TwentyFour15 is a line of app-connected, fibre optic, colour-changing apparel – a fashion brand for the digital generation with technology in its DNA.
A recent report by the management consulting firm Accenture reveals the consumption behaviours of China’s Gen Z, the pioneers of shopping on social media.
E-commerce player Lyst has teamed up with The Business of Fashion to introduce a new ranking of fashion’s hottest brands and biggest products.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news.
Over 60% of Generation Z (16- to 21-year-olds) in the US prefer to shop at physical stores, according to a new report by Euclid Analytics.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the new shoppable Instagram.
Your round-up of the latest fashion and technology stories to know, from the spider silk of Bolt Threads coming soon to Patagonia, to the latest tech accelerator programme via L’Oréal, as well as further updates from Amazon, Birchbox, Everlane and more.
As SXSW has drawn in more marketers and not just tech folk over the years, it has increasingly served up sessions dedicated to how better to reach consumers. For 2016, it was all about Generation Z.