digital Tag

netsetcollage

Digital snippets: Farfetch acquires Browns,...

May 12, 2015No Comments262 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Browns acquired by Farfetch as part of omnichannel growth strategy

dezeen-watch-store_ANCHOR

Digital snippets: Style.com, Etsy, The Icon...

May 01, 2015No Comments300 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What the end of Style.com means for the rest of

lyst

Lyst generates further $40m investment, bec...

Apr 30, 2015No Comments511 Views

Fashion marketplace and e-commerce platform Lyst has raised $40m in a Series C investment round, with funding from partners also working with LVMH, YOOX Net-a-Porter

footlocker_shoemojiANCHOR

Footlocker jumps into emoji space with snea...

Apr 29, 2015No Comments584 Views

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in

matthewWilliamson_anchor

Why Matthew Williamson’s new in-season e-...

Apr 23, 2015No Comments639 Views

Matthew Williamson is to close its flagship store in London and refocus on a direct-to-consumer e-commerce business based on instantly-shoppable collection releases. The announcement from

puma_smartzer

Puma introduces shoppable football video

Apr 20, 2015No Comments638 Views

Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to

joeboxer_inactivitytracker_anchor

Kmart’s Joe Boxer mocks wearables market ...

Apr 19, 2015No Comments647 Views

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous

Yoox

Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments154 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant

fashmash_anchor2

#fashmash hits Matthew Williamson store in ...

Apr 15, 2015No Comments718 Views

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening

peakperformance_magichour_anchor

Peak Performance runs GPS-based virtual out...

Apr 10, 2015No Comments523 Views

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day

wristwatches_anchor

Digital snippets: wearables, Net-a-Porter a...

Apr 01, 2015No Comments673 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The wearables road ahead: a race to the bottom? [TechCrunch]

clarks_desertboot

Clarks to use Whatsapp to tell pop culture ...

Mar 30, 2015No Comments1042 Views

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use

jlab_anchor

John Lewis returns with JLAB start-up conte...

Mar 25, 2015No Comments806 Views

It was a start-up based on beacons that won John Lewis’ inaugural JLAB tech accelerator programme last year, now the department store is turning to

fashionfuturesawards

Fashion and tech to be celebrated in new Fa...

Mar 24, 2015No Comments1012 Views

The British Fashion Council has teamed up with Decoded Fashion to launch the Fashion Futures Awards, which celebrates how the industry is pushing the boundaries

SXSW_anchor

Do us a favour: fashion’s presence at #SX...

Mar 23, 2015No Comments862 Views

Celebrating the fact that SXSW goers were better dressed, and celebrity speakers like Karlie Kloss, Joe Zee and Nicola Formichetti were present at the Interactive

zoolander_valentino_ANCHOR

Digital snippets: Zoolander, Apple Watch, F...

Mar 12, 2015No Comments557 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Zoolander stars crash Valentino runway during Paris Fashion Week to

Applewatch2

Four reasons to care about the #AppleWatch

Mar 09, 2015No Comments587 Views

This post first appeared on WGSN.com/blogs The web was abuzz with coverage of CEO Tim Cook’s keynote revealing further information about the Apple Watch from

AppleVogue3_anchor

Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments778 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments580 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 2015No Comments744 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

Burberry

Burberry #Tweetcam to provide personalised ...

Feb 22, 2015No Comments1009 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called

NYFWanchor

Fashion week season – is innovation a dir...

Feb 21, 2015No Comments951 Views

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very

LFW_bynumbers

#LFW in numbers: 35 stats to know now

Feb 19, 2015No Comments666 Views

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1145 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

Lyst_ANCHOR

New York vs London: a fashion week infograp...

Feb 14, 2015No Comments568 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?

dolcegabbana_anchorNEW

New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments774 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway

tedbaker_anchor

Ted Baker invites fans to create chemistry ...

Feb 10, 2015No Comments601 Views

Ted Baker has launched a fun chemistry-themed Facebook app designed to help fans find their “molecular matches” for Valentine’s Day this year. Fancy That, as

mjcommute

Marc Jacobs’ #mjcommute series makes simp...

Feb 09, 2015No Comments747 Views

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute,

topshop_valentines

Topshop plays out Tinder date in Valentine...

Feb 05, 2015No Comments730 Views

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have

KatyPerry_anchor

Jeremy Scott’s missed opportunity in ‘u...

Feb 02, 2015No Comments526 Views

One of the great add-ons to Katy Perry’s performance during last night’s Super Bowl was the fact limited edition merchandise was instantly made shoppable to