gaming Tag


Farfetch celebrates Japan launch with inter...

Oct 21, 2014No Comments249 Views

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it


Yoox x WeChat collaboration blends commerce...

Sep 29, 2014No Comments366 Views

Yoox teamed mobile commerce with gaming in a new app launched via messaging service WeChat earlier this summer. The internet retail company rolled out official


Avatars take to Björn Borg catwalk ahead o...

Sep 01, 2014No Comments304 Views

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk


Harrods enters gaming space with shoe-based...

Aug 26, 2014No Comments621 Views

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of


Miss Vogue and Chanel Chance launch cute di...

Jun 05, 2014No Comments543 Views

Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”. The Miss


Digital snippets: Wren, Gucci, John Lewis, ...

Mar 18, 20141 Comment569 Views

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion


Rodarte focuses on narrative with new short...

Aug 18, 2013No Comments101 Views

The Rodarte sisters, Kate and Laura Mulleavy, have released a short fantasy film based on the mythological and medieval inspirations from their spring/summer 2013 collection.


Digital snippets: 3D printing, Burberry, Ba...

Jun 25, 2013No Comments161 Views

Time for yet another catch-up on recent stories from around the web surrounding all things fashion and digital: New stamping ground for Nike and adidas


Digital snippets: Louis Vuitton, Love magaz...

Jan 02, 2013No Comments163 Views

Happy new year one and all! To kickstart 2013, here are a handful of stories surrounding all things fashion and digital from over the holiday

Jean Paul Gaultier celebrates grown-up R...

Nov 27, 20121 Comment184 Views

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar. Created with digital agency Isobar, and housed

Roger Vivier releases shopper-themed iPad g...

Nov 07, 2012No Comments45 Views

With the launch of Dressing-Room Panic, Roger Viver has become the latest brand to tackle the idea of gaming appropriate for fashion fans. Available for

Uniqlo UK pushes Heattech line with kinetic...

Oct 28, 20122 Comments218 Views

Uniqlo is encouraging consumers to convert their “social energy” through kinetic floor surfaces and a pop-up game console in various locations across London. Designed to

Digital snippets: Calvin Klein, M&S, Ri...

Sep 05, 2012No Comments52 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Lara Stone dances to Salt N Pepa’s

Fashion Hazard offers industry’s firs...

Aug 17, 2012No Comments69 Views

Forget playing dress-up, forget virtual shopping malls, forget anything too girly or flirty, a new mobile game called Fashion Hazard has just hit the app

Prada’s A/W 12/13 film: a fantastical...

Aug 02, 2012No Comments53 Views

The gaming aesthetic referred to in Prada’s autumn/winter 2012/13 print ads makes a true appearance in a new campaign film from the brand released this

Lancôme engages fans via Betty Boop Facebo...

Jul 12, 2012No Comments437 Views

Lancôme has turned to Facebook in France to push its new Hynôse star mascara with a fun application starring cartoon character Betty Boop. The initiative

Digital snippets: Uniqlo, Abercrombie, Loui...

Jul 02, 2012No Comments104 Views

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look

Video: Louis Vuitton’s All Aboard Gam...

Jun 07, 2012No Comments38 Views

Very cute animated video just released from Louis Vuitton, providing a “fantastic and surrealist voyage” inside a game case:   It was created by III

Digital snippets: Prada, Nowness, Oliver Pe...

Apr 30, 2012No Comments67 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Prada microsite features digital drawings for new

New Roger Vivier line inspires digital puzz...

Mar 29, 2012No Comments47 Views

Roger Vivier has created an online puzzle as part of the launch surrounding its new Prismick accessories line. Based on the late designer’s love for

Chanel offers activity area for kids on exh...

Nov 05, 20111 Comment163 Views

Hidden alongside the more sophisticated pages of the Culture Chanel microsite – an online accompaniment to the Parisian brand’s current Beijing exhibition – is an

Dior turns to gaming for playful rendition ...

Oct 16, 20111 Comment54 Views

Seems Dior has found inspiration in the world of classic arcade games, following the release of several themed videos for both its accessories and beauty

Topshop targets students with SCVNGR initia...

Aug 25, 2011No Comments35 Views

Topshop is partnering with SCVNGR for a fun digital campaign aimed at students returning to college and university. From September 5 to November 23, students

Deal or no deal? Tech companies dive deeper...

Mar 21, 2011No Comments15 Views

I spent a great deal of my weekend catching up on stories from SXSW. There were a lot. Particularly fascinating was the read on “deals”

Gaming as fashion’s jackpot

Mar 08, 20112 Comments144 Views

There was a nice piece from The New York Times last week about how gaming can be applied to the fashion industry. It suggests e-commerce