fashion Tag


From the archive: C&A’s Facebook Lik...

Oct 08, 2015No Comments72 Views

In 2012, C&A in Brazil launched a Facebook campaign for Mother’s Day that saw social media “likes” displayed via hangers in store in real-time. The initiative


Chanel sends light-up shoes down aviation-t...

Oct 07, 2015No Comments117 Views

Wearable tech may be nascent when it comes to full integration in the fashion industry, but every now and again there’s a little nod to


Digital snippets: Hussein Chalayan’s ...

Oct 05, 2015No Comments97 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Clothes dissolve on the catwalk during Hussein Chalayan show


Dolce & Gabbana’s #MFW selfies o...

Oct 02, 2015No Comments150 Views

While big tech initiatives are easy to find during New York and London Fashion Weeks, once the month-long slog of back-to-back catwalk shows hits Milan


A pick of the best campaign films for A/W 1...

Sep 30, 2015No Comments194 Views

We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to


Six things your clothes will be able to do ...

Sep 29, 2015No Comments227 Views

A version of this post first appeared on  Spending on wearable technology is expected to reach $53 billion worldwide by 2019, according to Juniper


It might seem like a gimmick, but here̵...

Sep 21, 2015No Comments234 Views

House of Holland’s London Fashion Week show this season saw NFC-enabled rings used to purchase straight from the runway. Launched in partnership with Visa Europe


A dress that changes shape points to the fu...

Sep 16, 2015No Comments275 Views

Wearable technology might conjure up images of chunky watches that track our steps or enable phone calls, but there’s a heap of other experimentation occurring


Digital snippets: Apple and Hermès, A/W 15...

Sep 14, 2015No Comments246 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Apple plus Hermès: smart watch dream team or weird


10 techy things to look out for this #NYFW

Sep 11, 2015No Comments329 Views

Tweet with the official New York Fashion Week hashtag this week – #NYFW – and you might spot the pleasant surprise of a fashion-themed emoji


Fashion and tech highlighted as early #NYFW...

Sep 09, 2015No Comments359 Views

Tech and fashion’s love affair has been getting increasingly “hot ‘n’ heavy” wince the Apple Watch announcement a year ago, proclaimed The New York Times


Harrods moves from stilettos to sneakers in...

Sep 08, 2015No Comments484 Views

Harrods has returned to the world of gaming with the launch of a new challenge called Sneaker Wars featured in the September issue of its


Dublin’s Web Summit launches first ev...

Sep 07, 2015No Comments720 Views

Dublin’s Web Summit, a technology conference that has grown to become one of the most important in the space, is officially associating itself with the


Cheat sheet: Everything you need to know ab...

Sep 06, 2015No Comments415 Views

Nick Robertson might have stepped down as CEO of Asos this past week, but the e-commerce news from the UK that really grabbed global headlines


Savile Row’s wearable tech future: wh...

Sep 02, 2015No Comments308 Views

While classic tailoring on Savile Row might look the same as it has for hundreds of years, technology is starting to be incorporated at as


Digital snippets: Ralph Lauren’s smar...

Sep 01, 2015No Comments272 Views

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph


Digital snippets: Polyvore sells to Yahoo, ...

Aug 07, 2015No Comments369 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of


#LiveinLevis campaign returns with Alicia K...

Aug 06, 2015No Comments382 Views

Levi’s is profiling five emerging musicians alongside 15-time Grammy award-winner Alicia Keys in the latest iteration of its Live in Levi’s campaign. At the heart


Harvey Nichols launches virtual version of ...

Aug 05, 2015No Comments720 Views

To celebrate the opening of its new ‘store of the future’ in Birmingham (UK) last week, Harvey Nichols has launched a virtual version of the


Google hosts #fashmash summer party

Jul 30, 2015No Comments586 Views

The second-annual #fashmash summer party took place in London last night, co-hosted by Google. Welcoming over 100 influencers from across the industry, the evening was


Nordstrom creates giant Instagram post on i...

Jul 28, 2015No Comments525 Views

Using Instagram to promote the fact you have a big anniversary sale coming up is one thing, taking inspiration from that idea and recreating it


Digital snippets: Asos launches podcast, Bu...

Jul 27, 2015No Comments463 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Asos launches weekly podcast in customer engagement push [Retail Week]


Your Friday highlight: fashion’s finest g...

Jul 24, 2015No Comments517 Views

The Minions are taking over the fashion industry… quite literally. In what might be one of the best stories to ever hit my inbox on


Fashion student 3-D prints her whole collec...

Jul 23, 2015No Comments545 Views

Fashion still isn’t the first thing that springs to mind when thinking about the realistic potential of 3-D printing at this stage, but a student


20 years later, THAT virtual Clueless wardr...

Jul 17, 20151 Comment594 Views

There are few tech-enabled wardrobes more iconic that that of Cher Horowitz’s. Now 20 years since the launch of Clueless (it was first released in


What won from fashion at Cannes Lions 2015,...

Jul 06, 2015No Comments653 Views

It’s hard to know whether the fashion industry not winning much at Cannes Lions is because the work isn’t good enough, or because few brands

Net A Porter Founder Natalie Massenet Interview

Natalie Massenet on consumers, growth marke...

Jul 02, 2015No Comments713 Views

Natalie Massenet, chairman and founder of Net-a-Porter, has indicated she is staying put with the company after it merges with Yoox SpA. In an interview


Digital snippets: Breaking up with the Appl...

Jun 22, 2015No Comments636 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch


Dior enters virtual reality space with in-s...

Jun 18, 2015No Comments1081 Views

We’ve seen a flurry of retail and fashion brands experiment with virtual reality of late. Next up: Dior. The French luxury house captured a backstage


Google and Levi’s talk Project Jacqua...

Jun 17, 20151 Comment803 Views

Google is stepping into the world of smart fabrics with the introduction of “Project Jacquard”. The tech giant is partnering with Levi Strauss & Co,