Christmas Tag


Shoppable, intelligent video is a future in...

Nov 26, 2015No Comments107 Views

Shoppable video is an area retailers ranging from Asos to Kate Spade have played with for some time. Issues remain however around nailing exactly what


Christmas ad update: Target, Sainsbury’s,...

Nov 18, 2015No Comments238 Views

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game,

John Lewis Man On The Moon 02

John Lewis and Kate Spade top Christmas fil...

Nov 06, 20151 Comment372 Views

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade. The former


Our pick of the top 10 campaign films this ...

Dec 18, 2014No Comments1074 Views

From the magic of Christmas to the drama of gift giving, all with a little whimsical fun and frolics thrown in, there’s something for everyone


Retail’s 10 most interactive holiday ...

Dec 12, 2014No Comments2225 Views

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on


Ted Baker runs Instagram treasure hunt with...

Dec 08, 2014No Comments2525 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time


Harvey Nichols #CouldIBeAnyClearer Christma...

Dec 02, 2014No Comments1076 Views

Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday


Charlotte Olympia opts for gamification in ...

Nov 24, 2014No Comments1252 Views

Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive


eBay UK expects big sales next weekend

Nov 22, 2014No Comments1105 Views is predicting Sunday November 30 to be its busiest shopping day of the whole year. ‘Super Sunday’ as it’s been dubbed, falls of course


Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments1039 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black


Topshop, Kohl’s, Mulberry latest with hol...

Nov 11, 20142 Comments1226 Views

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that


Marks & Spencer leads with social medi...

Nov 09, 2014No Comments2499 Views

Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For


Romeo Beckham plays cupid in Burberry’...

Nov 03, 2014No Comments1294 Views

“Lights, camera, trench coats!” reads the front page of the Burberry Times in an appropriate headline for a quirky on stage prop in the brand’s


Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments1177 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of


Animation features heavy in this year’...

Dec 19, 20131 Comment478 Views

There’s a lot in the way of cute animation happening this festive period, with noteworthy spots from Hermès, Dolce & Gabbana and Cartier, as well


Digital snippets: The North Face, Instagram...

Dec 15, 20132 Comments1063 Views

The big news over the past couple of weeks in the retail and fashion tech space was of course the concept of Amazon drones, but


Kohl’s goes for emotion in Holiday Su...

Dec 04, 2013No Comments1293 Views  Call me a softie, but Holiday Surprise from Kohl’s is one of my favourite campaigns this Christmas. Based on the very festive theme of


Saks unveils interactive holiday windows, o...

Dec 02, 2013No Comments1147 Views

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season. The initiative,


Digital snippets: Holiday retail round-up s...

Nov 27, 2013No Comments622 Views

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special


All the interactive elements accompanying J...

Nov 26, 20135 Comments1488 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,

Cath Kidston, Bauble Bar driving traffic wi...

Nov 25, 20131 Comment5454 Views

UK home furnishings brand, Cath Kidston, is running a cute campaign on its website in the run up to Christmas that invites shoppers to hunt


Topshop partners with Pinterest for online ...

Nov 12, 20132 Comments1200 Views

Topshop’s campaign for the coming festive period sees Pinterest integrated both online and in its stores. The British high street retailer has partnered with the

Digital snippets: Michael Kors, Banana Repu...

Nov 11, 2013No Comments3828 Views

A short break here means there’s a stack of content to catch up on. Below are the top links for stories surrounding fashion and digital


M&S teases Christmas #magicandsparkle c...

Nov 01, 20131 Comment871 Views

British retailer Marks & Spencer provided a sneak preview of its upcoming Christmas television campaign via its social channels this week, including Facebook, Twitter, Instagram and

Digital snippets: Michael Kors, Agent Provo...

Aug 16, 2013No Comments676 Views

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital: Michael Kors launches choose-your-own-adventure Facebook app for new beauty


eBay UK throws festive pop-up party for one...

Jan 03, 2013No Comments218 Views

  Before the spring/summer 2013 campaigns sweep us away, and the forthcoming autumn/winter 2013/14 shows creep up on us, there’s one last holiday initiative I


Digital snippets: Louis Vuitton, Love magaz...

Jan 02, 2013No Comments381 Views

Happy new year one and all! To kickstart 2013, here are a handful of stories surrounding all things fashion and digital from over the holiday


Burberry holiday film gives Regent Street s...

Dec 13, 2012No Comments812 Views

  Burberry is wishing its fans a”magical festive season” with the release of a short animated film set atop London’s snowy rooftops. “A festive night


Digital snippets: Burberry, Uniqlo, Jaeger,...

Dec 12, 2012No Comments225 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Burberry fetes digital at Chicago flagship opening

A pick of the best fashion films for holida...

Dec 07, 2012No Comments220 Views

In the fast-paced run up to Christmas madness, here’s a little Friday respite with a highlight of 10 of the best festive fashion, retail and