campaign Tag


Christmas ad update: Target, Sainsbury’s,...

Nov 18, 2015No Comments286 Views

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game,


Digital snippets: Iris van Herpen on desig...

Nov 17, 2015No Comments264 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Iris van Herpen’s astonishing designs don’t look like ‘clothes.’

Lyst Ad- Pointless

Data anchors Lyst’s tongue-in-cheek debut...

Nov 16, 20151 Comment416 Views

Fashion e-commerce platform Lyst has launched its first-ever ad campaign, cleverly tying data insights into a provocative series of images. An irreverent take on traditional

John Lewis Man On The Moon 02

John Lewis and Kate Spade top Christmas fil...

Nov 06, 20151 Comment385 Views

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade. The former


Burberry’s live Snapchat campaign pushes ...

Oct 23, 20153 Comments503 Views

Burberry took to Snapchat once again yesterday – this time to reveal its spring/summer 2016 ad campaign being shot by Mario Testino, live as it


Finery launches discovery game for new seas...

Oct 20, 2015No Comments348 Views

British newcomer brand Finery has launched a digital microsite fronted by a quiz to accompany its first autumn/winter collection. Created as part of its “In


Wrangler launches interactive adventure map...

Oct 06, 2015No Comments343 Views

Wrangler has teamed up with explorer Alastair Humphreys to produce a series of interactive maps based on local adventures in and around the UK, as


A pick of the best campaign films for A/W 1...

Sep 30, 2015No Comments456 Views

We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to


Harrods moves from stilettos to sneakers in...

Sep 08, 2015No Comments826 Views

Harrods has returned to the world of gaming with the launch of a new challenge called Sneaker Wars featured in the September issue of its


Digital snippets: Polyvore sells to Yahoo, ...

Aug 07, 2015No Comments471 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of


Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments569 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards


What won from fashion at Cannes Lions 2015,...

Jul 06, 2015No Comments786 Views

It’s hard to know whether the fashion industry not winning much at Cannes Lions is because the work isn’t good enough, or because few brands


Harvey Nichols launches another risqué cam...

Jun 05, 2015No Comments904 Views

Harvey Nichols is pushing a few buttons again – this time with a campaign that references divorce, natural disasters, stereotypical prison scenes and a number


Kmart’s Joe Boxer mocks wearables market ...

Apr 19, 2015No Comments1597 Views

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous


Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments591 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant


Peak Performance runs GPS-based virtual out...

Apr 10, 2015No Comments1183 Views

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day


Clarks to use Whatsapp to tell pop culture ...

Mar 30, 20151 Comment1661 Views

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use


Westfield explores the future of fashion wi...

Mar 06, 20151 Comment1446 Views

Westfield UK is focusing on technologies like virtual reality (VR) for spring/summer 2015, with an immersive pop-up experience at the heart of a new campaign


Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments895 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than


The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments1073 Views

This post first appeared on Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme


Marc Jacobs’ #mjcommute series makes simp...

Feb 09, 2015No Comments1036 Views

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute,


Topshop plays out Tinder date in Valentine...

Feb 05, 2015No Comments1056 Views

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have


#SuperBowlXLIX: Victoria’s Secret, Foot L...

Feb 01, 2015No Comments844 Views

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two


Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments1504 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein


Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1556 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,


Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments1600 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp


Gucci falls into the festive season with sh...

Dec 13, 2014No Comments1141 Views

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in


Ted Baker runs Instagram treasure hunt with...

Dec 08, 2014No Comments2536 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time


Harvey Nichols #CouldIBeAnyClearer Christma...

Dec 02, 2014No Comments1077 Views

Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday


Topshop, Kohl’s, Mulberry latest with hol...

Nov 11, 20142 Comments1228 Views

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that