Tag Archives: digital snippets

Digital snippets: Fabergé, Dior, Gucci, Marc by Marc Jacobs, H&M, J.Crew and Kate Spade

13 Apr

A round-up of the latest stories to know about surrounding all things fashion and tech:

 

  • Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment ever in the US [Fashionista]
  • Dior explores global flower sourcing with interactive map [Luxury Daily]
  • James Franco directs video for Gucci (as above) [WWD]
  • Marc by Marc Jacobs line crowdsources models with #castmemarc campaign on social [Vogue.co.uk]
  • YouTube fashion viral: Miranda Kerr is selfie obsessed in H&M’s spring 2014 campaign [Fashionotes]
  • J.Crew and Kate Spade to foster the next big fashion tech start-ups through new accelerator program [Co.Design]
  • IMG Fashion’s partnership with Tencent aims to boost Fashion Week China exposure  [JingDaily] bit.ly/1ltgJFZ
  • Fashion in the age of Instagram [NY Times]
  • How iBeacon and similar technology will change retail [eMarketer]
  • Five examples of how marketers are using iBeacons [Econsultancy]
  • ‘Showrooming’ hits luxury fashion – lack of e-commerce presence means clients buying elsewhere online [WSJ]
  • Luxury brands are stupid to snub the internet [BusinessWeek]
  • Decoded Fashion founder: ‘Designers need to launch like start-ups’ [The Guardian]
  • New app, Think Dirty, tracks the nasty chemicals in the beauty products you put on your face [Co.Exist]
  • The camera-wielding boyfriends behind fashion’s most famous bloggers [Fashionista]
  • How LiketoKnow.it is changing Instagram by monetising your photos [Pinetop Group]
  • Op-ed: The companies with the best software will lead fashion [BoF]

Digital snippets: Oculus, Luxottica, Wren, Asos, Nike, Birchbox, Tom Ford, Kenzo

28 Mar

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of others to know about too. Read on for an edit…

oculus-rift-dk2

  • Google deal with Luxottica will bring Glass to Ray-Ban, Oakley [WSJ]
  • How Wren made a viral video of strangers kissing and increased sales by nearly 14,000% [Business Insider]
  • Asos and Nike celebrate 27 years of Air Max with first Google+ shoppable hangout [Marketing Magazine]
  • Birchbox, seller of beauty products, steps out from web to open New York store [NY Times]
  • Tom Ford joins the world of e-commerce with sexy new web store [Fashionista]
  • Kenzo’s virtual aquarium highlights the danger of overfishing [PSFK]
  • Chanel releases new Coco Mademoiselle Keira Knightley ad – She’s Not There [The Inspiration Room]
  • Lancôme ramping up digital initiatives [WWD]
  • How Yoox became the Amazon of the fashion world [Telegraph]
  • Why in-store tracking might not be as bad as it sounds [CNNMoney]
  • The Shazam of fashion is here, introducing ‘ASAP54′ [Styleite]
  • Silicon Valley never talks about the real reason you don’t own a smart watch or ‘wearable tech’ [Business Insider]

 

Digital snippets: Wren, Gucci, John Lewis, Lord & Taylor, Kenneth Cole, Sephora

18 Mar

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion and tech from the past fortnight or so:

 

  • “First Kiss” film (as above) goes viral with 63 million views – is ad for clothing label Wren [NY Times]
  • Gucci launches own Spotify music hub to promote short film ‘The Fringe’ [The Drum]
  • John Lewis looks to digital innovation as next big thing in retail with ‘JLab incubator’ [The Guardian]
  • Lord & Taylor now accepting bitcoin [CNBC]
  • Kenneth Cole challenges consumers to do good deeds and prove it via Google Glass [Creativity]
  • Sephora launches ‘Beauty Board’ social shopping platform [USA Today]
  • Bergdorf Goodman makes Instagram shots shoppable at SXSW with 52Grams [5th/58th]
  • Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion [Luxury Daily
  • adidas launches gaming platform powered by social media starring Lionel Messi [Marketing Magazine]
  • Can Instagram save ageing teen retailer Aeropostale? [CNBC]
  • Which big brands are courting the maker movement, and why – from Levi’s to Home Depot  [AdWeek]
  • How beacon technology could change the way we shop [Fashionista]
  • On Instagram, a bazaar where you least expect it [Bits blog]
  • What Google’s wearable tech platform could mean for the fashion industry [Fashionista]
  • Smartphone payment system to be unveiled in UK [FT]
  • Alibaba ramping up efforts to sell US brands in China [WSJ]
  • What does WeChat’s new e-credit card mean for luxury? [JingDaily]
  • Op-Ed | Are camera phones killing fashion? [BoF]

Digital snippets: Burberry, Calvin Klein, Moschino, Saks, M&S, Primark

27 Feb

A round-up of all the latest stories surrounding fashion and tech…

 

  • Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The Drum]
  • Calvin Klein asks fans to snap selfies in their skivvies for #MyCalvins campaign [BrandChannel]
  • Fast-fashion: Moschino offers fans the ability to shop its McDonald’s-themed show live [Dazed Digital]
  • Saks recreates in-store beauty tutorials with six-second videos on Vine [LuxuryDaily]
  • Marks & Spencer launches new website to replace Amazon platform, after three years in the making [The Telegraph]
  • How Primark achieved 1.7m Facebook Likes in just six months [Econsultancy]
  • Former GQ editor Lauren Bans comes out as @CondeElevator Tweeter [Fashionista]
  • New privacy website lets you opt out of tracking in retail stores [AdAge]
  • Ebay buys virtual fitting room start-up PhiSix Fashion Labs [PC Mag]

Digital snippets: Michael Kors, Rebecca Minkoff, Vivienne Tam, Marc Jacobs, Zac Posen

17 Feb

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech…

MarcJacobs_mjdaisychain

  • Rebecca Minkoff gives inside look at fashion week with Keek app [Mashable]
  • Vivienne Tam’s WeChat partnership delivers NYFW front-row access [Jing Daily]
  • Marc Jacobs opens fashion week pop-up that accepts Tweets as payment (as pictured) [Fashionista]
  • Zac Posen curated a Spotify playlist for his new lookbook [Styleite]
  • Alexander Wang showed colour-changing clothes during fashion week [Technical.ly]
  • Warby Parker tops list of top 10 retail innovators [Fast Company]
  • London Fashion Week: Nokia and Fyodor Golan create ‘world’s first’ smart skirt [Marketing]
  • Net-a-Porter puts its fashion sense on paper in new print magazine [BrandChannel]
  • Miu Miu unveils ‘Spark and Light’ short film [WWD]
  • Sass & Bide launches 360-degree shoppable ad [PSFK]
  • Bloomingdale’s hosts live-styling event on Instagram to drive interaction [Luxury Daily]
  • The new Moda Operandi app is like Tinder for designer clothes [NY Observer]
  • Instagram is shaping up to be the world’s most powerful selling tool [Forbes]
  • Seven ways retailers are embracing tech, from body scanning to digital wallets [AdAge]
  • What’s so alluring about a woman known as Man Repeller? [NY Mag]

Digital snippets: Gap, H&M, L’Oréal, Dove, Lyst, Jelly

26 Jan

Here’s a highlight of the best stories in the fashion and tech space over the past week…

Gap_PinterestGIF

  • You can now pin animated GIFs: here’s Gap’s (as pictured) [Fashionista]
  • Will David Beckham’s H&M Super Bowl ad be #covered or #uncovered? [Fashionotes]
  • L’Oréal’s Matrix offers stylist’s-eye view with Google Glass [BrandChannel]
  • Dove launches short film, “Selfie”, about women’s self-image at Sundance [Creativity]
  • Meet the stylish Sapeurs, the Congolese stars of Guinness’ new ad and doc [Co.Create]
  • Why Amazon’s data store doesn’t scare people, but Facebook’s does [AdAge]
  • Lyst, a fashion e-commerce aggregator, raises $14m more, plans beacon rollout with PayPal [TechCrunch]
  • Keep.com helps you shop for items on Instagram [Mashable]
  • Nine unexpected ways retailers are using your data [Fashionista]
  • Vogue hosts its first Google+ Hangout celebrating The Fashion Fund [Vogue]

Digital snippets: adidas, Louis Vuitton, Neiman Marcus, Bitcoin, American Apparel

20 Jan

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks…

adidas_Stan_Smith_Popup

  • adidas launches Stan Smith pop-up store, includes 3D-printing station (as pictured) [Dexigner]
  • Louis Vuitton debuts spring campaign on Instagram [Refinery29]
  • Neiman Marcus CEO apologises for data breach, offers free credit monitoring [The Verge]
  • Overstock CEO: Why we’re accepting Bitcoins [CNBC]
  • Five reasons why American Apparel is bullish on Twitter [AdWeek]
  • Aerie’s unretouched ads ‘challenge supermodel standards’ for young women [Huffington Post]
  • Warby Parker launches interactive 2013 annual report [Laughing Squid]
  • Wet Seal hires 16-year-old to build its following on Snapchat [AdAge]
  • François-Henri Pinault puts his money where his mobile is via Square, hints at future for luxury world buying into tech [FT Material World]
  • Show business: are fashion shows still relevant? [BoF]
  • Beacons: what they are, how they work, and why Apple’s iBeacon technology is ahead of the pack [Business Insider]
  • Personalisation is key for beauty omnichannel strategy: L’Oréal Luxe exec [Luxury Daily]
  • Try on virtual make-up and pay with your hand with retail tech at CES 2014 [BrandChannel]

Digital snippets: H&M, Instagram, Uniqlo, Ferragamo, Urban Outfitters, Nike

6 Jan

Happy new year all and welcome to 2014!

It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a week heavy on the wearables front. More of that to follow, but for now, here’s a highlight of some of the fashion and tech stories you may have missed over the past couple of weeks…

david-beckham-underwear_HM

  • H&M and Beckham return to The Super Bowl with ground-breaking shoppable TV ad campaign [WGSN]
  • Instagram reveals ‘promising’ results of Levi’s and Ben & Jerry’s ad trial [Marketing Magazine]
  • Ferragamo weaves founder’s history into fairy tale film [Luxury Daily]
  • Nike, MTV are top global brands on Instagram in 2013 [BrandChannel]
  • How in-store analytics is changing the way you shop [Fashionista]
  • Beacons: What they are, how they work, and why Apple’s iBeacon technology is ahead of the pack [Business Insider]
  • What fashion adds to the tech world: Vanessa Friedman on wearables [FT]
  • Smart eyelashes and fingernails: the next wave of wearable tech [Mashable]
  • Can Apple’s Angela Agrendts spark a retail revolution? [Fast Company]

Digital snippets: The North Face, Instagram Direct, Target, Barneys, Harrods, Karmaloop

15 Dec

The big news over the past couple of weeks in the retail and fashion tech space was of course the concept of Amazon drones, but multiple other stories grabbed the headlines too. Here’s a highlight of the best ones…

instagram-direct-2

  • IBM’s Watson explores the great e-commerce unknown with The North Face [AdAge]
  • What Instagram Direct means for fashion brands (as pictured) [Fashionista]
  • Barneys creates holiday .gif guide to appeal to younger consumers [Luxury Daily]
  • Harrods’ Christmas Weibo campaign engages London’s Chinese tourist influx [Jing Daily]
  • Karmaloop targets millennials with YouTube and Snapchat holiday plan [AdWeek]
  • Kmart’s ‘Ship My Pants’ gets the Dickens treatment for Christmas [AdAge]
  • Native advertising: the pros and cons [WWD]
  • Designing the next generation of wearables, with women in mind [Fast Company]
  • With 3-D printing, clothing that leaves out the sewing machine [NY Times]
  • Mallzee is a Tinder-esque shopping app that lets your friends play fashion police [TechCrunch]
  • Start-up Thread is building a scalable personal styling service, blending human stylists and intelligent algorithms [BoF]
  • Instagram is the ‘best platform for brands’ in 2013, beating out Facebook, Twitter, and Google+ [Venture Beat]
  • Retailers look to their best customers, not bloggers, as the new influencers [Fashionista]
  • Gap’s ad with Sikh model Waris Ahluwalia defaced with racist graffiti, drawing incredible response from company [Huffington Post]

Digital snippets: Holiday retail round-up special

27 Nov

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special round-up of all the ways they’re using social and digital to help lure the seasonal shopper and start converting those all-important Holiday sales…

ebayinc_digitalstorefront_rm4 (2)

  • eBay debuts shoppable touchscreens and digital storefronts for Sony, Toms And Rebecca Minkoff in San Francisco (as pictured) [TechCrunch]
  • Target launches “most digitally enabled campaign” in its history, pins hopes on Pinterest this holiday season [Co.Create]
  • Topshop partners with Pinterest for online and offline Holiday campaign [Fashion&Mash]
  • JC Penney launches first Holiday campaign under new marketing head, includes crowdsourcing initiative inviting users to upload videos of themselves singing ‘Silent Night’ [AdAge]
  • ‘Reserve in Store’ service rolling out to all Banana Republic stores across the US, 200 Gap [CNBC]
  • Jingle all the way at Kmart with #showyourjoe Christmas ad [Fashion&Mash]
  • Kohl’s adds emotional brand spots to Holiday mix [AdAge]
  • Hollister teases Black Friday deals on YouTube [ClickZ]
  • All the interactive elements accompanying John Lewis’ #bearandhare Christmas ad [Fashion&Mash]
  • Cath Kidston, Bauble Bar driving traffic with Christmas treasure hunt campaigns [Fashion&Mash]
  • Michaels offers interactive Holiday help with live elf available through streaming video [Chain Store Age]
  • M&S teases Christmas #magicandsparkle campaign over social [Fashion&Mash]
  • Louis Vuitton highlights gift ideas on interactive goose game [Luxury Daily]
  • Tillys runs ugly Christmas sweater contest over Instagram [Tillys]
  • Neiman Marcus teams up with Shapeways to offer 3D printed holiday capsule collection [PSFK]
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