campaign Tag

caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments93 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

calvinklein_mycalvins

Calvin Klein expands #mycalvins campaign to...

Jul 18, 20141 Comment195 Views

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or

karlie_tamaramellon

First look: seven of the best autumn/winter...

Jul 14, 2014No Comments268 Views

The new season’s ad campaigns are releasing thick and fast, with names like Rita Ora, Cara Delevingne, even Winona Ryder announced as stars. Among them

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 2014No Comments215 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

piastanchina_google

Luxury brands must shift from interruption ...

Jul 08, 2014No Comments751 Views

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of

marcbymarc_header

Marc by Marc Jacobs reveals faces of Instag...

Jul 04, 2014No Comments247 Views

A glimpse of the new marc by Marc Jacobs autumn/winter 2014/15 campaign was released via social media this week. Shot by David Sims and set

ckmeforme

CK One focuses on Snapchat and Tumblr with ...

Jul 01, 20141 Comment366 Views

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming

camubutterfly

Butterflies converge in new Valentino film

Jun 30, 2014Comments off228 Views

Valentino has launched a short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection. Directed by Virgilio Villoresi, and produced by Withstand for

alexander-wang-eat-me-truck

Alexander Wang serves up Instagram-worthy i...

May 28, 2014No Comments130 Views

Alexander Wang has been spreading summer cheer in Hong Kong with a black ice cream truck stationed outside its Harbour City store for the past

whistles_garance_dore

Whistles partners with Garance Doré on #be...

May 19, 2014No Comments69 Views

British contemporary brand, Whistles, has launched a short video directed by Garance Doré to celebrate its further expansion into the US and France. Called #bellesandwhistles,

jl1501

John Lewis calls for GIFs focused on “...

May 11, 2014No Comments171 Views

John Lewis is continuing the celebrations for its 150-year anniversary with a crowdsourced GIF campaign. Created to accompany its new TV ad dedicated to British

hermes

Hermès’ quirky menswear film features Fr...

Apr 28, 2014No Comments134 Views

Hermès wins on the video front once again this season, with the recent launch of a creative and quirky menswear campaign starring Ballet de l’Opéra

canthelpmyselfie

French Connection launches in-store #selfie...

Apr 22, 20141 Comment212 Views

French Connection is launching the “ultimate selfie challenge” in the UK this spring. Kickstarting officially in London on April 24, the retailer is introducing a

springasmile_feat

Oasis invites consumers to #springasmile wi...

Apr 18, 2014No Comments207 Views

Spring cheer is in the air over at Oasis just in time for Easter, with a new campaign encouraging consumers to undertake simple acts of

gucci

Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments153 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment

aprilfools

The best April Fools’ Day pranks from fas...

Apr 01, 2014No Comments168 Views

This post first appeared on Fashionista.com If we’re basing it on sheer volume of pranks, Google probably wins April Fools’ Day. But, perhaps seeing the

jeannedamas

& Other Stories releases irreverant Par...

Mar 24, 2014No Comments103 Views

H&M’s sister brand & Other Stories has unveiled a short campaign clip it refers to as “not your ordinary fashion film”. Starring French It-Girl and blogger

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment153 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

aritzia

Aritzia launches spring collection via digi...

Feb 21, 20141 Comment119 Views

Canadian retailer Aritzia has made clever use of the grid view on Instagram to launch its spring/summer 2014 collection. A total of 510 images have

miumiu

Prada, McQueen, Lanvin, Belstaff, Miu Miu l...

Jan 27, 2014No Comments131 Views

It’s been a bumper start to the week in terms of spring/summer 2014 film releases. Here are five of the big ones: Prada Prada’s spot

gap

Digital snippets: Gap, H&M, L’Or...

Jan 26, 2014No Comments69 Views

Here’s a highlight of the best stories in the fashion and tech space over the past week… You can now pin animated GIFs: here’s Gap’s

adidas_Stan_Smith_Popup

Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments88 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,

DolceGabbana_AW13

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment98 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

hermes

Animation features heavy in this year’...

Dec 19, 20131 Comment42 Views

There’s a lot in the way of cute animation happening this festive period, with noteworthy spots from Hermès, Dolce & Gabbana and Cartier, as well

retail

Retail’s 7 most innovative Holiday campai...

Dec 16, 20131 Comment160 Views

This article first appeared on Fashionista  The holiday season can account for up to 40% of a retailer’s annual revenue, and thus it’s no surprise

kohls

Kohl’s goes for emotion in Holiday Su...

Dec 04, 2013No Comments76 Views

http://youtu.be/Jhw47Jpkac4  Call me a softie, but Holiday Surprise from Kohl’s is one of my favourite campaigns this Christmas. Based on the very festive theme of

dior_rpatz

Dior leverages Robert Pattinson campaign wi...

Dec 03, 2013No Comments58 Views

Dior has released another series of short videos revealing extended scenes from its Dior Homme fragrance film starring Robert Pattinson, which originally launched on September 1.

ebay_minkoff

Digital snippets: Holiday retail round-up s...

Nov 27, 2013No Comments77 Views

Given it’s the day before Thanksgiving in the US – meaning retailers are about to go all out on heavy promotions – here’s a special

Cath Kidston, Bauble Bar driving traffic wi...

Nov 25, 20131 Comment84 Views

UK home furnishings brand, Cath Kidston, is running a cute campaign on its website in the run up to Christmas that invites shoppers to hunt

marilynmonroe_chanelno5

Chanel places big ad spend around Monroe N...

Nov 21, 20131 Comment43 Views

The latest ad for Chanel N°5′s  starring old footage of Marilyn Monroe is getting an enormous amount of TV airtime in the run-up to this