fashion Tag

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments90 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments84 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 2014No Comments176 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

AppleWatch_anchor

How the fashion press critiqued the all-new...

Sep 11, 2014No Comments125 Views

It’s somewhat hard to imagine the scene in Cupertino earlier this week – savvy tech journalists alongside a bevy of Apple employees, a handful of

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Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments263 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Samsung7_anchor

Diesel next fashion week brand to jump into...

Sep 09, 2014No Comments141 Views

Diesel Black Gold has announced a wearable tech partnership with Samsung in time for its New York Fashion Week show today at 1pm EST, in

UrderArmour_Gisele

Digital snippets: Apple, Under Armour, Burb...

Sep 08, 2014No Comments138 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… All the digital activity happening this #NYFW [Fashion & Mash] Apple

tommy_anchor

Non-fashion digital influencers to capture ...

Sep 06, 2014No Comments291 Views

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments162 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

OpeningCeremony_Intel_anchor

All the digital activity (outside of live s...

Sep 04, 2014No Comments379 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

RalphLauren-smart-tshirt_anchor

Designers are jumping into the wearable tec...

Sep 03, 2014No Comments210 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments181 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

miumiu_somebody

Miu Miu partners with Miranda July on alter...

Aug 31, 2014No Comments209 Views

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and

FManchor

Luxury brands are missing out by snubbing t...

Aug 29, 2014No Comments178 Views

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments168 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

Harrods_stilettowars_anchor

Harrods enters gaming space with shoe-based...

Aug 26, 2014No Comments370 Views

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of

TOPSHOP_icebucketchallenge_anchor

Asos, Topshop, Burberry, Net-a-Porter among...

Aug 21, 2014No Comments287 Views

The big news yesterday was in Anna Wintour accepting the ALS #icebucketchallenge challenge from her daughter Bee Shaffer. The editor-in-chief of US Vogue posted a

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20141 Comment208 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

harpersbazaar_emojis_anchor

Harper’s Bazaar launches Emojis 2.0 app, ...

Aug 18, 2014No Comments332 Views

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time

NetaPorter_live_oceanoutdoor

Net-a-Porter showcases real-time shopper tr...

Aug 15, 2014No Comments391 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen

Lyst_anchor

Lyst’s ‘big data’ visualised in proje...

Aug 13, 20141 Comment567 Views

With an inventory of over one million items from more than 9,000 global fashion designers and retail stores, not to mention a solid group of actively purchasing

marcjacobs_mjdaisychain

Marc Jacobs launches digital-themed fragran...

Aug 11, 20141 Comment309 Views

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an

twitter_anchor

Twitter hints at e-commerce integration on ...

Aug 07, 2014No Comments264 Views

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment &

liveinlevis_anchor

Levi’s celebrates stories of a “bil...

Aug 06, 20141 Comment357 Views

Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments297 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

LacosteLCST_anchor

Lacoste launches virtual try-on app for new...

Jul 31, 2014No Comments491 Views

Lacoste has introduced a new component to its augmented reality app that allows shoppers to see what they would look like in its range of

marksebba_anchor

Video: Net-a-Porter gives outgoing CEO send...

Jul 30, 2014No Comments464 Views

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel

caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments286 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

selfie_anchor

Brands be warned: #selfie fatigue

Jul 27, 2014No Comments362 Views

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric.

search_anchor

Search marketing tops customer acquisition ...

Jul 25, 2014No Comments260 Views

Paid search is still considered to be the most effective customer acquisition tactic, according to the 2014 State of Retailing Online study, released by Shop.org