Mulberry’s holiday campaign breathes new life into iconic Christmas carol, the ’12 days of Christmas’ this year, with a quirky and playful sing-a-long.
Cinderella is the inspiration behind department store Debenhams’ Christmas campaign this year, with a classic fairytale ending given a modern shopping spin.
The much-anticipated John Lewis Christmas film from Adam&Eve/DDB has been revealed, this time featuring a friendly monster called Moz alongside all manner of interactive campaign components.
What better time of year for something a bit fun and interactive than at Christmas. Here we wrap up the best campaigns utilising digital and tech tied to the holiday season.
Technology is playing an ever-important role in the shopping side of the holiday season, with virtual reality and artificial intelligence leading the charge for 2016.
Artificial intelligence is getting a kickstart for the holiday season with an elf-themed chatbot launching at Mall of America.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight, including Amazon Go.
Actress Zosia Mamet returns to Kate Spade New York’s #MissAdventure campaign series, this time accompanied by her friend Miss Piggy for the holiday season.
eBay has opened the world’s first store powered by emotion just in time for Giving Tuesday and also revealed just how stressful Christmas shopping can be.
H&M has teamed up with Hollywood director Wes Anderson, famed for his quirky films including The Royal Tenenbaums and The Grand Budapest Hotel, for a charming holiday tale titled Come Together.
The holiday season is a big opportunity to create emotional connections with customers at a pivotal time of year for spend. Here’s our pick of 2016’s best festive films from the fashion and retail space.
Primark has unveiled its own “Keyboard” for the festive period featuring a multitude of Christmas-themed emojis including novelty jumpers, gingerbread men, a pug and a shopping bag.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the impact of Trump on retail.
Move over John Lewis, Marks & Spencer may just have beaten you to the title of best Christmas campaign in UK retail this year, thanks to a kickass portrayal of Mrs Claus.
“Gifts All Wrapped Up” is the theme of Net-a-Porter and Mr Porter’s Christmas campaign, but underlying it is a clumsy dose of racial stereotyping that somehow got signed off by the combined teams.
“2016 has certainly been quite a year, so we hope our advert will make people smile,” says Craig Inglis, customer director at John Lewis on the launch of its much-awaited campaign.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the new shoppable Instagram.
Agent Provocateur has launched a new campaign for the holiday season, anchored by an interactive video based on the idea of duality and a chat-based personalised shopping initiative.
Burberry has released a cinematic trailer for its holiday campaign – a three-minute film that reimagines key events in its history and leaves us wanting more.
Britons are going to go on a spending binge in the next four days that will blow the Black Friday long weekend’s spending out of the water. And online will benefit as well as physical stores, despite the delivery drawbridge […]
Macy’s has achieved the title of most-viewed Christmas ad in the US with its heartwarming tale of a young girl spreading festive spirit and granting wishes wherever she goes. “The Wish Writer”, as it’s called, nods to the idea of […]
Primark is celebrating all-things Christmas jumpers with a Twitter campaign this Friday that will see fortunes told via customised videos and animated GIFs. The value-based fashion retailer, which has recently opened its first two stores in the US as well […]
If the new Hermès Apple Watch is a little out of price range, but you’re after something more than the standard fitness band to fulfill your wearable tech gift giving quest this holiday, look no further… In honour of those thinking about fashion […]
Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and the world-famous Piccadilly Circus, London, curved screen. Passers-by will be able to design a personalised […]
Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous cat of Sainsbury’s, and on to a few more that are worth a look. Hermès […]
A new day dawns and we get a whole new set of figures about the Holiday shopping season, as well as another insight into just how strong m-commerce is becoming – especially for the young. This time it’s Discover’s Annual […]
Given we’re headfirst into party season, with every retailer online and offline focusing their efforts accordingly on occasionwear, you’d be forgiven for thinking sales over this past weekend would have reflected similar thought. But that’s where you’d be wrong… During […]
Shoppable video is an area retailers ranging from Asos to Kate Spade have played with for some time. Issues remain however around nailing exactly what resonates with consumers – should it be entertainment backed by shopping, or shopping backed by […]