digital Tag

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Google hosts #fashmash summer party

Jul 30, 2015No Comments158 Views

The second-annual #fashmash summer party took place in London last night, co-hosted by Google. Welcoming over 100 influencers from across the industry, the evening was

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Nordstrom creates giant Instagram post on i...

Jul 28, 2015No Comments160 Views

Using Instagram to promote the fact you have a big anniversary sale coming up is one thing, taking inspiration from that idea and recreating it

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Your Friday highlight: fashion’s finest g...

Jul 24, 2015No Comments195 Views

The Minions are taking over the fashion industry… quite literally. In what might be one of the best stories to ever hit my inbox on

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Fashion student 3-D prints her whole collec...

Jul 23, 2015No Comments224 Views

Fashion still isn’t the first thing that springs to mind when thinking about the realistic potential of 3-D printing at this stage, but a student

Cherwears_plaidANCHOR

20 years later, THAT virtual Clueless wardr...

Jul 17, 2015No Comments346 Views

There are few tech-enabled wardrobes more iconic that that of Cher Horowitz’s. Now 20 years since the launch of Clueless (it was first released in

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Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments244 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards

Net A Porter Founder Natalie Massenet Interview

Natalie Massenet on consumers, growth marke...

Jul 02, 2015No Comments472 Views

Natalie Massenet, chairman and founder of Net-a-Porter, has indicated she is staying put with the company after it merges with Yoox SpA. In an interview

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Digital snippets: Breaking up with the Appl...

Jun 22, 2015No Comments465 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch

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Tips and tricks for surviving #CannesLions

Jun 20, 2015No Comments385 Views

In no place is the saying ‘burning the candle at both ends’ truer than at the Cannes Lions International Festival of Creativity. Especially if you’re

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Dior enters virtual reality space with in-s...

Jun 18, 2015No Comments794 Views

We’ve seen a flurry of retail and fashion brands experiment with virtual reality of late. Next up: Dior. The French luxury house captured a backstage

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Michael Kors and Gigi Hadid battle it out i...

Jun 14, 2015No Comments436 Views

Anything fun deserves to be celebrated, so kudos to Michael Kors for this joyful little video featuring the designer himself playing a version of Pictionary

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Theory CEO Andrew Rosen on the evolution of...

Jun 12, 2015No Comments518 Views

Andrew Rosen, CEO of Theory, and investor in labels including Rag & Bone, Alice & Olivia, Proenza Schouler and Reformation, took to the Fashion Tech

Project-Jacquard ANCHOR

Digital snippets: Richemont invites LVMH as...

Jun 10, 2015No Comments513 Views

A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete

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Why are autumn campaigns already releasing?...

Jun 09, 2015No Comments536 Views

When did ad campaigns for autumn/winter start launching in May? I returned to my desk today after a couple of weeks travelling to see notifications

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Harvey Nichols launches another risqué cam...

Jun 05, 2015No Comments593 Views

Harvey Nichols is pushing a few buttons again – this time with a campaign that references divorce, natural disasters, stereotypical prison scenes and a number

VOGUE EMPOWER - MY CHOICE

Vogue India empowerment video clocks record...

May 27, 2015No Comments534 Views

Vogue has struck a chord with women in India – its recent My Choice video, which focuses on female empowerment, has been viewed nearly 10

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Digital snippets: Farfetch acquires Browns,...

May 12, 2015No Comments699 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Browns acquired by Farfetch as part of omnichannel growth strategy

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Digital snippets: Style.com, Etsy, The Icon...

May 01, 2015No Comments643 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What the end of Style.com means for the rest of

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Lyst generates further $40m investment, bec...

Apr 30, 2015No Comments820 Views

Fashion marketplace and e-commerce platform Lyst has raised $40m in a Series C investment round, with funding from partners also working with LVMH, YOOX Net-a-Porter

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Footlocker jumps into emoji space with snea...

Apr 29, 2015No Comments1187 Views

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in

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Why Matthew Williamson’s new in-season e-...

Apr 23, 2015No Comments889 Views

Matthew Williamson is to close its flagship store in London and refocus on a direct-to-consumer e-commerce business based on instantly-shoppable collection releases. The announcement from

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Puma introduces shoppable football video

Apr 20, 2015No Comments1023 Views

Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to

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Kmart’s Joe Boxer mocks wearables market ...

Apr 19, 2015No Comments1035 Views

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous

Yoox

Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments401 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant

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#fashmash hits Matthew Williamson store in ...

Apr 15, 2015No Comments955 Views

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening

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Peak Performance runs GPS-based virtual out...

Apr 10, 2015No Comments748 Views

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day

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Digital snippets: wearables, Net-a-Porter a...

Apr 01, 2015No Comments853 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The wearables road ahead: a race to the bottom? [TechCrunch]

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Clarks to use Whatsapp to tell pop culture ...

Mar 30, 2015No Comments1316 Views

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use

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John Lewis returns with JLAB start-up conte...

Mar 25, 2015No Comments946 Views

It was a start-up based on beacons that won John Lewis’ inaugural JLAB tech accelerator programme last year, now the department store is turning to

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Fashion and tech to be celebrated in new Fa...

Mar 24, 2015No Comments1253 Views

The British Fashion Council has teamed up with Decoded Fashion to launch the Fashion Futures Awards, which celebrates how the industry is pushing the boundaries