Tag Archives: gaming

Digital snippets: Wren, Gucci, John Lewis, Lord & Taylor, Kenneth Cole, Sephora

18 Mar

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion and tech from the past fortnight or so:

 

  • “First Kiss” film (as above) goes viral with 63 million views – is ad for clothing label Wren [NY Times]
  • Gucci launches own Spotify music hub to promote short film ‘The Fringe’ [The Drum]
  • John Lewis looks to digital innovation as next big thing in retail with ‘JLab incubator’ [The Guardian]
  • Lord & Taylor now accepting bitcoin [CNBC]
  • Kenneth Cole challenges consumers to do good deeds and prove it via Google Glass [Creativity]
  • Sephora launches ‘Beauty Board’ social shopping platform [USA Today]
  • Bergdorf Goodman makes Instagram shots shoppable at SXSW with 52Grams [5th/58th]
  • Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion [Luxury Daily
  • adidas launches gaming platform powered by social media starring Lionel Messi [Marketing Magazine]
  • Can Instagram save ageing teen retailer Aeropostale? [CNBC]
  • Which big brands are courting the maker movement, and why – from Levi’s to Home Depot  [AdWeek]
  • How beacon technology could change the way we shop [Fashionista]
  • On Instagram, a bazaar where you least expect it [Bits blog]
  • What Google’s wearable tech platform could mean for the fashion industry [Fashionista]
  • Smartphone payment system to be unveiled in UK [FT]
  • Alibaba ramping up efforts to sell US brands in China [WSJ]
  • What does WeChat’s new e-credit card mean for luxury? [JingDaily]
  • Op-Ed | Are camera phones killing fashion? [BoF]

Rodarte focuses on narrative with new short fantasy film

18 Aug

 

The Rodarte sisters, Kate and Laura Mulleavy, have released a short fantasy film based on the mythological and medieval inspirations from their spring/summer 2013 collection.

Their third collaboration with director Todd Cole – last seen shooting Elle Fanning for the brand in 2011 – the 13-minute video is called “This must be the only fantasy”. It’s a whimsical endeavour, but one that successfully ticks the box for narrative that so many fashion films forget

It stars 19-year-old newcomer actress Sidney Williams, alongside model Guinevere Van Seenus and actor Elijah Wood, in what Vice magazine refers to as a “VFX-driven ode to fantasy role-playing games”. There are unicorns, cloaked horsemen, sword fights, and glitchy projections of a fairy (Van Seenus); all of whom Williams encounters on her quest to find Wood who appears in his room amid a sea of bulky 80s gaming equipment. What you never knows is whether it’s real or what she’s imagining as she herself is playing a game.

Importantly, it’s those questions you ask at the end. The clothing is beautifully weaved in throughout, but it’s not pivotal to the story. Rather than a catalogued look at the line, it’s a tale with a beginning, middle and end. “It’s an artistic expression… so it’s not necessarily about here’s this collection we did and we want to show it,” said the designers in a behind-the-scenes video that accompanies.

They reference inspiration from films such as The Dark Crystal, Lord of the Rings, E.T., The Princess Bride, The Never Ending Story, La Belle et La Bête, The Wizard of Oz and Spirited Away. “You live your life in the every day but then in this other world—in your mind, your imagination—you get to transform into the hero, and this is the duality that we wanted to capture.”

The film was produced by The Creator’s Project, a partnership between Vice and Intel. It is set to a soundtrack by Beach House.

Rodarte3 Rodarte2 Rodarte1Rodarte4

Digital snippets: 3D printing, Burberry, Barneys, Karl Lagerfeld, Fendi, Primark

25 Jun nike_banner

Time for yet another catch-up on recent stories from around the web surrounding all things fashion and digital:

nike_3dprintingSHOE

  • New stamping ground for Nike and adidas as 3D shoes kick off (as pictured) [FT]
  • How Burberry uses Facebook, Twitter, Pinterest and Google+ [Econsultancy]
  • Barneys targets social-savvy men via new Instagram account [Luxury Daily]
  • Fendi to unveil revamped website [WWD]
  • Primark makes online debut with Asos partnership [Marketing]
  • Retailers’ digital ad spending nears $10 billion [Mashable]
  • Apple-like ecosystems for luxury brands? [BoF]
  • Gilt launches first brick-and-mortar retail store [PSFK]
  • Fab raises $150 million from investors in China, Japan [Mashable]
  • Rad, a Parisian hipster fashion portal, gets $3.3m led by Index to go international [TechCrunch]

Digital snippets: Louis Vuitton, Love magazine, & Other Stories, Nike, Caché, Hearst

2 Jan louisvuitton_paperdoll1

Happy new year one and all! To kickstart 2013, here are a handful of stories surrounding all things fashion and digital from over the holiday period you may have missed:

LouisVuitton_paperdoll

  • Louis Vuitton pushes spring/summer line with downloadable paper doll cutouts (as pictured) [Luxury Daily]
  • Love magazine released a star-studded Fashion Nativity video on Christmas Day featuring Laura Carmichael, Pixie Geldof, Giles Deacon, Henry Holland, Abbey Clancy and more [Love]
  • New video from H&M’s forthcoming & Other Stories line reveals craftsmanship of bags in its first collection [YouTube]
  • Nike gamifies every day human movement with NikeFuel Missions video game [DigitalBuzzBlog]
  • Fashion retailer Caché launches mobile app featuring push notifications [AdWeek]

Jean Paul Gaultier celebrates grown-up ‘enfants terribles’ with digital advent calendar

27 Nov

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar.

Created with digital agency Isobar, and housed on jeanpaulgaultier.com, the calendar’s 24 dates appear as the inside pockets of Father Christmas’ coat (in this case with Jean Paul Gaultier playing the role).

Each one reveals a variety of games, entertainment and prizes to be won. Designed for “grown-up enfants terribles“ (Gaultier’s own long-standing nickname), and celebrating “the Christmas of naughty children”, it features animations including sexy reindeers and naughty elves, and names such as “Shake your snowball” and “Eat the log”.

“Once upon a time, it was a Christmas unlike any other. An alternative Christmas, an upside down Christmas, a new slant on Christmas, as only Jean Paul Gaultier could imagine it, “ reads the write-up.

Users will be able to open three pockets at random each day, followed by a further three when they share the experience with their Facebook or Twitter friends. Prizes include bottles and boxsets of fragrance, Jean Paul Gaultier stuffed animals and a special gift due to be revealed on Christmas Eve.

Check out the intro video below:

Roger Vivier releases shopper-themed iPad game

7 Nov

With the launch of Dressing-Room Panic, Roger Viver has become the latest brand to tackle the idea of gaming appropriate for fashion fans.

Available for the iPad, the app-based game invites users to help a shopper rearrange her latest purchases before her wardrobe overflows. They do so by pairing up shoes for instance, or clicking on the infamous Roger Vivier buckle to free up more space, all the whlie avoiding numerous traps throughout. Levels range from fashion beginner to shopaholic.

“Having fun with fashion –the essence of Vivier!” read a note on Facebook announcing it a couple of weeks ago. The aim is also to help fans rediscover some of the company’s most iconic designs. Will it convert to sales, I’m not so sure… but it’s a cute attempt.

You might also like: New Roger Vivier line inspires digital puzzle

Uniqlo UK pushes Heattech line with kinetic energy game

28 Oct

Uniqlo is encouraging consumers to convert their “social energy” through kinetic floor surfaces and a pop-up game console in various locations across London.

Designed to promote its thermal Heattech collection, the initiative sees footsteps transformed into energy at the entrance of the Japanese retailer’s flagship store in the UK in order to power digital screens, and custom-made game consoles inviting consumers to “step to generate” in exchange for an item from the line.

These “heat spots” (as pictured) are accompanied by an online version on the Uniqlo UK Facebook page, and a mobile game accessible via QR codes located on the heat spots and in Uniqlo store windows.

The resulting energy from both online and offline, as well as conversations around Heattech via Facebook and Twitter, are then being calculated and showcased on the in-store screens.

The campaign launched in Covent Garden in London on October 25 and continued in the Westfield London shopping centre over the weekend. From tomorrow, Monday, October 29, it will run in Westfield Stratford and Bluewater in Kent.

Digital snippets: Calvin Klein, M&S, River Island, Alberta Ferretti, Net-a-Porter

5 Sep

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Lara Stone dances to Salt N Pepa’s “Push It” in new Calvin Klein Underwear video (as shown) [GraziaDaily]
  • M&S pledges to ‘fail fast and move on’ with £250m e-commerce drive [Marketing Magazine]
  • River Island’s brand director Farida Kaikobad discusses social media [DisneyRollerGirl]
  • Alberta Ferretti unveils revamped website [WWD]
  • Net-a-Porter creates iPad app for entertainment and e-commerce [Econsultancy]
  • Createthe Group launches social fashion game [WWD]
  • New app Cinemagram draws brands with Instagram-like GIF function [MediaPost]
  • Style Coalition introduces online video channel [NY Times]

Fashion Hazard offers industry’s first action-fuelled catwalk game

17 Aug

Forget playing dress-up, forget virtual shopping malls, forget anything too girly or flirty, a new mobile game called Fashion Hazard has just hit the app store from Condé Nast that’s all about action.

Set on the catwalks of New York, London, Milan and Paris, it requires players to swipe, tilt and tap their way through all manner of obstacles to collect virtual currency, known as “bling”.

Competing to begin with as a naïve model called Ellie, there is everything from hissing snakes (a not-so-subtle metaphor for fashion industry types, says AdWeek) and retro stereos to contend with, not to mention the occasional can of red paint as though straight from a live PETA demonstration. As you progress, a more experienced model becomes available to play as.

“Begin as a model new to the world of high fashion and at the bottom of Fashion Week’s totem pole. Make a runway round-trip before the clock runs out without tripping, losing balance, or taking the ultimate spill,” reads the write-up.

“From New York through Europe, the rewards get bigger, the stakes get higher and staying on top gets harder. Stay in time, stay in line, stay in season…or become a Fashion Hazard.”

The idea for the game came from Juliana Stock, Condé Nast’s senior director of business and product development for its Interactive Product Group (IPG), whose 11-year-old daughter enjoys action games such as Temple Run).

“When we started to look at action and adventure with her interests in mind, which are girly, we didn’t find any,” she explained. “There was a need in the market to create an action game that was challenging, and yet still feminine and visually appealing to this demographic.”

It is currently available for the iPhone and iPad with an Android version due to follow, and costs 99c in the app store.

It also provides options for additional purchases including wallpaper and ringtones, suggesting future advertising opportunities could follow. It launches with a cross-promotional initiative with Frenzoo, developer of the Me Girl series.

Prada’s A/W 12/13 film: a fantastical game of chess

2 Aug

The gaming aesthetic referred to in Prada’s autumn/winter 2012/13 print ads makes a true appearance in a new campaign film from the brand released this week.

Set across a “fantastical chess game”, the spot sees movements on the board then carried out in an alternate reality by the avatar-like models.

An original release for the Steven Meisel-shot campaign called them “virtual princesses poised for combat”, which now of course, makes total sense.

Follow

Get every new post delivered to your Inbox.

Join 435 other followers

%d bloggers like this: