digital Tag

TOMMY_anchor

Tommy Hilfiger’s solar-powered jacket...

Nov 23, 2014No Comments85 Views

While other brands in the fashion and retail space are aligning themselves with devices that measure physical activity or provide communication from your wrist, Tommy Hilfiger’s first

ebay-christmas

eBay UK expects big sales next weekend

Nov 22, 2014No Comments99 Views

ebay.co.uk is predicting Sunday November 30 to be its busiest shopping day of the whole year. ‘Super Sunday’ as it’s been dubbed, falls of course

hermesshake_anchor

Quirky #Hermesshake video places product fr...

Nov 21, 2014No Comments131 Views

“Shake it baby!” reads the tagline for the latest video from Hermès, which cleverly showcases product through the guise of a playful and engaging piece

cortexica_anchor

Where image recognition technology is heade...

Nov 19, 2014No Comments214 Views

Visual search is one of those technologies we know is set to impact the future of shopping significantly, we’re just not quite there yet. The

fashmashdublin_anchor

#fashmash Dublin pushes for greater collabo...

Nov 17, 2014No Comments303 Views

“The future of the fashion industry is about the power of connections, communities and collaboration,” Michelle Sadlier, head of innovation and social media at Hunter,

twitterlols_anchor

Asos social media expert releases #TwitterL...

Nov 16, 2014No Comments561 Views

Sedge Beswick, global social media manager at Asos, has released a guide to nailing your approach to social with a book called 140 Ultimate Twitter

topshop_cara

Topshop, Kohl’s, Mulberry latest with hol...

Nov 11, 2014No Comments306 Views

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that

johnlewis_montythepenguin

John Lewis introduces #MontyThePenguin in 2...

Nov 06, 2014No Comments366 Views

Last year it was a bear and a hare, the year before a snowman, but for 2014 it’s a penguin. John Lewis has introduced its

twitterbird_anchor

Twitter encourages retail advertisers ahead...

Nov 05, 2014No Comments414 Views

Twitter is urging retail brands to build out their advertising strategies on its platform this holiday season in order to capture consumers who “spend early and spend more”. The

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments459 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

metail_halloween_anchor

Halloween costumes get virtual try-on treat...

Oct 29, 2014No Comments388 Views

Virtual fitting room start-up Metail is running an online campaign this week that invites shoppers to see what they’d look like in a series of

Fashmash_dublin_logosNEW

#FashMash heads to the Web Summit in Dublin...

Oct 28, 2014No Comments737 Views

Running alongside our Fashionandmash.com site, is an exclusive global network uniting pioneering minds from the fashion and tech space. Known simply by the hashtag #FashMash, the group meets

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments374 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

Hermes_anchor

How Hermès is winning with creative online...

Oct 26, 2014No Comments1071 Views

This year’s list of the 100 most innovative companies, according to Forbes, sees French luxury brand Hermès sitting at number 13. The list is determined by

ZachKing_anchor

Lacoste partners with social media star Zac...

Oct 22, 2014No Comments568 Views

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

chanel_anchor

Chanel nails storytelling with epic Baz Luh...

Oct 15, 2014No Comments527 Views

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples

brookeroberts_anchor

Brain scan knitwear designer launches campa...

Oct 15, 20141 Comment1338 Views

Brooke Roberts, a digital knitwear designer inspired by scan images of the brain and sciences, is promoting her spring/summer 2015 collection with a campaign featuring

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-t...

Oct 14, 2014No Comments738 Views

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art

katespade_barricade_anchor

Kate Spade pushes interaction once more by ...

Oct 13, 2014No Comments699 Views

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather

applewatch_VogueChina_anchor

Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments397 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments725 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

clinique

Data helped Clinique win with ‘spotted eg...

Oct 03, 2014No Comments392 Views

This is an incredibly simple but effective demonstration of data being used to inform a media and marketing buy. Clinique ran a campaign a few

shoporg

Are we over the next big thing? Omnichannel...

Oct 02, 2014No Comments324 Views

This post first appeared on WGSN.com/blogs The US digital retail crowd hit Seattle this week for the National Retail Federation’s annual e-commerce event, the Shop.org Summit.

Jlab_Localz

John Lewis announces beacon technology star...

Sep 29, 2014No Comments491 Views

This post first appeared on WGSN.com/blogs Beacon technology got another nod of approval from the retail sector today as start-up Localz was announced as the

Macy's Reports Strong Quarterly Earnings

Digital snippets: Macy’s, Margiela, F...

Sep 26, 2014No Comments433 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Macy’s aims to become retail tech powerhouse with latest moves

Hermes_maisondescarres_anchor

Hermès celebrates silk with illustrated vi...

Sep 24, 2014No Comments749 Views

Hermès has launched a pop-up e-store dedicated to its silk squares, shawls, twills, scarves and stoles. Illustrated in quirky Hermès style by Pierre Marie, Lamaisondescarrés.com

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments492 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

richardnicoll_anchor

Is this the first example of truly ‘b...

Sep 15, 2014No Comments520 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment782 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

AppleWatch_anchor

How the fashion press critiqued the all-new...

Sep 11, 2014No Comments326 Views

It’s somewhat hard to imagine the scene in Cupertino earlier this week – savvy tech journalists alongside a bevy of Apple employees, a handful of