US teen retailer Hollister is targeting its Gen Z customer base with a new docuseries via AwesomenessTV’s YouTube channel.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Chanel space travel.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week including the latest from #NYFW.
The Outnet has launched a six-part video series for New York Fashion Week offering an irreverent look at life as an “influencer”.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news this past week.
Unboxing videos prove most influential in the run up to the holiday season, gaining 1.5x the views during Q4 compared to the rest of the year, according to packaging supplier Rajapack.
At our recent #FashMash Bootcamp, we put forward ideas on how to get the most out of Snapchat organically, with numerous examples of brands to learn from already doing it well.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Snapchat’s new glasses.
Sweet, the Snapchat Discover channel owned by Hearst, is introducing a stream of exclusive editorial content for New York Fashion Week.
In a bid to counter unindexed social content, Google has teamed up with influencer platform LiketoKnow.It to power a new “Shop the Look” tool that pulls in retail-ready fashion imagery.
New York designer Misha Nonoo took to Snapchat yesterday to reveal her latest collection in place of a traditional fashion week runway show.
The Business of Fashion is introducing a paywall in front of much of its content in a bid to move forward with monetisation, it announced today.
Farfetch is the latest brand to jump into the Apple Music game, launching a new channel under the streaming service’s fashion header this week.
Our new #FashMash Live event series will kickstart this Thursday with an evening at Huckletree Shoreditch focused on the future of creative communications for the fashion industry.
“Smoke and mirrors in marketing is over; it’s really over,” said actor Will Smith in a talk that focused on the role of authenticity by meeting people’s needs at this year’s Cannes Lions.
“Dare to be different,” was the main message from Anna Wintour, editor-in-chief of American Vogue and artistic director of Condé Nast, at the Cannes Lions International Festival of Creativity.
Alexander Wang is the latest fashion brand to collaborate with Apple, this time to launch the Apple Music Fashion channel with three curated playlists.
Primark is hosting live 360-degree video content from its autumn/winter press day in London today, providing fans with immersive access to its new collection through the eyes, and hauls, of certain influencers.
Zach Duane, CEO of Victoria Beckham sat down at Decoded Fashion in London yesterday to share insights on how he believes the brand has managed to gain credibility in the tough celebrity designer space and more.
Conversational commerce is the name of the game for Sephora with its new chatbot on teen messaging app Kik, where it’s serving up content including how-to videos and product reviews in a bid to drive new conversions.
Your round-up of the latest fashion and technology stories to know, from Yoox Net-a-Porter to Valentino and Lacoste, as well as Alibaba’s virtual reality plans and The North Face’s Watson-powered mobile shopping app.
Net-a-Porter, Gucci and BCBG Max Azria were among those from the fashion industry encouraging users to sign up to post notifications on Instagram this weekend in a wave of panic over the platform’s new algorithm changes.
Amazon’s going all out to boost its fashion credentials at the moment with a new daily TV show in the US and a collaboration with Chiara Ferragni of The Blonde Salad, in Europe.
Designers have shifted from putting budget into technology for the sake of it at fashion weeks, to rather spending on something that is going to impact the business from an ROI point of view.
Your round-up of the latest stories related to fashion and technology, also including the new connected Neiman Marcus store and instant gratification at Bergdorfs.
London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion Council will be showing LFW footage to over 35 million people, through 60 screens in […]
News of Tommy Hilfiger’s InstaPit and express Apple Watch line during New York Fashion Week may have hit the headlines already, but the all-American brand is also turning to multiple other digital strategies when its autumn/winter 2016 show takes place […]
Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London, Milan and Paris, exist. How do you showcase your new collection to a digital audience […]