Prada has released a second series of short movies written and directed by acclaimed filmmaker Autumn de Wilde for the holiday season.
H&M has released a feel-good campaign for the festive period focused on fantastical storytelling with a touch of female empowerment.
Yoox is running an innovative marketing campaign on YouTube for the holiday season, which sees pre-roll ads featuring exclusive yet disappearing products.
Mulberry’s holiday campaign breathes new life into iconic Christmas carol, the ’12 days of Christmas’ this year, with a quirky and playful sing-a-long.
Cinderella is the inspiration behind department store Debenhams’ Christmas campaign this year, with a classic fairytale ending given a modern shopping spin.
The much-anticipated John Lewis Christmas film from Adam&Eve/DDB has been revealed, this time featuring a friendly monster called Moz alongside all manner of interactive campaign components.
Kate Spade New York is back with the latest episode in its ongoing Miss Adventure film series, this time presenting a comical tale about random friendships in the holiday season.
Kenzo invited three young filmmakers to interpret its AW17 collection tied to the theme of how we inhabit earth today.
NBA star Carmelo Anthony is helping the models of Valentino’s resort 2018 campaign up their basketball skills.
Baz Luhrmann has created a short film for the launch of the Erdem x H&M collection, called “The Secret Life of Flowers”.
River Island’s latest campaign is a twist on popular British TV show, First Dates, designed to capture the reactions of unsuspecting men as their dates switch outfits.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight, including Burberry’s new ARkit move.
Video-streaming has proven it has staying power in China, so here are some tips for luxury brands looking to market on such platforms.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Ralph Lauren’s Instagram Stories campaign at NYFW.
Diesel is staying true to its roots of non-conformity by encouraging fans to “Go with the Flaw” in its latest campaign for the autumn/winter 2017 season.
LVMH is pushing its new e-commerce venture, 24 Sèvres, with a campaign film directed by Nicholas Winding Refn of Drive and The Neon Demon fame.
France’s first online fashion brand, Sézane, has launched a capsule collection with choreographer Benjamin Millipied’s dance company, LA Dance Project.
A flurry of new fashion films launching for the autumn/winter 2017/18 season have seen us taken from New York to London, with the 1920s, a retro space age future and a tribute to Planned Parenthood thrown in.
US Vogue has teamed up with Google to launch a virtual reality video series called Supermodel Closets starring the likes of Kendall Jenner and Cindy Crawford.
Gucci’s autumn/winter 2017 campaign takes its influence heavily from the sci-fi world of the past, with all manner of Star Trek references.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the rise of robotics in retail.
Omega is celebrating Moon Day with a short documentary called Starmen, which sees brand ambassador and actor George Clooney meeting astronaut Buzz Aldrin.
Stella McCartney, long known for her focus on sustainability, has set her latest campaign in a Scottish landfill site in an attempt to highlight the issues of overconsumption within modern society.
It’s no surprise to see pieces of work that have something truly meaningful behind them walking away with the big prizes at this year’s Cannes Lions, but where did fashion fit?
Emotional advertising is far more powerful than rational advertising, according to the Institute of Practitioners in Advertising, with John Lewis a great example of a brand that’s capitalised on it.