fashion Tag


Seven ways big-time bloggers are changing

Feb 11, 2016No Comments115 Views

It goes without saying that the digital landscape and where fashion brands fit into it, is evolving around us. Simultaneously, so are the influencers that


From Gigi’s Snapchat to that InstaPit...

Feb 11, 2016No Comments60 Views

News of Tommy Hilfiger’s InstaPit and express Apple Watch line during New York Fashion Week may have hit the headlines already, but the all-American brand


Uber and Lyst team up to stand out, offer f...

Feb 11, 2016No Comments117 Views

Uber might be introducing services that help you get your shopping faster, but during New York Fashion Week it’s letting you get it for free


Nordstrom: Can Olivia Palermo & multim...

Feb 10, 2016No Comments94 Views

Share prices may be tanking globally and department store shares are suffering. But Nordstrom’s shares rose nearly 6% Monday after it unveiled a new collection


Your guide to all the strategic changes hap...

Feb 10, 2016No Comments201 Views

We know fashion weeks are changing radically around us. Numerous designers have opted to shift from producing shows intended for trade, to ones that actually


Yoox Net-a-Porter: Native apps, m-commerce ...

Feb 09, 2016No Comments171 Views

How has the combined Yoox and Net-a-Porter online fashion giant been faring since the Italian and UK businesses linked-up? Pretty well actually with global growth


From the archive: Digital do’s and do...

Feb 09, 2016No Comments170 Views

Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London,


Help shape the future of Fashion & Mas...

Feb 08, 2016No Comments234 Views

Five years ago this month, I started Fashion & Mash as a little side project tracking the evolution of the fashion industry through its uptake


Tom Ford & Vetements’ seasonless fas...

Feb 08, 2016No Comments100 Views

A few months ago the CFDA was discussing possible plans to turn New York Fashion Week into a more in-season, consumer-focused event on the back


ASOS hosts third-anniversary celebration fo...

Feb 05, 2016No Comments331 Views

#FashMash celebrated its third birthday with a pre-fashion week drinks soiree in partnership with ASOS in London last night. Designed to be a place for


Digital pioneer Burberry does it again, thi...

Feb 05, 2016No Comments226 Views

This post first appeared on Forbes. If there’s one thing the fashion industry is talking about this morning, it’s Burberry’s move to “align runway with


Ted Baker invites fans to “go fishing...

Feb 04, 2016No Comments269 Views

Ted Baker is marking Valentine’s Day this year with an interactive microsite that plays host to a fishing-themed game. “Hook your SoleMate” as the initiative


Smart glasses: Finally ready for take-off?

Feb 04, 2016No Comments200 Views

If you thought smart glasses began and ended with Google Glass, you’re mistaken. At least according to the wearable tech analysts at Juniper Research. They’ve


Digital snippets: Tommy Hilfiger’s #Insta...

Feb 02, 2016No Comments329 Views

Your round-up of the latest stories related to fashion and technology… Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD]


Couture’s best social media moments

Feb 01, 2016No Comments231 Views

Fashion can seem to be a strange world when you’re not at its heart. It’s impractical, obsessed with things that the rest of the world


8 outrageous future tech ideas we wish woul...

Jan 31, 2016No Comments173 Views

Fashion and technology are increasing bedfellows, but at no time of year do we see experimentation between these two worlds integrate more than during fashion


Berlin designer showcases new collection on...

Jan 28, 2016No Comments391 Views

3D printing has taken off in recent years, with yearly shows dedicated to the technology taking place in countries ranging from the US to Israel,


Fantastic plastic: How synthetic plastics a...

Jan 26, 2016No Comments581 Views

Exciting growth is being seen in the textiles space thanks to advanced research and development around engineered plastics, writes Fashion & Mash contributor Darryl Lewis.


Embracing the #longread: how digital consum...

Jan 25, 2016No Comments520 Views

If you’re anything like me, you constantly have dozens of tabs open, bookmarks saved, emails placed in a strategic folder, and apps in use to


M-commerce now: All about smartphones &...

Jan 25, 2016No Comments325 Views

The world of e-shopping is now global and it’s also mobile. That’s the conclusion of a new report from the British Retail Consortium and Google


Virtual reality and robots head for Stockho...

Jan 20, 2016No Comments217 Views

Virtual reality is the latest plaything of the fashion set, with designers from Tommy Hilfiger to Dior, Rebecca Minkoff and Jean-Pierre Braganza all experimenting with it.


Digital snippets: Diesel’s ads on Por...

Jan 19, 2016No Comments498 Views

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel


Chinese luxury: If you’re not online you...

Jan 18, 2016No Comments367 Views

All those luxury brands that have been spending millions on Chinese stores but have been lagging their peers in online development, need to sit up


Mercedes-Benz proves a puppet assistant is ...

Jan 18, 2016No Comments357 Views

It’s always good to see fashion not taking itself too seriously. This time, it’s the turn of Mercedes-Benz with the help of sound designer Michel


Rihanna + brand = license to print money, t...

Jan 15, 2016No Comments304 Views

Who’s the biggest celebrity in the world? No, let me ask that again… who’s the most marketable celebrity in the world? Move over Gigi, Kendall,


The big writers you should know about in #f...

Jan 12, 20161 Comment706 Views

I’m always asked how I do my research. Short of listing every event I go to, and speaking about how to network and maintain contacts,


Digital snippets: all the wearable tech new...

Jan 11, 2016No Comments577 Views

Trawling the halls of the Las Vegas Convention Center during CES is the equivalent of perusing 38 football fields of shoulder-to-shoulder booths featuring endless displays


ICYMI: JW Anderson’s menswear show will l...

Jan 08, 2016No Comments407 Views

Yes, you read that right. JW Anderson is turning to gay dating app, Grindr, to stream its autumn/winter 2016/17 menswear show during London Collections: Men


Infographic: 33 ways 3D printing is transfo...

Jan 06, 2016No Comments395 Views

From fashion to architecture, science, medicine and of course engineering, 3D printing is increasingly making an impact on different industries around the world. Kudos to


Digital snippets: Primania social success, ...

Jan 05, 2016No Comments297 Views

A round-up of all the stories surrounding fashion and tech you may have missed over the holidays… On social, ‘Primania’ looks to fill Primark’s e-commerce