Converse is focusing in on the butterflies kids (and adults) get before their first day for the back-to-school season, with a GIF-laden campaign called First Day Feels.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.
Brazilian footwear brand Melissa Shoes is launching interactive experience in two of its US locations in a bid to drive engagement and gain customer insights.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Snapchat’s new glasses.
Ugg has become the latest brand to launch a custom Snapchat lens, animating a tumble of autumnal leaves and mini boots when the user opens their mouth.
The push for branded emojis continues – this time with British resortwear label, Prism, introducing a series of shareable characters to support the launch of its pre-fall 2016 collection.
Mocked on social media, the Under Armour “Chef” – nicknamed for its all-white, comfortable and functional kitchen appeal – is also a statement of the brand’s competitive plans in footwear.
Your round-up of the latest fashion and technology stories to know, from the spider silk of Bolt Threads coming soon to Patagonia, to the latest tech accelerator programme via L’Oréal, as well as further updates from Amazon, Birchbox, Everlane and more.
If this isn’t the best ad for the customer service reps at online shoe retailer Zappos, then we don’t know what is.
Trawling the halls of the Las Vegas Convention Center during CES is the equivalent of perusing 38 football fields of shoulder-to-shoulder booths featuring endless displays of new technology. The great news about the internet: you don’t have to actually do […]
Back to the Future fans were waiting with bated breath following a tweet by Nike on the eve of October 21 that simply read: “.@realmikefox see you tomorrow.” Could the self-lacing sneakers promised ever since their fictionalized version were seen on the […]
Harrods has returned to the world of gaming with the launch of a new challenge called Sneaker Wars featured in the September issue of its magazine, within its app. Following hot on the heels (ho ho!) of Stiletto Wars launched […]
A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch [NY Times] New York vs London: which is the world’s fashion-tech capital? [BoF] Ted Baker […]
Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use the platform to tell the tale of its Desert Boot as it relates to popular […]
Happy New Year everyone and welcome to 2015! We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another week for wearable technology. Look out for more of that to follow shortly, but in […]
Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive new traffic to its online store. Fans will be able to spin to win iconic […]
British footwear designer Nicholas Kirkwood has recently launched his social media presence, kickstarting with a focus on Instagram and YouTube, and anchoring it with a short film called Arcs of Orbit. The move comes hot off the heels of LVMH […]
Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of the Harrods magazine app, which has been downloaded over 100,000 times worldwide, the game challenges […]
Lacoste has introduced a new component to its augmented reality app that allows shoppers to see what they would look like in its range of LCST trainers. The virtual try-on experience uses in-store POS to trigger interactive 3-D models of […]
From L’Oréal make-up to Sprinkles cupcakes, vending machines are having a moment in New York. The latest? Flip-flops from Old Navy. From today until June 26, the US retailer will be dispensing rainbow-coloured pairs from 36 machines in both NYC […]
Avid fashion blog followers may have noticed several high-calibre bloggers have simultaneously started wearing and drawing attention to Tod’s footwear of late. This is not down to coincidence – earlier this month the quintessential Italian brand launched a social influencer campaign […]
Tag a new selfie with #nextootd and we'll suggest an outfit just for you! A post shared by Zappos (@zappos) on Mar 4, 2014 at 10:28am PST Most of you will have already heard of the hashtag #ootd. For those […]
Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick as the best of them. The famous wellington boot brand introduced its new Hunter Original […]
Farfetch.com has released a video in celebration of its new SIXby6bloggers project, which sees six top fashion bloggers each designing a pair of one-off shoes in collaboration with shoe studio SIX London. Featuring the creations of Susie Lau (Style […]