Tag Archives: film

Digital snippets: Fabergé, Dior, Gucci, Marc by Marc Jacobs, H&M, J.Crew and Kate Spade

13 Apr

A round-up of the latest stories to know about surrounding all things fashion and tech:

 

  • Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment ever in the US [Fashionista]
  • Dior explores global flower sourcing with interactive map [Luxury Daily]
  • James Franco directs video for Gucci (as above) [WWD]
  • Marc by Marc Jacobs line crowdsources models with #castmemarc campaign on social [Vogue.co.uk]
  • YouTube fashion viral: Miranda Kerr is selfie obsessed in H&M’s spring 2014 campaign [Fashionotes]
  • J.Crew and Kate Spade to foster the next big fashion tech start-ups through new accelerator program [Co.Design]
  • IMG Fashion’s partnership with Tencent aims to boost Fashion Week China exposure  [JingDaily] bit.ly/1ltgJFZ
  • Fashion in the age of Instagram [NY Times]
  • How iBeacon and similar technology will change retail [eMarketer]
  • Five examples of how marketers are using iBeacons [Econsultancy]
  • ‘Showrooming’ hits luxury fashion – lack of e-commerce presence means clients buying elsewhere online [WSJ]
  • Luxury brands are stupid to snub the internet [BusinessWeek]
  • Decoded Fashion founder: ‘Designers need to launch like start-ups’ [The Guardian]
  • New app, Think Dirty, tracks the nasty chemicals in the beauty products you put on your face [Co.Exist]
  • The camera-wielding boyfriends behind fashion’s most famous bloggers [Fashionista]
  • How LiketoKnow.it is changing Instagram by monetising your photos [Pinetop Group]
  • Op-ed: The companies with the best software will lead fashion [BoF]

Topshop launches Kate Moss video series ahead of new collection

2 Apr

Topshop has revealed the first in a series of videos in the run up to its new Kate Moss collection launch.

The line will hit stores on April 30 for the first time since 2010. Accordingly the retailer has teamed up with NOWNESS to tease its arrival through a total of eight films dedicated to the “supermodel, muse and designer”.

Each one will feature one of Kate’s friends and fashion contacts shot by Leigh Johnson, and providing “never before seen access to the notoriously private Kate”, as Grazia puts it.

The first, as above, stars BBC Radio 1 DJ Nick Grimshaw. Others will include Charlotte Tilbury, Amanda Harlech, Beth Ditto, Cara Delevingne, Vivienne Westwood and Natalie Massenet. That makes a total of seven, meaning the eighth may star the always-elusive Moss herself.

Here in the meantime is an additional Topshop teaser featuring the model talking about the collection from behind-the-scenes at the Topshop design studio:

& Other Stories releases irreverant Parisian film

24 Mar

H&M’s sister brand & Other Stories has unveiled a short campaign clip it refers to as “not your ordinary fashion film”.

Starring French It-Girl and blogger Jeanne Damas, the humorous spot portrays “the tormented soul of the self-indulgent ‘Bohemian’ who can’t decide which pieces from & Other Stories’ collection to wear”.

Shot inside a Parisian apartment, it sees the model conversing with the camera about how she feels; laughing, crying, jumping on the couch, running around the room, and all the while showcasing a variety of different looks from the line.

It was directed by Wendy McColm, who reportedly aimed to present a darker subtext pointing to changes that need to be made to the way women are portrayed both in, and by, the fashion industry.

Digital snippets: Wren, Gucci, John Lewis, Lord & Taylor, Kenneth Cole, Sephora

18 Mar

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion and tech from the past fortnight or so:

 

  • “First Kiss” film (as above) goes viral with 63 million views – is ad for clothing label Wren [NY Times]
  • Gucci launches own Spotify music hub to promote short film ‘The Fringe’ [The Drum]
  • John Lewis looks to digital innovation as next big thing in retail with ‘JLab incubator’ [The Guardian]
  • Lord & Taylor now accepting bitcoin [CNBC]
  • Kenneth Cole challenges consumers to do good deeds and prove it via Google Glass [Creativity]
  • Sephora launches ‘Beauty Board’ social shopping platform [USA Today]
  • Bergdorf Goodman makes Instagram shots shoppable at SXSW with 52Grams [5th/58th]
  • Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion [Luxury Daily
  • adidas launches gaming platform powered by social media starring Lionel Messi [Marketing Magazine]
  • Can Instagram save ageing teen retailer Aeropostale? [CNBC]
  • Which big brands are courting the maker movement, and why – from Levi’s to Home Depot  [AdWeek]
  • How beacon technology could change the way we shop [Fashionista]
  • On Instagram, a bazaar where you least expect it [Bits blog]
  • What Google’s wearable tech platform could mean for the fashion industry [Fashionista]
  • Smartphone payment system to be unveiled in UK [FT]
  • Alibaba ramping up efforts to sell US brands in China [WSJ]
  • What does WeChat’s new e-credit card mean for luxury? [JingDaily]
  • Op-Ed | Are camera phones killing fashion? [BoF]

Digital snippets: Michael Kors, Rebecca Minkoff, Vivienne Tam, Marc Jacobs, Zac Posen

17 Feb

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech…

MarcJacobs_mjdaisychain

  • Rebecca Minkoff gives inside look at fashion week with Keek app [Mashable]
  • Vivienne Tam’s WeChat partnership delivers NYFW front-row access [Jing Daily]
  • Marc Jacobs opens fashion week pop-up that accepts Tweets as payment (as pictured) [Fashionista]
  • Zac Posen curated a Spotify playlist for his new lookbook [Styleite]
  • Alexander Wang showed colour-changing clothes during fashion week [Technical.ly]
  • Warby Parker tops list of top 10 retail innovators [Fast Company]
  • London Fashion Week: Nokia and Fyodor Golan create ‘world’s first’ smart skirt [Marketing]
  • Net-a-Porter puts its fashion sense on paper in new print magazine [BrandChannel]
  • Miu Miu unveils ‘Spark and Light’ short film [WWD]
  • Sass & Bide launches 360-degree shoppable ad [PSFK]
  • Bloomingdale’s hosts live-styling event on Instagram to drive interaction [Luxury Daily]
  • The new Moda Operandi app is like Tinder for designer clothes [NY Observer]
  • Instagram is shaping up to be the world’s most powerful selling tool [Forbes]
  • Seven ways retailers are embracing tech, from body scanning to digital wallets [AdAge]
  • What’s so alluring about a woman known as Man Repeller? [NY Mag]

Courage underpins beautiful new Lacoste campaign film

7 Feb

#LiveBeautifully seems an apt hashtag for the latest ad from Lacoste. Created to support the brand’s “Life is a Beautiful Sport” campaign, it’s an arresting 60-second film depicting “a man about to risk it all to win the game of his life”.

That game, it’s suggested, is love. The Big Leap, as the spot itself is called, sees actor Paul Hamy building up the courage to go in for a kiss with model Anna Brewster in one scene, while another (the metaphor) sees him leaping off the side of a building and falling towards the ground until their lips lock. 

The film was created by BETC and directed by Seb Edwards. It features “You & Me”, a song by Disclosure featuring Eliza Doolittle remixed by Flume. 

It launched in France during the Winter Olympics Opening Ceremony, and will be broadcast globally from March 2014 onwards.

Fashion names star in Apple Mac’s 30-years ad

5 Feb

 

Dutch fashion designer Iris van Herpen is one of several fashion creatives to star in a new ad from Apple, a spot filmed using a series of iPhones over the course of just one day.

1.24.12, as it’s called (for the day it was shot), is a celebration of 30 years of the Macintosh. When the Mac was introduced, it promised to put technology in the hands of the people, Apple says, launching “a generation of innovators who continue to change the world”.

Van Herpen is seen in her Amsterdam studio working on one of her elaborate creations at about 43 seconds in. While many fashion designers work on a Mac these days, she is one of a few who also turns her ideas into reality using a 3D printer.

“Iris van Herpen initially saw the computer as a strictly two-dimensional environment. For someone who often begins the creative process by sketching on a mannequin, that wouldn’t work. But when she discovered 3D printing, everything changed,” reads the write-up on the Apple website, where a timeline has been created documenting creativity for the past 30 years.

irisvanherpen

Van Herpen is included under the heading for 2014 on the site, but two further dates are also relevant to the fashion industry.

1996 is dedicated to Tinker Hatfield, who is the designer behind many of Nike’s most popular shoes. He said the Mac enabled him to experiment more freely in terms of different materials, contours and patterns, and to see all his designs instantly. “Apple gave us this amazing tool and a new way to do things. It was a little crazy, yet satisfying and liberating at the same time,” he is quoted.

The year 2000 is then focused on photographer Nick Knight, who created SHOWstudio.com, and in so doing, “changed how people saw fashion”. He pioneered fashion film, and was of course one of the very first to live stream a fashion week show. “I wanted to make fashion accessible to a broader audience. And I wanted to share more than static images,” he says.

Consumers are also invited to share information about when they first owned a Mac and how exactly they have used it, via an interactive portion of the 30 years microsite.

A short documentary about the Mac’s history has also been released, featuring Van Herpen, Hatfield and Knight, among others…

Prada, McQueen, Lanvin, Belstaff, Miu Miu launch SS14 campaign films

27 Jan

miu-miu-spring-2014-campaign

It’s been a bumper start to the week in terms of spring/summer 2014 film releases. Here are five of the big ones:

1. Prada

Prada’s spot sees a bevy of models all acting as spectators at various different events – tennis, the cinema and a gig – so that shortly you realise they, in fact, are the spectacle. It was shot by Steven Meisel.

2. Alexander McQueen

Alexander McQueen’s short film is a haunting narrative starring Kate Moss as an otherworldly woman with sulphur yellow hair. Captured by Steven Klein, it follows the model as she is eerily being filmed by a tatooed stranger. A voodoo doll version of her can also be seen in the spot, and replicated in the print ads.

3. Belstaff

Belstaff’s relationship with David Beckham makes headway with a 90-second spot set in the English countryside. The star is seen zipping through fields on a motorcycle alongside friends “with a shared thirst for adventure”. It was shot by Hopi Allard, while the full campaign was captured by Peter Lindbergh.

4. Lanvin

Lanvin has captured sounds from its spring/summer shoot and overlaid them on its seasonal campaign film. Whisperings such as: “I think it is one of the most exceptional things I’ve ever tried,” and: “It’s my finest work,” can all be heard. Steven Meisel is also behind this one, with creative direction from House and Holme’s Ronnie Newhouse and Stephen Wolstenholme.

5. Miu Miu

Miu Miu’s is a personal favourite. Launched at the end of last week, it stars young actresses Elle Fanning, Bella Heathcote, Lupita Nyong’o and Elizabeth Olsen in what’s referred to as a “techno interpretation of the SS14 collection”. Inspired by video game speed and sounds, it was directed by Inez & Vinoodh, and edited by Otto Arsenault.

Digital snippets: Gap, H&M, L’Oréal, Dove, Lyst, Jelly

26 Jan

Here’s a highlight of the best stories in the fashion and tech space over the past week…

Gap_PinterestGIF

  • You can now pin animated GIFs: here’s Gap’s (as pictured) [Fashionista]
  • Will David Beckham’s H&M Super Bowl ad be #covered or #uncovered? [Fashionotes]
  • L’Oréal’s Matrix offers stylist’s-eye view with Google Glass [BrandChannel]
  • Dove launches short film, “Selfie”, about women’s self-image at Sundance [Creativity]
  • Meet the stylish Sapeurs, the Congolese stars of Guinness’ new ad and doc [Co.Create]
  • Why Amazon’s data store doesn’t scare people, but Facebook’s does [AdAge]
  • Lyst, a fashion e-commerce aggregator, raises $14m more, plans beacon rollout with PayPal [TechCrunch]
  • Keep.com helps you shop for items on Instagram [Mashable]
  • Nine unexpected ways retailers are using your data [Fashionista]
  • Vogue hosts its first Google+ Hangout celebrating The Fashion Fund [Vogue]

Digital snippets: H&M, Instagram, Uniqlo, Ferragamo, Urban Outfitters, Nike

6 Jan

Happy new year all and welcome to 2014!

It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a week heavy on the wearables front. More of that to follow, but for now, here’s a highlight of some of the fashion and tech stories you may have missed over the past couple of weeks…

david-beckham-underwear_HM

  • H&M and Beckham return to The Super Bowl with ground-breaking shoppable TV ad campaign [WGSN]
  • Instagram reveals ‘promising’ results of Levi’s and Ben & Jerry’s ad trial [Marketing Magazine]
  • Ferragamo weaves founder’s history into fairy tale film [Luxury Daily]
  • Nike, MTV are top global brands on Instagram in 2013 [BrandChannel]
  • How in-store analytics is changing the way you shop [Fashionista]
  • Beacons: What they are, how they work, and why Apple’s iBeacon technology is ahead of the pack [Business Insider]
  • What fashion adds to the tech world: Vanessa Friedman on wearables [FT]
  • Smart eyelashes and fingernails: the next wave of wearable tech [Mashable]
  • Can Apple’s Angela Agrendts spark a retail revolution? [Fast Company]
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