digital Tag

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments161 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 2015No Comments214 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

Burberry

Burberry #Tweetcam to provide personalised ...

Feb 22, 2015No Comments356 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called

NYFWanchor

Fashion week season – is innovation a dir...

Feb 21, 2015No Comments455 Views

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very

LFW_bynumbers

#LFW in numbers: 35 stats to know now

Feb 19, 2015No Comments249 Views

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments589 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

Lyst_ANCHOR

New York vs London: a fashion week infograp...

Feb 14, 2015No Comments340 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?

dolcegabbana_anchorNEW

New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments447 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway

tedbaker_anchor

Ted Baker invites fans to create chemistry ...

Feb 10, 2015No Comments330 Views

Ted Baker has launched a fun chemistry-themed Facebook app designed to help fans find their “molecular matches” for Valentine’s Day this year. Fancy That, as

mjcommute

Marc Jacobs’ #mjcommute series makes simp...

Feb 09, 2015No Comments490 Views

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute,

topshop_valentines

Topshop plays out Tinder date in Valentine...

Feb 05, 2015No Comments449 Views

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have

KatyPerry_anchor

Jeremy Scott’s missed opportunity in ‘u...

Feb 02, 2015No Comments330 Views

One of the great add-ons to Katy Perry’s performance during last night’s Super Bowl was the fact limited edition merchandise was instantly made shoppable to

calvinklein_bieber1

Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments429 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein

youtubespaceny_anchor

New YouTube Space running #NYFW bootcamp

Jan 21, 2015No Comments746 Views

YouTube launched a creative facility in New York two months ago that is now opening its doors to those in the fashion industry with a

FPL_anchor

Björn Borg launches ‘love’-themed game...

Jan 20, 2015No Comments543 Views

Swedish sports fashion brand Björn Borg it set to unveil its latest collection through a web-based game, and has released a trailer that parodies keynotes

ebayanchor

Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments502 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

neimanmarcus_memomi1

Neiman Marcus trials smart memory mirror ...

Jan 15, 2015No Comments753 Views

You might remember the Intel MemoMi mirror from the NRF Big Show in 2014 – a smart device for the fitting room that captures 10-second

nrf_anchor

Lo-fi tech a winner at #NRF15 show

Jan 13, 2015No Comments369 Views

This post first appeared on WGSN.com/blogs One of the wonderful things about technology in the store is of course the way it can surprise and

withings_activitepop

CES 2015: Wearable technology was the bigge...

Jan 12, 2015No Comments373 Views

This piece first appeared on The Telegraph Every year Rachel Arthur, a technology and fashion writer, makes a pilgrimage to Las Vegas in the hope

apple-watch_anchor

Smart watches to lead wearables growth in 2...

Jan 08, 2015No Comments390 Views

This post first appeared on WGSN.com/blogs Unit sales of smart watches are expected to grow 358% year-on-year in 2015, according to the Consumer Electronics Association

timberland_anchor

Digital snippets: Timberland, My-Wardrobe, ...

Jan 06, 2015No Comments437 Views

Happy New Year everyone and welcome to 2015! We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another

Burberry_burberry_hr

2014: A designer meets digital year in revi...

Dec 27, 2014No Comments1487 Views

What a year it has been for fashion and technology… From wearables taking off with varying designer brands during fashion week, to the launch of

instagram

Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments728 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp

burberry_anchor

Burberry team offering personalised gift su...

Dec 17, 20141 Comment742 Views

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on

AmericanEagleUK_daisylowe

American Eagle introduces London stores wit...

Dec 16, 2014No Comments605 Views

British model Daisy Lowe fronted a short film from American Eagle Outfitters to signify its arrival in the UK last month. Directed by Joshua Stocker,

ysl_anchor

YSL Beauté launches Google Glass tutorials...

Dec 15, 2014No Comments794 Views

Yves Saint Laurent Beauté launched Google Glass make-up tutorials in its consignment at Selfridges department store in London last week. First offered at Bloomingdales in

Gucci

Gucci falls into the festive season with sh...

Dec 13, 2014No Comments571 Views

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in

Gap_anchor

Retail’s 10 most interactive holiday ...

Dec 12, 2014No Comments939 Views

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on

Elfridges_anchor

Selfridges introduces Elfridges gaming app ...

Dec 10, 2014No Comments600 Views

Gaming is a bit of a recurring theme this holiday season, with initiatives spanning Bloomingdale’s and Ted Baker to Charlotte Olympia and Target, all including

tedselfie_anchor

Ted Baker runs Instagram treasure hunt with...

Dec 08, 2014No Comments981 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time