engagement Tag


Comment counts: Rewarding engagement over p...

Jan 22, 2016No Comments509 Views

Brands and retailers need to reward consumers who not only spend the most money, but spend the most time with them, says Bia Bezamat of


Gillette promotes Fusion ProGlide razor wit...

Dec 15, 2015No Comments261 Views

Gillette has launched a game that invites mobile users to imitate the movement enabled by the brand’s latest Fusion ProGlide Flexball to win points. Integrated


Instagram likes: Kendall Jenner, Taylor Swi...

Dec 03, 2015No Comments378 Views

It’s a very shallow world and it’s also one that’s celebrity-obsessed. That’s pretty obvious from the list of Instagram posts that got the most likes


Harrods moves from stilettos to sneakers in...

Sep 08, 2015No Comments1096 Views

Harrods has returned to the world of gaming with the launch of a new challenge called Sneaker Wars featured in the September issue of its


New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments1652 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway


Live streaming fashion week – a classic c...

Sep 13, 2014No Comments1257 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t


Luxury brands must shift from interruption ...

Jul 08, 2014No Comments3035 Views

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of


DVF to launch first shoppable Google+ Hango...

Sep 26, 20132 Comments652 Views

Google’s latest foray into the fashion space comes in the form of live shoppable experiences though the Google+ Hangouts on Air app. Through a new


Facebook Graph Search will prove key for lo...

Jan 16, 2013No Comments323 Views

The web is abuzz today with discussion around Facebook’s Graph Search, its new in-built social search system based on the data it’s been able to

Jean Paul Gaultier celebrates grown-up R...

Nov 27, 20121 Comment707 Views

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar. Created with digital agency Isobar, and housed

Could Louis Vuitton’s site relaunch s...

Oct 31, 20111 Comment1870 Views

It’s great to see luxury fashion houses finally grasping hold of the fact the web provides an ideal place for them to demonstrate the richness

Ted Baker drives social engagement with in-...

Oct 06, 2011No Comments529 Views

Ted Baker is once again turning its attention to digital with the launch of a new campaign called “It’s Rutting Season”, which ties retail theatre