gaming Tag

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 2015No Comments745 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

FPL_anchor

Björn Borg launches ‘love’-themed game...

Jan 20, 2015No Comments923 Views

Swedish sports fashion brand Björn Borg it set to unveil its latest collection through a web-based game, and has released a trailer that parodies keynotes

ebayanchor

Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments918 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

Gap_anchor

Retail’s 10 most interactive holiday ...

Dec 12, 2014No Comments1376 Views

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on

Elfridges_anchor

Selfridges introduces Elfridges gaming app ...

Dec 10, 2014No Comments854 Views

Gaming is a bit of a recurring theme this holiday season, with initiatives spanning Bloomingdale’s and Ted Baker to Charlotte Olympia and Target, all including

bloomies_anchor

Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments1390 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming

tedselfie_anchor

Ted Baker runs Instagram treasure hunt with...

Dec 08, 2014No Comments1594 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time

charlotte_anchor

Charlotte Olympia opts for gamification in ...

Nov 24, 2014No Comments963 Views

Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive

farfetch_japan

Farfetch celebrates Japan launch with inter...

Oct 21, 20141 Comment1541 Views

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it

yoox_wechat

Yoox x WeChat collaboration blends commerce...

Sep 29, 2014No Comments1201 Views

Yoox teamed mobile commerce with gaming in a new app launched via messaging service WeChat earlier this summer. The internet retail company rolled out official

bjornborg_gaming

Avatars take to Björn Borg catwalk ahead o...

Sep 01, 2014No Comments647 Views

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk

Harrods_stilettowars_anchor

Harrods enters gaming space with shoe-based...

Aug 26, 2014No Comments1119 Views

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of

missvogue_fashionfortunecookie1

Miss Vogue and Chanel Chance launch cute di...

Jun 05, 2014No Comments1101 Views

Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”. The Miss

wren

Digital snippets: Wren, Gucci, John Lewis, ...

Mar 18, 20141 Comment1208 Views

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion

rodarte1

Rodarte focuses on narrative with new short...

Aug 18, 2013No Comments193 Views

The Rodarte sisters, Kate and Laura Mulleavy, have released a short fantasy film based on the mythological and medieval inspirations from their spring/summer 2013 collection.

nike_banner

Digital snippets: 3D printing, Burberry, Ba...

Jun 25, 2013No Comments832 Views

Time for yet another catch-up on recent stories from around the web surrounding all things fashion and digital: New stamping ground for Nike and adidas

louisvuitton_paperdoll1

Digital snippets: Louis Vuitton, Love magaz...

Jan 02, 2013No Comments272 Views

Happy new year one and all! To kickstart 2013, here are a handful of stories surrounding all things fashion and digital from over the holiday

Jean Paul Gaultier celebrates grown-up R...

Nov 27, 20121 Comment384 Views

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar. Created with digital agency Isobar, and housed

Roger Vivier releases shopper-themed iPad g...

Nov 07, 2012No Comments107 Views

With the launch of Dressing-Room Panic, Roger Viver has become the latest brand to tackle the idea of gaming appropriate for fashion fans. Available for

Uniqlo UK pushes Heattech line with kinetic...

Oct 28, 20122 Comments788 Views

Uniqlo is encouraging consumers to convert their “social energy” through kinetic floor surfaces and a pop-up game console in various locations across London. Designed to

Digital snippets: Calvin Klein, M&S, Ri...

Sep 05, 2012No Comments178 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Lara Stone dances to Salt N Pepa’s

Fashion Hazard offers industry’s firs...

Aug 17, 2012No Comments151 Views

Forget playing dress-up, forget virtual shopping malls, forget anything too girly or flirty, a new mobile game called Fashion Hazard has just hit the app

Prada’s A/W 12/13 film: a fantastical...

Aug 02, 2012No Comments117 Views

The gaming aesthetic referred to in Prada’s autumn/winter 2012/13 print ads makes a true appearance in a new campaign film from the brand released this

Lancôme engages fans via Betty Boop Facebo...

Jul 12, 2012No Comments3552 Views

Lancôme has turned to Facebook in France to push its new Hynôse star mascara with a fun application starring cartoon character Betty Boop. The initiative

Digital snippets: Uniqlo, Abercrombie, Loui...

Jul 02, 2012No Comments229 Views

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look

Video: Louis Vuitton’s All Aboard Gam...

Jun 07, 2012No Comments112 Views

Very cute animated video just released from Louis Vuitton, providing a “fantastic and surrealist voyage” inside a game case:   It was created by III

Digital snippets: Prada, Nowness, Oliver Pe...

Apr 30, 2012No Comments152 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Prada microsite features digital drawings for new

New Roger Vivier line inspires digital puzz...

Mar 29, 2012No Comments115 Views

Roger Vivier has created an online puzzle as part of the launch surrounding its new Prismick accessories line. Based on the late designer’s love for

Chanel offers activity area for kids on exh...

Nov 05, 20111 Comment341 Views

Hidden alongside the more sophisticated pages of the Culture Chanel microsite – an online accompaniment to the Parisian brand’s current Beijing exhibition – is an

Dior turns to gaming for playful rendition ...

Oct 16, 20111 Comment143 Views

Seems Dior has found inspiration in the world of classic arcade games, following the release of several themed videos for both its accessories and beauty