fashion Tag

puma_smartzer

Puma introduces shoppable football video

Apr 20, 2015No Comments159 Views

Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to

joeboxer_inactivitytracker_anchor

Kmart’s Joe Boxer mocks wearables market ...

Apr 19, 2015No Comments227 Views

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous

fashmash_anchor2

#fashmash hits Matthew Williamson store in ...

Apr 15, 2015No Comments361 Views

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening

CLZCalzedonia_anchor

Calzedonia opts for #TweetCam and Periscope...

Apr 14, 2015No Comments319 Views

Swimwear brand Calzedonia is following in Burberry’s footsteps and introducing the #TweetCam to its summer 2015 catwalk show. The Italian company has partnered with Twitter

triumph_anchor

Triumph pushes bra-fitting services in anim...

Apr 13, 2015No Comments281 Views

Triumph has transformed model Hannah Ferguson into an animated character as part of a campaign designed to promote its bra fitting service. The two-minute musical

peakperformance_magichour_anchor

Peak Performance runs GPS-based virtual out...

Apr 10, 2015No Comments266 Views

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day

wristwatches_anchor

Digital snippets: wearables, Net-a-Porter a...

Apr 01, 2015No Comments425 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The wearables road ahead: a race to the bottom? [TechCrunch]

clarks_desertboot

Clarks to use Whatsapp to tell pop culture ...

Mar 30, 2015No Comments662 Views

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use

fashionfuturesawards

Fashion and tech to be celebrated in new Fa...

Mar 24, 2015No Comments750 Views

The British Fashion Council has teamed up with Decoded Fashion to launch the Fashion Futures Awards, which celebrates how the industry is pushing the boundaries

SXSW_anchor

Do us a favour: fashion’s presence at #SX...

Mar 23, 2015No Comments710 Views

Celebrating the fact that SXSW goers were better dressed, and celebrity speakers like Karlie Kloss, Joe Zee and Nicola Formichetti were present at the Interactive

hyman-anchor

Six learnings from Rent the Runway’s Jenn...

Mar 15, 2015No Comments689 Views

Jennifer Hyman is one of just a handful of female founders that has received over $50m in funding for her business, Rent the Runway. She

wearables_ANCHOR

No surprise: wearables are trending at #SXS...

Mar 13, 2015No Comments680 Views

It’s impossible to miss the theme of wearables at SXSW in Austin this week, if only for the fact the Adobe-sponsored tote bags given to

zoolander_valentino_ANCHOR

Digital snippets: Zoolander, Apple Watch, F...

Mar 12, 2015No Comments419 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Zoolander stars crash Valentino runway during Paris Fashion Week to

SXSW02_hr

SXSW: our tips, tricks and must-attend sess...

Mar 10, 2015No Comments541 Views

This post first appeared on WGSN.com/blogs SXSW Interactive has steadily become a must-attend for fashion industry folk playing in the digital and technology space. But

Applewatch2

Four reasons to care about the #AppleWatch

Mar 09, 2015No Comments487 Views

This post first appeared on WGSN.com/blogs The web was abuzz with coverage of CEO Tim Cook’s keynote revealing further information about the Apple Watch from

westfield_anchor

Westfield explores the future of fashion wi...

Mar 06, 20151 Comment776 Views

Westfield UK is focusing on technologies like virtual reality (VR) for spring/summer 2015, with an immersive pop-up experience at the heart of a new campaign

AppleVogue3_anchor

Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments617 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments483 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 2015No Comments618 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

NYFWanchor

Fashion week season – is innovation a dir...

Feb 21, 2015No Comments869 Views

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very

LFW_bynumbers

#LFW in numbers: 35 stats to know now

Feb 19, 2015No Comments569 Views

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1013 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

VR_samsunggear2

Virtual reality’s quiet presence at #NYFW

Feb 16, 2015No Comments845 Views

The promise of virtual reality seems to have hit New York Fashion Week, albeit it in a very quiet, non-obtrusive way. Placed subtly at the

Image

Tommy Hilfiger to make limited edition runw...

Feb 14, 2015No Comments733 Views

Tommy Hilfiger is celebrating its 30th anniversary this year, and with it making two pieces walking its catwalk show at New York Fashion Week on

Lyst_ANCHOR

New York vs London: a fashion week infograp...

Feb 14, 2015No Comments503 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?

ANCHOR

The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments466 Views

This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme

dolcegabbana_anchorNEW

New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments664 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway

tedbaker_anchor

Ted Baker invites fans to create chemistry ...

Feb 10, 2015No Comments504 Views

Ted Baker has launched a fun chemistry-themed Facebook app designed to help fans find their “molecular matches” for Valentine’s Day this year. Fancy That, as

mjcommute

Marc Jacobs’ #mjcommute series makes simp...

Feb 09, 2015No Comments674 Views

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute,

topshop_valentines

Topshop plays out Tinder date in Valentine...

Feb 05, 2015No Comments631 Views

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have