Tag Archives: Bottega Veneta

Digital snippets: Dior, Made Fashion Week, Moda Operandi, Bottega Veneta, Michael Kors, Dove

14 Feb

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Dior gains most post likes on Facebook during January (see above chart) [WWD]
  • Sound technology enables real-time image sharing in Made Fashion Week’s new app [NY Times: Bits]
  • Fashion start-up Moda Operandi: now opening to the world [Mashable]
  • Behind-the-scenes as artist Jack Pierson works with Tomas Maier to create Bottega Veneta’s SS12 campaign, The Art of Collaboration [YouTube]
  • Michael Kors uses Twitter and Instagram in Valentine’s Day campaign [Luxury Daily]
  • Dove erects Valentine’s Day ‘tweet screen’ in London [Campaign]
  • YouTube beauty: top 10 channels to follow [Mashable]

JWT turns brands into cute virtual animations

10 May

I love this concept from JWT – the New York-based communications agency  has transformed some 3,000 brands into animated characters as a way of comparing  characteristics.

Referred to as a ‘brand visualisation tool’, Brand Toys as it’s called, includes everyone from Apple to Nokia, with all sorts of teddy bears, cartoon characters and monsters resulting.

It’s not however merely a subjective project, each toy has been created based on quantitative research, with character and personality determined by Millward Brown’s famous BrandZ study (this year led by Apple), and real-time, online buzz data by Social Mention.

Varying body shapes, for instance, depend on scores for familiarity and potential. There’s even a weather backdrop representing online sentiment.

Brands can be compared with others (see my screen grab above of a few choice fashion brands including Bottega Veneta, Christian Dior, Roberto Cavalli, Gucci, Salvatore Ferragamo, Marc Jacobs, Paul Smith and Ralph Lauren – not sure they’d be wholeheartedly enamoured with the designs themselves mind), as well as across the 23 countries included.

According to Brand Republic, Guy Murphy, worldwide planning director at JWT, said: “To ensure a rosy future for brands, it is crucial to consider marketing as a creative discipline. Brand Toys represents brands as consumers feel them—with personality and character, not as a series of numbers or complex mechanisms.”

For those interested in having a play, it’s also possible to customise the toys. Users can then share their creations via social media.

Digital snippets 15/04: Bottega Veneta, Bergdorf Goodman, Burberry, Franceline Prat

15 Apr

Bottega Veneta's Viaggio Notturno

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Bottega Veneta unveils first fashion film, “Viaggio Notturno”. Based on the subject of travel, it was made in collaboration with photographer and director Christian Weber [Bottega Veneta, NOWNESS]
  • Bergdorf Goodman places location-based banner ad in mobile application game Words With Friends to drive consumers in store [Luxury Daily]
  • Burberry is kickstarting its digital retail commitment by outfitting its China stores with touchscreens the size of full-length mirrors and iPads to facilitate ordering; other markets will follow [WSJ]
  • And watch highlights from Burberry’s Beijing hologram show [YouTube]
  • Why we still love magazines, including a short film of infamous French Vogue editor Franceline Prat telling the story of her first shoot with Helmut Newton [The Business of Fashion]
  • Online advertising revenue grew 15% in 2010 to $26bn [IAB]
Follow

Get every new post delivered to your Inbox.

Join 436 other followers

%d bloggers like this: