film Tag

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments74 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments188 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

Hermes_anchor

How Hermès is winning with creative online...

Oct 26, 2014No Comments426 Views

This year’s list of the 100 most innovative companies, according to Forbes, sees French luxury brand Hermès sitting at number 13. The list is determined by

wang_anchor

Wang teases H&M collaboration with bad...

Oct 23, 2014No Comments232 Views

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film

ZachKing_anchor

Lacoste partners with social media star Zac...

Oct 22, 2014No Comments346 Views

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

farfetch_japan

Farfetch celebrates Japan launch with inter...

Oct 21, 2014No Comments249 Views

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it

chanel_anchor

Chanel nails storytelling with epic Baz Luh...

Oct 15, 2014No Comments414 Views

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples

Hunter_anchor

Mat Maitland brings surrealist style to Hun...

Oct 08, 2014No Comments254 Views

Hunter has collaborated with visual artist Mat Maitland for a surreal, technicolour film as part of its autumn/winter 2014/15 campaign. The spot features models including

fableists

Kidswear label The Fableists unveils short ...

Oct 01, 2014No Comments265 Views

Sustainable kidswear brand The Fableists has released a short animated film narrated by British comedian Jennifer Saunders. The Epic Thread, as it’s called, tells the

Macy's Reports Strong Quarterly Earnings

Digital snippets: Macy’s, Margiela, F...

Sep 26, 2014No Comments364 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Macy’s aims to become retail tech powerhouse with latest moves

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments436 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments267 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

miumiu_somebody

Miu Miu partners with Miranda July on alter...

Aug 31, 2014No Comments464 Views

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments319 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20142 Comments400 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment697 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

alicetemperley_anchor

Temperley London, Net-a-Porter and Cinemati...

Aug 12, 20141 Comment518 Views

Shoppable films are still on the rise following the launch of a Levi’s version last week, and now another by Temperley London in partnership with

liveinlevis_anchor

Levi’s celebrates stories of a “bil...

Aug 06, 20141 Comment493 Views

Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global

marksebba_anchor

Video: Net-a-Porter gives outgoing CEO send...

Jul 30, 2014No Comments644 Views

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel

caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments350 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

karlie_tamaramellon

First look: seven of the best autumn/winter...

Jul 14, 2014No Comments496 Views

The new season’s ad campaigns are releasing thick and fast, with names like Rita Ora, Cara Delevingne, even Winona Ryder announced as stars. Among them

ckmeforme

CK One focuses on Snapchat and Tumblr with ...

Jul 01, 20141 Comment967 Views

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming

camubutterfly

Butterflies converge in new Valentino film

Jun 30, 2014Comments off400 Views

Valentino has launched a short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection. Directed by Virgilio Villoresi, and produced by Withstand for

Cannes_block

Cannes Lions 2014 round-up: fashion and bea...

Jun 29, 2014Comments off976 Views

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will),

studioxo31

New documentary The Next Black explores the...

Jun 17, 2014No Comments336 Views

Home appliance manufacturer AEG has launched a 45-minute documentary called The Next Black focused on the future of clothing, with the goal to anticipate what

wondiorland

Harmony Korine directs new wonDiorland film

Jun 12, 2014No Comments466 Views

Dior has teamed up with director Harmony Korine for a new short film for its Dior Addict fragrance. The Alice in Wonderland-inspired spot features model Sasha

beats_worldcup

Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments467 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World

dior_secretgarden3

Goddesses of beauty, charm and joy inspire ...

Jun 03, 2014No Comments337 Views

Dior released its third Secret Garden film on Friday, garnering over two million views over the weekend alone. Directed by Inez Lamsweerde and Vinoodh Matadin

y3heroes

Heroes and villains front new Y-3 film 

May 27, 2014No Comments167 Views

Y-3 has launched a short film for the autumn/winter 2014/15 season tying together a superhero theme with Japanese manga inspiration. Shot by Cedric Buchet with

whistles_garance_dore

Whistles partners with Garance Doré on #be...

May 19, 2014No Comments372 Views

British contemporary brand, Whistles, has launched a short video directed by Garance Doré to celebrate its further expansion into the US and France. Called #bellesandwhistles,