digital Tag

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Miu Miu partners with Miranda July on alter...

Aug 31, 2014No Comments99 Views

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and

FManchor

Luxury brands are missing out by snubbing t...

Aug 29, 2014No Comments99 Views

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments90 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

Harrods_stilettowars_anchor

Harrods enters gaming space with shoe-based...

Aug 26, 2014No Comments227 Views

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of

TOPSHOP_icebucketchallenge_anchor

Asos, Topshop, Burberry, Net-a-Porter among...

Aug 21, 2014No Comments222 Views

The big news yesterday was in Anna Wintour accepting the ALS #icebucketchallenge challenge from her daughter Bee Shaffer. The editor-in-chief of US Vogue posted a

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 2014No Comments152 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

NetaPorter_live_oceanoutdoor

Net-a-Porter showcases real-time shopper tr...

Aug 15, 2014No Comments321 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 2014No Comments346 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

Lyst_anchor

Lyst’s ‘big data’ visualised in proje...

Aug 13, 20141 Comment433 Views

With an inventory of over one million items from more than 9,000 global fashion designers and retail stores, not to mention a solid group of actively purchasing

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Marc Jacobs launches digital-themed fragran...

Aug 11, 2014No Comments265 Views

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an

mobileplaybook

adidas partners with MMA on Mobile Marketin...

Aug 08, 2014No Comments179 Views

adidas is aiming to drive the development of the mobile marketing industry with the introduction of a new resource created in partnership with the Mobile

twitter_anchor

Twitter hints at e-commerce integration on ...

Aug 07, 2014No Comments229 Views

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment &

liveinlevis_anchor

Levi’s celebrates stories of a “bil...

Aug 06, 2014No Comments317 Views

Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments264 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

LacosteLCST_anchor

Lacoste launches virtual try-on app for new...

Jul 31, 2014No Comments444 Views

Lacoste has introduced a new component to its augmented reality app that allows shoppers to see what they would look like in its range of

marksebba_anchor

Video: Net-a-Porter gives outgoing CEO send...

Jul 30, 2014No Comments421 Views

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel

caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments262 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

selfie_anchor

Brands be warned: #selfie fatigue

Jul 27, 2014No Comments342 Views

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric.

search_anchor

Search marketing tops customer acquisition ...

Jul 25, 2014No Comments234 Views

Paid search is still considered to be the most effective customer acquisition tactic, according to the 2014 State of Retailing Online study, released by Shop.org

VS_anchor

Victoria’s Secret among first to use ...

Jul 24, 2014No Comments337 Views

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last

Barboursummer_anchor

Digital snippets: Barbour, Tory Burch, Birc...

Jul 21, 2014No Comments261 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Barbour creates real-time illustrations of consumers’ stories for summer campaign (as

karlie_tamaramellon

First look: seven of the best autumn/winter...

Jul 14, 2014No Comments394 Views

The new season’s ad campaigns are releasing thick and fast, with names like Rita Ora, Cara Delevingne, even Winona Ryder announced as stars. Among them

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment340 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

piastanchina_google

Luxury brands must shift from interruption ...

Jul 08, 2014No Comments1162 Views

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of

marcbymarc_header

Marc by Marc Jacobs reveals faces of Instag...

Jul 04, 2014No Comments361 Views

A glimpse of the new marc by Marc Jacobs autumn/winter 2014/15 campaign was released via social media this week. Shot by David Sims and set

calvin_header

How luxury brands are showing their love fo...

Jul 03, 2014No Comments307 Views

Speak to a Brazilian right now, and most will tell you there’s little else going on in their country other than the FIFA World Cup

glass_header

Fashion & Mash celebrates relaunch at ...

Jul 02, 2014No Comments972 Views

If you hadn’t yet noticed, Fashion & Mash relaunched this past week to a new responsive design, in a bid to truly surface the great

ckmeforme

CK One focuses on Snapchat and Tumblr with ...

Jul 01, 20141 Comment661 Views

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming

camubutterfly

Butterflies converge in new Valentino film

Jun 30, 2014Comments off326 Views

Valentino has launched a short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection. Directed by Virgilio Villoresi, and produced by Withstand for

Cannes_block

Cannes Lions 2014 round-up: fashion and bea...

Jun 29, 2014Comments off711 Views

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will),