campaign Tag

oliviaNordstrom

Nordstrom: Can Olivia Palermo & multim...

Feb 10, 2016No Comments52 Views

Share prices may be tanking globally and department store shares are suffering. But Nordstrom’s shares rose nearly 6% Monday after it unveiled a new collection

HookYourSolemate_TEDBAKER

Ted Baker invites fans to “go fishing...

Feb 04, 2016No Comments253 Views

Ted Baker is marking Valentine’s Day this year with an interactive microsite that plays host to a fishing-themed game. “Hook your SoleMate” as the initiative

BrookylnBechham

The risk of Generation Z: let’s talk abou...

Feb 03, 2016No Comments138 Views

There’s a shift happening with social media campaigns from luxury fashion brands of late – they’re increasingly skewing younger. In a bid to drive engagement

tommy

Digital snippets: Tommy Hilfiger’s #Insta...

Feb 02, 2016No Comments315 Views

Your round-up of the latest stories related to fashion and technology… Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD]

margotlily_nikebetterforit

Nike extends #betterforit campaign with scr...

Feb 01, 2016No Comments202 Views

Nike is upping the storytelling ante as part of its #betterforit women’s campaign and taking to YouTube with an eight-part scripted series. A direct bid

condenast_anchor

Condé Nast social campaign showcases “cr...

Jan 21, 2016No Comments435 Views

Condé Nast has flexed it celebrity muscle and pulled in influencers ranging from Kendall Jenner to Reese Witherspoon to contribute to a new social media

diesel

Digital snippets: Diesel’s ads on Por...

Jan 19, 2016No Comments492 Views

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel

Burberry_wechat_lunarnewyear

Burberry launches latest WeChat initiative ...

Jan 13, 2016No Comments462 Views

Digital pioneer Burberry is building on its longstanding partnership with Chinese social messaging platform WeChat with a gifting experience in celebration of the Lunar New

primark

Digital snippets: Primania social success, ...

Jan 05, 2016No Comments295 Views

A round-up of all the stories surrounding fashion and tech you may have missed over the holidays… On social, ‘Primania’ looks to fill Primark’s e-commerce

finalfantasy_louisvuitton

Final Fantasy computer game character front...

Jan 04, 2016No Comments470 Views

Louis Vuitton creative supremo Nicolas Ghesquière may have said back in October that his SS16 collection was all about a dark virtual reality, but we

AppleWatch_Hermes

2015: a designer meets digital year in revi...

Dec 23, 2015No Comments965 Views

It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s

Macys_WishWriterAppDemo15

Macy’s tops US list of festive YouTube ad...

Dec 18, 2015No Comments520 Views

Macy’s has achieved the title of most-viewed Christmas ad in the US with its heartwarming tale of a young girl spreading festive spirit and granting

primark_ANCHOR

Primark fortuneteller to send personalised ...

Dec 16, 2015No Comments604 Views

Primark is celebrating all-things Christmas jumpers with a Twitter campaign this Friday that will see fortunes told via customised videos and animated GIFs. The value-based

burberry__dreamworks_ANCHOR

Burberry’s latest big idea – 3D digital...

Dec 14, 2015No Comments685 Views

Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and

A Polo Ralph Lauren associate trying out the interactive fitting

Digital snippets: Ralph Lauren’s conn...

Dec 01, 2015No Comments570 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Ralph Lauren and Oak Labs debut interactive fitting rooms

Sainsburys_Mog

Christmas ad update: Target, Sainsbury’s,...

Nov 18, 20151 Comment616 Views

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game,

irisvanherpen_ANCHOR

Digital snippets: Iris van Herpen on desig...

Nov 17, 20151 Comment500 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Iris van Herpen’s astonishing designs don’t look like ‘clothes.’

Lyst Ad- Pointless

Data anchors Lyst’s tongue-in-cheek debut...

Nov 16, 20152 Comments1317 Views

Fashion e-commerce platform Lyst has launched its first-ever ad campaign, cleverly tying data insights into a provocative series of images. An irreverent take on traditional

John Lewis Man On The Moon 02

John Lewis and Kate Spade top Christmas fil...

Nov 06, 20153 Comments605 Views

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade. The former

burberrysnap

Burberry’s live Snapchat campaign pushes ...

Oct 23, 20153 Comments965 Views

Burberry took to Snapchat once again yesterday – this time to reveal its spring/summer 2016 ad campaign being shot by Mario Testino, live as it

Finery_gameANCHOR

Finery launches discovery game for new seas...

Oct 20, 2015No Comments560 Views

British newcomer brand Finery has launched a digital microsite fronted by a quiz to accompany its first autumn/winter collection. Created as part of its “In

Wrangler_bornready_ANCHOR

Wrangler launches interactive adventure map...

Oct 06, 2015No Comments544 Views

Wrangler has teamed up with explorer Alastair Humphreys to produce a series of interactive maps based on local adventures in and around the UK, as

outlaws

A pick of the best campaign films for A/W 1...

Sep 30, 2015No Comments710 Views

We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to

HarrodsANCHOR

Harrods moves from stilettos to sneakers in...

Sep 08, 2015No Comments1130 Views

Harrods has returned to the world of gaming with the launch of a new challenge called Sneaker Wars featured in the September issue of its

calvin-klein-sexting_ANCHOR

Digital snippets: Polyvore sells to Yahoo, ...

Aug 07, 2015No Comments627 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of

harveynichols_ANCHORnew

Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments664 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards

プリント

What won from fashion at Cannes Lions 2015,...

Jul 06, 2015No Comments1035 Views

It’s hard to know whether the fashion industry not winning much at Cannes Lions is because the work isn’t good enough, or because few brands

HarveyNichols_anchor

Harvey Nichols launches another risqué cam...

Jun 05, 2015No Comments1138 Views

Harvey Nichols is pushing a few buttons again – this time with a campaign that references divorce, natural disasters, stereotypical prison scenes and a number

joeboxer_inactivitytracker_anchor

Kmart’s Joe Boxer mocks wearables market ...

Apr 19, 2015No Comments1968 Views

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous

Yoox

Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments726 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant