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Harrods enters gaming space with shoe-based...

Aug 26, 2014No Comments579 Views

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of

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Marc Jacobs launches digital-themed fragran...

Aug 11, 20141 Comment479 Views

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an

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Instagram to celebrate creativity at Cannes...

May 29, 2014No Comments1054 Views

Instagram is inviting brands and consumers alike to submit their most creative images for potential inclusion in a gallery space at next month’s Cannes Lions

Cath Kidston, Bauble Bar driving traffic wi...

Nov 25, 20131 Comment395 Views

UK home furnishings brand, Cath Kidston, is running a cute campaign on its website in the run up to Christmas that invites shoppers to hunt

Warehouse fans go #knitbombing in recent so...

Oct 29, 2013No Comments215 Views

As mentioned in a recent post about the #topmansprayonjeans campaign, there’s a big focus on user-generated content being seen from a multitude of retailers of

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Rebecca Minkoff launches talent contest via...

Jul 18, 2013No Comments105 Views

New York-based designer Rebecca Minkoff is using Tumblr as a platform to call for artists, models and photographers to enter a competition being run in

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Fashion Hackathon set for MBFW New York, wi...

Jan 08, 2013No Comments54 Views

Mercedes-Benz Fashion Week New York is set to host a “Fashion Hackathon” this February, tasking teams of tech hackers with building an app that solves

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eBay UK throws festive pop-up party for one...

Jan 03, 2013No Comments49 Views

  Before the spring/summer 2013 campaigns sweep us away, and the forthcoming autumn/winter 2013/14 shows creep up on us, there’s one last holiday initiative I

Jean Paul Gaultier celebrates grown-up R...

Nov 27, 20121 Comment170 Views

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar. Created with digital agency Isobar, and housed

Physical Pinterest board pops up at Westfie...

Nov 26, 20123 Comments356 Views

How’s this for a nice example of digital meets physical… Pinterest has set up a life-size pop-up board in San Diego to help celebrate the

Topshop connects physical and digital world...

Oct 24, 20122 Comments113 Views

Topshop is introducing the idea of tweets as currency this Halloween by inviting shoppers to take to Twitter while in store in exchange for certain

Kenneth Cole inspires with word-based Insta...

Aug 16, 2012No Comments75 Views

Kenneth Cole has assembled a team of “culture mavens” to act as curators and judge its new contest on Instagram, which invites fans to submit

Swarovski turns to Pinterest for jewellery ...

Aug 15, 20121 Comment128 Views

Swarovski Elements has launched a contest on Pinterest to help celebrate the launch of its new Made With magazine. Called “Jewels for Every Occasion“, it

Calypso and AG invite Pinterest users to de...

Jun 06, 20121 Comment514 Views

Luxury label Calypso St Barth and denimwear line AG Adriano Goldschmied have turned to Pinterest to find the most popular print for a limited edition

Topshop celebrates Diamond Jubilee with Mea...

May 30, 2012No Comments67 Views

Harrods did it, so did Tatler, now Topshop is connecting with consumers via digital (as well as in-store) to celebrate the Queen’s Diamond Jubilee this

Harrods unveils Pinterest contest winner, #...

May 16, 20123 Comments51 Views

As previously reported, Harrods recently launched a contest on Pinterest to tie in with the Queen’s Diamond Jubilee. Here now is the video of the

Digital snippets: Dior, Instagram, Pinteres...

Apr 09, 20123 Comments51 Views

A big day for the fashion industry with news of both Raf Simons appointment  at Dior, and the sale of Instagram to Facebook for $1bn

Bergdorf hosts Facebook Fendi contest

Apr 26, 2011No Comments108 Views

US department store Bergdorf Goodman is running a contest on Facebook calling for consumers to vote on a new Fendi 2Bag. Fendi Frenzy: The Color