From bespoke footwear to monogrammed scarves, fashion brands are increasingly offering custom-made luxury clothing.
Seth Aaron, two-time winner of Lifetime’s Emmy award-winning TV show, Project Runway, has introduced a line of 3D printed designer shoes.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight, including new robots for Nike.
The best examples of customisation come from upstart brands with vast amounts of qualitative and quantitative data on their customers’ preferences, writes strategist Ana Andjelic.
Primark is celebrating all-things Christmas jumpers with a Twitter campaign this Friday that will see fortunes told via customised videos and animated GIFs. The value-based fashion retailer, which has recently opened its first two stores in the US as well […]
Topshop is focusing on personalisation with the online streaming of its Unique show at London Fashion Week on Sunday, launching a variety of innovative initiatives for consumers to engage one-on-one with, including customisable catwalk looks. Its first under the direction […]
Wallpaper* magazine has launched its second customisable covers initiative ahead of its August issue. Following on from the success of last year, readers can once again create their own cover based on a series of graphics, shapes, colours and photography. […]