consumers Tag


Embracing the #longread: how digital consum...

Jan 25, 2016No Comments506 Views

If you’re anything like me, you constantly have dozens of tabs open, bookmarks saved, emails placed in a strategic folder, and apps in use to


Comment counts: Rewarding engagement over p...

Jan 22, 2016No Comments550 Views

Brands and retailers need to reward consumers who not only spend the most money, but spend the most time with them, says Bia Bezamat of


Chinese luxury: If you’re not online you...

Jan 18, 2016No Comments357 Views

All those luxury brands that have been spending millions on Chinese stores but have been lagging their peers in online development, need to sit up


Digital divide as millennials prepare to ma...

Dec 04, 2015No Comments609 Views

A new day dawns and we get a whole new set of figures about the Holiday shopping season, as well as another insight into just


Cyber Monday keeps top e-shopping title

Nov 30, 2015No Comments352 Views

Another day, another special retail event. It’s Cyber Monday (as if you didn’t know) and the question is: will it retain its status in the

Net A Porter Founder Natalie Massenet Interview

Natalie Massenet on consumers, growth marke...

Jul 02, 2015No Comments994 Views

Natalie Massenet, chairman and founder of Net-a-Porter, has indicated she is staying put with the company after it merges with Yoox SpA. In an interview


Twitter encourages retail advertisers ahead...

Nov 05, 20141 Comment1068 Views

Twitter is urging retail brands to build out their advertising strategies on its platform this holiday season in order to capture consumers who “spend early and spend more”. The


Luxury brands must shift from interruption ...

Jul 08, 2014No Comments3046 Views

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of


Velocity revisited: key quotes from Stefan ...

Jan 09, 20131 Comment1318 Views

I recently rediscovered my copy of Velocity: The Seven New Laws for a World Gone Digital, written by Ajaz Ahmed of AKQA and Stefan Olander