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Virtual reality and robots head for Stockho...

Jan 20, 2016No Comments190 Views

Virtual reality is the latest plaything of the fashion set, with designers from Tommy Hilfiger to Dior, Rebecca Minkoff and Jean-Pierre Braganza all experimenting with it.


Rihanna + brand = license to print money, t...

Jan 15, 2016No Comments268 Views

Who’s the biggest celebrity in the world? No, let me ask that again… who’s the most marketable celebrity in the world? Move over Gigi, Kendall,


Instagram likes: Kendall Jenner, Taylor Swi...

Dec 03, 2015No Comments375 Views

It’s a very shallow world and it’s also one that’s celebrity-obsessed. That’s pretty obvious from the list of Instagram posts that got the most likes


Calvin Klein expands #mycalvins campaign to...

Jul 18, 20142 Comments4878 Views

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or


Digital snippets: Nike, Bloomingdale’...

Apr 15, 2013No Comments500 Views

A round-up of stories from around the web surrounding all things fashion and digital over the past week: Holographic ad gives live demo of Nike


British Vogue hits one million followers on...

Jan 22, 2013No Comments248 Views

The @BritishVogue Twitter handle has just reached one million followers after a period of significant growth off the back of its site relaunch in


Facebook Graph Search will prove key for lo...

Jan 16, 2013No Comments323 Views

The web is abuzz today with discussion around Facebook’s Graph Search, its new in-built social search system based on the data it’s been able to


eBay UK throws festive pop-up party for one...

Jan 03, 2013No Comments290 Views

  Before the spring/summer 2013 campaigns sweep us away, and the forthcoming autumn/winter 2013/14 shows creep up on us, there’s one last holiday initiative I


Burberry holiday film gives Regent Street s...

Dec 13, 2012No Comments1073 Views

  Burberry is wishing its fans a”magical festive season” with the release of a short animated film set atop London’s snowy rooftops. “A festive night


Topshop teases holiday film with social gam...

Dec 03, 20121 Comment440 Views

Given the fact online films now pop-up left, right and centre from fashion brands and retailers, it’s always fun to see those who go the

Digital snippets: Louis Vuitton, Project Ru...

Jul 23, 2012No Comments304 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Louis Vuitton’s Yayoi Kusama app turns

Elle UK live tweets Beckham cover shoot

Apr 11, 2012No Comments255 Views

UK Elle magazine provided its Twitter and Facebook fans with exclusive behind-the-scenes access to its July 2012 cover shoot with David Beckham in Los Angeles

Harrods invites Facebook fans to decide Bur...

Feb 15, 2012No Comments424 Views

Luxury department store Harrods has decided to listen to the voice of its consumer for the autumn/winter 2012/13 season, by handing the buying decision of

MAC puts fans in front of camera for autumn...

Aug 12, 20112 Comments246 Views

MAC Cosmetics is paying its fans “the ultimate compliment” by making six of them the face of its new three-part autumn colour collection. The result