digital Tag

RalphLauren_ANCHOR

Digital snippets: Ralph Lauren’s smar...

Sep 01, 2015No Comments101 Views

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph

calvin-klein-sexting_ANCHOR

Digital snippets: Polyvore sells to Yahoo, ...

Aug 07, 2015No Comments257 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of

alicia_anchor

#LiveinLevis campaign returns with Alicia K...

Aug 06, 2015No Comments270 Views

Levi’s is profiling five emerging musicians alongside 15-time Grammy award-winner Alicia Keys in the latest iteration of its Live in Levi’s campaign. At the heart

HarveyNicholsANCHOR

Harvey Nichols launches virtual version of ...

Aug 05, 2015No Comments473 Views

To celebrate the opening of its new ‘store of the future’ in Birmingham (UK) last week, Harvey Nichols has launched a virtual version of the

IMG_1861anchor

Google hosts #fashmash summer party

Jul 30, 2015No Comments437 Views

The second-annual #fashmash summer party took place in London last night, co-hosted by Google. Welcoming over 100 influencers from across the industry, the evening was

nordstrom_giantinstagram

Nordstrom creates giant Instagram post on i...

Jul 28, 2015No Comments413 Views

Using Instagram to promote the fact you have a big anniversary sale coming up is one thing, taking inspiration from that idea and recreating it

Minionistas_ANCHOR

Your Friday highlight: fashion’s finest g...

Jul 24, 2015No Comments393 Views

The Minions are taking over the fashion industry… quite literally. In what might be one of the best stories to ever hit my inbox on

danitpelegANCHOR

Fashion student 3-D prints her whole collec...

Jul 23, 2015No Comments409 Views

Fashion still isn’t the first thing that springs to mind when thinking about the realistic potential of 3-D printing at this stage, but a student

Cherwears_plaidANCHOR

20 years later, THAT virtual Clueless wardr...

Jul 17, 2015No Comments501 Views

There are few tech-enabled wardrobes more iconic that that of Cher Horowitz’s. Now 20 years since the launch of Clueless (it was first released in

harveynichols_ANCHORnew

Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments374 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards

Net A Porter Founder Natalie Massenet Interview

Natalie Massenet on consumers, growth marke...

Jul 02, 2015No Comments621 Views

Natalie Massenet, chairman and founder of Net-a-Porter, has indicated she is staying put with the company after it merges with Yoox SpA. In an interview

Applewatch_anchor

Digital snippets: Breaking up with the Appl...

Jun 22, 2015No Comments578 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch

Cannesbeach_ANCHOR

Tips and tricks for surviving #CannesLions

Jun 20, 2015No Comments486 Views

In no place is the saying ‘burning the candle at both ends’ truer than at the Cannes Lions International Festival of Creativity. Especially if you’re

visuel-dior-eyes-hdr-1000x550

Dior enters virtual reality space with in-s...

Jun 18, 2015No Comments979 Views

We’ve seen a flurry of retail and fashion brands experiment with virtual reality of late. Next up: Dior. The French luxury house captured a backstage

GIGI-HADID-AND-MICHEL-KORS

Michael Kors and Gigi Hadid battle it out i...

Jun 14, 2015No Comments511 Views

Anything fun deserves to be celebrated, so kudos to Michael Kors for this joyful little video featuring the designer himself playing a version of Pictionary

FTF_Event_0013

Theory CEO Andrew Rosen on the evolution of...

Jun 12, 2015No Comments605 Views

Andrew Rosen, CEO of Theory, and investor in labels including Rag & Bone, Alice & Olivia, Proenza Schouler and Reformation, took to the Fashion Tech

Project-Jacquard ANCHOR

Digital snippets: Richemont invites LVMH as...

Jun 10, 2015No Comments597 Views

A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete

Cher-Marc-Jacobs-Fall-2015-Ad-Campaign - ANCHOR

Why are autumn campaigns already releasing?...

Jun 09, 2015No Comments632 Views

When did ad campaigns for autumn/winter start launching in May? I returned to my desk today after a couple of weeks travelling to see notifications

HarveyNichols_anchor

Harvey Nichols launches another risqué cam...

Jun 05, 2015No Comments696 Views

Harvey Nichols is pushing a few buttons again – this time with a campaign that references divorce, natural disasters, stereotypical prison scenes and a number

VOGUE EMPOWER - MY CHOICE

Vogue India empowerment video clocks record...

May 27, 2015No Comments600 Views

Vogue has struck a chord with women in India – its recent My Choice video, which focuses on female empowerment, has been viewed nearly 10

netsetcollage

Digital snippets: Farfetch acquires Browns,...

May 12, 2015No Comments793 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Browns acquired by Farfetch as part of omnichannel growth strategy

dezeen-watch-store_ANCHOR

Digital snippets: Style.com, Etsy, The Icon...

May 01, 2015No Comments725 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What the end of Style.com means for the rest of

lyst

Lyst generates further $40m investment, bec...

Apr 30, 2015No Comments884 Views

Fashion marketplace and e-commerce platform Lyst has raised $40m in a Series C investment round, with funding from partners also working with LVMH, YOOX Net-a-Porter

footlocker_shoemojiANCHOR

Footlocker jumps into emoji space with snea...

Apr 29, 2015No Comments1378 Views

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in

matthewWilliamson_anchor

Why Matthew Williamson’s new in-season e-...

Apr 23, 2015No Comments969 Views

Matthew Williamson is to close its flagship store in London and refocus on a direct-to-consumer e-commerce business based on instantly-shoppable collection releases. The announcement from

puma_smartzer

Puma introduces shoppable football video

Apr 20, 2015No Comments1204 Views

Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to

joeboxer_inactivitytracker_anchor

Kmart’s Joe Boxer mocks wearables market ...

Apr 19, 2015No Comments1168 Views

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous

Yoox

Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments473 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant

fashmash_anchor2

#fashmash hits Matthew Williamson store in ...

Apr 15, 2015No Comments1038 Views

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening

peakperformance_magichour_anchor

Peak Performance runs GPS-based virtual out...

Apr 10, 2015No Comments877 Views

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day