US teen retailer Hollister is targeting its Gen Z customer base with a new docuseries via AwesomenessTV’s YouTube channel.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news.
Over 60% of Generation Z (16- to 21-year-olds) in the US prefer to shop at physical stores, according to a new report by Euclid Analytics.
To save you having to trawl through the 200+ slides from Mary Meeker’s 2016 Internet Trends report, here are a handful of need-to-know insights for those in the fashion and retail space:
Your round-up of the latest fashion and technology stories to know, from the spider silk of Bolt Threads coming soon to Patagonia, to the latest tech accelerator programme via L’Oréal, as well as further updates from Amazon, Birchbox, Everlane and more.
Whether you weren’t able to make it to Austin, or indeed were on the ground but overwhelmed by the madness, here’s a round-up of everything that went on by way of the top stories to read.
Collaboration, artificial intelligence, conversational commerce and the rise of Generation Z emerged as key themes at this year’s SXSW in Austin, Texas.
As SXSW has drawn in more marketers and not just tech folk over the years, it has increasingly served up sessions dedicated to how better to reach consumers. For 2016, it was all about Generation Z.
Your round-up of the latest stories related to fashion and technology, also including the new connected Neiman Marcus store and instant gratification at Bergdorfs.
There’s a shift happening with social media campaigns from luxury fashion brands of late – they’re increasingly skewing younger. In a bid to drive engagement with Generation Z (those born beginning in the late ‘90s to early-2000s), they’re turning to […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Iris van Herpen’s astonishing designs don’t look like ‘clothes.’ They look like the future (as pictured) [The Washington Post] TAG Heuer Connected: the first […]
Macy’s has opened a new juniors floor on the lower level of its flagship Herald Square location in New York City, with numerous tech features including a selfie wall and Levi’s customisation station installed. Called One Below, the 53,000 square-foot […]
A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more targeted marketing’ [Marketing] Levi’s launches $96m global campaign centred on user-generated content [The Drum] Nordstrom […]