Dior has released another series of short videos revealing extended scenes from its Dior Homme fragrance film starring Robert Pattinson, which originally launched on September 1.
Six 30-45 second spots have aired in the past week, including The Pool, The Piano, The Elevator, The Bedroom, The Beach and The Ball (as below).
They’ve each received anywhere from 8,000 to 18,000 hits to date, joining the nearly 15 million on the full film’s uncensored official director’s cut.
Chloé has released a short film for its new Roses fragrance that sees multiple women dancing as though they are the petals of the flower in bloom.
Blowing Roses, as it’s called, is based on the idea of petals “multiplying and spreading to create a kaleidoscope of roses”. Each of the models wear long, flowing dresses in delicate shades of nude – the resulting vision bearing a strong resemblance to Bailey’s Cream with Spirit ad from BBH in 2012.
It was created and directed by French choreography duo I Could Never Be a Dancer – Carine Charaire and Olivier Casamayou.
Meanwhile, See by Chloé has also released a short stop motion film for its new Paint a Scent product.
Dior Homme’s new film starring Robert Pattinson has already received a total of 2.2 million views on YouTube in the 24-hours since it launched.
The black and white campaign, directed by Romain Gavras and for the brand’s fragrance of the same name, includes a 60-second spot with a million views, and an uncensored director’s cut version at one-minute-and-46-seconds with over 1.2 million views.
The release was a much-anticipated one, as evidenced from the social mentions using #diorrob. It also stars model Camille Rowe and Led Zeppelin’s “Whole Lotta Love” soundtrack.
See the uncensored version below, as well as a behind-the-scenes video and interview with Pattinson.
An outdoor ad has also gone up in Place des Vosges in Paris:
Actress Rooney Mara stars in a new video campaign for Calvin Klein in her role as the face of the brand’s Downtown fragrance.
Shot by director David Fincher (of Fight Club, The Social Network and The Girl with the Dragon Tattoo fame) the cinematic 60-second spot sees Mara playing the role of a young New York-based actress. She is captured in black and white as she makes her way through the city on a busy work day – starting out at her local coffee shop, travelling on the subway, having her hair and make-up applied before posing on a shoot and then on a film set, and finally ending at a press conference.
It also features the soundtrack of Runaway by the Yeah Yeah Yeahs.
An accompanying print campaign was directed by Fabien Baron of Baron + Baron and shot by Jean-Baptiste Mondino.
In case you hadn’t heard enough about Jennifer Lawrence this week (be sure to watch this and this by the way), here now is a video from the behind-the-scenes of her debut Miss Dior handbag ad.
Shot by Willy Vanderperre, it shows the new Oscar-winning actress posing for the spring/summer 2013 stills shots, all the while speaking over the top about her love of Dior and the timelessness of the bags in question.
“Dior represents beauty and strength in women and that’s how I feel when I’m wearing his clothes, they just make you feel so confident,” she says.
Kudos to Dior for adding her to their Academy Award-winning line-up: Marion Cotillard, Charlize Theron and Natalie Portman included.
On that note, Portman’s latest Miss Dior fragrance film, directed by Sofia Coppola, is also just out. “La vie en rose”, as it’s called, is a beautiful spot, and well worth the watch…
Gucci has released another film in its Gucci Guilty series once again directed by Sin City creator, Frank Miller, and starring actors Evan Rachel Wood and Chris Evans.
This time celebrating the launch of its new Guilty Black men’s and women’s fragrances, it sees Evans riding towards the camera on a black Norton 750 motorcycle. He is shortly forced to a halt as Woods’ Rolls Royce Silver Cloud swerves ahead of him, then inviting him in for somewhat of a midnight liaison.
“His danger-loving vixen is chasing her game. And this time their pleasure knows no boundaries,” reads the write-up. “Fearless in their passion, they are brazen, shameless, unpredictable – ready for each and every explosive encounter.”
It was shot at Cinecittà Studios, the legendary home of Italian cinema, and once again features the soundtrack Strangelove by Friendly Fires and Bat for Lashes.
Creative Director Frida Giannini said: “These characters have come to fascinate us. We need know the next chapter in their story as it unfolds through Guilty Black.”
Watch the original here: