gaming Tag


Harrods moves from stilettos to sneakers in...

Sep 08, 2015No Comments477 Views

Harrods has returned to the world of gaming with the launch of a new challenge called Sneaker Wars featured in the September issue of its


Virtual reality hits #LFW, River Island sho...

Feb 24, 20151 Comment1139 Views

This post first appeared on Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.


Björn Borg launches ‘love’-themed game...

Jan 20, 2015No Comments1397 Views

Swedish sports fashion brand Björn Borg it set to unveil its latest collection through a web-based game, and has released a trailer that parodies keynotes


Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1416 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,


Retail’s 10 most interactive holiday ...

Dec 12, 2014No Comments1966 Views

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on


Selfridges introduces Elfridges gaming app ...

Dec 10, 2014No Comments1140 Views

Gaming is a bit of a recurring theme this holiday season, with initiatives spanning Bloomingdale’s and Ted Baker to Charlotte Olympia and Target, all including


Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments1749 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming


Ted Baker runs Instagram treasure hunt with...

Dec 08, 2014No Comments2243 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time


Charlotte Olympia opts for gamification in ...

Nov 24, 2014No Comments1163 Views

Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive


Farfetch celebrates Japan launch with inter...

Oct 21, 20141 Comment1769 Views

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it


Yoox x WeChat collaboration blends commerce...

Sep 29, 2014No Comments1510 Views

Yoox teamed mobile commerce with gaming in a new app launched via messaging service WeChat earlier this summer. The internet retail company rolled out official


Avatars take to Björn Borg catwalk ahead o...

Sep 01, 2014No Comments854 Views

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk


Harrods enters gaming space with shoe-based...

Aug 26, 2014No Comments1395 Views

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of


Miss Vogue and Chanel Chance launch cute di...

Jun 05, 2014No Comments1428 Views

Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”. The Miss


Digital snippets: Wren, Gucci, John Lewis, ...

Mar 18, 20141 Comment2243 Views

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion


Rodarte focuses on narrative with new short...

Aug 18, 2013No Comments228 Views

The Rodarte sisters, Kate and Laura Mulleavy, have released a short fantasy film based on the mythological and medieval inspirations from their spring/summer 2013 collection.


Digital snippets: 3D printing, Burberry, Ba...

Jun 25, 2013No Comments1118 Views

Time for yet another catch-up on recent stories from around the web surrounding all things fashion and digital: New stamping ground for Nike and adidas


Digital snippets: Louis Vuitton, Love magaz...

Jan 02, 2013No Comments346 Views

Happy new year one and all! To kickstart 2013, here are a handful of stories surrounding all things fashion and digital from over the holiday

Jean Paul Gaultier celebrates grown-up R...

Nov 27, 20121 Comment502 Views

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar. Created with digital agency Isobar, and housed

Roger Vivier releases shopper-themed iPad g...

Nov 07, 2012No Comments148 Views

With the launch of Dressing-Room Panic, Roger Viver has become the latest brand to tackle the idea of gaming appropriate for fashion fans. Available for

Uniqlo UK pushes Heattech line with kinetic...

Oct 28, 20122 Comments1036 Views

Uniqlo is encouraging consumers to convert their “social energy” through kinetic floor surfaces and a pop-up game console in various locations across London. Designed to

Digital snippets: Calvin Klein, M&S, Ri...

Sep 05, 2012No Comments241 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Lara Stone dances to Salt N Pepa’s

Fashion Hazard offers industry’s firs...

Aug 17, 2012No Comments214 Views

Forget playing dress-up, forget virtual shopping malls, forget anything too girly or flirty, a new mobile game called Fashion Hazard has just hit the app

Prada’s A/W 12/13 film: a fantastical...

Aug 02, 2012No Comments154 Views

The gaming aesthetic referred to in Prada’s autumn/winter 2012/13 print ads makes a true appearance in a new campaign film from the brand released this

Lancôme engages fans via Betty Boop Facebo...

Jul 12, 2012No Comments3683 Views

Lancôme has turned to Facebook in France to push its new Hynôse star mascara with a fun application starring cartoon character Betty Boop. The initiative

Digital snippets: Uniqlo, Abercrombie, Loui...

Jul 02, 2012No Comments293 Views

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look

Video: Louis Vuitton’s All Aboard Gam...

Jun 07, 2012No Comments150 Views

Very cute animated video just released from Louis Vuitton, providing a “fantastic and surrealist voyage” inside a game case:   It was created by III

Digital snippets: Prada, Nowness, Oliver Pe...

Apr 30, 2012No Comments205 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Prada microsite features digital drawings for new

New Roger Vivier line inspires digital puzz...

Mar 29, 2012No Comments166 Views

Roger Vivier has created an online puzzle as part of the launch surrounding its new Prismick accessories line. Based on the late designer’s love for

Chanel offers activity area for kids on exh...

Nov 05, 20111 Comment422 Views

Hidden alongside the more sophisticated pages of the Culture Chanel microsite – an online accompaniment to the Parisian brand’s current Beijing exhibition – is an