digital Tag


ASOS hosts third-anniversary celebration fo...

Feb 05, 2016No Comments215 Views

#FashMash celebrated its third birthday with a pre-fashion week drinks soiree in partnership with ASOS in London last night. Designed to be a place for


Digital pioneer Burberry does it again, thi...

Feb 05, 2016No Comments128 Views

This post first appeared on Forbes. If there’s one thing the fashion industry is talking about this morning, it’s Burberry’s move to “align runway with


Ted Baker invites fans to “go fishing...

Feb 04, 2016No Comments163 Views

Ted Baker is marking Valentine’s Day this year with an interactive microsite that plays host to a fishing-themed game. “Hook your SoleMate” as the initiative


The risk of Generation Z: let’s talk abou...

Feb 03, 2016No Comments111 Views

There’s a shift happening with social media campaigns from luxury fashion brands of late – they’re increasingly skewing younger. In a bid to drive engagement


Digital snippets: Tommy Hilfiger’s #Insta...

Feb 02, 2016No Comments268 Views

Your round-up of the latest stories related to fashion and technology… Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD]


Couture’s best social media moments

Feb 01, 2016No Comments194 Views

Fashion can seem to be a strange world when you’re not at its heart. It’s impractical, obsessed with things that the rest of the world


Kendall Jenner and Justin Bieber drive top ...

Jan 29, 2016No Comments218 Views

Proving the power of today’s social media celebrities, Kendall Jenner managed to rack up over 3.5 million likes for a handful of Calvin Klein images


Embracing the #longread: how digital consum...

Jan 25, 2016No Comments495 Views

If you’re anything like me, you constantly have dozens of tabs open, bookmarks saved, emails placed in a strategic folder, and apps in use to


M-commerce now: All about smartphones &...

Jan 25, 2016No Comments302 Views

The world of e-shopping is now global and it’s also mobile. That’s the conclusion of a new report from the British Retail Consortium and Google


Virtual reality and robots head for Stockho...

Jan 20, 2016No Comments203 Views

Virtual reality is the latest plaything of the fashion set, with designers from Tommy Hilfiger to Dior, Rebecca Minkoff and Jean-Pierre Braganza all experimenting with it.


Digital snippets: Diesel’s ads on Por...

Jan 19, 2016No Comments469 Views

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel


Chinese luxury: If you’re not online you...

Jan 18, 2016No Comments346 Views

All those luxury brands that have been spending millions on Chinese stores but have been lagging their peers in online development, need to sit up


Mercedes-Benz proves a puppet assistant is ...

Jan 18, 2016No Comments344 Views

It’s always good to see fashion not taking itself too seriously. This time, it’s the turn of Mercedes-Benz with the help of sound designer Michel


Rihanna + brand = license to print money, t...

Jan 15, 2016No Comments283 Views

Who’s the biggest celebrity in the world? No, let me ask that again… who’s the most marketable celebrity in the world? Move over Gigi, Kendall,


The big writers you should know about in #f...

Jan 12, 20161 Comment674 Views

I’m always asked how I do my research. Short of listing every event I go to, and speaking about how to network and maintain contacts,


Mobile wallets: Really ready for take-off?

Jan 05, 2016No Comments332 Views

2015 was the year of the mobile wallet. But despite the fast take-up, the payment method didn’t quite take off. However, the conditions are right


Digital snippets: Primania social success, ...

Jan 05, 2016No Comments283 Views

A round-up of all the stories surrounding fashion and tech you may have missed over the holidays… On social, ‘Primania’ looks to fill Primark’s e-commerce


2015: a designer meets digital year in revi...

Dec 23, 2015No Comments952 Views

It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s


From the archive: How Hermès is winning wi...

Dec 21, 2015No Comments636 Views

Last year’s list of the 100 most innovative companies, according to Forbes, saw French luxury brand Hermès sitting at number 13. Though it dropped to


Digital has irrevocably transformed fashion...

Dec 18, 20153 Comments400 Views

Over the past few weeks and months, fashion brands Matthew Williamson, Hunter, Rebecca Minkoff and Thakoon (to name a few) have made strategic decisions that


Digital snippets: NYFW’s consumer shift, ...

Dec 17, 2015No Comments332 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… NYFW going consumer? CFDA hires BCG to study the idea


Welcome to the future: Robotics market to s...

Dec 16, 20151 Comment321 Views

The robots are coming… no don’t panic (not yet anyway). But a new report does show consumer robotics growing from 33 million shipments and $3.5bn


Which two leading luxury brands are messing...

Dec 14, 2015No Comments526 Views

This report may be telling us something we think we know already, but it should also make scary reading for many people working in luxury


Burberry’s latest big idea – 3D digital...

Dec 14, 2015No Comments675 Views

Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and


Digital India: Ready for take-off

Dec 11, 2015No Comments313 Views

It may not be the world’s most mature e-commerce market but it’s set to grow 10-fold in the next five years. Which market am I


Agility matters: why Hunter not showing at ...

Dec 09, 2015No Comments672 Views

During spring/summer 2016’s round of fashion weeks held this past September, Hunter applied its usual experimental attitude to Twitter-owned live-streaming app Periscope. The British brand


The Business of Fashion launches new event ...

Dec 08, 2015No Comments607 Views

In what comes as little in the way of a surprise, The Business of Fashion has announced it will enter the event space in a


Digital luxury: Must try harder says L2… ...

Dec 08, 20151 Comment540 Views

Hey, guess what – e-commerce is becoming really important to the luxury sector but not enough luxury brands quite ‘get it’ yet. OK, tell us


More festive films: Hermès, Gucci, Jo Malo...

Dec 07, 2015No Comments699 Views

Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous


Streetwear brand unveils lookbook using Goo...

Dec 04, 20152 Comments650 Views

Numerous fashion brands have taken to exploring online platforms in novel and inspiring ways of late. Misha Nonoo used Instagram as a means of showcasing