campaign Tag

joeboxer_inactivitytracker_anchor

Kmart’s Joe Boxer mocks wearables market ...

Apr 19, 2015No Comments667 Views

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous

Yoox

Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments160 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant

peakperformance_magichour_anchor

Peak Performance runs GPS-based virtual out...

Apr 10, 2015No Comments532 Views

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day

clarks_desertboot

Clarks to use Whatsapp to tell pop culture ...

Mar 30, 2015No Comments1056 Views

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use

westfield_anchor

Westfield explores the future of fashion wi...

Mar 06, 20151 Comment938 Views

Westfield UK is focusing on technologies like virtual reality (VR) for spring/summer 2015, with an immersive pop-up experience at the heart of a new campaign

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments581 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

ANCHOR

The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments597 Views

This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme

mjcommute

Marc Jacobs’ #mjcommute series makes simp...

Feb 09, 2015No Comments752 Views

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute,

topshop_valentines

Topshop plays out Tinder date in Valentine...

Feb 05, 2015No Comments733 Views

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have

VictoriasSecret_anchor

#SuperBowlXLIX: Victoria’s Secret, Foot L...

Feb 01, 2015No Comments559 Views

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two

calvinklein_bieber1

Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments868 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein

ebayanchor

Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments920 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

instagram

Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments1097 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp

Gucci

Gucci falls into the festive season with sh...

Dec 13, 2014No Comments789 Views

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in

tedselfie_anchor

Ted Baker runs Instagram treasure hunt with...

Dec 08, 2014No Comments1600 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time

harveynichols_clearer

Harvey Nichols #CouldIBeAnyClearer Christma...

Dec 02, 2014No Comments727 Views

Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday

topshop_cara

Topshop, Kohl’s, Mulberry latest with hol...

Nov 11, 20142 Comments882 Views

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that

marksspencer_followthefairies_ANCHOR

Marks & Spencer leads with social medi...

Nov 09, 2014No Comments1846 Views

Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For

johnlewis_montythepenguin

John Lewis introduces #MontyThePenguin in 2...

Nov 06, 20141 Comment847 Views

Last year it was a bear and a hare, the year before a snowman, but for 2014 it’s a penguin. John Lewis has introduced its

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments964 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

wang_anchor

Wang teases H&M collaboration with bad...

Oct 23, 2014No Comments760 Views

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film

chanel_anchor

Chanel nails storytelling with epic Baz Luh...

Oct 15, 2014No Comments1013 Views

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples

brookeroberts_anchor

Brain scan knitwear designer launches campa...

Oct 15, 20141 Comment2222 Views

Brooke Roberts, a digital knitwear designer inspired by scan images of the brain and sciences, is promoting her spring/summer 2015 collection with a campaign featuring

Hunter_anchor

Mat Maitland brings surrealist style to Hun...

Oct 08, 2014No Comments1032 Views

Hunter has collaborated with visual artist Mat Maitland for a surreal, technicolour film as part of its autumn/winter 2014/15 campaign. The spot features models including

JeanPaulGaultier_selfridges_ANCHOR

Selfridges hosts Jean Paul Gaultier ‘self...

Sep 19, 2014No Comments1069 Views

A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set

FManchor

Luxury brands are missing out by snubbing t...

Aug 29, 2014No Comments3938 Views

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments678 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

Harrods_stilettowars_anchor

Harrods enters gaming space with shoe-based...

Aug 26, 2014No Comments1121 Views

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20142 Comments786 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment1646 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have