The best of tech coming up at #LFW

Sep 19, 20151 Comment306 Views

London Fashion Week kicked off yesterday, and while there might not be quite as much buzz around tech or digital ideas at the shows as


London Fashion Week turns to performance po...

Sep 15, 2015No Comments528 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created


Fashion and tech to be celebrated in new Fa...

Mar 24, 2015No Comments1370 Views

The British Fashion Council has teamed up with Decoded Fashion to launch the Fashion Futures Awards, which celebrates how the industry is pushing the boundaries


#LFW in numbers: 35 stats to know now

Feb 19, 2015No Comments866 Views

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn


London Fashion Week pushing virtual reality...

Feb 04, 2015No Comments2168 Views

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of


Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments1254 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head


All the digital activity surrounding this #...

Sep 12, 20141 Comment1879 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

London amps digital to make fashion week mo...

Sep 13, 2013No Comments651 Views

This article first appeared on Mashable New York Fashion Week came to a close Thursday, heralding the return of another fashion week in London. Once again,


British Fashion Council announces series of...

Jan 05, 2013No Comments222 Views

The autumn/winter 2013/14 catwalk season kickstarts on Monday with London Collections: Men, the second season of a dedicated menswear event in the British capital. We’ve

Digital snippets: Alexander Wang, Sephora, ...

Aug 01, 2012No Comments372 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Azealia Banks fronts new T by

Elle UK offers top tips for successful soci...

Jul 04, 2012No Comments236 Views

The latest issue of UK Elle magazine includes a guide to creating the perfect social media profile. Featuring input from the likes of model Coca

David Gandy to join Twitter Q&A line-up...

Jun 14, 2012No Comments191 Views

Model David Gandy has just been announced as a key industry insider partaking in the British Fashion Council’s live Twitter Q&A this weekend. A follow

London menswear shows to benefit from multi...

Jun 13, 20122 Comments226 Views

London’s first dedicated menswear fashion week is focusing on engaging with consumers via digital, thanks to multiple innovations backed by the British Fashion Council. London

Topshop releases Nick Knight film starring ...

Feb 17, 2012No Comments147 Views

  Nick Knight has produced a film for Topshop in celebration of its 10 years of designer collaborations and 10th anniversary as sponsor of the

Twitter’s guide to #LFW

Sep 15, 2011No Comments179 Views

With London Fashion Week kicking off tomorrow, there are lots of exciting digital initiatives launching all over the capital. More detail to come, but first

London Fashion Week: young designers must e...

Feb 21, 2011No Comments182 Views

London Fashion Week’s young designers must use the power of technology to promote themselves, rather than taking a leaf out of Tom Ford’s book and


#LFW screens at Oxford Circus

Feb 20, 2011No Comments180 Views

More pics of the London Fashion Week digital screens on the underground, this time on the Victoria Line platform of Oxford Circus:


The #LFW screen at Somerset House

Feb 19, 2011No Comments157 Views

A few pics of the outdoor screen at Somerset House, which is streaming straight from the catwalk this London Fashion Week: Read more about it

BFC hits outdoor screens with #LFW digital ...

Feb 18, 20112 Comments168 Views

The British Fashion Council is aiming to reach a wider audience during London Fashion Week this season by displaying video highlights from each day on

LFW digital schedule

Feb 17, 2011No Comments169 Views

Here‘s the link to the British Fashion Council’s (busy) digital schedule for London Fashion Week. It’s comprised of both live-streamed shows and a selection of