crowdsourcing Tag

calvinklein_mycalvins

Calvin Klein expands #mycalvins campaign to...

Jul 18, 20141 Comment190 Views

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or

marcbymarc_header

Marc by Marc Jacobs reveals faces of Instag...

Jul 04, 2014No Comments243 Views

A glimpse of the new marc by Marc Jacobs autumn/winter 2014/15 campaign was released via social media this week. Shot by David Sims and set

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments281 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

CannesPosterRevisedInstaHighResFIN2

Instagram to celebrate creativity at Cannes...

May 29, 2014No Comments108 Views

Instagram is inviting brands and consumers alike to submit their most creative images for potential inclusion in a gallery space at next month’s Cannes Lions

burberry_tmall

Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments103 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing

gucci

Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments150 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment148 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

DolceGabbana_AW13

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment93 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

ebay_minkoff

Digital snippets: Holiday retail round-up s...

Nov 27, 2013No Comments73 Views

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special

johnlewis_bearandhare2

All the interactive elements accompanying J...

Nov 26, 20135 Comments177 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,

Digital snippets: Michael Kors, Banana Repu...

Nov 11, 2013No Comments155 Views

A short break here means there’s a stack of content to catch up on. Below are the top links for stories surrounding fashion and digital

Warehouse fans go #knitbombing in recent so...

Oct 29, 2013No Comments116 Views

As mentioned in a recent post about the #topmansprayonjeans campaign, there’s a big focus on user-generated content being seen from a multitude of retailers of

Topman pulls in consumer content with #topm...

Oct 23, 20131 Comment73 Views

  User-generated content might be somewhat of an old phrase in the digital space these days, but there’s a phenomenal amount happening around it of

Net-a-Porter calls for shopper content with...

Oct 07, 20131 Comment150 Views

The signature black boxes that arrive from Net-a-Porter tied with a grosgain ribbon have long been a favourite for user-generated content. From Instagram images to

Digital snippets: Diesel, J.Crew, David Bec...

Aug 27, 2013No Comments50 Views

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital: Diesel goes to Tumblr to cast Reboot ad campaign

GiorgioArmani_framesofyou

Armani partners with VideofyMe for #frameso...

Aug 01, 2013No Comments61 Views

Giorgio Armani is continuing its Frames of Life campaign, this time with an initiative that calls for fans to create their own video using Swedish

Stylyt_banner

Start-up spotlight: Stylyt

Apr 25, 2013No Comments45 Views

Greater consumer participation in today’s brands is a trend that shows no sign of abating. In fashion of course, that’s a huge opportunity, meaning it

futurefashionweeks

The future of fashion weeks: do you have an...

Mar 27, 2013No Comments17 Views

This is a bit of a different post to usual – a call for content if you will. Over the past two years, Fashion &

Elon-Musk-SXSW_headline

A look back at SXSW Interactive – key...

Mar 18, 2013No Comments20 Views

This article first appeared on The Business of Fashion AUSTIN, United States — With some 30,000 people in town for the 20th annual SXSW Interactive

Wang

Digital snippets: Alexander Wang, Warby Par...

Mar 03, 2013No Comments48 Views

It’s been a little while since one of these round-up posts on other interesting fashion and digital stories sourced from around the web, so there’s

LondonCollections_Men_AW13

British Fashion Council announces series of...

Jan 05, 2013No Comments23 Views

The autumn/winter 2013/14 catwalk season kickstarts on Monday with London Collections: Men, the second season of a dedicated menswear event in the British capital. We’ve

Cinemagram’s crowdsourced GIF content cou...

Oct 19, 2012No Comments33 Views

There’s no denying the unfathomable appetite online for GIFs at present, or Graphics Interchange Format images to use their full name. Although the simple animated

Swarovski to generate content via Facebook ...

Jul 09, 2012No Comments22 Views

Swarovski is inviting consumers to send in suggestions of how London inspires them to help build creative for its Regent Street store windows. Part of

Calypso and AG invite Pinterest users to de...

Jun 06, 20121 Comment136 Views

Luxury label Calypso St Barth and denimwear line AG Adriano Goldschmied have turned to Pinterest to find the most popular print for a limited edition

Harrods invites Facebook fans to decide Bur...

Feb 15, 2012No Comments43 Views

Luxury department store Harrods has decided to listen to the voice of its consumer for the autumn/winter 2012/13 season, by handing the buying decision of

Oscar de la Renta crowdsources creative ide...

Feb 14, 20121 Comment35 Views

Oscar de la Renta is inviting consumers to become a part of his creative process by launching a virtual pinboard open for anyone to post

Kaboodle to crowdsource runway show

Jun 07, 2011No Comments14 Views

Social shopping platform Kaboodle is teaming up with Bloomingdale’s to celebrate its fifth anniversary and relaunched site as part of Internet Week New York tonight.

Bergdorf hosts Facebook Fendi contest

Apr 26, 2011No Comments30 Views

US department store Bergdorf Goodman is running a contest on Facebook calling for consumers to vote on a new Fendi 2Bag. Fendi Frenzy: The Color

Zara launches People!, calls for creativity

Feb 25, 2011No Comments16 Views

Zara has launched a new project called People!, which encourages consumers to collaborate with the brand by sending in their own creative pictures for publication.