designer Tag

yoox_wechat

Yoox x WeChat collaboration blends commerce...

Sep 29, 2014No Comments138 Views

Yoox teamed mobile commerce with gaming in a new app launched via messaging service WeChat earlier this summer. The internet retail company rolled out official

Hermes_maisondescarres_anchor

Hermès celebrates silk with illustrated vi...

Sep 24, 2014No Comments284 Views

Hermès has launched a pop-up e-store dedicated to its silk squares, shawls, twills, scarves and stoles. Illustrated in quirky Hermès style by Pierre Marie, Lamaisondescarrés.com

burberry_anchor

Social commerce proves key digital trend fo...

Sep 23, 2014No Comments340 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,

christiansiriano_anchor

Social media conversation fuels real-time f...

Sep 22, 2014No Comments187 Views

Fashion designer Christian Siriano turned to social media to inform the print of a fabric for two garments unveiled this past week. The #socialimprint project, in

JeanPaulGaultier_selfridges_ANCHOR

Selfridges hosts Jean Paul Gaultier ‘self...

Sep 19, 2014No Comments267 Views

A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments269 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

richardnicoll_anchor

Is this the first example of truly ‘b...

Sep 15, 2014No Comments350 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments306 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments207 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment412 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

AppleWatch_anchor

How the fashion press critiqued the all-new...

Sep 11, 2014No Comments228 Views

It’s somewhat hard to imagine the scene in Cupertino earlier this week – savvy tech journalists alongside a bevy of Apple employees, a handful of

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Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments433 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Samsung7_anchor

Diesel next fashion week brand to jump into...

Sep 09, 2014No Comments216 Views

Diesel Black Gold has announced a wearable tech partnership with Samsung in time for its New York Fashion Week show today at 1pm EST, in

tommy_anchor

Non-fashion digital influencers to capture ...

Sep 06, 2014No Comments454 Views

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments220 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

OpeningCeremony_Intel_anchor

All the digital activity (outside of live s...

Sep 04, 20142 Comments487 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

RalphLauren-smart-tshirt_anchor

Designers are jumping into the wearable tec...

Sep 03, 2014No Comments318 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments230 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

bjornborg_gaming

Avatars take to Björn Borg catwalk ahead o...

Sep 01, 2014No Comments245 Views

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk

miumiu_somebody

Miu Miu partners with Miranda July on alter...

Aug 31, 2014No Comments276 Views

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and

FManchor

Luxury brands are missing out by snubbing t...

Aug 29, 2014No Comments305 Views

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20141 Comment280 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

harpersbazaar_emojis_anchor

Harper’s Bazaar launches Emojis 2.0 app, ...

Aug 18, 2014No Comments382 Views

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time

NetaPorter_live_oceanoutdoor

Net-a-Porter showcases real-time shopper tr...

Aug 15, 2014No Comments465 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen

alicetemperley_anchor

Temperley London, Net-a-Porter and Cinemati...

Aug 12, 20141 Comment436 Views

Shoppable films are still on the rise following the launch of a Levi’s version last week, and now another by Temperley London in partnership with

marcjacobs_mjdaisychain

Marc Jacobs launches digital-themed fragran...

Aug 11, 20141 Comment388 Views

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments351 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

marksebba_anchor

Video: Net-a-Porter gives outgoing CEO send...

Jul 30, 2014No Comments540 Views

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel

fashmash_anchor

Fashion takeaways from Ben Horowitz book, T...

Jul 22, 2014No Comments586 Views

The inaugural #fashmash book club was held in London earlier this month, with a group of digital individuals from the fashion industry meeting at the

calvinklein_mycalvins

Calvin Klein expands #mycalvins campaign to...

Jul 18, 20141 Comment534 Views

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or