fashion Tag

AppleVogue3_anchor

Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments107 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments187 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 2015No Comments232 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

NYFWanchor

Fashion week season – is innovation a dir...

Feb 21, 2015No Comments478 Views

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very

LFW_bynumbers

#LFW in numbers: 35 stats to know now

Feb 19, 2015No Comments255 Views

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments622 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

VR_samsunggear2

Virtual reality’s quiet presence at #NYFW

Feb 16, 2015No Comments513 Views

The promise of virtual reality seems to have hit New York Fashion Week, albeit it in a very quiet, non-obtrusive way. Placed subtly at the

Image

Tommy Hilfiger to make limited edition runw...

Feb 14, 2015No Comments426 Views

Tommy Hilfiger is celebrating its 30th anniversary this year, and with it making two pieces walking its catwalk show at New York Fashion Week on

Lyst_ANCHOR

New York vs London: a fashion week infograp...

Feb 14, 2015No Comments346 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?

ANCHOR

The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments231 Views

This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme

dolcegabbana_anchorNEW

New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments451 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway

tedbaker_anchor

Ted Baker invites fans to create chemistry ...

Feb 10, 2015No Comments333 Views

Ted Baker has launched a fun chemistry-themed Facebook app designed to help fans find their “molecular matches” for Valentine’s Day this year. Fancy That, as

mjcommute

Marc Jacobs’ #mjcommute series makes simp...

Feb 09, 2015No Comments499 Views

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute,

topshop_valentines

Topshop plays out Tinder date in Valentine...

Feb 05, 2015No Comments456 Views

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have

Googlecardboard_anchor

London Fashion Week pushing virtual reality...

Feb 04, 2015No Comments1272 Views

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of

KatyPerry_anchor

Jeremy Scott’s missed opportunity in ‘u...

Feb 02, 2015No Comments335 Views

One of the great add-ons to Katy Perry’s performance during last night’s Super Bowl was the fact limited edition merchandise was instantly made shoppable to

calvinklein_bieber1

Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments434 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein

youtubespaceny_anchor

New YouTube Space running #NYFW bootcamp

Jan 21, 2015No Comments752 Views

YouTube launched a creative facility in New York two months ago that is now opening its doors to those in the fashion industry with a

FPL_anchor

Björn Borg launches ‘love’-themed game...

Jan 20, 2015No Comments550 Views

Swedish sports fashion brand Björn Borg it set to unveil its latest collection through a web-based game, and has released a trailer that parodies keynotes

ebayanchor

Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments508 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

neimanmarcus_memomi1

Neiman Marcus trials smart memory mirror ...

Jan 15, 2015No Comments755 Views

You might remember the Intel MemoMi mirror from the NRF Big Show in 2014 – a smart device for the fitting room that captures 10-second

nrf_anchor

Lo-fi tech a winner at #NRF15 show

Jan 13, 2015No Comments369 Views

This post first appeared on WGSN.com/blogs One of the wonderful things about technology in the store is of course the way it can surprise and

withings_activitepop

CES 2015: Wearable technology was the bigge...

Jan 12, 2015No Comments376 Views

This piece first appeared on The Telegraph Every year Rachel Arthur, a technology and fashion writer, makes a pilgrimage to Las Vegas in the hope

apple-watch_anchor

Smart watches to lead wearables growth in 2...

Jan 08, 2015No Comments392 Views

This post first appeared on WGSN.com/blogs Unit sales of smart watches are expected to grow 358% year-on-year in 2015, according to the Consumer Electronics Association

timberland_anchor

Digital snippets: Timberland, My-Wardrobe, ...

Jan 06, 2015No Comments442 Views

Happy New Year everyone and welcome to 2015! We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another

Burberry_burberry_hr

2014: A designer meets digital year in revi...

Dec 27, 2014No Comments1497 Views

What a year it has been for fashion and technology… From wearables taking off with varying designer brands during fashion week, to the launch of

instagram

Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments736 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp

katespade_waitinggame

Our pick of the top 10 campaign films this ...

Dec 18, 2014No Comments610 Views

From the magic of Christmas to the drama of gift giving, all with a little whimsical fun and frolics thrown in, there’s something for everyone

burberry_anchor

Burberry team offering personalised gift su...

Dec 17, 20141 Comment746 Views

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on

AmericanEagleUK_daisylowe

American Eagle introduces London stores wit...

Dec 16, 2014No Comments609 Views

British model Daisy Lowe fronted a short film from American Eagle Outfitters to signify its arrival in the UK last month. Directed by Joshua Stocker,