digital Tag

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments39 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

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Is this the first example of truly ‘b...

Sep 15, 2014No Comments225 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

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All the digital activity surrounding this #...

Sep 12, 20141 Comment273 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

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How the fashion press critiqued the all-new...

Sep 11, 2014No Comments174 Views

It’s somewhat hard to imagine the scene in Cupertino earlier this week – savvy tech journalists alongside a bevy of Apple employees, a handful of

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Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments331 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

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Digital snippets: Apple, Under Armour, Burb...

Sep 08, 2014No Comments166 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… All the digital activity happening this #NYFW [Fashion & Mash] Apple

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All the digital activity (outside of live s...

Sep 04, 20142 Comments414 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

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Designers are jumping into the wearable tec...

Sep 03, 2014No Comments235 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments195 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

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Miu Miu partners with Miranda July on alter...

Aug 31, 2014No Comments221 Views

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and

FManchor

Luxury brands are missing out by snubbing t...

Aug 29, 2014No Comments191 Views

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments189 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

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Harrods enters gaming space with shoe-based...

Aug 26, 2014No Comments432 Views

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of

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Asos, Topshop, Burberry, Net-a-Porter among...

Aug 21, 2014No Comments309 Views

The big news yesterday was in Anna Wintour accepting the ALS #icebucketchallenge challenge from her daughter Bee Shaffer. The editor-in-chief of US Vogue posted a

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20141 Comment230 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

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Net-a-Porter showcases real-time shopper tr...

Aug 15, 2014No Comments414 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen

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Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment486 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

Lyst_anchor

Lyst’s ‘big data’ visualised in proje...

Aug 13, 20141 Comment658 Views

With an inventory of over one million items from more than 9,000 global fashion designers and retail stores, not to mention a solid group of actively purchasing

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Marc Jacobs launches digital-themed fragran...

Aug 11, 20141 Comment322 Views

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an

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adidas partners with MMA on Mobile Marketin...

Aug 08, 2014No Comments209 Views

adidas is aiming to drive the development of the mobile marketing industry with the introduction of a new resource created in partnership with the Mobile

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Twitter hints at e-commerce integration on ...

Aug 07, 2014No Comments271 Views

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment &

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Levi’s celebrates stories of a “bil...

Aug 06, 20141 Comment365 Views

Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments315 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

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Lacoste launches virtual try-on app for new...

Jul 31, 2014No Comments503 Views

Lacoste has introduced a new component to its augmented reality app that allows shoppers to see what they would look like in its range of

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Video: Net-a-Porter gives outgoing CEO send...

Jul 30, 2014No Comments492 Views

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel

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New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments290 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

selfie_anchor

Brands be warned: #selfie fatigue

Jul 27, 2014No Comments367 Views

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric.

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Search marketing tops customer acquisition ...

Jul 25, 2014No Comments266 Views

Paid search is still considered to be the most effective customer acquisition tactic, according to the 2014 State of Retailing Online study, released by Shop.org

VS_anchor

Victoria’s Secret among first to use ...

Jul 24, 2014No Comments369 Views

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last

Barboursummer_anchor

Digital snippets: Barbour, Tory Burch, Birc...

Jul 21, 2014No Comments294 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Barbour creates real-time illustrations of consumers’ stories for summer campaign (as