campaign Tag

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments56 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

wang_anchor

Wang teases H&M collaboration with bad...

Oct 23, 2014No Comments230 Views

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film

chanel_anchor

Chanel nails storytelling with epic Baz Luh...

Oct 15, 2014No Comments412 Views

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples

brookeroberts_anchor

Brain scan knitwear designer launches campa...

Oct 15, 20141 Comment1067 Views

Brooke Roberts, a digital knitwear designer inspired by scan images of the brain and sciences, is promoting her spring/summer 2015 collection with a campaign featuring

Hunter_anchor

Mat Maitland brings surrealist style to Hun...

Oct 08, 2014No Comments254 Views

Hunter has collaborated with visual artist Mat Maitland for a surreal, technicolour film as part of its autumn/winter 2014/15 campaign. The spot features models including

JeanPaulGaultier_selfridges_ANCHOR

Selfridges hosts Jean Paul Gaultier ‘self...

Sep 19, 2014No Comments440 Views

A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set

FManchor

Luxury brands are missing out by snubbing t...

Aug 29, 2014No Comments758 Views

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments319 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

Harrods_stilettowars_anchor

Harrods enters gaming space with shoe-based...

Aug 26, 2014No Comments621 Views

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20142 Comments400 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment696 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

liveinlevis_anchor

Levi’s celebrates stories of a “bil...

Aug 06, 20141 Comment493 Views

Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global

caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments350 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

calvinklein_mycalvins

Calvin Klein expands #mycalvins campaign to...

Jul 18, 20141 Comment721 Views

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or

karlie_tamaramellon

First look: seven of the best autumn/winter...

Jul 14, 2014No Comments496 Views

The new season’s ad campaigns are releasing thick and fast, with names like Rita Ora, Cara Delevingne, even Winona Ryder announced as stars. Among them

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment489 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

piastanchina_google

Luxury brands must shift from interruption ...

Jul 08, 2014No Comments1504 Views

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of

marcbymarc_header

Marc by Marc Jacobs reveals faces of Instag...

Jul 04, 2014No Comments771 Views

A glimpse of the new marc by Marc Jacobs autumn/winter 2014/15 campaign was released via social media this week. Shot by David Sims and set

ckmeforme

CK One focuses on Snapchat and Tumblr with ...

Jul 01, 20141 Comment967 Views

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming

camubutterfly

Butterflies converge in new Valentino film

Jun 30, 2014Comments off400 Views

Valentino has launched a short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection. Directed by Virgilio Villoresi, and produced by Withstand for

alexander-wang-eat-me-truck

Alexander Wang serves up Instagram-worthy i...

May 28, 2014No Comments452 Views

Alexander Wang has been spreading summer cheer in Hong Kong with a black ice cream truck stationed outside its Harbour City store for the past

whistles_garance_dore

Whistles partners with Garance Doré on #be...

May 19, 2014No Comments371 Views

British contemporary brand, Whistles, has launched a short video directed by Garance Doré to celebrate its further expansion into the US and France. Called #bellesandwhistles,

jl1501

John Lewis calls for GIFs focused on “...

May 11, 2014No Comments454 Views

John Lewis is continuing the celebrations for its 150-year anniversary with a crowdsourced GIF campaign. Created to accompany its new TV ad dedicated to British

hermes

Hermès’ quirky menswear film features Fr...

Apr 28, 2014No Comments330 Views

Hermès wins on the video front once again this season, with the recent launch of a creative and quirky menswear campaign starring Ballet de l’Opéra

canthelpmyselfie

French Connection launches in-store #selfie...

Apr 22, 20141 Comment602 Views

French Connection is launching the “ultimate selfie challenge” in the UK this spring. Kickstarting officially in London on April 24, the retailer is introducing a

springasmile_feat

Oasis invites consumers to #springasmile wi...

Apr 18, 2014No Comments632 Views

Spring cheer is in the air over at Oasis just in time for Easter, with a new campaign encouraging consumers to undertake simple acts of

gucci

Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments593 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment

aprilfools

The best April Fools’ Day pranks from fas...

Apr 01, 2014No Comments510 Views

This post first appeared on Fashionista.com If we’re basing it on sheer volume of pranks, Google probably wins April Fools’ Day. But, perhaps seeing the

jeannedamas

& Other Stories releases irreverant Par...

Mar 24, 2014No Comments299 Views

H&M’s sister brand & Other Stories has unveiled a short campaign clip it refers to as “not your ordinary fashion film”. Starring French It-Girl and blogger

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment813 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The