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#FashMash heads to the Web Summit in Dublin...

Oct 28, 2014No Comments238 Views

Running alongside our Fashionandmash.com site, is an exclusive global network uniting pioneering minds from the fashion and tech space. Known simply by the hashtag #FashMash, the group meets

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How Hermès is winning with creative online...

Oct 26, 2014No Comments382 Views

This year’s list of the 100 most innovative companies, according to Forbes, sees French luxury brand Hermès sitting at number 13. The list is determined by

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Wang teases H&M collaboration with bad...

Oct 23, 2014No Comments207 Views

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film

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Lacoste partners with social media star Zac...

Oct 22, 2014No Comments333 Views

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

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Farfetch celebrates Japan launch with inter...

Oct 21, 2014No Comments243 Views

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it

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Chanel nails storytelling with epic Baz Luh...

Oct 15, 2014No Comments391 Views

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples

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Brain scan knitwear designer launches campa...

Oct 15, 20141 Comment992 Views

Brooke Roberts, a digital knitwear designer inspired by scan images of the brain and sciences, is promoting her spring/summer 2015 collection with a campaign featuring

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Kate Spade pushes interaction once more by ...

Oct 13, 2014No Comments526 Views

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather

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Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments283 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

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Mat Maitland brings surrealist style to Hun...

Oct 08, 2014No Comments243 Views

Hunter has collaborated with visual artist Mat Maitland for a surreal, technicolour film as part of its autumn/winter 2014/15 campaign. The spot features models including

yoox_wechat

Yoox x WeChat collaboration blends commerce...

Sep 29, 2014No Comments358 Views

Yoox teamed mobile commerce with gaming in a new app launched via messaging service WeChat earlier this summer. The internet retail company rolled out official

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Hermès celebrates silk with illustrated vi...

Sep 24, 2014No Comments649 Views

Hermès has launched a pop-up e-store dedicated to its silk squares, shawls, twills, scarves and stoles. Illustrated in quirky Hermès style by Pierre Marie, Lamaisondescarrés.com

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Social commerce proves key digital trend fo...

Sep 23, 2014No Comments503 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,

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Social media conversation fuels real-time f...

Sep 22, 2014No Comments277 Views

Fashion designer Christian Siriano turned to social media to inform the print of a fabric for two garments unveiled this past week. The #socialimprint project, in

JeanPaulGaultier_selfridges_ANCHOR

Selfridges hosts Jean Paul Gaultier ‘self...

Sep 19, 2014No Comments435 Views

A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set

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Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments401 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

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Is this the first example of truly ‘b...

Sep 15, 2014No Comments460 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

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Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments433 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

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Live streaming fashion week – a classic c...

Sep 13, 2014No Comments312 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

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All the digital activity surrounding this #...

Sep 12, 20141 Comment610 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

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How the fashion press critiqued the all-new...

Sep 11, 2014No Comments300 Views

It’s somewhat hard to imagine the scene in Cupertino earlier this week – savvy tech journalists alongside a bevy of Apple employees, a handful of

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Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments559 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

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Diesel next fashion week brand to jump into...

Sep 09, 2014No Comments293 Views

Diesel Black Gold has announced a wearable tech partnership with Samsung in time for its New York Fashion Week show today at 1pm EST, in

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Non-fashion digital influencers to capture ...

Sep 06, 2014No Comments589 Views

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments265 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

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All the digital activity (outside of live s...

Sep 04, 20142 Comments774 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

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Designers are jumping into the wearable tec...

Sep 03, 2014No Comments358 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments280 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

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Avatars take to Björn Borg catwalk ahead o...

Sep 01, 2014No Comments302 Views

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk

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Miu Miu partners with Miranda July on alter...

Aug 31, 2014No Comments451 Views

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and