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Harrods enters gaming space with shoe-based...

Aug 26, 2014No Comments1551 Views

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of


Marc Jacobs launches digital-themed fragran...

Aug 11, 20141 Comment1736 Views

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an

Cath Kidston, Bauble Bar driving traffic wi...

Nov 25, 20131 Comment5454 Views

UK home furnishings brand, Cath Kidston, is running a cute campaign on its website in the run up to Christmas that invites shoppers to hunt

Warehouse fans go #knitbombing in recent so...

Oct 29, 2013No Comments716 Views

As mentioned in a recent post about the #topmansprayonjeans campaign, there’s a big focus on user-generated content being seen from a multitude of retailers of


Fashion Hackathon set for MBFW New York, wi...

Jan 08, 2013No Comments203 Views

Mercedes-Benz Fashion Week New York is set to host a “Fashion Hackathon” this February, tasking teams of tech hackers with building an app that solves


eBay UK throws festive pop-up party for one...

Jan 03, 2013No Comments218 Views

  Before the spring/summer 2013 campaigns sweep us away, and the forthcoming autumn/winter 2013/14 shows creep up on us, there’s one last holiday initiative I

Jean Paul Gaultier celebrates grown-up R...

Nov 27, 20121 Comment572 Views

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar. Created with digital agency Isobar, and housed

Physical Pinterest board pops up at Westfie...

Nov 26, 20123 Comments1342 Views

How’s this for a nice example of digital meets physical… Pinterest has set up a life-size pop-up board in San Diego to help celebrate the

Swarovski turns to Pinterest for jewellery ...

Aug 15, 20121 Comment462 Views

Swarovski Elements has launched a contest on Pinterest to help celebrate the launch of its new Made With magazine. Called “Jewels for Every Occasion“, it