The latest curated shop to arrive at Nordstrom is taking on a tech theme, both in the products it hosts and the design of its layout.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.
John Lewis is to invest £4 million in a new customer service initiative, which will see 8,000 sales associates receive iPhones to enable them to help shoppers in store.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.
The holiday season is a big opportunity to create emotional connections with customers at a pivotal time of year for spend. Here’s our pick of 2016’s best festive films from the fashion and retail space.
“2016 has certainly been quite a year, so we hope our advert will make people smile,” says Craig Inglis, customer director at John Lewis on the launch of its much-awaited campaign.
Selfridges has brought together designers, musicians and drama heavy hitters for Shakespeare ReFashioned; a giant campaign that blends fashion with tech and culture this summer.
eBay has launched a virtual reality department store in partnership with Australian retailer Myer that enables consumers to explore and shop products merely by using their eyes.
If you’d visited a mall housing a J.C. Penney store over the holidays, you may have been welcomed by a virtual reality experience that took shoppers on an immersive ride to the North Pole. Created with marketing and technology agency […]
Macy’s has opened a new juniors floor on the lower level of its flagship Herald Square location in New York City, with numerous tech features including a selfie wall and Levi’s customisation station installed. Called One Below, the 53,000 square-foot […]
John Lewis is focusing on retail services and connected devices in its second annual start-up accelerator program. The 2015 JLAB finalists include a digital queue management system for stores called Qudini; an app-based coffee shop created by three teenagers called […]
It was a start-up based on beacons that won John Lewis’ inaugural JLAB tech accelerator programme last year, now the department store is turning to the likes of the connected home, effortless payments and meshing the digital and physical for […]
You might remember the Intel MemoMi mirror from the NRF Big Show in 2014 – a smart device for the fitting room that captures 10-second clips of shoppers in their new looks. Using patented “perspective-distortion correction” technology, it shows 360-degree […]
US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming is the focus with passersby encouraged to connect to Bloomingdalesholiday.com via their mobile phones to […]
Last year it was a bear and a hare, the year before a snowman, but for 2014 it’s a penguin. John Lewis has introduced its new Christmas campaign – another creative feat costing £1m to make – and a loveable […]
This post first appeared on WGSN.com/blogs Beacon technology got another nod of approval from the retail sector today as start-up Localz was announced as the winner of John Lewis’ JLAB tech incubator. The ‘micro-location’ technology business wins £100,000 in investment […]
A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set designer Gary Card, the space station setup features multiple screens above various sets of keyboards, […]
By day, I’m a global senior editor at WGSN, where we’ve been running an ongoing series of Google+ Hangouts (#wgsnhangout), chatting to experts from across the industry each month on subjects as varied as wearable technology, catwalk trends to know about, the […]
John Lewis is continuing the celebrations for its 150-year anniversary with a crowdsourced GIF campaign. Created to accompany its new TV ad dedicated to British history, the initiative invites fans to submit their own animated images or videos of up […]
Last year’s Super Bowl game was all about the success Oreo achieved with its Dunk in the Dark instant Twitter response. While lots of brands played with social this time round – from Tide to Chobani – no one quite […]
Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season. The initiative, developed in partnership with creative digital agency, The Science Project, and sponsored by MasterCard, is […]
Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare, created by adam&eve DDB. The hand-animated tale has received an enormous 8.7 million views on […]
In the fast-paced run up to Christmas madness, here’s a little Friday respite with a highlight of 10 of the best festive fashion, retail and luxury films: 1. Topshop: Winter Wonderland 2. Barneys: Electric Holiday 3. adidas: The […]
That title should be quite an obvious statement to most, but a number of stores seem to need reminding of it in the busy run up to the holidays this year. At a time when capturing consumer attention is fraught […]
As previously reported, Harrods recently launched a contest on Pinterest to tie in with the Queen’s Diamond Jubilee. Here now is the video of the winner, Fay Martin, and her custom display in the infamous department store’s window ahead of next […]
Luxury department store Harrods has decided to listen to the voice of its consumer for the autumn/winter 2012/13 season, by handing the buying decision of the forthcoming Burberry collection over to its Facebook fans. The day after the designer’s show […]
Franca Sozzani, editor of Vogue Italia is set to host a day dedicated to showcasing life behind-the-scenes at her world famous magazine at London department store Harvey Nichols next week. The “Vogue Experience” follows in the footsteps of similar events […]
Luxury US department store Barneys New York has expanded its e-commerce offering to 90 countries. The launch is in partnership with FiftyOne Global Ecommerce, the recognised market leader in international e-commerce. Shipping will span from the UK to Australia, South […]
US department store Nordstrom has integrated Microsoft’s Kinect technology into the windows of its flagship Seattle store. The Xbox accessory has been used to enable shoppers passing by to “write with light” on the white backdrop of the display simply […]