digital Tag

ZachKing_anchor

Lacoste partners with social media star Zac...

Oct 22, 2014No Comments66 Views

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

chanel_anchor

Chanel nails storytelling with epic Baz Luh...

Oct 15, 2014No Comments270 Views

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples

brookeroberts_anchor

Brain scan knitwear designer launches campa...

Oct 15, 20141 Comment468 Views

Brooke Roberts, a digital knitwear designer inspired by scan images of the brain and sciences, is promoting her spring/summer 2015 collection with a campaign featuring

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-t...

Oct 14, 2014No Comments394 Views

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art

katespade_barricade_anchor

Kate Spade pushes interaction once more by ...

Oct 13, 2014No Comments342 Views

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather

applewatch_VogueChina_anchor

Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments242 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments465 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

clinique

Data helped Clinique win with ‘spotted eg...

Oct 03, 2014No Comments301 Views

This is an incredibly simple but effective demonstration of data being used to inform a media and marketing buy. Clinique ran a campaign a few

shoporg

Are we over the next big thing? Omnichannel...

Oct 02, 2014No Comments259 Views

This post first appeared on WGSN.com/blogs The US digital retail crowd hit Seattle this week for the National Retail Federation’s annual e-commerce event, the Shop.org Summit.

Jlab_Localz

John Lewis announces beacon technology star...

Sep 29, 2014No Comments365 Views

This post first appeared on WGSN.com/blogs Beacon technology got another nod of approval from the retail sector today as start-up Localz was announced as the

Macy's Reports Strong Quarterly Earnings

Digital snippets: Macy’s, Margiela, F...

Sep 26, 2014No Comments292 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Macy’s aims to become retail tech powerhouse with latest moves

Hermes_maisondescarres_anchor

Hermès celebrates silk with illustrated vi...

Sep 24, 2014No Comments565 Views

Hermès has launched a pop-up e-store dedicated to its silk squares, shawls, twills, scarves and stoles. Illustrated in quirky Hermès style by Pierre Marie, Lamaisondescarrés.com

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments374 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

richardnicoll_anchor

Is this the first example of truly ‘b...

Sep 15, 2014No Comments441 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment562 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

AppleWatch_anchor

How the fashion press critiqued the all-new...

Sep 11, 2014No Comments283 Views

It’s somewhat hard to imagine the scene in Cupertino earlier this week – savvy tech journalists alongside a bevy of Apple employees, a handful of

10600583_515026871960806_8287278392491546098_n

Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments525 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

UrderArmour_Gisele

Digital snippets: Apple, Under Armour, Burb...

Sep 08, 2014No Comments287 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… All the digital activity happening this #NYFW [Fashion & Mash] Apple

OpeningCeremony_Intel_anchor

All the digital activity (outside of live s...

Sep 04, 20142 Comments678 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

RalphLauren-smart-tshirt_anchor

Designers are jumping into the wearable tec...

Sep 03, 2014No Comments344 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments268 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

miumiu_somebody

Miu Miu partners with Miranda July on alter...

Aug 31, 2014No Comments381 Views

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and

FManchor

Luxury brands are missing out by snubbing t...

Aug 29, 2014No Comments644 Views

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments293 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

Harrods_stilettowars_anchor

Harrods enters gaming space with shoe-based...

Aug 26, 2014No Comments587 Views

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of

TOPSHOP_icebucketchallenge_anchor

Asos, Topshop, Burberry, Net-a-Porter among...

Aug 21, 2014No Comments420 Views

The big news yesterday was in Anna Wintour accepting the ALS #icebucketchallenge challenge from her daughter Bee Shaffer. The editor-in-chief of US Vogue posted a

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20141 Comment361 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

NetaPorter_live_oceanoutdoor

Net-a-Porter showcases real-time shopper tr...

Aug 15, 2014No Comments543 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment658 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

Lyst_anchor

Lyst’s ‘big data’ visualised in proje...

Aug 13, 20141 Comment897 Views

With an inventory of over one million items from more than 9,000 global fashion designers and retail stores, not to mention a solid group of actively purchasing