Christmas Tag

christmasshopping_ANCHOR

Christmas shopping set for four-day take-of...

Dec 18, 2015No Comments289 Views

Britons are going to go on a spending binge in the next four days that will blow the Black Friday long weekend’s spending out of

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Macy’s tops US list of festive YouTube ad...

Dec 18, 2015No Comments530 Views

Macy’s has achieved the title of most-viewed Christmas ad in the US with its heartwarming tale of a young girl spreading festive spirit and granting

primark_ANCHOR

Primark fortuneteller to send personalised ...

Dec 16, 2015No Comments617 Views

Primark is celebrating all-things Christmas jumpers with a Twitter campaign this Friday that will see fortunes told via customised videos and animated GIFs. The value-based

wearables_ANCHOR

10 wearable tech gifts for the fashionistas...

Dec 14, 20152 Comments757 Views

If the new Hermès Apple Watch is a little out of price range, but you’re after something more than the standard fitness band to fulfill your wearable

burberry__dreamworks_ANCHOR

Burberry’s latest big idea – 3D digital...

Dec 14, 2015No Comments700 Views

Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and

jomalone_poppy_kissmas

More festive films: Hermès, Gucci, Jo Malo...

Dec 07, 2015No Comments764 Views

Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous

Shopping_ANCHOR

Digital divide as millennials prepare to ma...

Dec 04, 2015No Comments627 Views

A new day dawns and we get a whole new set of figures about the Holiday shopping season, as well as another insight into just

Lyst_loungewear

Netflix and chill? Forget partywear, Cyber ...

Dec 02, 20152 Comments468 Views

Given we’re headfirst into party season, with every retailer online and offline focusing their efforts accordingly on occasionwear, you’d be forgiven for thinking sales over

TedBaker_wirewax

Shoppable, intelligent video is a future in...

Nov 26, 2015No Comments967 Views

Shoppable video is an area retailers ranging from Asos to Kate Spade have played with for some time. Issues remain however around nailing exactly what

Sainsburys_Mog

Christmas ad update: Target, Sainsbury’s,...

Nov 18, 20151 Comment622 Views

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game,

John Lewis Man On The Moon 02

John Lewis and Kate Spade top Christmas fil...

Nov 06, 20153 Comments614 Views

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade. The former

katespade_waitinggame

Our pick of the top 10 campaign films this ...

Dec 18, 2014No Comments1227 Views

From the magic of Christmas to the drama of gift giving, all with a little whimsical fun and frolics thrown in, there’s something for everyone

Gap_anchor

Retail’s 10 most interactive holiday ...

Dec 12, 2014No Comments2548 Views

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on

tedselfie_anchor

Ted Baker runs Instagram treasure hunt with...

Dec 08, 20141 Comment2960 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time

harveynichols_clearer

Harvey Nichols #CouldIBeAnyClearer Christma...

Dec 02, 2014No Comments1275 Views

Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday

charlotte_anchor

Charlotte Olympia opts for gamification in ...

Nov 24, 2014No Comments1473 Views

Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive

ebay-christmas

eBay UK expects big sales next weekend

Nov 22, 2014No Comments1301 Views

ebay.co.uk is predicting Sunday November 30 to be its busiest shopping day of the whole year. ‘Super Sunday’ as it’s been dubbed, falls of course

rebeccaminkoff

Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments1249 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black

topshop_cara

Topshop, Kohl’s, Mulberry latest with hol...

Nov 11, 20143 Comments1430 Views

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that

marksspencer_followthefairies_ANCHOR

Marks & Spencer leads with social medi...

Nov 09, 20141 Comment2902 Views

Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For

Burberry_anchor

Romeo Beckham plays cupid in Burberry’...

Nov 03, 2014No Comments1587 Views

“Lights, camera, trench coats!” reads the front page of the Burberry Times in an appropriate headline for a quirky on stage prop in the brand’s

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments1330 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

hermes

Animation features heavy in this year’...

Dec 19, 20131 Comment672 Views

There’s a lot in the way of cute animation happening this festive period, with noteworthy spots from Hermès, Dolce & Gabbana and Cartier, as well

instagram-direct-2

Digital snippets: The North Face, Instagram...

Dec 15, 20132 Comments1262 Views

The big news over the past couple of weeks in the retail and fashion tech space was of course the concept of Amazon drones, but

kohls

Kohl’s goes for emotion in Holiday Su...

Dec 04, 2013No Comments1415 Views

http://youtu.be/Jhw47Jpkac4  Call me a softie, but Holiday Surprise from Kohl’s is one of my favourite campaigns this Christmas. Based on the very festive theme of

saks_yeti5

Saks unveils interactive holiday windows, o...

Dec 02, 20131 Comment1376 Views

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season. The initiative,

ebay_minkoff

Digital snippets: Holiday retail round-up s...

Nov 27, 2013No Comments791 Views

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special

johnlewis_bearandhare2

All the interactive elements accompanying J...

Nov 26, 20136 Comments1791 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,

Cath Kidston, Bauble Bar driving traffic wi...

Nov 25, 20131 Comment5651 Views

UK home furnishings brand, Cath Kidston, is running a cute campaign on its website in the run up to Christmas that invites shoppers to hunt

deartopshop3

Topshop partners with Pinterest for online ...

Nov 12, 20132 Comments1462 Views

Topshop’s campaign for the coming festive period sees Pinterest integrated both online and in its stores. The British high street retailer has partnered with the