fashion Tag

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments99 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

metail_halloween_anchor

Halloween costumes get virtual try-on treat...

Oct 29, 2014No Comments211 Views

Virtual fitting room start-up Metail is running an online campaign this week that invites shoppers to see what they’d look like in a series of

Fashmash_dublin_logosNEW

#FashMash heads to the Web Summit in Dublin...

Oct 28, 2014No Comments344 Views

Running alongside our Fashionandmash.com site, is an exclusive global network uniting pioneering minds from the fashion and tech space. Known simply by the hashtag #FashMash, the group meets

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments208 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

Hermes_anchor

How Hermès is winning with creative online...

Oct 26, 2014No Comments452 Views

This year’s list of the 100 most innovative companies, according to Forbes, sees French luxury brand Hermès sitting at number 13. The list is determined by

wang_anchor

Wang teases H&M collaboration with bad...

Oct 23, 2014No Comments242 Views

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film

ZachKing_anchor

Lacoste partners with social media star Zac...

Oct 22, 2014No Comments356 Views

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

zahawilliam_anchor

Will.i.am enlists Zaha Hadid in design coll...

Oct 18, 2014No Comments275 Views

Fashion and technology – two unlikely bedfellows that have been gaining increasing column inches of late thanks to the rise of branded wearables. So far, however, the

chanel_anchor

Chanel nails storytelling with epic Baz Luh...

Oct 15, 2014No Comments417 Views

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples

brookeroberts_anchor

Brain scan knitwear designer launches campa...

Oct 15, 20141 Comment1089 Views

Brooke Roberts, a digital knitwear designer inspired by scan images of the brain and sciences, is promoting her spring/summer 2015 collection with a campaign featuring

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-t...

Oct 14, 2014No Comments532 Views

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art

katespade_barricade_anchor

Kate Spade pushes interaction once more by ...

Oct 13, 2014No Comments553 Views

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather

applewatch_VogueChina_anchor

Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments299 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

Hunter_anchor

Mat Maitland brings surrealist style to Hun...

Oct 08, 2014No Comments257 Views

Hunter has collaborated with visual artist Mat Maitland for a surreal, technicolour film as part of its autumn/winter 2014/15 campaign. The spot features models including

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments530 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

shoporg

Are we over the next big thing? Omnichannel...

Oct 02, 2014No Comments287 Views

This post first appeared on WGSN.com/blogs The US digital retail crowd hit Seattle this week for the National Retail Federation’s annual e-commerce event, the Shop.org Summit.

Jlab_Localz

John Lewis announces beacon technology star...

Sep 29, 2014No Comments423 Views

This post first appeared on WGSN.com/blogs Beacon technology got another nod of approval from the retail sector today as start-up Localz was announced as the

yoox_wechat

Yoox x WeChat collaboration blends commerce...

Sep 29, 2014No Comments370 Views

Yoox teamed mobile commerce with gaming in a new app launched via messaging service WeChat earlier this summer. The internet retail company rolled out official

Macy's Reports Strong Quarterly Earnings

Digital snippets: Macy’s, Margiela, F...

Sep 26, 2014No Comments366 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Macy’s aims to become retail tech powerhouse with latest moves

Hermes_maisondescarres_anchor

Hermès celebrates silk with illustrated vi...

Sep 24, 2014No Comments657 Views

Hermès has launched a pop-up e-store dedicated to its silk squares, shawls, twills, scarves and stoles. Illustrated in quirky Hermès style by Pierre Marie, Lamaisondescarrés.com

christiansiriano_anchor

Social media conversation fuels real-time f...

Sep 22, 2014No Comments281 Views

Fashion designer Christian Siriano turned to social media to inform the print of a fabric for two garments unveiled this past week. The #socialimprint project, in

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments404 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

richardnicoll_anchor

Is this the first example of truly ‘b...

Sep 15, 2014No Comments464 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments440 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments314 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment622 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

AppleWatch_anchor

How the fashion press critiqued the all-new...

Sep 11, 2014No Comments304 Views

It’s somewhat hard to imagine the scene in Cupertino earlier this week – savvy tech journalists alongside a bevy of Apple employees, a handful of

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Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments564 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Samsung7_anchor

Diesel next fashion week brand to jump into...

Sep 09, 2014No Comments297 Views

Diesel Black Gold has announced a wearable tech partnership with Samsung in time for its New York Fashion Week show today at 1pm EST, in

UrderArmour_Gisele

Digital snippets: Apple, Under Armour, Burb...

Sep 08, 2014No Comments339 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… All the digital activity happening this #NYFW [Fashion & Mash] Apple