TwentyFour15 is a line of app-connected, fibre optic, colour-changing apparel – a fashion brand for the digital generation with technology in its DNA.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Alexander Wang’s text-to-buy launch.
New York designer Misha Nonoo took to Snapchat yesterday to reveal her latest collection in place of a traditional fashion week runway show.
The push for branded emojis continues – this time with British resortwear label, Prism, introducing a series of shareable characters to support the launch of its pre-fall 2016 collection.
Iris van Herpen took to couture week in Paris yesterday with a collection focused on the study of cymatics; the visualisation of soundwaves into geometric patterns.
British designer Anya Hindmarch has launched PIX by Anya; an app tied to her AW16 collection focusing on pixelated digital artwork.
This latest shoppable runway show from Alice + Olivia will be attached to the behemoth of the US festival season, Coachella, and include a capsule collection inspired by Grateful Dead.
There’s a big shift happening around fashion week season for see-now / buy-now collections – the upshot of an industry heavily impacted by digital.
A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete with Amazon [BoF] Google is partnering with Levi’s for its Project Jacquard smart fabric (as […]
A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set designer Gary Card, the space station setup features multiple screens above various sets of keyboards, […]
The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or Vine, has been going strong since February 2014. According to the company, “thousands” of posts […]
A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more targeted marketing’ [Marketing] Levi’s launches $96m global campaign centred on user-generated content [The Drum] Nordstrom […]
http://youtu.be/g2tYw4G65Lk Hermès wins on the video front once again this season, with the recent launch of a creative and quirky menswear campaign starring Ballet de l’Opéra National de Paris dancer Jérémie Bélingard. Directed by Romain Laurent, the 60-second spot – called […]
The big story coming out of Milan Fashion Week today was of course about the Fendi drones. Referred to as a sign of the luxury house’s commitment to “innovation and creativity”, the initiative saw four drones installed with cameras recording […]
Tommy Hilfiger is opening up its social concierge initiative to its online following this fashion week season. First launched at its spring/summer 2014 show in September, this service enables users to request bespoke assets – pictures through to collection information […]
I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music partnerships or even the sounds associated with a brand when being in-store, but the noises […]
Revlon is previewing its 2014 product line exclusively over Pinterest this New York Fashion Week, but for the duration of New York Fashion Week only. Referring to the initiative as its own ‘virtual catwalk’, the beauty brand is releasing sneak […]
This article first appeared on Mashable When the late designer Alexander McQueen live streamed his spring/summer 2010 show in late 2009, his aim was to transform fashion week, an invite-only industry event, into “global entertainment.” He said at the time, […]
[youtube http://www.youtube.com/watch?v=CgB2pJ7rahY&w=490&h=276] Alexander McQueen’s sister brand McQ has launched a short film showcasing its new autumn/winter 2013/14 collection in line with the start of London Fashion Week. Shot by photographer Roger Deckker, the spot is reflective of the team’s search […]
Luxury department store Harrods has decided to listen to the voice of its consumer for the autumn/winter 2012/13 season, by handing the buying decision of the forthcoming Burberry collection over to its Facebook fans. The day after the designer’s show […]