Tag Archives: challenge

Fashion Hackathon set for MBFW New York, winning app to be launched by CFDA

8 Jan fashionhackathon_decoded

fashionhackathon_decoded

Mercedes-Benz Fashion Week New York is set to host a “Fashion Hackathon” this February, tasking teams of tech hackers with building an app that solves a challenge facing the industry.

Hosted by Decoded Fashion, who has previously run conferences focused on fashion and technology in both New York and London, the initiative will see fashion and retail executives joining 30 teams on the morning of February 2 to discuss their pain points, the technology they currently use, and the technology they wish existed.

These conversation will inspire the hackers to come up with the new apps, designing and building them within the space of 24 hours.

The best three will then have until February 14 to prepare (with mentorship) for a finale due to take place at MBFW. There they will present to a panel of judges from both the technology and fashion worlds, including Steven Kolb, CEO of the Council of Fashion Designers of America (CFDA), Harrison Weber of The Next Web, and Benita Singh of Source4Style.

The winning team will win cash in the region of $15-$25k as well as the opportunity to have their creation launched by the CFDA.

Calvin Klein to reveal interactive digital challenge for new fragrance

21 Aug

Calvin Klein is set to launch an interactive digital campaign to help celebrate the release of its new men’s fragrance, Encounter Calvin Klein, this September.

“Dare to Encounter” as the initiative is called, encompasses a virtual journey and a series of challenges for users to unlock and engage with on a dedicated website.

Fronted by True Blood actor Alexander Skarsgård, who was announced as the face of the scent in June, it follows a tale of desire with the brand’s other campaign star and supermodel muse, Lara Stone.

It uses animated GIFs (as shown) to “capture moments from the television advertising shoot and bring them to life in an unexpected way”.

All those who complete the challenge will be granted access to watch the Encounter Calvin Klein short film, and be entered into a prize draw.

The campaign was created by Fabien Baron of Baron + Baron, alongside Calvin Klein’s in-house advertising agency CRK, and interactive media and technology agency AKQA.

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