campaign Tag


Wrangler launches interactive adventure map...

Oct 06, 2015No Comments97 Views

Wrangler has teamed up with explorer Alastair Humphreys to produce a series of interactive maps based on local adventures in and around the UK, as


A pick of the best campaign films for A/W 1...

Sep 30, 2015No Comments226 Views

We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to


Harrods moves from stilettos to sneakers in...

Sep 08, 2015No Comments496 Views

Harrods has returned to the world of gaming with the launch of a new challenge called Sneaker Wars featured in the September issue of its


Digital snippets: Polyvore sells to Yahoo, ...

Aug 07, 2015No Comments372 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of


Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments478 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards


What won from fashion at Cannes Lions 2015,...

Jul 06, 2015No Comments655 Views

It’s hard to know whether the fashion industry not winning much at Cannes Lions is because the work isn’t good enough, or because few brands


Harvey Nichols launches another risqué cam...

Jun 05, 2015No Comments777 Views

Harvey Nichols is pushing a few buttons again – this time with a campaign that references divorce, natural disasters, stereotypical prison scenes and a number


Kmart’s Joe Boxer mocks wearables market ...

Apr 19, 2015No Comments1415 Views

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous


Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments517 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant


Peak Performance runs GPS-based virtual out...

Apr 10, 2015No Comments989 Views

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day


Clarks to use Whatsapp to tell pop culture ...

Mar 30, 20151 Comment1527 Views

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use


Westfield explores the future of fashion wi...

Mar 06, 20151 Comment1302 Views

Westfield UK is focusing on technologies like virtual reality (VR) for spring/summer 2015, with an immersive pop-up experience at the heart of a new campaign


Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments812 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than


The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments886 Views

This post first appeared on Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme


Marc Jacobs’ #mjcommute series makes simp...

Feb 09, 2015No Comments956 Views

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute,


Topshop plays out Tinder date in Valentine...

Feb 05, 2015No Comments958 Views

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have


#SuperBowlXLIX: Victoria’s Secret, Foot L...

Feb 01, 2015No Comments782 Views

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two


Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments1323 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein


Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1423 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,


Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments1482 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp


Gucci falls into the festive season with sh...

Dec 13, 2014No Comments1061 Views

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in


Ted Baker runs Instagram treasure hunt with...

Dec 08, 2014No Comments2255 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time


Harvey Nichols #CouldIBeAnyClearer Christma...

Dec 02, 2014No Comments981 Views

Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday


Topshop, Kohl’s, Mulberry latest with hol...

Nov 11, 20142 Comments1116 Views

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that


Marks & Spencer leads with social medi...

Nov 09, 2014No Comments2288 Views

Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For


John Lewis introduces #MontyThePenguin in 2...

Nov 06, 20142 Comments1047 Views

Last year it was a bear and a hare, the year before a snowman, but for 2014 it’s a penguin. John Lewis has introduced its


Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments1127 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of


Wang teases H&M collaboration with bad...

Oct 23, 2014No Comments923 Views

This post first appeared on H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film


Chanel nails storytelling with epic Baz Luh...

Oct 15, 2014No Comments1172 Views

This post first appeared on Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples


Brain scan knitwear designer launches campa...

Oct 15, 20141 Comment2652 Views

Brooke Roberts, a digital knitwear designer inspired by scan images of the brain and sciences, is promoting her spring/summer 2015 collection with a campaign featuring