Burberry Tag

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Your guide to all the strategic changes hap...

Feb 10, 2016No Comments195 Views

We know fashion weeks are changing radically around us. Numerous designers have opted to shift from producing shows intended for trade, to ones that actually

cara__BurberrySS16

From the archive: Digital do’s and do...

Feb 09, 2016No Comments167 Views

Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London,

tomfordANCHOR

Tom Ford & Vetements’ seasonless fas...

Feb 08, 2016No Comments98 Views

A few months ago the CFDA was discussing possible plans to turn New York Fashion Week into a more in-season, consumer-focused event on the back

burberryANCHOR

Digital pioneer Burberry does it again, thi...

Feb 05, 2016No Comments224 Views

This post first appeared on Forbes. If there’s one thing the fashion industry is talking about this morning, it’s Burberry’s move to “align runway with

BrookylnBechham

The risk of Generation Z: let’s talk abou...

Feb 03, 2016No Comments141 Views

There’s a shift happening with social media campaigns from luxury fashion brands of late – they’re increasingly skewing younger. In a bid to drive engagement

diesel

Digital snippets: Diesel’s ads on Por...

Jan 19, 2016No Comments496 Views

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel

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Burberry launches latest WeChat initiative ...

Jan 13, 2016No Comments468 Views

Digital pioneer Burberry is building on its longstanding partnership with Chinese social messaging platform WeChat with a gifting experience in celebration of the Lunar New

AppleWatch_Hermes

2015: a designer meets digital year in revi...

Dec 23, 2015No Comments971 Views

It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s

thakoon

Digital snippets: NYFW’s consumer shift, ...

Dec 17, 2015No Comments343 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… NYFW going consumer? CFDA hires BCG to study the idea

luxury-board_ANCHOR

Which two leading luxury brands are messing...

Dec 14, 2015No Comments540 Views

This report may be telling us something we think we know already, but it should also make scary reading for many people working in luxury

burberry__dreamworks_ANCHOR

Burberry’s latest big idea – 3D digital...

Dec 14, 2015No Comments690 Views

Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and

taobao_anchor

Alibaba’s Taobao gets serious about luxur...

Dec 10, 2015No Comments296 Views

Alibaba’s getting serious about the quality of the goods on its platforms and wants to attract more high-end brands. How’s it going to do it?

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Digital luxury: Must try harder says L2… ...

Dec 08, 20151 Comment556 Views

Hey, guess what – e-commerce is becoming really important to the luxury sector but not enough luxury brands quite ‘get it’ yet. OK, tell us

A Polo Ralph Lauren associate trying out the interactive fitting

Digital snippets: Ralph Lauren’s conn...

Dec 01, 2015No Comments573 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Ralph Lauren and Oak Labs debut interactive fitting rooms

digital_exectable

Does digital finally have a seat at the tab...

Nov 09, 20151 Comment687 Views

Fashion and luxury goods companies are hiring chief digital officers in a bid to integrate digital thinking into core business strategy. “A revolution needs leaders,”

John Lewis Man On The Moon 02

John Lewis and Kate Spade top Christmas fil...

Nov 06, 20153 Comments610 Views

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade. The former

nike

Digital snippets: Nike on 3D printing, HM x...

Nov 02, 2015No Comments474 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Nike’s COO thinks we could soon 3D print Nike

burberrysnap

Burberry’s live Snapchat campaign pushes ...

Oct 23, 20153 Comments970 Views

Burberry took to Snapchat once again yesterday – this time to reveal its spring/summer 2016 ad campaign being shot by Mario Testino, live as it

GivenchySS16

Comment counts: How luxury went tribal

Oct 16, 2015No Comments667 Views

A new luxury is emerging based on the idea of creating belonging over exclusion, says Eleni Chalmers of Leo Burnett; a world where knowledge and

webinstance_Gigi Hadid in Twitter Halo 02

From Instagram to Snapchat: the best uses o...

Oct 15, 20151 Comment909 Views

One month later, four cities down and with hundreds upon hundreds of different designer looks for spring/summer 2016 revealed, it’s no wonder so much of

dolce_selfie-ANCHOR

Digital snippets: Dolce & Gabbana̵...

Sep 28, 2015No Comments572 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Dolce & Gabbana models post selfies straight off the

mcqueen_ANCHOR

Robots, holograms and wearables: a tech his...

Sep 22, 20154 Comments951 Views

This post first appeared on Fashionista.com Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters,

FyodorGolan_anchor

The best of tech coming up at #LFW

Sep 19, 20151 Comment571 Views

London Fashion Week kicked off yesterday, and while there might not be quite as much buzz around tech or digital ideas at the shows as

asos

Digital snippets: Asos launches podcast, Bu...

Jul 27, 2015No Comments823 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Asos launches weekly podcast in customer engagement push [Retail Week]

Stolnikmagazine_march2014_hr

Are fashion brands prepped to forego qualit...

May 08, 2015No Comments1396 Views

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic

Yoox

Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments727 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant

AppleVogue3_anchor

Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments1288 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments1097 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

Burberry

Burberry #Tweetcam to provide personalised ...

Feb 22, 20158 Comments2244 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called

dolcegabbana_anchorNEW

New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments1668 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway