored by a shoppable film, cryptic social experience and physical retail tie-in with Google’s voice search.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week – from NYFW prep to Smashbox’s VR campaign.
The Grand Prix winners at Cannes Lions this year were both a celebration of creative technology and an opportunity for the retail and apparel industries to shine.
After a week refreshing the mind and the soul at Futuro in Ibiza, we’re back with a round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight.
At initial glance, the new “Levi’s Commuter x Jacquard by Google Trucker Jacket” appears like a straightforward piece of clothing – in fact it’s a subtle piece of wearable technology cleverly combining form and function.
With the smartphone as the remote control to life, retailers need to focus more on personalised, relevant and useful connections, says Eileen Naughton, managing director of Google UK and Ireland.
In the fiercely competitive retail fashion world, the winners will be those who really understand their customers and can tailor messages to reach them in the moments that matter.
Whether you weren’t able to make it to Austin, or indeed were on the ground but overwhelmed by the madness, here’s a round-up of everything that went on by way of the top stories to read.
It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s departure from Net-a-Porter as it merged with Yoox, not to mention the ongoing and evolving […]
We all know Father Christmas, Kris Kringle, Santa Claus – call him what you will – has a beard (obvs). But what about a man bun? A turtleneck? Ripped jeans? According to research compiled by London-based costume store Escapade based […]
Numerous fashion brands have taken to exploring online platforms in novel and inspiring ways of late. Misha Nonoo used Instagram as a means of showcasing her spring/summer 2016 show, for instance, while Diesel hit Tinder in order to drive engagement […]
In December 2013, Unilever launched a YouTube channel in the UK dedicated to hair. All Things Hair, as it’s called, generated over 17 million views and an average viewing time of one minute and 51 seconds, in its first six […]
A version of this post first appeared on Fashionista.com Spending on wearable technology is expected to reach $53 billion worldwide by 2019, according to Juniper Research. Sound a bit surprising? Rightly so. At the moment, the wearable tech on the […]
Tech and fashion’s love affair has been getting increasingly “hot ‘n’ heavy” wince the Apple Watch announcement a year ago, proclaimed The New York Times today. In fact, the article goes on to highlight the intersection of the two as […]