festive Tag

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Macy’s tops US list of festive YouTube ad...

Dec 18, 2015No Comments517 Views

Macy’s has achieved the title of most-viewed Christmas ad in the US with its heartwarming tale of a young girl spreading festive spirit and granting

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Primark fortuneteller to send personalised ...

Dec 16, 2015No Comments595 Views

Primark is celebrating all-things Christmas jumpers with a Twitter campaign this Friday that will see fortunes told via customised videos and animated GIFs. The value-based

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More festive films: Hermès, Gucci, Jo Malo...

Dec 07, 2015No Comments713 Views

Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous

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Christmas ad update: Target, Sainsbury’s,...

Nov 18, 20151 Comment607 Views

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game,

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John Lewis and Kate Spade top Christmas fil...

Nov 06, 20153 Comments599 Views

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade. The former

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Romeo Beckham plays cupid in Burberry’...

Nov 03, 2014No Comments1577 Views

“Lights, camera, trench coats!” reads the front page of the Burberry Times in an appropriate headline for a quirky on stage prop in the brand’s

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Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments1323 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

kohls

Kohl’s goes for emotion in Holiday Su...

Dec 04, 2013No Comments1411 Views

http://youtu.be/Jhw47Jpkac4  Call me a softie, but Holiday Surprise from Kohl’s is one of my favourite campaigns this Christmas. Based on the very festive theme of

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Saks unveils interactive holiday windows, o...

Dec 02, 20131 Comment1369 Views

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season. The initiative,

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eBay UK throws festive pop-up party for one...

Jan 03, 2013No Comments294 Views

  Before the spring/summer 2013 campaigns sweep us away, and the forthcoming autumn/winter 2013/14 shows creep up on us, there’s one last holiday initiative I

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Burberry holiday film gives Regent Street s...

Dec 13, 2012No Comments1077 Views

  Burberry is wishing its fans a”magical festive season” with the release of a short animated film set atop London’s snowy rooftops. “A festive night

A pick of the best fashion films for holida...

Dec 07, 20121 Comment321 Views

In the fast-paced run up to Christmas madness, here’s a little Friday respite with a highlight of 10 of the best festive fashion, retail and

Farfetch celebrates Christmas with designer...

Nov 22, 20122 Comments7764 Views

Online marketplace Farfetch.com is launching augmented reality gift wrap for the holiday season using image recognition technology from Aurasma. Based on exclusive illustrations from four