e-commerce Tag

fashionfuturesawards

Fashion and tech to be celebrated in new Fa...

Mar 24, 2015No Comments205 Views

The British Fashion Council has teamed up with Decoded Fashion to launch the Fashion Futures Awards, which celebrates how the industry is pushing the boundaries

SXSW_anchor

Do us a favour: fashion’s presence at #SX...

Mar 23, 2015No Comments430 Views

Celebrating the fact that SXSW goers were better dressed, and celebrity speakers like Karlie Kloss, Joe Zee and Nicola Formichetti were present at the Interactive

AppleVogue3_anchor

Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments425 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments830 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

Image

Tommy Hilfiger to make limited edition runw...

Feb 14, 2015No Comments645 Views

Tommy Hilfiger is celebrating its 30th anniversary this year, and with it making two pieces walking its catwalk show at New York Fashion Week on

Lyst_ANCHOR

New York vs London: a fashion week infograp...

Feb 14, 2015No Comments453 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?

KatyPerry_anchor

Jeremy Scott’s missed opportunity in ‘u...

Feb 02, 2015No Comments407 Views

One of the great add-ons to Katy Perry’s performance during last night’s Super Bowl was the fact limited edition merchandise was instantly made shoppable to

timberland_anchor

Digital snippets: Timberland, My-Wardrobe, ...

Jan 06, 2015No Comments502 Views

Happy New Year everyone and welcome to 2015! We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another

Burberry_burberry_hr

2014: A designer meets digital year in revi...

Dec 27, 2014No Comments1569 Views

What a year it has been for fashion and technology… From wearables taking off with varying designer brands during fashion week, to the launch of

burberry_anchor

Burberry team offering personalised gift su...

Dec 17, 20141 Comment844 Views

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on

charlotte_anchor

Charlotte Olympia opts for gamification in ...

Nov 24, 2014No Comments833 Views

Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive

ebay-christmas

eBay UK expects big sales next weekend

Nov 22, 2014No Comments670 Views

ebay.co.uk is predicting Sunday November 30 to be its busiest shopping day of the whole year. ‘Super Sunday’ as it’s been dubbed, falls of course

rebeccaminkoff

Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments583 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black

twitterbird_anchor

Twitter encourages retail advertisers ahead...

Nov 05, 2014No Comments679 Views

Twitter is urging retail brands to build out their advertising strategies on its platform this holiday season in order to capture consumers who “spend early and spend more”. The

farfetch_japan

Farfetch celebrates Japan launch with inter...

Oct 21, 20141 Comment1385 Views

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it

katespade_barricade_anchor

Kate Spade pushes interaction once more by ...

Oct 13, 2014No Comments1044 Views

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather

applewatch_VogueChina_anchor

Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments734 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments1068 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

Macy's Reports Strong Quarterly Earnings

Digital snippets: Macy’s, Margiela, F...

Sep 26, 2014No Comments909 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Macy’s aims to become retail tech powerhouse with latest moves

Hermes_maisondescarres_anchor

Hermès celebrates silk with illustrated vi...

Sep 24, 2014No Comments1316 Views

Hermès has launched a pop-up e-store dedicated to its silk squares, shawls, twills, scarves and stoles. Illustrated in quirky Hermès style by Pierre Marie, Lamaisondescarrés.com

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20142 Comments684 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

NetaPorter_live_oceanoutdoor

Net-a-Porter showcases real-time shopper tr...

Aug 15, 2014No Comments997 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment1374 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

Lyst_anchor

Lyst’s ‘big data’ visualised in proje...

Aug 13, 20141 Comment1786 Views

With an inventory of over one million items from more than 9,000 global fashion designers and retail stores, not to mention a solid group of actively purchasing

alicetemperley_anchor

Temperley London, Net-a-Porter and Cinemati...

Aug 12, 20141 Comment975 Views

Shoppable films are still on the rise following the launch of a Levi’s version last week, and now another by Temperley London in partnership with

twitter_anchor

Twitter hints at e-commerce integration on ...

Aug 07, 2014No Comments469 Views

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment &

liveinlevis_anchor

Levi’s celebrates stories of a “bil...

Aug 06, 20141 Comment917 Views

Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global

hukksterfounders_anchor

Hukkster and Svpply shuttering doors

Aug 04, 20141 Comment655 Views

It’s an interesting time in the social shopping space – brands are busy trying to figure out how to monetise off the back of the engagement they

marksebba_anchor

Video: Net-a-Porter gives outgoing CEO send...

Jul 30, 2014No Comments915 Views

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel

search_anchor

Search marketing tops customer acquisition ...

Jul 25, 2014No Comments541 Views

Paid search is still considered to be the most effective customer acquisition tactic, according to the 2014 State of Retailing Online study, released by Shop.org