film Tag

margotlily_nikebetterforit

Nike extends #betterforit campaign with scr...

Feb 01, 2016No Comments169 Views

Nike is upping the storytelling ante as part of its #betterforit women’s campaign and taking to YouTube with an eight-part scripted series. A direct bid

MercedesBenz_petitmichel

Mercedes-Benz proves a puppet assistant is ...

Jan 18, 2016No Comments344 Views

It’s always good to see fashion not taking itself too seriously. This time, it’s the turn of Mercedes-Benz with the help of sound designer Michel

Marksandspencer

Which UK Christmas ad really grabbed us? Yo...

Dec 21, 2015No Comments346 Views

Christmas ads used to be all about selling product. Brands and retailers would dust off the Rat Pack Christmas album, add in some sparkly frocks

Hermes_Ostrich_Birkin_Bag-e1408563424299

From the archive: How Hermès is winning wi...

Dec 21, 2015No Comments642 Views

Last year’s list of the 100 most innovative companies, according to Forbes, saw French luxury brand Hermès sitting at number 13. Though it dropped to

Macys_WishWriterAppDemo15

Macy’s tops US list of festive YouTube ad...

Dec 18, 2015No Comments514 Views

Macy’s has achieved the title of most-viewed Christmas ad in the US with its heartwarming tale of a young girl spreading festive spirit and granting

jomalone_poppy_kissmas

More festive films: Hermès, Gucci, Jo Malo...

Dec 07, 2015No Comments700 Views

Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous

chanelbiopic

We’re watching: Kristen Stewart in the ne...

Dec 03, 2015No Comments371 Views

If you haven’t yet spared 11 minutes to watch Karl Lagerfeld’s new short film for Chanel; here’s your chance. Once and Forever, as it’s called,

openbionics_ANCHOR

3D-printed robotic arm leads The Force in S...

Nov 30, 2015No Comments587 Views

As any Star Wars fan would know, there’s a scene in The Empire Strikes Back where Luke Skywalker loses his hand during an epic lightsaber

TedBaker_wirewax

Shoppable, intelligent video is a future in...

Nov 26, 2015No Comments917 Views

Shoppable video is an area retailers ranging from Asos to Kate Spade have played with for some time. Issues remain however around nailing exactly what

Sainsburys_Mog

Christmas ad update: Target, Sainsbury’s,...

Nov 18, 20151 Comment607 Views

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game,

John Lewis Man On The Moon 02

John Lewis and Kate Spade top Christmas fil...

Nov 06, 20153 Comments598 Views

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade. The former

Wrangler_bornready_ANCHOR

Wrangler launches interactive adventure map...

Oct 06, 2015No Comments538 Views

Wrangler has teamed up with explorer Alastair Humphreys to produce a series of interactive maps based on local adventures in and around the UK, as

Hussein-Chalayan-melting-clothes-Spring-Summer-2016-Paris-Fashion-Week_dezeen_ss_2

Digital snippets: Hussein Chalayan’s ...

Oct 05, 2015No Comments628 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Clothes dissolve on the catwalk during Hussein Chalayan show

outlaws

A pick of the best campaign films for A/W 1...

Sep 30, 2015No Comments701 Views

We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to

dolce_selfie-ANCHOR

Digital snippets: Dolce & Gabbana̵...

Sep 28, 2015No Comments559 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Dolce & Gabbana models post selfies straight off the

OdetoSoho_LFW

London Fashion Week turns to performance po...

Sep 15, 2015No Comments1198 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created

calvin-klein-sexting_ANCHOR

Digital snippets: Polyvore sells to Yahoo, ...

Aug 07, 2015No Comments618 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of

alicia_anchor

#LiveinLevis campaign returns with Alicia K...

Aug 06, 2015No Comments664 Views

Levi’s is profiling five emerging musicians alongside 15-time Grammy award-winner Alicia Keys in the latest iteration of its Live in Levi’s campaign. At the heart

asos

Digital snippets: Asos launches podcast, Bu...

Jul 27, 2015No Comments817 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Asos launches weekly podcast in customer engagement push [Retail Week]

Minionistas_ANCHOR

Your Friday highlight: fashion’s finest g...

Jul 24, 20151 Comment978 Views

The Minions are taking over the fashion industry… quite literally. In what might be one of the best stories to ever hit my inbox on

Cherwears_plaidANCHOR

20 years later, THAT virtual Clueless wardr...

Jul 17, 20151 Comment840 Views

There are few tech-enabled wardrobes more iconic that that of Cher Horowitz’s. Now 20 years since the launch of Clueless (it was first released in

harveynichols_ANCHORnew

Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments663 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards

GIGI-HADID-AND-MICHEL-KORS

Michael Kors and Gigi Hadid battle it out i...

Jun 14, 2015No Comments693 Views

Anything fun deserves to be celebrated, so kudos to Michael Kors for this joyful little video featuring the designer himself playing a version of Pictionary

Project-Jacquard ANCHOR

Digital snippets: Richemont invites LVMH as...

Jun 10, 2015No Comments986 Views

A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete

VOGUE EMPOWER - MY CHOICE

Vogue India empowerment video clocks record...

May 27, 2015No Comments1034 Views

Vogue has struck a chord with women in India – its recent My Choice video, which focuses on female empowerment, has been viewed nearly 10

How-To-Video

Brands need to take greater advantage of th...

May 13, 2015No Comments1077 Views

How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie),

netsetcollage

Digital snippets: Farfetch acquires Browns,...

May 12, 2015No Comments1171 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Browns acquired by Farfetch as part of omnichannel growth strategy

triumph_anchor

Triumph pushes bra-fitting services in anim...

Apr 13, 2015No Comments1442 Views

Triumph has transformed model Hannah Ferguson into an animated character as part of a campaign designed to promote its bra fitting service. The two-minute musical

Rag-Bone-Fall-Winter-2015-Menswear-Collection-Look-Book-023-800x1200

Rag & Bone film is a contemporary stud...

Mar 04, 2015No Comments1057 Views

Rag & Bone unveiled its autumn/winter 2015/16 menswear collection with a short film starring ballet dancer Mikhail Baryshnikov and street dancer Lil Buck. Intended as

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 20152 Comments1620 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.