The inaugural #FashMash Live event in London called for the fashion industry to think more about long-term brand strategy coupled with a heavy dose of relevancy.
The Grand Prix winners at Cannes Lions this year were both a celebration of creative technology and an opportunity for the retail and apparel industries to shine.
“Smoke and mirrors in marketing is over; it’s really over,” said actor Will Smith in a talk that focused on the role of authenticity by meeting people’s needs at this year’s Cannes Lions.
Work in (or with) the fashion industry and heading to Cannes Lions this year? Here’s a list of all the relevant sessions you should attend directly related to this vertical.
This year’s Cannes Lions International Festival of Creativity is set to marry heavyweight speakers and high profile awards with buckets or rosé once more… here are some tips and tricks to help you get through it.
A version of this post first appeared on The Telegraph. Supermodel Kendall Jenner generated 1.5 million likes in 12 hours on Instagram last week for an image of herself wearing Calvin Klein underwear. An official tie up for the brand’s […]
Condé Nast has flexed it celebrity muscle and pulled in influencers ranging from Kendall Jenner to Reese Witherspoon to contribute to a new social media campaign focused on creativity. Referred to as “creativity selfies”, the “Create. Connect. Condé Nast” campaign […]
Last year’s list of the 100 most innovative companies, according to Forbes, saw French luxury brand Hermès sitting at number 13. Though it dropped to 22 in 2015, it can still be credited as a leader in creating desire coupled […]
It’s hard to know whether the fashion industry not winning much at Cannes Lions is because the work isn’t good enough, or because few brands actually get entered in the first place. I fear it’s the former (even though the […]
After seven days, over 300 speakers and more magnums of rosé than even the Carlton probably dares to think about, Cannes Lions has wrapped for another year. Whether you were stuck at home or just spent too much time on […]
In no place is the saying ‘burning the candle at both ends’ truer than at the Cannes Lions International Festival of Creativity. Especially if you’re a first timer. With a week full of back-to-back meetings, endless high profile speakers, multiple […]
This year’s list of the 100 most innovative companies, according to Forbes, sees French luxury brand Hermès sitting at number 13. The list is determined by measuring which companies trade at a level incongruous to their underlying financials and assets, leading […]
Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has become known for his use of special effects to create awe-inspiring six second clips. In the […]