fashion Tag

Net A Porter Founder Natalie Massenet Interview

Natalie Massenet on consumers, growth marke...

Jul 02, 2015No Comments92 Views

Natalie Massenet, chairman and founder of Net-a-Porter, has indicated she is staying put with the company after it merges with Yoox SpA. In an interview

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Digital snippets: Breaking up with the Appl...

Jun 22, 2015No Comments246 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch

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Dior enters virtual reality space with in-s...

Jun 18, 2015No Comments503 Views

We’ve seen a flurry of retail and fashion brands experiment with virtual reality of late. Next up: Dior. The French luxury house captured a backstage

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Google and Levi’s talk about Project ...

Jun 17, 2015No Comments319 Views

Google is stepping into the world of smart fabrics with the introduction of “Project Jacquard”. The tech giant is partnering with Levi Strauss & Co,

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Michael Kors and Gigi Hadid battle it out i...

Jun 14, 2015No Comments298 Views

Anything fun deserves to be celebrated, so kudos to Michael Kors for this joyful little video featuring the designer himself playing a version of Pictionary

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Theory CEO Andrew Rosen on the evolution of...

Jun 12, 2015No Comments381 Views

Andrew Rosen, CEO of Theory, and investor in labels including Rag & Bone, Alice & Olivia, Proenza Schouler and Reformation, took to the Fashion Tech

Project-Jacquard ANCHOR

Digital snippets: Richemont invites LVMH as...

Jun 10, 2015No Comments362 Views

A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete

Cher-Marc-Jacobs-Fall-2015-Ad-Campaign - ANCHOR

Why are autumn campaigns already releasing?...

Jun 09, 2015No Comments407 Views

When did ad campaigns for autumn/winter start launching in May? I returned to my desk today after a couple of weeks travelling to see notifications

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Harvey Nichols launches another risqué cam...

Jun 05, 2015No Comments412 Views

Harvey Nichols is pushing a few buttons again – this time with a campaign that references divorce, natural disasters, stereotypical prison scenes and a number

Holition-Virtual McQueen Warpaint - ANCHOR

You can try-on legendary Alexander McQueen ...

May 29, 2015No Comments633 Views

One of the most relevant applications for virtual try-ons has got to be for the beauty industry. Walk in to any retailer and the cosmetic

VOGUE EMPOWER - MY CHOICE

Vogue India empowerment video clocks record...

May 27, 2015No Comments397 Views

Vogue has struck a chord with women in India – its recent My Choice video, which focuses on female empowerment, has been viewed nearly 10

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Digital snippets: Farfetch acquires Browns,...

May 12, 2015No Comments579 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Browns acquired by Farfetch as part of omnichannel growth strategy

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Are fashion brands prepped to forego qualit...

May 08, 2015No Comments828 Views

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic

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Are we really going to shop from the Apple ...

May 07, 2015No Comments459 Views

When Apple makes a major announcement like a move into the wearables category, it’s guaranteed a long line of other businesses will jump on board

Amazone Drone Delivery

Drone delivery is upticking for retailers, ...

May 03, 2015No Comments642 Views

Drones are back on the retail radar again, this time in Australia where e-commerce site The Iconic has announced its intentions to use them to

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Digital snippets: Style.com, Etsy, The Icon...

May 01, 2015No Comments560 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What the end of Style.com means for the rest of

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Lyst generates further $40m investment, bec...

Apr 30, 2015No Comments749 Views

Fashion marketplace and e-commerce platform Lyst has raised $40m in a Series C investment round, with funding from partners also working with LVMH, YOOX Net-a-Porter

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Footlocker jumps into emoji space with snea...

Apr 29, 2015No Comments974 Views

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in

abercrombie_ANCHOR

Abercrombie’s mistake has been about evol...

Apr 28, 2015No Comments628 Views

Abercrombie & Fitch is looking to ditch its focus on “sexualised marketing”, moving away from the half-naked models it has used across its website, store

3d-printed-rolex-submariner_ANCHOR

This designer 3D printed a Rolex watch and ...

Apr 24, 2015No Comments733 Views

What you see in the pictures here is a Rolex Submariner watch made at 300% scale using a 3D printer. Everything but the Perspex face

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Why Matthew Williamson’s new in-season e-...

Apr 23, 2015No Comments822 Views

Matthew Williamson is to close its flagship store in London and refocus on a direct-to-consumer e-commerce business based on instantly-shoppable collection releases. The announcement from

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Social media-proofing our wardrobes is a re...

Apr 22, 2015No Comments616 Views

Are selfies now impacting our spending habits? Perhaps that goes without saying on the basis of wanting to look good, but new research from TK

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Puma introduces shoppable football video

Apr 20, 2015No Comments855 Views

Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to

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Kmart’s Joe Boxer mocks wearables market ...

Apr 19, 2015No Comments859 Views

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous

Yoox

Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments345 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant

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#fashmash hits Matthew Williamson store in ...

Apr 15, 2015No Comments874 Views

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening

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Calzedonia opts for #TweetCam and Periscope...

Apr 14, 2015No Comments813 Views

Swimwear brand Calzedonia is following in Burberry’s footsteps and introducing the #TweetCam to its summer 2015 catwalk show. The Italian company has partnered with Twitter

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Triumph pushes bra-fitting services in anim...

Apr 13, 2015No Comments730 Views

Triumph has transformed model Hannah Ferguson into an animated character as part of a campaign designed to promote its bra fitting service. The two-minute musical

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Peak Performance runs GPS-based virtual out...

Apr 10, 2015No Comments661 Views

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day

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Digital snippets: wearables, Net-a-Porter a...

Apr 01, 2015No Comments795 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The wearables road ahead: a race to the bottom? [TechCrunch]