Dior has released another series of short videos revealing extended scenes from its Dior Homme fragrance film starring Robert Pattinson, which originally launched on September 1.
Six 30-45 second spots have aired in the past week, including The Pool, The Piano, The Elevator, The Bedroom, The Beach and The Ball (as below).
They’ve each received anywhere from 8,000 to 18,000 hits to date, joining the nearly 15 million on the full film’s uncensored official director’s cut.
Dior Homme’s new film starring Robert Pattinson has already received a total of 2.2 million views on YouTube in the 24-hours since it launched.
The black and white campaign, directed by Romain Gavras and for the brand’s fragrance of the same name, includes a 60-second spot with a million views, and an uncensored director’s cut version at one-minute-and-46-seconds with over 1.2 million views.
The release was a much-anticipated one, as evidenced from the social mentions using #diorrob. It also stars model Camille Rowe and Led Zeppelin’s “Whole Lotta Love” soundtrack.
See the uncensored version below, as well as a behind-the-scenes video and interview with Pattinson.
An outdoor ad has also gone up in Place des Vosges in Paris: