US teen retailer Hollister is targeting its Gen Z customer base with a new docuseries via AwesomenessTV’s YouTube channel.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news.
Over 60% of Generation Z (16- to 21-year-olds) in the US prefer to shop at physical stores, according to a new report by Euclid Analytics.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the new shoppable Instagram.
Your round-up of the latest fashion and technology stories to know, from the spider silk of Bolt Threads coming soon to Patagonia, to the latest tech accelerator programme via L’Oréal, as well as further updates from Amazon, Birchbox, Everlane and more.
As SXSW has drawn in more marketers and not just tech folk over the years, it has increasingly served up sessions dedicated to how better to reach consumers. For 2016, it was all about Generation Z.