John Frieda’s latest campaign uses an Instagram algorithm that analyses hair colour and social media expressions to generate custom video stories for fans.
Plus size specialist Lane Bryant is linking up with Prabal Gurung next March for a limited edition line that will be launched through a series of behind-the-scenes webisodes.
A round-up of everything you might have missed in fashion and technology news over the past fortnight, from Alexander Wang’s views on Amazon to L’Oréal’s branded content in China.
Primark is hosting live 360-degree video content from its autumn/winter press day in London today, providing fans with immersive access to its new collection through the eyes, and hauls, of certain influencers.
British Vogue has secured two Webby awards for its video series showcasing inside the fashion industry, as hosted by model and TV star Alexa Chung.
Siemens Home Appliances UK has launched a new film in its series around the future of the fashion industry; this time featuring wearable technology firm, CuteCircuit.
In a continuation of its #missadventure campaign, Kate Spade New York this time tells the tale of three women who go on the perfect weekend away, only to have their plans go “comically, perfectly wrong”.
In all the discussion of shifting fashion week strategies to a more retail or consumer driven calendar, one thing less discussed has been actually facilitating and measuring the shoppable element itself. For many, being direct-to-consumer and “in-season”, means the products […]
Share prices may be tanking globally and department store shares are suffering. But Nordstrom’s shares rose nearly 6% Monday after it unveiled a new collection with Olivia Palermo and a new ad campaign. Its exclusive Olivia Palermo + Chelsea28 collection […]
Nike is upping the storytelling ante as part of its #betterforit women’s campaign and taking to YouTube with an eight-part scripted series.
It’s always good to see fashion not taking itself too seriously. This time, it’s the turn of Mercedes-Benz with the help of sound designer Michel Gaubert and his puppet assistant Petit Michel. In an amusing short film – the latest […]
Christmas ads used to be all about selling product. Brands and retailers would dust off the Rat Pack Christmas album, add in some sparkly frocks and set the scene at a dinner party, office party or some other kind of […]
Last year’s list of the 100 most innovative companies, according to Forbes, saw French luxury brand Hermès sitting at number 13. Though it dropped to 22 in 2015, it can still be credited as a leader in creating desire coupled […]
Macy’s has achieved the title of most-viewed Christmas ad in the US with its heartwarming tale of a young girl spreading festive spirit and granting wishes wherever she goes. “The Wish Writer”, as it’s called, nods to the idea of […]
Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous cat of Sainsbury’s, and on to a few more that are worth a look. Hermès […]
If you haven’t yet spared 11 minutes to watch Karl Lagerfeld’s new short film for Chanel; here’s your chance. Once and Forever, as it’s called, is a fictional look behind-the-scenes of a fictional biopic on Gabrielle “Coco” Chanel, with actress […]
As any Star Wars fan would know, there’s a scene in The Empire Strikes Back where Luke Skywalker loses his hand during an epic lightsaber battle with Darth Vader, only later to have it replaced by a bionic version courtesy […]
Shoppable video is an area retailers ranging from Asos to Kate Spade have played with for some time. Issues remain however around nailing exactly what resonates with consumers – should it be entertainment backed by shopping, or shopping backed by […]
Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game, ranging from an adventure to save the Christmas tree, to Mog the cat almost ruining […]
Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade. The former remains one of the most anticipated of the year, and accordingly has already knocked up […]
Wrangler has teamed up with explorer Alastair Humphreys to produce a series of interactive maps based on local adventures in and around the UK, as well as in Germany and Poland. The guides aim to encourage even city-dwellers to experience […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Clothes dissolve on the catwalk during Hussein Chalayan show (as pictured above) [Dezeen] Tom Ford releases video for spring 2016 collection starring Lady Gaga […]
We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to dress for autumn. Accordingly, a number of new films have been released that tick the […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Dolce & Gabbana models post selfies straight off the runway (as pictured) [Vogue] Burberry becomes first fashion brand to launch Apple Music channel [BoF/Bloomberg] […]
London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created by BBH, the ‘Ode to Soho’ features a poem written and performed by World Poetry […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of a break for the summer in a bid to regenerate, but we’ll be back later […]
Levi’s is profiling five emerging musicians alongside 15-time Grammy award-winner Alicia Keys in the latest iteration of its Live in Levi’s campaign. At the heart of the initiative, is a dedicated digital destination anchored by a video series called First […]