Kate Spade Saturday has taken up residence in New York with four pop-up digital stores appearing as window fronts around the city.
The “weekend brand” from Kate Spade, which opened its first store in Tokyo in March, offers 30 products from its range through an interactive touchscreen experience that’s available 24-hours a day. New items launch every Saturday following.
“This gives us the ability to produce more from our retail space,” Kate Spade CEO, William McComb, told Reuters. “My nickname for it is the Wall as a Mall.”
Standing in front of the window, shoppers can click to explore looks, opt to buy them via PayPal, and best of all have them delivered with an hour to wherever they are in the city thanks to a partnership with eBay. Security also isn’t a concern – despite being a giant screen, the initiative doesn’t ask for credit card information or your address for every other passerby to see, instead texting you with a link that leads you to your window shop bag on your own phone instead.
Here are some images I took from the West 18th Street store. The other locations are 175 Orchard Street, 154 Spring Street, and 30 Gansevoort Street. All are open until July 7. Window shopping just hit a new reality…
House of Holland has released a capsule collection exclusively with eBay UK inspired by his autumn/winter 2013/14 collection that showed at London Fashion Week today.
The line went on sale from the minute the first model hit the catwalk at 7pm GMT, and will be available until next Sunday, February 24. It is comprised of a dress, an oversized slogan t-shirt, an iPhone cover and a pair of tights, each emblazoned with the signature House of Holland ‘rave wave’ print.
The aim is to provide fans with a nugget of access to the new season way before the full collection hits stores, satisfying the instant demand that goes with watching a live show. All proceeds from the sales will also go to Cancer Research UK.
Designer Henry Holland said: “The items I’ve designed for eBay have been inspired by my AW13 collection. I’m excited to be able to bring something exclusive and exciting to a completely new audience. I hope I am paving the way for more opportunities for designers coming through the BFC’s Fashion Forward programme.”
eBay is also continuing its support of this season’s Fashion Forward winners at London Fashion Week – Michael Van Der Ham, Holly Fulton and David Koma – live-streaming each of their shows to smartphones via its Style Collective blog.
Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Anjelica Huston gets behind the camera for Donna Karan hosiery film (as pictured) [Telegraph Fashion]
- Kate Spade’s digital play [WWD]
- British fashion gets a web dynamo: Natalie Massenet [NY Times]
- Tommy Hilfiger launches “le voyage seafarious” campaign, first ever webisode [Vogue.it]
- T by Alexander Wang taps Bon Qui Qui for spring video [AdAge]
- Rachel Roy opts for digital runway show [WWD]
- Whistles launches new website [Whistles]
- Milk Made’s top 10 Instagrams to follow for NYFW [Milk Made]
- How Pose became the ‘Instagram of fashion’ [Mashable]
- Here’s Net-a-Porter’s new magazine The Edit [Fashionista]
- Pinterest’s retail problem [AdWeek]
- Ebay in agency talks over fashion project [Campaign]
- Seven apps perfect for fashion week (or any week) [Refinery29]
- Branded mini-movies as China marketing tool: boom or bust? [JingDaily]