digital Tag

selfie_anchor

Brands be warned: #selfie fatigue

Jul 27, 2014No Comments45 Views

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric.

search_anchor

Search marketing tops customer acquisition ...

Jul 25, 2014No Comments90 Views

Paid search is still considered to be the most effective customer acquisition tactic, according to the 2014 State of Retailing Online study, released by Shop.org

VS_anchor

Victoria’s Secret among first to use ...

Jul 24, 2014No Comments87 Views

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last

Barboursummer_anchor

Digital snippets: Barbour, Tory Burch, Birc...

Jul 21, 2014No Comments124 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Barbour creates real-time illustrations of consumers’ stories for summer campaign (as

karlie_tamaramellon

First look: seven of the best autumn/winter...

Jul 14, 2014No Comments241 Views

The new season’s ad campaigns are releasing thick and fast, with names like Rita Ora, Cara Delevingne, even Winona Ryder announced as stars. Among them

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 2014No Comments194 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

piastanchina_google

Luxury brands must shift from interruption ...

Jul 08, 2014No Comments659 Views

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of

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Marc by Marc Jacobs reveals faces of Instag...

Jul 04, 2014No Comments230 Views

A glimpse of the new marc by Marc Jacobs autumn/winter 2014/15 campaign was released via social media this week. Shot by David Sims and set

calvin_header

How luxury brands are showing their love fo...

Jul 03, 2014No Comments196 Views

Speak to a Brazilian right now, and most will tell you there’s little else going on in their country other than the FIFA World Cup

glass_header

Fashion & Mash celebrates relaunch at ...

Jul 02, 2014No Comments571 Views

If you hadn’t yet noticed, Fashion & Mash relaunched this past week to a new responsive design, in a bid to truly surface the great

ckmeforme

CK One focuses on Snapchat and Tumblr with ...

Jul 01, 20141 Comment336 Views

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming

camubutterfly

Butterflies converge in new Valentino film

Jun 30, 2014Comments off212 Views

Valentino has launched a short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection. Directed by Virgilio Villoresi, and produced by Withstand for

Cannes_block

Cannes Lions 2014 round-up: fashion and bea...

Jun 29, 2014Comments off376 Views

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will),

dazed_futureshopping_pinarviola

A whistle-stop tour through the future shop...

Jun 27, 2014No Comments273 Views

This article first appeared on Dazed  Have you ever had one of those moments where the person walking down the street just a few steps

refashion

Recommended listening: Refashion podcast

Jun 26, 2014No Comments172 Views

A new fashion and tech podcast has launched that’s worth checking out. Refashion kickstarted in April 2014 and has already featured interviews with the likes

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments271 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

Emma Roberts

Old Navy taps social currency with flip-flo...

Jun 24, 20141 Comment321 Views

From L’Oréal make-up to Sprinkles cupcakes, vending machines are having a moment in New York. The latest? Flip-flops from Old Navy. From today until June

katemoss_markwahlberg_CalvinKlein

Calvin Klein CCO outlines ‘brand trut...

Jun 22, 20141 Comment153 Views

Creating consumer engagement today depends on the passion and courage put in by the brand, said Melisa Goldie, CCO of Calvin Klein at the 61st annual

todsgommino

Tod’s aims to rejuvenate iconic Gommino s...

Jun 15, 20141 Comment237 Views

Avid fashion blog followers may have noticed several high-calibre bloggers have simultaneously started wearing and drawing attention to Tod’s footwear of late. This is not

artpeck_gap

Gap Inc‘s Art Peck talks digital disrupti...

Jun 13, 2014No Comments249 Views

“We are entering into a period of significant opportunity driven by accelerated disruption coming from the continued pivot of customers into the digital space,” Art

wondiorland

Harmony Korine directs new wonDiorland film

Jun 12, 2014No Comments195 Views

Dior has teamed up with director Harmony Korine for a new short film for its Dior Addict fragrance. The Alice in Wonderland-inspired spot features model Sasha

lornahall_wgsn_askwgsn

WGSN to host live Twitter Q&A on the fu...

Jun 09, 2014No Comments107 Views

Trend forecaster WGSN might be best known for its design and product development work (seasonal colours, silhouettes, consumer insights and more), but it also analyses

beats_worldcup

Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments114 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World

missvogue_fashionfortunecookie1

Miss Vogue and Chanel Chance launch cute di...

Jun 05, 2014No Comments193 Views

Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”. The Miss

dvf_googleglassevachen

Why Google’s partnership with DVF and...

Jun 03, 2014No Comments217 Views

The big news in the fashion and tech space today, was of course the announcement of Diane von Furstenberg’s new Google Glass frames. The New

dior_secretgarden3

Goddesses of beauty, charm and joy inspire ...

Jun 03, 2014No Comments101 Views

Dior released its third Secret Garden film on Friday, garnering over two million views over the weekend alone. Directed by Inez Lamsweerde and Vinoodh Matadin

pradasphere

Digital snippets: Prada, John Lewis, Compto...

Jun 01, 2014No Comments110 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Prada delves into visual past with Pradasphere microsite [Luxury Daily] John Lewis

CannesPosterRevisedInstaHighResFIN2

Instagram to celebrate creativity at Cannes...

May 29, 2014No Comments101 Views

Instagram is inviting brands and consumers alike to submit their most creative images for potential inclusion in a gallery space at next month’s Cannes Lions

alexander-wang-eat-me-truck

Alexander Wang serves up Instagram-worthy i...

May 28, 2014No Comments116 Views

Alexander Wang has been spreading summer cheer in Hong Kong with a black ice cream truck stationed outside its Harbour City store for the past

burberry_tmall

Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments92 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing