Hot on the heels of Tommy Hilfiger’s launch during New York Fashion Week, comes Burberry’s new initiative on the Facebook Messenger for London.
Tommy Hilfiger has stepped into the conversational commerce game and launched a chatbot on Facebook Messenger to tie in with its New York Fashion Week extravaganza.
A round-up of everything you might have missed in fashion and technology news over the past fortnight, from the impact of Pokémon Go to a project that turns Alexander McQueen’s DNA into leather goods.
A round-up of everything you might have missed in fashion and technology news over the past week, from Anthony Vaccarello’s new Saint Laurent to why Samsung wants to bring VR to the industry.
The infectious video of a US woman trying on a Star Wars Chewbacca mask has become the most-watched ever on Facebook Live and retailer Kohl’s is all over it.
Your round-up of the latest fashion and technology stories to know, from the spider silk of Bolt Threads coming soon to Patagonia, to the latest tech accelerator programme via L’Oréal, as well as further updates from Amazon, Birchbox, Everlane and more.
This eyebrow beauty product has grown 30-fold in just over a year by utilising a unique advertising model of targeted Facebook spend coupled with native advertising.
Your round-up of the latest fashion and technology stories to know, from the big focus on chatbots following F8, to new updates from Burberry and Ralph Lauren , as well as another look at whether social can sell.
Spring’s new personal shopping bot on Facebook Messenger offers users a simple route to commerce through conversation based on a series of multiple-choice questions.
Your round-up of the latest fashion and technology stories to know, from Yoox Net-a-Porter to Valentino and Lacoste, as well as Alibaba’s virtual reality plans and The North Face’s Watson-powered mobile shopping app.
In what will come as little of a surprise, Facebook is backing the idea of consumers being able to shop directly through messaging apps – pushing for retailers to use Messenger for customer service and beyond.
With the autumn/winter 2016 fashion week season now behind us, it’s time to run the numbers, crunch the stats and crown the social media winners and losers of the month.
Your round-up of the latest stories to know about related to fashion and technology – also including Dolce & Gabbana’s naming slip-up and Topman’s video newsroom.
In 2016, you might find yourself texting more with customer service reps than your real friends. E-commerce has made some major technological strides in 2015, but one area in which there’s definitely room for improvement is customer service. The majority […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Ralph Lauren and Oak Labs debut interactive fitting rooms [WWD] IBM Watson trend app predicts hot holiday shopping items [AdAge] Burberry makes customers the […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Nike’s COO thinks we could soon 3D print Nike sneakers at home [Quartz] H&M x Balmain: wants to see your selfies [Vogue] Tinder ads […]
In 2012, C&A in Brazil launched a Facebook campaign for Mother’s Day that saw social media “likes” displayed via hangers in store in real-time. The initiative invited online fans to pick their favourite items from a special dedicated collection. The results were then integrated into […]
We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph Lauren is bringing its sensory ‘smartshirt’ to market for $295 [Fashionista] Why has Apple been […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of a break for the summer in a bid to regenerate, but we’ll be back later […]
A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant as much as a fashion giant [Quartz] Farfetch’s global platform play [BoF] Did Lord & […]
Ted Baker has launched a fun chemistry-themed Facebook app designed to help fans find their “molecular matches” for Valentine’s Day this year. Fancy That, as it’s called, invites users to input their name and date of birth to reveal which […]
US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming is the focus with passersby encouraged to connect to Bloomingdalesholiday.com via their mobile phones to […]
A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point? [Quartz] Macy’s links with Google to show mobile users what’s in stock nearby [AdAge] Japan’s […]
A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ] Burberry remains digital luxury leader, while Céline trails industry [BoF] Apple Watch graces cover of […]
Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and raring for the second set of the spring/summer 2015 shows. As with its US counterpart, […]
Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks from the new spring/summer 2015 Topshop Unique collection will never take to the runway itself, […]
A round-up of the latest stories to know about surrounding all things fashion and tech: Barbour creates real-time illustrations of consumers’ stories for summer campaign (as pictured) [Marketing Magazine] Tory Burch releases three pieces of wearable tech: a hands-on review [Fashionista] Birchbox […]
Valentino has launched a short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection. Directed by Virgilio Villoresi, and produced by Withstand for Brw, the 45-second spot sees dozens of paper butterflies fluttering together to create pieces from […]
A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing Daily] L’Oréal launches virtual try-on make-up app [NY Times] Macy’s is the first retailer to run […]
The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of others to know about too. Read on for an edit… Google deal with Luxottica will bring […]