Tag Archives: e-commerce

Digital snippets: Fabergé, Dior, Gucci, Marc by Marc Jacobs, H&M, J.Crew and Kate Spade

13 Apr

A round-up of the latest stories to know about surrounding all things fashion and tech:

 

  • Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment ever in the US [Fashionista]
  • Dior explores global flower sourcing with interactive map [Luxury Daily]
  • James Franco directs video for Gucci (as above) [WWD]
  • Marc by Marc Jacobs line crowdsources models with #castmemarc campaign on social [Vogue.co.uk]
  • YouTube fashion viral: Miranda Kerr is selfie obsessed in H&M’s spring 2014 campaign [Fashionotes]
  • J.Crew and Kate Spade to foster the next big fashion tech start-ups through new accelerator program [Co.Design]
  • IMG Fashion’s partnership with Tencent aims to boost Fashion Week China exposure  [JingDaily] bit.ly/1ltgJFZ
  • Fashion in the age of Instagram [NY Times]
  • How iBeacon and similar technology will change retail [eMarketer]
  • Five examples of how marketers are using iBeacons [Econsultancy]
  • ‘Showrooming’ hits luxury fashion – lack of e-commerce presence means clients buying elsewhere online [WSJ]
  • Luxury brands are stupid to snub the internet [BusinessWeek]
  • Decoded Fashion founder: ‘Designers need to launch like start-ups’ [The Guardian]
  • New app, Think Dirty, tracks the nasty chemicals in the beauty products you put on your face [Co.Exist]
  • The camera-wielding boyfriends behind fashion’s most famous bloggers [Fashionista]
  • How LiketoKnow.it is changing Instagram by monetising your photos [Pinetop Group]
  • Op-ed: The companies with the best software will lead fashion [BoF]

Digital snippets: Oculus, Luxottica, Wren, Asos, Nike, Birchbox, Tom Ford, Kenzo

28 Mar

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of others to know about too. Read on for an edit…

oculus-rift-dk2

  • Google deal with Luxottica will bring Glass to Ray-Ban, Oakley [WSJ]
  • How Wren made a viral video of strangers kissing and increased sales by nearly 14,000% [Business Insider]
  • Asos and Nike celebrate 27 years of Air Max with first Google+ shoppable hangout [Marketing Magazine]
  • Birchbox, seller of beauty products, steps out from web to open New York store [NY Times]
  • Tom Ford joins the world of e-commerce with sexy new web store [Fashionista]
  • Kenzo’s virtual aquarium highlights the danger of overfishing [PSFK]
  • Chanel releases new Coco Mademoiselle Keira Knightley ad – She’s Not There [The Inspiration Room]
  • Lancôme ramping up digital initiatives [WWD]
  • How Yoox became the Amazon of the fashion world [Telegraph]
  • Why in-store tracking might not be as bad as it sounds [CNNMoney]
  • The Shazam of fashion is here, introducing ‘ASAP54′ [Styleite]
  • Silicon Valley never talks about the real reason you don’t own a smart watch or ‘wearable tech’ [Business Insider]

 

Zappos piloting personal shopping service on Instagram with #nextootd

19 Mar

Most of you will have already heard of the hashtag #ootd. For those who haven’t, this is the epitome of the #selfie phenomenon. “Outfit of the day” as it stands for, has over 23 million posts attached to it on Instagram.

That’s 23 million images associated with what people are wearing, said Will Young, director of Zappos Labs – the San Francisco-based experimentation and innovation arm of e-commerce site Zappos – during SXSW last week. “We looked at [those figures] and asked as a retailer how do we be a part of that?”

The answer? His team recently launched a pilot project on the platform called Next OOTD. Very simply, followers are invited to post a selfie along with the hashtag #nextootd. Those who do will receive a personalised shopping recommendation based on their Instagram from Zappos in return.

Zappos is of course a company that prides itself, and has become known, for customer service (its longest ever phone call was nine and a half hours – and celebrated for that fact, Young revealed). He said they are constantly trying to think of lots of different ways to take that service to the next level.

At the moment this project is entirely manual – there’s one person doing it who doesn’t even work weekends – so the potential to scale isn’t really there, he admitted, but that’s not to say it won’t be down the line.

“Personal shopping via Instagram… that could be the future of our business,” he argued – and perhaps rightly so given the buzz around social shopping once again at present. “It could have a 50 person team manning it and making personalised shopping recommendations.”

To his own strategy, he added: “I heard Sarah Friar, CFO of Square speak recently, and she said: ‘Think big but start small.’ That’s kind of how we approach things at Zappos Labs.”

Digital snippets: Burberry, Calvin Klein, Moschino, Saks, M&S, Primark

27 Feb

A round-up of all the latest stories surrounding fashion and tech…

 

  • Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The Drum]
  • Calvin Klein asks fans to snap selfies in their skivvies for #MyCalvins campaign [BrandChannel]
  • Fast-fashion: Moschino offers fans the ability to shop its McDonald’s-themed show live [Dazed Digital]
  • Saks recreates in-store beauty tutorials with six-second videos on Vine [LuxuryDaily]
  • Marks & Spencer launches new website to replace Amazon platform, after three years in the making [The Telegraph]
  • How Primark achieved 1.7m Facebook Likes in just six months [Econsultancy]
  • Former GQ editor Lauren Bans comes out as @CondeElevator Tweeter [Fashionista]
  • New privacy website lets you opt out of tracking in retail stores [AdAge]
  • Ebay buys virtual fitting room start-up PhiSix Fashion Labs [PC Mag]

Digital snippets: Michael Kors, Rebecca Minkoff, Vivienne Tam, Marc Jacobs, Zac Posen

17 Feb

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech…

MarcJacobs_mjdaisychain

  • Rebecca Minkoff gives inside look at fashion week with Keek app [Mashable]
  • Vivienne Tam’s WeChat partnership delivers NYFW front-row access [Jing Daily]
  • Marc Jacobs opens fashion week pop-up that accepts Tweets as payment (as pictured) [Fashionista]
  • Zac Posen curated a Spotify playlist for his new lookbook [Styleite]
  • Alexander Wang showed colour-changing clothes during fashion week [Technical.ly]
  • Warby Parker tops list of top 10 retail innovators [Fast Company]
  • London Fashion Week: Nokia and Fyodor Golan create ‘world’s first’ smart skirt [Marketing]
  • Net-a-Porter puts its fashion sense on paper in new print magazine [BrandChannel]
  • Miu Miu unveils ‘Spark and Light’ short film [WWD]
  • Sass & Bide launches 360-degree shoppable ad [PSFK]
  • Bloomingdale’s hosts live-styling event on Instagram to drive interaction [Luxury Daily]
  • The new Moda Operandi app is like Tinder for designer clothes [NY Observer]
  • Instagram is shaping up to be the world’s most powerful selling tool [Forbes]
  • Seven ways retailers are embracing tech, from body scanning to digital wallets [AdAge]
  • What’s so alluring about a woman known as Man Repeller? [NY Mag]

Asos offers personalised styling sessions via Google Helpouts

18 Dec

Asos_helpoutsAsos is taking advantage of Google’s brand new Helpouts service this Christmas, offering shoppers 15 minute time slots for real-time video chats with style experts.

Based on the Google Hangouts technology, these one-on-one sessions aim to provide live styling advice in a way that “really breaks down the barriers between the brand and our customers”, said a representative from the e-commerce site.

The promo / sign-up page for the initiative offers men and women “the lowdown on what’s in, what suits you and where to find it”. Users can get tips and advice on what to wear for specific events, on choosing someone the perfect gift and on new ways to wear items they already own. There are also make-up artists on hand to talk beauty.

Sessions can be booked for free anytime from 9am-9pm, Monday to Friday for those in the UK, US and Australia.

Launched just on Monday, December 16, three reviews on the Helpouts page prove the initiative is resonating with consumers already. One reads: “Fantastic service, really helps you find [the] end product of that ‘idea’ you were looking for.” Another concluded: “It is quite obvious that Asos is an innovator when it comes combining personalized ‘fashion advice’ with a national brand.”

The only other brand currently utilising Helpouts under the fashion and beauty category is Sephora. It has a total of 12 different sessions available based on how-to get a smoky eye through to achieving the perfect brow, but this time with a cost of $15 for each.

Digital snippets: The North Face, Instagram Direct, Target, Barneys, Harrods, Karmaloop

15 Dec

The big news over the past couple of weeks in the retail and fashion tech space was of course the concept of Amazon drones, but multiple other stories grabbed the headlines too. Here’s a highlight of the best ones…

instagram-direct-2

  • IBM’s Watson explores the great e-commerce unknown with The North Face [AdAge]
  • What Instagram Direct means for fashion brands (as pictured) [Fashionista]
  • Barneys creates holiday .gif guide to appeal to younger consumers [Luxury Daily]
  • Harrods’ Christmas Weibo campaign engages London’s Chinese tourist influx [Jing Daily]
  • Karmaloop targets millennials with YouTube and Snapchat holiday plan [AdWeek]
  • Kmart’s ‘Ship My Pants’ gets the Dickens treatment for Christmas [AdAge]
  • Native advertising: the pros and cons [WWD]
  • Designing the next generation of wearables, with women in mind [Fast Company]
  • With 3-D printing, clothing that leaves out the sewing machine [NY Times]
  • Mallzee is a Tinder-esque shopping app that lets your friends play fashion police [TechCrunch]
  • Start-up Thread is building a scalable personal styling service, blending human stylists and intelligent algorithms [BoF]
  • Instagram is the ‘best platform for brands’ in 2013, beating out Facebook, Twitter, and Google+ [Venture Beat]
  • Retailers look to their best customers, not bloggers, as the new influencers [Fashionista]
  • Gap’s ad with Sikh model Waris Ahluwalia defaced with racist graffiti, drawing incredible response from company [Huffington Post]

Colette hosts Art Drive-Thru at Art Basel Miami

10 Dec

Colette_ABMB12Parisian retailer Colette hosted an ‘Art Drive-Thru’ as part of Art Basel Miami last week, open 24/7 and complete with shoppable digital screens.

A partnership with local concept boutique, Alchemist, the initiative was inspired by retro American drive-thrus of the 50s. Far from typical burgers and fries, however, the menu offered everything from a $27,500 Bamford x Rolex watch to a $6,500 set of Damien Hirst skateboards (both sold out by the way). There were multiple other big names on sale including Jeff Koons, Kenzo, Thom Browne, Karl Lagerfeld, Zaha Hadid, Kitsune, Longchamp and of course Colette.

It was hosted at 1111 Lincoln Road on level five of the car park. Drivers could pull up to one of three kiosks reminiscent of pinball machines and use iPad size screens to order their items. Those pieces would then be delivered by girls on roller skates.

The temporary space, in place from December 2 to 8, was created by René Gonzales Architect.

Colette_ABMB1Colette_ABMB2Colette_ABMB5Colette_ABMB711Colette_ABMB7Colette_ABMB9Colette_ABMB8Colette_ABMB10Colette_ABMB3 Additional photography by shelasher.com

Cath Kidston, Bauble Bar driving traffic with Christmas treasure hunt campaigns

25 Nov
CathKidston_SantaBanner

UK home furnishings brand, Cath Kidston, is running a cute campaign on its website in the run up to Christmas that invites shoppers to hunt through its pages to try and find Santa.

Every time they spot him they could be in with the chance of winning the products found on that page.

Based on the idea that Santa’s gone into hiding due to having too many wish lists to read through from the retailer’s main Christmas competition, the initiative sends fans on a hunt around its day bags, zip wallets, baby sleep suits and Christmas stocking fillers.

It is of course a clever move to get shoppers searching through the whole site, not to mention popping back on a regular basis, at a time when present inspiration doesn’t go amiss.

US online jewellery retailer, Bauble Bar, is running something similar for the festive season too. Email subscribers are being sent clues to “Buried Baubles” each day – items with serious markdowns hidden somewhere on the site. Meanwhile, its “30-days of Sparkle” campaign – as below – also sees daily discounts and offers being unveiled in the run up to Christmas.

BaubleBar_30daysofsparkle

Digital snippets: Selfridges, Prada, Victoria’s Secret, Gap, Asos, Lancôme, Valentino

24 Nov

A highlight of the top stories surrounding all things fashion and digital of late: 

Selfridges_drivethru

  • Drive-through Dior? Coming right up at Selfridges London [CN Traveler
  • Wes Anderson debuts latest Prada feature [Fashionotes
  • Victoria’s Secret creates 3D-printed angel wings for fashion models [Huffington Post
  • Gap rolls out “reserve in store” service [CNBC
  • Valentino jumps in on China’s high-tech runway revolution [JingDaily
  • Under Armour looks to take a bite out of FuelBand success with MapMyFitness acquisition [BrandChannel
  • Pinterest opens API to retail partners [TechCrunch
  • Google’s Eric Schmidt invests in retail tech designed to help personalisation and data measurement [WWD
  • Here’s why ‘The Internet of Things’ will be huge, and drive tremendous value for people and businesses [Business Insider
  • Why companies desperately need to make wearables cool [Wired
  • How brands get shoppers to volunteer their personal data: transparency and better experiences [PSFK
  • Social media drives less than 1% of shopping sessions, study says [Fashionista
  • Fashion retailers are still failing to optimise email marketing for mobile [Econsultancy
  • What retailers can learn from mobile commerce in the UK [Shop.org
  • 15 stats that show why click-and-collect is so important for retailers [Econsultancy

Note: Look out for a separate holiday-specific digital round-up later this week, featuring all the top retail campaign stories as well as insights into the biggest innovations being pushed for the festive season. 

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