design Tag

todsgommino

Tod’s aims to rejuvenate iconic Gommino s...

Jun 15, 2014No Comments214 Views

Avid fashion blog followers may have noticed several high-calibre bloggers have simultaneously started wearing and drawing attention to Tod’s footwear of late. This is not

dvf_googleglassevachen

Why Google’s partnership with DVF and...

Jun 03, 2014No Comments207 Views

The big news in the fashion and tech space today, was of course the announcement of Diane von Furstenberg’s new Google Glass frames. The New

Wearable tech

The ugliest wearable technology is arguably...

Apr 30, 2014No Comments67 Views

“Why is wearable technology so damn ugly?” I asked in a piece I wrote for The Telegraph post-CES in January. Now I’m speaking about it

bigleap

Courage underpins beautiful new Lacoste cam...

Feb 07, 2014No Comments112 Views

#LiveBeautifully seems an apt hashtag for the latest ad from Lacoste. Created to support the brand’s “Life is a Beautiful Sport” campaign, it’s an arresting 60-second

irisvanherpen

Fashion names star in Apple Mac’s 30-...

Feb 05, 20141 Comment57 Views

  Dutch fashion designer Iris van Herpen is one of several fashion creatives to star in a new ad from Apple, a spot filmed using

Why is wearable technology so damn ugly?

Jan 14, 20141 Comment63 Views

This piece first appeared on The Telegraph Rachel Arthur, a fashion business reporter, was dismayed by the wearable technology on offer at CES last week.

More detail on what the Opening Ceremony x ...

Jan 10, 2014No Comments71 Views

While the exact details of Intel’s new smart bracelet, created in partnership with Opening Ceremony and carried by Barneys New York, are yet to be determined,

Wearables key message at CES, Intel leads f...

Jan 07, 20141 Comment64 Views

If there’s one key theme at this year’s CES in Las Vegas, it’s wearables. Smart watches, fitness wristbands, earbuds, the works. Functionality is being heavily

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment79 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments30 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Vogue promotes new iPhone 5C as major fashi...

Oct 17, 20131 Comment51 Views

Vogue is continuing its focus on tech with a series of online editorial shots this week dedicated to the new iPhone 5C. Titled “How About

Key fashion week trend: social media qualit...

Oct 16, 2013No Comments44 Views

There’s a lot to be said for the level of quality our industry is producing over social media these days, and rightly so for a

Digital snippets: Burberry and Apple execut...

Oct 15, 20132 Comments27 Views

The big news today has of course been about Burberry CEO Angela Ahrendts’ move to become an SVP at Apple, as well as the subsequent

Chloé provides access and interaction in #...

Sep 30, 20132 Comments43 Views

Chloé launched a dedicated microsite for its Paris Fashion Week show yesterday, providing followers with multiple camera views as well as personal moodboards. It might

Digital Marc Jacobs ads invite users to res...

Sep 22, 2013No Comments96 Views

While the majority of designers are pushing their current season collections through online banner ads at present – Diane von Furstenberg, Etro, Valentino, Calvin Klein

Why and how fashion brands should be on Vin...

May 14, 20133 Comments47 Views

We just can't stop watching our #vine #stopmotion #fashion @vineapp http://t.co/VmmpQ5rbdx — French Connection (@FCUK) April 16, 2013   When Vine, Twitter’s six-second, video-sharing app,

GoogleGlass

Infographic: wearable tech and the signific...

May 06, 20131 Comment32 Views

There was a great piece on The Business of Fashion last week looking at the lack of fashion brands in the wearable technology space and

Nataporter_banner

Net-a-Porter’s Massenet uses Instagram to...

May 02, 2013No Comments43 Views

The coverage of Net-a-Porter founder Natalie Massanet’s talk at last weekend’s Vogue Festival might have been largely focused on her juggling motherhood and business, but for

Stylyt_banner

Start-up spotlight: Stylyt

Apr 25, 2013No Comments39 Views

Greater consumer participation in today’s brands is a trend that shows no sign of abating. In fashion of course, that’s a huge opportunity, meaning it

Prada_RomanCoppola

Digital snippets: Peter Som, Bergdorfs, Pra...

Mar 24, 2013No Comments20 Views

There’s been a lot happening in the fashion and technology space over the past couple of weeks, ranging from Proenza Schouler’s new site to Net-a-Porter

JenniferLawrence_Oscars2013

Infographic: #Oscars best-dressed according...

Feb 25, 20131 Comment24 Views

There’s nothing quite like the live commentary you get over Twitter when the #Oscars takes place, as everyone and anyone has some sort of say

CCTV footage

Brazil’s Reserva turns CCTV footage of bu...

Jan 25, 2013No Comments29 Views

  How’s this for inspired… Brazilian menswear brand Reserva has launched a video of the robbers breaking into its São Paulo store, to help promote

givenchy_0008

Givenchy launches short graphic film for ne...

Jan 17, 2013No Comments37 Views

  Parfums Givenchy has released a short film called Le Rouge for the launch of its new lipstick of the same name. Created by design

Facebook

Facebook Graph Search will prove key for lo...

Jan 16, 2013No Comments13 Views

The web is abuzz today with discussion around Facebook’s Graph Search, its new in-built social search system based on the data it’s been able to

Velocity

Velocity revisited: key quotes from Stefan ...

Jan 09, 20131 Comment71 Views

I recently rediscovered my copy of Velocity: The Seven New Laws for a World Gone Digital, written by Ajaz Ahmed of AKQA and Stefan Olander

fashionhackathon_decoded

Fashion Hackathon set for MBFW New York, wi...

Jan 08, 2013No Comments14 Views

Mercedes-Benz Fashion Week New York is set to host a “Fashion Hackathon” this February, tasking teams of tech hackers with building an app that solves

LondonCollections_Men_AW13

British Fashion Council announces series of...

Jan 05, 2013No Comments23 Views

The autumn/winter 2013/14 catwalk season kickstarts on Monday with London Collections: Men, the second season of a dedicated menswear event in the British capital. We’ve

google-dvf-fr

2012: a designer meets digital year in revi...

Dec 20, 2012No Comments31 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use

GAL_2126.jpg.imageLink.original

Topman live-stream to offer fans 360° augm...

Dec 19, 20121 Comment18 Views

Topman is set to launch an interactive 360° live-stream experience for its London Collections: Men autumn/winter 2012/13 show on January 7. The UK menswear brand

LACOSTE-Polo-Future-6

Lacoste film envisions intelligent polo shi...

Dec 11, 2012No Comments61 Views

  Lacoste is celebrating its 80th birthday and honouring the visionary spirit of its founder, Rene Lacoste, with a video short that highlights how future