fashion Tag

clarks_desertboot

Clarks to use Whatsapp to tell pop culture ...

Mar 30, 2015No Comments182 Views

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign. The UK-based footwear brand will use the platform to tell

fashionfuturesawards

Fashion and tech to be celebrated in new Fa...

Mar 24, 2015No Comments278 Views

The British Fashion Council has teamed up with Decoded Fashion to launch the Fashion Futures Awards, which celebrates how the industry is pushing the boundaries

SXSW_anchor

Do us a favour: fashion’s presence at #SX...

Mar 23, 2015No Comments506 Views

Celebrating the fact that SXSW goers were better dressed, and celebrity speakers like Karlie Kloss, Joe Zee and Nicola Formichetti were present at the Interactive

hyman-anchor

Six learnings from Rent the Runway’s Jenn...

Mar 15, 2015No Comments496 Views

Jennifer Hyman is one of just a handful of female founders that has received over $50m in funding for her business, Rent the Runway. She

wearables_ANCHOR

No surprise: wearables are trending at #SXS...

Mar 13, 2015No Comments538 Views

It’s impossible to miss the theme of wearables at SXSW in Austin this week, if only for the fact the Adobe-sponsored tote bags given to

zoolander_valentino_ANCHOR

Digital snippets: Zoolander, Apple Watch, F...

Mar 12, 2015No Comments294 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Zoolander stars crash Valentino runway during Paris Fashion Week to

SXSW02_hr

SXSW: our tips, tricks and must-attend sess...

Mar 10, 2015No Comments449 Views

This post first appeared on WGSN.com/blogs SXSW Interactive has steadily become a must-attend for fashion industry folk playing in the digital and technology space. But

Applewatch2

Four reasons to care about the #AppleWatch

Mar 09, 2015No Comments365 Views

This post first appeared on WGSN.com/blogs The web was abuzz with coverage of CEO Tim Cook’s keynote revealing further information about the Apple Watch from

westfield_anchor

Westfield explores the future of fashion wi...

Mar 06, 20151 Comment590 Views

Westfield UK is focusing on technologies like virtual reality (VR) for spring/summer 2015, with an immersive pop-up experience at the heart of a new campaign

AppleVogue3_anchor

Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments463 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments382 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 2015No Comments496 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

NYFWanchor

Fashion week season – is innovation a dir...

Feb 21, 2015No Comments772 Views

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very

LFW_bynumbers

#LFW in numbers: 35 stats to know now

Feb 19, 2015No Comments467 Views

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments867 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

VR_samsunggear2

Virtual reality’s quiet presence at #NYFW

Feb 16, 2015No Comments754 Views

The promise of virtual reality seems to have hit New York Fashion Week, albeit it in a very quiet, non-obtrusive way. Placed subtly at the

Image

Tommy Hilfiger to make limited edition runw...

Feb 14, 2015No Comments663 Views

Tommy Hilfiger is celebrating its 30th anniversary this year, and with it making two pieces walking its catwalk show at New York Fashion Week on

Lyst_ANCHOR

New York vs London: a fashion week infograp...

Feb 14, 2015No Comments459 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?

ANCHOR

The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments387 Views

This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme

dolcegabbana_anchorNEW

New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments600 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway

tedbaker_anchor

Ted Baker invites fans to create chemistry ...

Feb 10, 2015No Comments443 Views

Ted Baker has launched a fun chemistry-themed Facebook app designed to help fans find their “molecular matches” for Valentine’s Day this year. Fancy That, as

mjcommute

Marc Jacobs’ #mjcommute series makes simp...

Feb 09, 2015No Comments610 Views

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute,

topshop_valentines

Topshop plays out Tinder date in Valentine...

Feb 05, 2015No Comments568 Views

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have

Googlecardboard_anchor

London Fashion Week pushing virtual reality...

Feb 04, 2015No Comments1486 Views

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of

KatyPerry_anchor

Jeremy Scott’s missed opportunity in ‘u...

Feb 02, 2015No Comments419 Views

One of the great add-ons to Katy Perry’s performance during last night’s Super Bowl was the fact limited edition merchandise was instantly made shoppable to

calvinklein_bieber1

Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments590 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein

youtubespaceny_anchor

New YouTube Space running #NYFW bootcamp

Jan 21, 2015No Comments847 Views

YouTube launched a creative facility in New York two months ago that is now opening its doors to those in the fashion industry with a

FPL_anchor

Björn Borg launches ‘love’-themed game...

Jan 20, 2015No Comments693 Views

Swedish sports fashion brand Björn Borg it set to unveil its latest collection through a web-based game, and has released a trailer that parodies keynotes

ebayanchor

Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments645 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

neimanmarcus_memomi1

Neiman Marcus trials smart memory mirror ...

Jan 15, 2015No Comments887 Views

You might remember the Intel MemoMi mirror from the NRF Big Show in 2014 – a smart device for the fitting room that captures 10-second