designer Tag

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments37 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

richardnicoll_anchor

Is this the first example of truly ‘b...

Sep 15, 2014No Comments225 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments178 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments143 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment273 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

AppleWatch_anchor

How the fashion press critiqued the all-new...

Sep 11, 2014No Comments174 Views

It’s somewhat hard to imagine the scene in Cupertino earlier this week – savvy tech journalists alongside a bevy of Apple employees, a handful of

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Topshop to give Facebook fans first look at...

Sep 10, 2014No Comments331 Views

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks

Samsung7_anchor

Diesel next fashion week brand to jump into...

Sep 09, 2014No Comments164 Views

Diesel Black Gold has announced a wearable tech partnership with Samsung in time for its New York Fashion Week show today at 1pm EST, in

tommy_anchor

Non-fashion digital influencers to capture ...

Sep 06, 2014No Comments350 Views

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments183 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

OpeningCeremony_Intel_anchor

All the digital activity (outside of live s...

Sep 04, 20142 Comments414 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

RalphLauren-smart-tshirt_anchor

Designers are jumping into the wearable tec...

Sep 03, 2014No Comments235 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments195 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

bjornborg_gaming

Avatars take to Björn Borg catwalk ahead o...

Sep 01, 2014No Comments182 Views

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk

miumiu_somebody

Miu Miu partners with Miranda July on alter...

Aug 31, 2014No Comments221 Views

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and

FManchor

Luxury brands are missing out by snubbing t...

Aug 29, 2014No Comments191 Views

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20141 Comment230 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

harpersbazaar_emojis_anchor

Harper’s Bazaar launches Emojis 2.0 app, ...

Aug 18, 2014No Comments346 Views

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time

NetaPorter_live_oceanoutdoor

Net-a-Porter showcases real-time shopper tr...

Aug 15, 2014No Comments414 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen

alicetemperley_anchor

Temperley London, Net-a-Porter and Cinemati...

Aug 12, 20141 Comment387 Views

Shoppable films are still on the rise following the launch of a Levi’s version last week, and now another by Temperley London in partnership with

marcjacobs_mjdaisychain

Marc Jacobs launches digital-themed fragran...

Aug 11, 20141 Comment322 Views

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments315 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

marksebba_anchor

Video: Net-a-Porter gives outgoing CEO send...

Jul 30, 2014No Comments492 Views

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel

fashmash_anchor

Fashion takeaways from Ben Horowitz book, T...

Jul 22, 2014No Comments559 Views

The inaugural #fashmash book club was held in London earlier this month, with a group of digital individuals from the fashion industry meeting at the

calvinklein_mycalvins

Calvin Klein expands #mycalvins campaign to...

Jul 18, 20141 Comment487 Views

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment399 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

piastanchina_google

Luxury brands must shift from interruption ...

Jul 08, 2014No Comments1297 Views

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of

marcbymarc_header

Marc by Marc Jacobs reveals faces of Instag...

Jul 04, 2014No Comments403 Views

A glimpse of the new marc by Marc Jacobs autumn/winter 2014/15 campaign was released via social media this week. Shot by David Sims and set

calvin_header

How luxury brands are showing their love fo...

Jul 03, 2014No Comments342 Views

Speak to a Brazilian right now, and most will tell you there’s little else going on in their country other than the FIFA World Cup

glass_header

Fashion & Mash celebrates relaunch at ...

Jul 02, 2014No Comments1084 Views

If you hadn’t yet noticed, Fashion & Mash relaunched this past week to a new responsive design, in a bid to truly surface the great