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mobilemessaging

How retailers are using mobile messaging to...

Jan 04, 20161 Comment759 Views

In 2016, you might find yourself texting more with customer service reps than your real friends. E-commerce has made some major technological strides in 2015,

A Polo Ralph Lauren associate trying out the interactive fitting

Digital snippets: Ralph Lauren’s conn...

Dec 01, 2015No Comments577 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Ralph Lauren and Oak Labs debut interactive fitting rooms

nike

Digital snippets: Nike on 3D printing, HM x...

Nov 02, 2015No Comments479 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Nike’s COO thinks we could soon 3D print Nike

CA_brazil

From the archive: C&A’s Facebook Lik...

Oct 08, 2015No Comments663 Views

In 2012, C&A in Brazil launched a Facebook campaign for Mother’s Day that saw social media “likes” displayed via hangers in store in real-time. The initiative

RalphLauren_ANCHOR

Digital snippets: Ralph Lauren’s smar...

Sep 01, 20152 Comments627 Views

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph

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Digital snippets: Polyvore sells to Yahoo, ...

Aug 07, 2015No Comments633 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of

Yoox

Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments731 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant

tedbaker_anchor

Ted Baker invites fans to create chemistry ...

Feb 10, 20151 Comment1093 Views

Ted Baker has launched a fun chemistry-themed Facebook app designed to help fans find their “molecular matches” for Valentine’s Day this year. Fancy That, as

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Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments2204 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments1278 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

applewatch_VogueChina_anchor

Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments1456 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

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All the digital activity surrounding this #...

Sep 12, 20141 Comment2095 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

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Topshop to give Facebook fans first look at...

Sep 10, 20141 Comment1519 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Barboursummer_anchor

Digital snippets: Barbour, Tory Burch, Birc...

Jul 21, 2014No Comments1063 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Barbour creates real-time illustrations of consumers’ stories for summer campaign (as

camubutterfly

Butterflies converge in new Valentino film

Jun 30, 2014Comments off1225 Views

Valentino has launched a short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection. Directed by Virgilio Villoresi, and produced by Withstand for

burberry_tmall

Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments1221 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing

oculus-rift-dk2

Digital snippets: Oculus, Luxottica, Wren, ...

Mar 28, 2014No Comments3001 Views

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20142 Comments3591 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

gap

Digital snippets: Gap, H&M, L’Or...

Jan 26, 2014No Comments714 Views

Here’s a highlight of the best stories in the fashion and tech space over the past week… You can now pin animated GIFs: here’s Gap’s

Topman pulls in consumer content with #topm...

Oct 23, 20131 Comment1170 Views

  User-generated content might be somewhat of an old phrase in the digital space these days, but there’s a phenomenal amount happening around it of

DolceGabbana_SS14

Key fashion week trend: social media qualit...

Oct 16, 2013No Comments903 Views

There’s a lot to be said for the level of quality our industry is producing over social media these days, and rightly so for a

Digital snippets: Michael Kors, Agent Provo...

Aug 16, 2013No Comments798 Views

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital: Michael Kors launches choose-your-own-adventure Facebook app for new beauty

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ThingLink’s interactive images expand...

Apr 24, 2013No Comments346 Views

You might remember this piece about ThingLink – a tool that lets you tag any image, with any content, making it instantly interactive. I wrote

meality_banner

Digital snippets: Nike, Bloomingdale’...

Apr 15, 2013No Comments527 Views

A round-up of stories from around the web surrounding all things fashion and digital over the past week: Holographic ad gives live demo of Nike

Prada_RomanCoppola

Digital snippets: Peter Som, Bergdorfs, Pra...

Mar 24, 2013No Comments346 Views

There’s been a lot happening in the fashion and technology space over the past couple of weeks, ranging from Proenza Schouler’s new site to Net-a-Porter

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All the winners from the 2013 Fashion 2.0 A...

Mar 14, 20131 Comment2004 Views

Marc Jacobs took the top innovator award at Style Coalition’s fourth annual Fashion 2.0 Awards in New York last night, an event dedicated to celebrating

Dita_shapeways2

Digital snippets: Facebook, 3D printing, We...

Mar 08, 2013No Comments349 Views

It’s likely to be a little quieter here over the space of the next week as I head to Austin, Texas, for this year’s SXSW. Meanwhile, therefore,

LouisVuitton_AW13

Louis Vuitton’s #PFW live-stream sees sha...

Mar 06, 2013No Comments516 Views

Louis Vuitton rounded out the fashion week season in Paris this morning with a live-stream show that invited viewers connected via Facebook to record and

Wang

Digital snippets: Alexander Wang, Warby Par...

Mar 03, 2013No Comments1018 Views

It’s been a little while since one of these round-up posts on other interesting fashion and digital stories sourced from around the web, so there’s

DolceGabbana_AW13_1

Dolce & Gabbana: #MFW’s social me...

Feb 27, 20133 Comments1168 Views

I started this post with every intention of writing only about the beautiful videos Dolce & Gabbana has been posting on Vine surrounding its Milan