fashion week Tag

harpersbazaar_emojis_anchor

Harper’s Bazaar launches Emojis 2.0 app, ...

Aug 18, 2014No Comments272 Views

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments390 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

wren

Digital snippets: Wren, Gucci, John Lewis, ...

Mar 18, 20141 Comment372 Views

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion

van-noten

Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments137 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment302 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

Fendi_drone

Fendi drones: tech for tech’s sake or sma...

Feb 20, 2014No Comments191 Views

The big story coming out of Milan Fashion Week today was of course about the Fendi drones. Referred to as a sign of the luxury

mjdaisy

Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20141 Comment125 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments133 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments171 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

TopshopLFW_AW14_Inition

Why Topshop is focusing on shoppers in-stor...

Feb 12, 2014No Comments146 Views

What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.

tommyhilfiger

Tommy Hilfiger opens ‘social concierge’...

Feb 09, 20142 Comments392 Views

Tommy Hilfiger is opening up its social concierge initiative to its online following this fashion week season. First launched at its spring/summer 2014 show in

adidas_Stan_Smith_Popup

Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments186 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,

DolceGabbana_AW13

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment170 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments77 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Key fashion week trend: social media qualit...

Oct 16, 2013No Comments116 Views

There’s a lot to be said for the level of quality our industry is producing over social media these days, and rightly so for a

Belstaff launches new Legends campaign port...

Oct 08, 2013No Comments278 Views

Belstaff hosted an elaborate event that played on its motorcycle heritage this London Fashion Week to celebrate the opening of its new flagship store in

Chloé provides access and interaction in #...

Sep 30, 20132 Comments88 Views

Chloé launched a dedicated microsite for its Paris Fashion Week show yesterday, providing followers with multiple camera views as well as personal moodboards. It might

Digital snippets: Macy’s, Levi’...

Sep 25, 2013No Comments80 Views

Here’s a rather hefty highlight of recent stories from around the web surrounding all things fashion and digital: Macy’s: marketers should defend data use but

Digital Marc Jacobs ads invite users to res...

Sep 22, 2013No Comments225 Views

While the majority of designers are pushing their current season collections through online banner ads at present – Diane von Furstenberg, Etro, Valentino, Calvin Klein

DSquared2 wins with turnaround of #TikiGirl...

Sep 20, 2013No Comments40 Views

  I recently wrote a piece for Mashable about the value that exists for brands in live-streaming their fashion week shows. One of the key

Anya Hindmarch unveils astrological #whatpl...

Sep 17, 2013No Comments86 Views

Anya Hindmarch launched a cute digital campaign alongside its London Fashion Week show today tied to the collection’s planetary theme. “What Planet Are You On?”

Burberry shoots SS14 #LFW show on new iPhon...

Sep 16, 20131 Comment209 Views

  The social media content surrounding Burberry’s spring/summer 2014 show at London Fashion Week was captured exclusively using Apple’s new iPhone 5S iSight camera. The promotional

Digital snippets: #NYFW round-up special

Sep 15, 2013No Comments72 Views

All manner of social initiatives took place during New York Fashion Week last week, ranging from a digital concierge at Tommy Hilfiger to the use

Kenneth Cole unveils Vine mosaic during #NY...

Sep 14, 20131 Comment99 Views

Over 120 Vine videos were released in real-time during last weekend’s Kenneth Cole presentation at New York Fashion Week, tied to the theme “Your point

London amps digital to make fashion week mo...

Sep 13, 2013No Comments49 Views

This article first appeared on Mashable New York Fashion Week came to a close Thursday, heralding the return of another fashion week in London. Once again,

chirp_topshop

Latest Topshop innovation will see #LFW con...

Sep 12, 20134 Comments163 Views

Topshop is partnering with a start-up called Chirp for its upcoming Unique show at London Fashion Week in order to share pieces of content via

Why street style ‘peacocks’ are...

Sep 11, 2013No Comments114 Views

This article first appeared on Mashable The streets of New York City can frequently be considered a runway in their own right, a veritable feast

#NYFW digital highlight: Tommy Hilfiger’s...

Sep 10, 20135 Comments172 Views

Tommy Hilfiger brought a sense of digital personalisation to those in attendance at his California-themed New York Fashion Week show this season; offering up a

Revlon provides collection sneak peek over ...

Sep 08, 20131 Comment56 Views

Revlon is previewing its 2014 product line exclusively over Pinterest this New York Fashion Week, but for the duration of New York Fashion Week only.

Eva Chen wearing Google Glass at #NYFW

Sep 07, 20131 Comment158 Views

It turns out Nina Garcia isn’t the only one sporting Google Glass to #NYFW. Eva Chen, incumbent editor-in-chief of Lucky magazine, was spotted wearing a