fashion week Tag

richardnicoll_anchor

Is this the first example of truly ‘b...

Sep 15, 2014No Comments212 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments158 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments136 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 2014No Comments260 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

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Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments319 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Samsung7_anchor

Diesel next fashion week brand to jump into...

Sep 09, 2014No Comments160 Views

Diesel Black Gold has announced a wearable tech partnership with Samsung in time for its New York Fashion Week show today at 1pm EST, in

UrderArmour_Gisele

Digital snippets: Apple, Under Armour, Burb...

Sep 08, 2014No Comments157 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… All the digital activity happening this #NYFW [Fashion & Mash] Apple

tommy_anchor

Non-fashion digital influencers to capture ...

Sep 06, 2014No Comments343 Views

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments178 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

OpeningCeremony_Intel_anchor

All the digital activity (outside of live s...

Sep 04, 2014No Comments404 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

RalphLauren-smart-tshirt_anchor

Designers are jumping into the wearable tec...

Sep 03, 2014No Comments234 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments194 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

bjornborg_gaming

Avatars take to Björn Borg catwalk ahead o...

Sep 01, 2014No Comments179 Views

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk

harpersbazaar_emojis_anchor

Harper’s Bazaar launches Emojis 2.0 app, ...

Aug 18, 2014No Comments343 Views

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments422 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

wren

Digital snippets: Wren, Gucci, John Lewis, ...

Mar 18, 20141 Comment428 Views

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion

van-noten

Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments157 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment376 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

Fendi_drone

Fendi drones: tech for tech’s sake or sma...

Feb 20, 2014No Comments233 Views

The big story coming out of Milan Fashion Week today was of course about the Fendi drones. Referred to as a sign of the luxury

mjdaisy

Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20142 Comments154 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments156 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments195 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

TopshopLFW_AW14_Inition

Why Topshop is focusing on shoppers in-stor...

Feb 12, 2014No Comments170 Views

What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.

tommyhilfiger

Tommy Hilfiger opens ‘social concierge’...

Feb 09, 20143 Comments493 Views

Tommy Hilfiger is opening up its social concierge initiative to its online following this fashion week season. First launched at its spring/summer 2014 show in

adidas_Stan_Smith_Popup

Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments233 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,

DolceGabbana_AW13

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment227 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments94 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Key fashion week trend: social media qualit...

Oct 16, 2013No Comments143 Views

There’s a lot to be said for the level of quality our industry is producing over social media these days, and rightly so for a

Belstaff launches new Legends campaign port...

Oct 08, 2013No Comments359 Views

Belstaff hosted an elaborate event that played on its motorcycle heritage this London Fashion Week to celebrate the opening of its new flagship store in

Chloé provides access and interaction in #...

Sep 30, 20132 Comments106 Views

Chloé launched a dedicated microsite for its Paris Fashion Week show yesterday, providing followers with multiple camera views as well as personal moodboards. It might