film Tag

Rag-Bone-Fall-Winter-2015-Menswear-Collection-Look-Book-023-800x1200

Rag & Bone film is a contemporary stud...

Mar 04, 2015No Comments300 Views

Rag & Bone unveiled its autumn/winter 2015/16 menswear collection with a short film starring ballet dancer Mikhail Baryshnikov and street dancer Lil Buck. Intended as

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 2015No Comments468 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

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The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments366 Views

This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme

mjcommute

Marc Jacobs’ #mjcommute series makes simp...

Feb 09, 2015No Comments600 Views

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute,

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Topshop plays out Tinder date in Valentine...

Feb 05, 2015No Comments552 Views

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have

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London Fashion Week pushing virtual reality...

Feb 04, 2015No Comments1458 Views

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of

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#SuperBowlXLIX: Victoria’s Secret, Foot L...

Feb 01, 2015No Comments455 Views

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two

calvinklein_bieber1

Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments566 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein

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New YouTube Space running #NYFW bootcamp

Jan 21, 2015No Comments832 Views

YouTube launched a creative facility in New York two months ago that is now opening its doors to those in the fashion industry with a

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Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments627 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

Burberry_burberry_hr

2014: A designer meets digital year in revi...

Dec 27, 2014No Comments1566 Views

What a year it has been for fashion and technology… From wearables taking off with varying designer brands during fashion week, to the launch of

instagram

Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments852 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp

katespade_waitinggame

Our pick of the top 10 campaign films this ...

Dec 18, 2014No Comments673 Views

From the magic of Christmas to the drama of gift giving, all with a little whimsical fun and frolics thrown in, there’s something for everyone

AmericanEagleUK_daisylowe

American Eagle introduces London stores wit...

Dec 16, 2014No Comments737 Views

British model Daisy Lowe fronted a short film from American Eagle Outfitters to signify its arrival in the UK last month. Directed by Joshua Stocker,

Gucci

Gucci falls into the festive season with sh...

Dec 13, 2014No Comments641 Views

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in

loft_srsly_anchor

Comedy sketches from SRSLY duo anchor LOFT ...

Dec 07, 2014No Comments407 Views

LOFT has teamed up with the duo behind a web comedy series called SRSLY to bring some funny to its fans this holiday season. The

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J.Crew proves it’s ‘all ears’ with cu...

Dec 04, 2014No Comments518 Views

J.Crew has won over our hearts with this cute video series for the holiday season featuring “The (Helpful) Elephant in the Room”. Four claymation clips

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Harvey Nichols #CouldIBeAnyClearer Christma...

Dec 02, 2014No Comments616 Views

Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday

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Digital snippets: Black Friday, high tech h...

Nov 30, 2014No Comments839 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers

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Quirky #Hermesshake video places product fr...

Nov 21, 2014No Comments791 Views

“Shake it baby!” reads the tagline for the latest video from Hermès, which cleverly showcases product through the guise of a playful and engaging piece

rebeccaminkoff

Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments583 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black

topshop_cara

Topshop, Kohl’s, Mulberry latest with hol...

Nov 11, 20142 Comments736 Views

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that

marksspencer_followthefairies_ANCHOR

Marks & Spencer leads with social medi...

Nov 09, 2014No Comments1527 Views

Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For

johnlewis_montythepenguin

John Lewis introduces #MontyThePenguin in 2...

Nov 06, 20141 Comment750 Views

Last year it was a bear and a hare, the year before a snowman, but for 2014 it’s a penguin. John Lewis has introduced its

Burberry_anchor

Romeo Beckham plays cupid in Burberry’...

Nov 03, 2014No Comments779 Views

“Lights, camera, trench coats!” reads the front page of the Burberry Times in an appropriate headline for a quirky on stage prop in the brand’s

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Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments855 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments669 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

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How Hermès is winning with creative online...

Oct 26, 2014No Comments1447 Views

This year’s list of the 100 most innovative companies, according to Forbes, sees French luxury brand Hermès sitting at number 13. The list is determined by

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Wang teases H&M collaboration with bad...

Oct 23, 2014No Comments664 Views

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film

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Lacoste partners with social media star Zac...

Oct 22, 2014No Comments1197 Views

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has