engagement Tag


New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments598 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway


Live streaming fashion week – a classic c...

Sep 13, 2014No Comments602 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t


Luxury brands must shift from interruption ...

Jul 08, 2014No Comments2078 Views

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of


DVF to launch first shoppable Google+ Hango...

Sep 26, 20132 Comments335 Views

Google’s latest foray into the fashion space comes in the form of live shoppable experiences though the Google+ Hangouts on Air app. Through a new


Facebook Graph Search will prove key for lo...

Jan 16, 2013No Comments155 Views

The web is abuzz today with discussion around Facebook’s Graph Search, its new in-built social search system based on the data it’s been able to

Jean Paul Gaultier celebrates grown-up R...

Nov 27, 20121 Comment332 Views

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar. Created with digital agency Isobar, and housed

Could Louis Vuitton’s site relaunch s...

Oct 31, 20111 Comment1668 Views

It’s great to see luxury fashion houses finally grasping hold of the fact the web provides an ideal place for them to demonstrate the richness

Ted Baker drives social engagement with in-...

Oct 06, 2011No Comments255 Views

Ted Baker is once again turning its attention to digital with the launch of a new campaign called “It’s Rutting Season”, which ties retail theatre