digital Tag


M-commerce: Shopping’s brave new world is...

Nov 25, 2015No Comments207 Views

M-commerce rules! Yes really. It’s not just the heir apparent of retail shopping channels, it’s about to be crowned king. An IBM Watson study says


Hugo Boss: Forget tier-2 stores, it’s all...

Nov 25, 2015No Comments148 Views

You know times are tough when high-end brands rein-in their store opening plans and start talking up their web strategies instead. The latest to do


Welcome to Cyber Sunday: E-tail will never ...

Nov 24, 2015No Comments187 Views

Cyber Monday is now Cyber Sunday. That’s official. Well, at least as far as Walmart is concerned. The company is going to launch its Cyber


ICYMI: Topshop releases cute contactless pa...

Nov 23, 2015No Comments249 Views

As far as functionality goes, wearable technology that offers the ability to make payments is trending. Henry Holland launched a NFC-enabled ring in partnership with


India’s gets growth funding

Nov 20, 2015No Comments180 Views

India’s digital market is growing and more homegrown business are gearing up to exploit that growth., the country’s first online curated fashion and lifestyle


Digital snippets: Iris van Herpen on desig...

Nov 17, 2015No Comments249 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Iris van Herpen’s astonishing designs don’t look like ‘clothes.’

Lyst Ad- Pointless

Data anchors Lyst’s tongue-in-cheek debut...

Nov 16, 20151 Comment407 Views

Fashion e-commerce platform Lyst has launched its first-ever ad campaign, cleverly tying data insights into a provocative series of images. An irreverent take on traditional


From the archive: Unilever’s ‘All T...

Nov 13, 2015No Comments298 Views

In December 2013, Unilever launched a YouTube channel in the UK dedicated to hair. All Things Hair, as it’s called, generated over 17 million views


Does digital finally have a seat at the tab...

Nov 09, 2015No Comments403 Views

Fashion and luxury goods companies are hiring chief digital officers in a bid to integrate digital thinking into core business strategy. “A revolution needs leaders,”


#FashMash and Twitter’s Web Summit party ...

Nov 04, 2015No Comments418 Views

Collaboration will lead the fashion industry forward, was the overriding message at last night’s #FashMash party held in partnership with Twitter during Web Summit in


Fashion Future Awards celebrates US visiona...

Nov 03, 2015No Comments200 Views

Rebecca Minkoff, Misha Nonoo and Tictail were among the winners at the inaugural Fashion Future Awards in the US; an event co-hosted by W magazine


Fashion and tech is latest content focus fo...

Nov 02, 2015No Comments271 Views

It won’t just be investors, start-ups and tech folk running riot in Dublin this week, Web Summit’s final year in the Irish capital also brings


Digital snippets: Nike on 3D printing, HM x...

Nov 02, 2015No Comments276 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Nike’s COO thinks we could soon 3D print Nike


Networking gets intimate with The Kooples...

Oct 27, 2015No Comments451 Views

The Kooples has released a social networking app designed for one-on-one communications. Called Blackout, the app is created with lovers in mind, enabling them to


Nike unveils real pair of “Back To Th...

Oct 22, 2015No Comments268 Views

Back to the Future fans were waiting with bated breath following a tweet by Nike on the eve of October 21 that simply read: “.@realmikefox see you


Comment counts: How luxury went tribal

Oct 16, 2015No Comments450 Views

A new luxury is emerging based on the idea of creating belonging over exclusion, says Eleni Chalmers of Leo Burnett; a world where knowledge and


Fashion and tech announced as theme of 2016...

Oct 14, 2015No Comments657 Views

Technology is due to get a big nod of acceptance from the fashion industry in 2016 as the theme of the next Costume Institute exhibition


From the archive: C&A’s Facebook Lik...

Oct 08, 2015No Comments446 Views

In 2012, C&A in Brazil launched a Facebook campaign for Mother’s Day that saw social media “likes” displayed via hangers in store in real-time. The initiative


Digital snippets: Hussein Chalayan’s ...

Oct 05, 2015No Comments378 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Clothes dissolve on the catwalk during Hussein Chalayan show


A pick of the best campaign films for A/W 1...

Sep 30, 2015No Comments455 Views

We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to


London Fashion Week turns to performance po...

Sep 15, 2015No Comments963 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created


Digital snippets: Apple and Hermès, A/W 15...

Sep 14, 2015No Comments432 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Apple plus Hermès: smart watch dream team or weird


Dublin’s Web Summit launches first ev...

Sep 07, 2015No Comments1033 Views

Dublin’s Web Summit, a technology conference that has grown to become one of the most important in the space, is officially associating itself with the


Cheat sheet: Everything you need to know ab...

Sep 06, 2015No Comments568 Views

Nick Robertson might have stepped down as CEO of Asos this past week, but the e-commerce news from the UK that really grabbed global headlines


Digital snippets: Ralph Lauren’s smar...

Sep 01, 20151 Comment410 Views

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph


Digital snippets: Polyvore sells to Yahoo, ...

Aug 07, 2015No Comments469 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of


#LiveinLevis campaign returns with Alicia K...

Aug 06, 2015No Comments475 Views

Levi’s is profiling five emerging musicians alongside 15-time Grammy award-winner Alicia Keys in the latest iteration of its Live in Levi’s campaign. At the heart


Harvey Nichols launches virtual version of ...

Aug 05, 2015No Comments980 Views

To celebrate the opening of its new ‘store of the future’ in Birmingham (UK) last week, Harvey Nichols has launched a virtual version of the


Google hosts #fashmash summer party

Jul 30, 2015No Comments713 Views

The second-annual #fashmash summer party took place in London last night, co-hosted by Google. Welcoming over 100 influencers from across the industry, the evening was


Nordstrom creates giant Instagram post on i...

Jul 28, 2015No Comments623 Views

Using Instagram to promote the fact you have a big anniversary sale coming up is one thing, taking inspiration from that idea and recreating it