consumers Tag

Net A Porter Founder Natalie Massenet Interview

Natalie Massenet on consumers, growth marke...

Jul 02, 2015No Comments110 Views

Natalie Massenet, chairman and founder of Net-a-Porter, has indicated she is staying put with the company after it merges with Yoox SpA. In an interview

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Twitter encourages retail advertisers ahead...

Nov 05, 2014No Comments796 Views

Twitter is urging retail brands to build out their advertising strategies on its platform this holiday season in order to capture consumers who “spend early and spend more”. The

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Luxury brands must shift from interruption ...

Jul 08, 2014No Comments2359 Views

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of

Velocity

Velocity revisited: key quotes from Stefan ...

Jan 09, 20131 Comment829 Views

I recently rediscovered my copy of Velocity: The Seven New Laws for a World Gone Digital, written by Ajaz Ahmed of AKQA and Stefan Olander